Assistant Marketing Manager Job Description, Skills, and Salary
Get to know about the duties, responsibilities, qualifications, and skills requirements of an assistant marketing manager. You can use our job description template in this article to produce your own. We also provide you with information about the salary you can earn as an assistant marketing manager.
Who is an Assistant Marketing Manager?
An assistant marketing manager works for, and with the sales or marketing department of a company, and may have a wide variety of day-to-day tasks. Many positions in this field require the need for administrative, and sales skills. Many sales and marketing professionals begin their careers as assistants, as this position can provide valuable experience and insight into the marketing industry.
Assistant marketing manager is often highly valued for their computer and organizational skills. Some of their duties include sending out company or client newsletters, providing promotional information to potential customers, and helping to develop the company’s sales message.
Proficiency in spreadsheets, graphics, and word processing software is often a prerequisite for an assistant marketing manager. These administrative assistants need to be familiar with both the practical and creative sides of a marketing or sales department.
The day-to-day tasks of an assistant marketing manager can vary constantly depending on the needs of the company. Typical tasks include filing, planning industry meetings, and events, research, and client contact.
Assistants with talent or experience in sales, and marketing may also be involved in the company’s public relations activities by creating flyers, sales kits, and promotional materials to send to customers. Many sales professionals rely heavily on assistant marketing managers to keep the department running.
The educational, and career requirements for a marketing assistant vary from job to job. Some companies require a university degree and a background in sales or marketing. Others require at least a high school diploma, and proof of competence in the form of recommendations from former supervisors. The position may also require some flexibility in terms of location or lifestyle, as many positions in this field require frequent travel or moving from one company office to another.
Assistant marketing managers are often characterized by a complicated schedule, as much of their work involves coordinating interactions between customers, and company employees. In companies with a large customer base, an assistant marketing manager with a good memory can be a major asset, as they may have to remember customer histories and details. As sales often depend on a good relationship between the company, and the customer, personality can sometimes be an important factor for a successful job. To maintain good relations with customers, the assistant marketing manager must be able to remain calm in tense situations and provide excellent, and friendly service.
Assistant Marketing Manager Job Description
Below are the assistant marketing manager job description examples you can use to develop your resume or write a job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
The duties and responsibilities of an assistant marketing manager include the following:
- Working with the Marketing Director, internal teams, clients, and partners on marketing strategy.
- Providing help in identifying marketing trends, and key innovation opportunities.
- Learning, and working with different types of software for digital marketing.
- Working closely with the sales, and marketing departments.
- Writing marketing materials such as white papers, case studies, and presentations.
- Making presentations.
- Maintaining a marketing database.
- Providing administrative support to the marketing, and sales teams.
- Preparing, formatting, and editing a range of documents.
- Understanding the company’s products, and brand.
- Preparing, and interpreting a wide variety of reports.
- Organizing market research.
- Analyzing questionnaires, and other forms of feedback.
- Updating the database.
- Assisting the marketing manager in planning, and monitoring marketing activities to achieve sales targets.
- Coordinating with the brand manager in developing the marketing plan, and budget.
- Analyzing sales data, and preparing sales forecasts.
- Recommending creative, and profitable promotional activities.
- Organizing marketing campaigns, and trade fairs to raise consumer awareness of the brand.
- Coordinating with art departments to develop window displays and signage.
- Assisting in the design, and development of marketing, and promotional materials.
- Maintaining customer relations programs, and monitoring customer satisfaction.
- Working with the advertising manager to launch new advertising campaigns, and develop consumer engagement plans.
- Preparing sales, and marketing reports for management as required.
- Working with management to develop marketing programs, and criteria to achieve sales objectives.
- Evaluating current marketing program, and recommending improvements.
- Keeping abreast of the latest marketing trends, and competitive activities.
The job of an assistant marketing manager requires certain qualifications, depending on the level of the position you are applying for. The qualifications include the following:
Entry-level assistant marketing managers need a bachelor’s degree in marketing, advertising, or a related field.
Other areas of study can enhance your skills as an assistant marketing manager, including degrees or certificates in a wide variety of disciplines, including business, advertising, communications, and product management. Some employers, and sectors may prefer training in industry-specific disciplines, such as social media, SEO, and website development.
There are also technical courses that provide or improve the skills needed to work as an assistant marketing manager in the areas of analysis, copywriting, and sales.
Many assistant marketing managers learn specific practices related to their role while they are trainees or administrative assistants. Some training may be part of the orientation process at a new company, but many marketing skills are acquired completely through training and on-the-job experience.
Assistant marketing managers can use their experience to move into a role such as an event planner or public relations representative.
Certification programs for entry-level marketers can enhance their skills and demonstrate their value to current, and future employers. These certifications can help assistant marketing managers gain more knowledge in their field to advance their careers.
Here are some certifications for this profession:
- Certifications for specific digital marketing skills
If you get a certification in specific areas, you will always be up to date with the latest developments in digital marketing. Some of the most common certifications for marketing professionals are offered by social media companies or other technology companies and cover topics such as analytics, digital advertising, content marketing, inbound marketing, and email marketing.
- Digital Marketing Certification
This certification is a collaboration between the American Marketing Association (AMA), and LinkedIn Learning, and consists of videos, and online courses. To become certified, participants must pass a 120-question exam with a score of 80% or higher.
- Marketing Management Certification
To earn this AMA-managed certification, you must recertify every three years, and acquire 30 continuing education units. Continuing education units may include participation in webcasts, attendance at events, virtual conferences, and training sessions.
- IPA Foundation Certificate
This certification program is offered in collaboration between 4A’s, one of the country’s most established, and trusted professional marketing organizations, and its sister organization, the Institute of Practitioners in Advertising. It is recommended for university graduates, and entry-level marketing professionals, and includes 35 hours of online coursework before taking the exam.
Communication is the ability to convey information clearly, and concisely. As an assistant marketing manager, you may be required to communicate directly with other members of your team or with customers. Strong communication skills can help you get messages across effectively, and create a positive working environment. You can also communicate effectively when presenting ideas for new campaigns to ensure that all your proposals are understood.
Flexibility is the ability to adapt to changing circumstances. As an assistant marketing manager, you may need flexibility in your work, as you are likely to work with different teams, and projects over time. If you are flexible, you can adapt quickly to new tasks, and take the initiative when necessary. You can also change course if a project is not going as planned or if unexpected obstacles arise.
- Database management
Database management refers to the ability to create, update, and maintain a database. Assistant marketing managers often use databases to store information about customers, products, and sales data. A good knowledge of database management will help you keep track of important company information, and ensure that your team has access to the resources they need.
Organization is the ability to keep an overview of multiple tasks, and responsibilities. Assistant marketing managers often have many projects to deal with at the same time, so organizational skills are important to keep an overview of all your tasks. You may also have to manage a large team with different roles. Therefore, if you can delegate tasks effectively, and maintain order in your department, you can be an effective leader.
- E-mail marketing
E-mail marketing is a form of digital marketing that involves sending e-mails to subscribers. Assistant marketing managers often use e-mail marketing to communicate with customers, so they must have these skills. Marketing assistants may also write these emails themselves, and therefore need to know how to write compelling text that encourages recipients to open the message, and take action.
- Marketing automation
Marketing automation is a series of software tools that allow you to automate certain marketing processes. For example, when someone signs up for your e-mail newsletter, you can automatically send them a welcome message, and then send them further e-mails at regular intervals. This saves you time because you don’t have to create each e-mail yourself. It also makes it easier for you to monitor the success of your campaigns, as you can see how many people have opened or clicked on each e-mail.
- Lead generation
Assistant marketing managers often take on the task of generating leads for their superiors. This means that they need to know how to find potential customers and convince them to contact their company. To this end, assistants may use marketing automation software or cold-calling techniques to approach potential customers. They can also develop scripts that help them convince potential customers to sign up for a product test or request additional information about a service.
Problem-solving is the ability to identify and solve problems. Assistant marketing managers often make use of their problem-solving skills when they encounter challenges in their work. For example, if a campaign is not performing as expected, an assistant marketing manager can analyze the situation, and propose solutions that could lead to better results.
- Campaign management
Campaign management includes the planning and implementation of marketing campaigns. Assistant marketing managers often take on tasks related to campaign management, so they must have good skills in this area.
- Market research
Market research involves gathering information about the needs, preferences, and behaviors of a target group. Marketing assistants often use market research skills to develop strategies that target their audience. For example, if a marketing assistant works for a company that sells pet products, they might research the types of pet food or toys that consumers prefer. This way, they can make informed decisions when creating ads, and other marketing materials.
Creativity is the ability to develop new ideas and solutions. As an assistant to the marketing manager, your task may be to find innovative ways to promote a product or service. This requires creativity to come up with unique strategies that will help your company grow. If you can find creative solutions to the challenges you face in your job, this can also help you to progress in your career.
- Digital Marketing
Digital marketing is the process of promoting a product or service via online channels. Assistant marketers often use digital marketing to promote their company’s products, and services. It is therefore important that they have skills in this area. Examples of digital marketing include creating social media posts, developing an email newsletter, and optimizing websites for search engines.
- Leadership skills
Leadership skills are important for assistants who wish to progress in their careers. Assistants to marketing managers often have a team of staff to supervise, so it is important that they can lead effectively. With this skill, they will be able to delegate tasks, and responsibilities, give instructions where necessary, and motivate others.
How to Become an Assistant Marketing Manager
Here are some of the most common steps to becoming an assistant marketing manager:
- Get a Bachelor’s Degree
Assistant marketing managers usually need at least a Bachelor’s degree in marketing, communications, or economics. Additional courses in finance, accounting, management, business law, and statistics.
- Gain relevant work experience.
You can gain relevant work experience in sales or administration positions, and also in content creation, digital art, and data analysis. Consider taking on tasks that support marketing or other professionals to learn on the job. These support activities can include internships, temporary jobs, or volunteering.
- Get technical certifications.
You can get better opportunities by obtaining certifications in marketing content writing, email or digital marketing, analytics, and SEO programs to prepare you for the tasks of an assistant marketing manager.
- Prepare your CV
When creating your CV, ensure you include your highest degree, relevant certifications, and your professional background. In the Work Experience section, include the name of the company you’ve worked for, dates of employment, and a brief description of your daily tasks, as well as notable contributions, and achievements. By structuring your CV in a way that highlights your skills, you will be able to find the job you are looking for.
- Apply for assistant marketing manager jobs
Once you have obtained your degree, professional certificates, and experience, search, and apply for positions you are qualified for based on the employer’s specific requirements. This step will help you narrow your job search to relevant positions, and increase your chances of finding the job you like. Write a cover letter, and ensure you describe your skills, and achievements to demonstrate your suitability for the job in question.
Where to work as an Assistant Marketing Manager
The following are the places where assistant marketing managers can work:
- Advertising agencies
- Public relations firms
- Market research companies
- Corporate marketing departments
- Nonprofit organizations
- Government agencies
Assistant Marketing Manager Salary Scale
In the United States, salaries for assistant marketing managers range from $10,171 to $271,999, with an average salary of $49,377.