National Sales Manager Job Description

National Sales Manager Job Description, Skills, and Salary

Are you searching for a national sales manager job description? Get to know about the duties, responsibilities, qualifications, and skills requirements of a national sales manager. Feel free to use our job description template to produce your own. We also provide you with information about the salary you can earn as a national sales manager.


Who is a National Sales Manager?

A national sales manager is a business professional that oversees a regional sales team for an organization. They identify, recruit, hire and develop additional salespeople, as well as establish clear objectives for their accounts or regions. National sales managers also coach their staff, develop sales strategies, and perform data analysis to evaluate projected and actual sales. Before taking on management responsibilities, many national sales managers begin their careers as sales associates. Having a business degree is not usually necessary for employment, however, prospectives obtain it to stand a greater chance. A national sales manager is responsible for managing the entire revenue, sales targets, and teams that make up the sales force they are in charge of. They might oversee different regional or division managers around a nation. They frequently travel to oversee their numerous teams and attend conferences to gain new sales strategies. A national sales manager frequently oversees every branch of a large company because many of them have locations across the nation with their own sales teams. In this position, they assist sales teams in obtaining fresh leads and turning those leads into sales. It is their responsibility to develop procedures and high standards for customer service to foster enduring relationships with customers and increase business revenues.

Using historical sales data, national sales managers usually create sales goals for regional and national sales teams. They manage their employees and provide direction on sales techniques and procedures. Using reports that show sales forecasts, actual income, and other indicators, they also encourage people and groups to achieve their objectives. Regional managers, individual salespeople, and national sales managers typically work together. National sales managers might handle the onboarding process, such as orientation, recruiting, hiring, and training new salespeople. To optimize supply and demand strategies and increase profits, national sales managers regularly monitor and record sales patterns and other relevant data. Sales strategy and income are often driven by supply and demand. National sales managers may implement strategies like discount codes or lower prices when supply is more than demand. National sales managers usually collaborate closely with experts in marketing and advertising to enhance sales promotions. To develop efficient advertising and marketing strategies, businesses can offer historical sales data and projected forecasts. To evaluate and improve their advertising and marketing strategy, national sales managers might also have to look into the effectiveness of a competitor’s campaign.

Good customer service skills can impact clients, potential clients, and sales teams for national sales managers. Higher revenues may result from knowing how to deliver exceptional customer service since a national sales manager can teach their workers this skill. Managers can work closely with important clients or significant accounts; as a result, they may benefit from having exceptional customer service skills. The majority of national sales managers start as salespeople and advance from there. They might start with just a business administration bachelor’s degree, but by the time they advance to regional managers, a master’s degree is typically expected. This Master’s degree may be in business administration or another area of study connected to the industry. Between eight and ten years of experience are often required in addition to a Master’s degree. An effective national sales manager will be committed to creating sales and be both business and customer oriented. These experts must be able to train and inspire people to sell at their best, even though they must have prior experience in the sales field.


National Sales Manager Job Description

What is a national sales manager job description? A national sales manager job description is simply a list of duties and responsibilities of a national sales manager in an organization. Below are the national sales manager job description examples you can use to develop your resume or write a national sales manager job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.

The following are the duties and responsibilities of a national sales manager:

  • Set realistic sales targets for a specific company based on current market trends.
  • Determine a marketing plan’s weaknesses and fix them if necessary.
  • Honor top contributors for their contributions to the business.
  • Give management or supervisory jobs to seasoned leaders.
  • Create weekly, monthly, or quarterly sales estimates.
  • Examine sales statistics to determine a promotion’s advantages and disadvantages.
  • Control the sales team’s budget for the organization.
  • Create sales-related policies and processes.
  • Connect with prospective clients and business partners to spread the word about certain products.
  • Assess and accept major contracts.
  • Present to company executives, business partners, and shareholders the most recent sales numbers.
  • Find fresh markets for the company’s goods and services.
  • Discuss and negotiate price terms with suppliers or vendors.
  • Keep an eye on national sales, promotions, collections, and other activities to meet the sales objective.
  • Create a good working relationship with current clients to encourage referrals.
  • Find potential clients and get in touch with them to explore new business prospects.
  • Plan promotional efforts, trade exhibitions, and special events in conjunction with the sales staff.
  • Encourage and mentor the sales team to hit revenue goals.
  • Review marketing shortcomings and make necessary adjustments.
  • Reward and recognize excellent salespeople.
  • Monitor and evaluate sales data to identify strengths and weaknesses.
  • Oversee sales budgets.
  • Manage and approve significant client contracts.
  • Connect with prospective clients and business partners.
  • Make presentations for shareholders, corporate executives, and business partners.
  • Maintain sales management and reporting tools to meet business goals.
  • Develop a sales plan, budget, and timetable in coordination with management.
  • Collaborate with the sales staff to create sales plans and tactics.
  • Develop innovative sales techniques and strategies to achieve corporate objectives.
  • Recognize customer demands and offer suitable sales solutions.
  • Respond quickly to the needs and questions of the client.
  • Draft sales contracts, proposals, and reports for management and clients.
  • Create sales presentations for the board of directors and clients.
  • Represent the company’s brand by taking part in sales conferences, industry gatherings, and social media.
  • Hire new talent, teach them, and help them understand their duties.
  • Find new business prospects by locating industry contacts and potential customers.
  • Create plans and strategies for sales to accomplish particular targets or goals.
  • Create and implement training programs to teach new hires the right methods and tactics for selling.
  • Work together with the organization’s marketing and finance divisions to coordinate initiatives.
  • Evaluate sales agents’ performance and offer suggestions to help them become more effective.
  • Keep in touch with clients, customers, or anybody else engaged in the sale.
  • Manage a group of sales representatives, including recruiting, vetting, and providing necessary training.



  • Bachelor’s degree in Sales, Business Administration, Marketing, Business Management, or a related field.
  • Previous years of experience as a National Sales Manager or a similar role in the Sales department
  • Must be familiar with the trends and developments in the Sales industry
  • Excellent analytical and problem-solving skills
  • Outstanding communication and presentation skills
  • Effective time management skills.
  • Excellent organizational skills
  • Outstanding leadership and networking skills.
  • Must be highly motivated and detail-oriented.
  • Must be able to multitask and handle stressful situations.
  • Must be a results-oriented person
  • Excellent customer service skills


Essential Skills

  • Decision-making skills: As a sales manager, you can be in charge of making choices regarding the budget of the firm, marketing plans, sales quotas, and other business-related issues. You can make wise decisions that will contribute to the success of your business by having good decision-making skills.
  • Problem-solving skills: Since sales managers generally serve as clients’ first point of contact, they must have strong problem-solving skills. National sales managers are in charge of addressing client grievances and guaranteeing client satisfaction with the company’s goods and services. In the sales sector, they also employ their problem-solving skills to recognize and handle any potential problems.
  • Analytical skills: The capacity to analyze circumstances and reach judgments based on the available data is known as analytical ability. Making judgments regarding how to improve the effectiveness of your sales team also fall under your responsibility as a sales manager. Analytical skills are used by national sales managers to assess the performance of their sales teams and figure out how to make them better.
  • Communication skills: National sales managers must have excellent communication skills because they frequently serve as the team’s first point of contact. Your team can benefit from your ability to communicate effectively as you can provide information, respond to inquiries, and solve problems. You can establish connections with clients and customers by using your communication skills.
  • Expertise in sales strategy: The techniques a business use to sell its goods or services are referred to as sales strategies. Pricing, advertising, and customer service are a few examples of possible sales strategies. For a national sales manager to be able to create effective strategies for their entire team, they must be able to comprehend how these components affect sales. For instance, you can opt to boost your inventory levels to guarantee that all orders are delivered within 24 hours if one of your sales employees informs you that consumers are complaining about slow delivery times.
  • Leadership skills: A national sales manager must be able to oversee a team of professionals who are usually located across the country. You might need to use video conferencing or other technology to connect with your team, and you should be able to inspire them to work hard even when they can’t see each other face-to-face. You may inspire and drive your team to accomplish company goals by using your leadership skills. You can use your leadership abilities to support the growth and skill development of your team. Additionally, you can use leadership capabilities to promote teamwork and camaraderie on your team. Furthermore, you should be able to assign duties efficiently so that everyone in your team would be pursuing the same objectives.


How to Become a National Sales Manager

Step 1. Obtain a degree

Even though not every employer demands a bachelor’s degree, education can provide you with the knowledge and skills you need to pursue your career aspirations. Consider pursuing a bachelor’s or associate’s degree in a subject like marketing, management, business administration, or accounting. Additionally, you can continue your education on your own throughout your career by enrolling in online classes or going to sales conferences to study the most recent data and sales strategies for your sector. A Master of Business Administration (MBA) or a Master of Science in Marketing (MSM) is often preferred by employers. The additional training in business and marketing skills that these higher degrees offer is essential for this position. Consider taking courses in management, economics, statistics, and finance if you decide to pursue an MBA or MSM. You will gain a solid understanding of how businesses function and how to make them profitable as a result of this. Additionally, you might wish to go for training on organizational behavior, negotiation, and leadership.

Step 2. Gain work experience

You’ll possibly need to hold other positions within the sector before rising to the position of national sales manager. Account executive, sales representative, and sales coordinator are examples of entry-level roles that can help you get ready for a career as a national sales manager. You might start in an entry-level position, such as a sales associate position, then work your way up through the firm’s ranks or go outside the organization for higher roles to apply for. You can gain experience managing connections and deal with clients directly by working at these levels. Additionally, it can provide you with a chance to hone your abilities in things like cold calling, negotiating contracts, and leading follow-up.

Step 3. Stay updated with market trends.

You must constantly keep abreast of market developments. You must be aware of market changes and how they might affect the goods and services offered by your organization as a national sales manager. For instance, you might need to change your marketing strategy or consider modifying your product if a competitor releases a new offering that clients find more enticing than yours. Additionally, it’s important to keep up with industry trends so you can keep improving the skills of your staff and make sure they’re employing efficient marketing strategies.

Step 4. Obtain certifications

To strengthen your knowledge and prove your skills to others, think about obtaining certifications in sales or your particular field. You may want to consider obtaining certifications in leadership and management or sales strategies depending on the kind of national sales manager position you wish to work in. The National Association of Sales Professionals (NASP) and Sales and Marketing Executives International (SMEI) offer the following recommended certifications:

  • Certified Professional Sales Person (CPSP)
  • Certified Professional Sales Leader (CPSL)
  • Certified Sales Executive (CSE)

Step 5. Create an outstanding resume

Try to highlight significant accomplishments and talents on your resume by using action verbs and providing in-depth details for each section of your job history. To avoid redundancy, try to modify your job descriptions if your roles have identical responsibilities. You can think about playing a more active role inside your existing organization, such as chairing a committee or offering your services for extra projects or possibilities.

Step 6. Identify with professional associations in your field

Become a member of organizations for professionals, such as The National Association of Sales Professionals (NasP). This is a reputable organization that offers certification and training for sales professionals. You may network with other experts in your field, remain current on the newest trends in sales management, and obtain professional certifications by becoming a member of this organization. Based on the amount of experience, the NasP offers multiple membership levels. Associates, who are the company’s entry-level members, are required to have at least two years of experience in management or sales. One needs five years of experience in management or sales to advance to the professional member level. Executive membership is the highest level and calls for 10 years of managerial or sales experience.

Step 7.  Apply for positions

Share your resume and cover letter with the hiring committee after researching the positions available and the sectors you are interested in. Open positions are often advertised on websites, through associations or organizations for professionals, and your professional network of contacts. Since it’s also possible to find jobs through referrals, you might want to let your friends, family, and coworkers know that you’re looking for new career prospects. Additionally, you might look for internal job listings that fit your objectives and inform your present employer’s leaders that you are interested in advancing your career.


Where to Work as a National Sales Manager

National sales managers typically work in an office setting in the sales and marketing departments of companies. They may often travel to meet with clients or potential clients or to attend conferences. National sales managers typically work a regular 40-hour week, and they may also work longer hours to meet deadlines. To meet deadlines, they also work weekends, in the evenings, and during holidays.


National Sales Manager Salary Scale

A lot of factors such as level of education, years of experience, skill set additional qualifications, etc can influence the salary scale of a national sales manager. The average national sales manager’s salary in the US is $97,830 per year. The salary range typically starts from $75,000 to $140,000 per year. The average National Sales Manager salary in the UK is £93,528 per year. The salary range typically starts from £79,656 to £107,830 per year.

The average national sales manager’s salary in Canada is $90,230 per year. The salary range typically starts from $65,000 to $130,000 per year. The average National Sales Manager  Salary in Nigeria is 8,770,000 NGN per year. The salary range typically starts from 4,296,000 NGN to 13,680,000 NGN per year.

Sales, Marketing and Communications

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