Media Buyer Job Description

Media Buyer Job Description, Skills, and Salary

Are you searching for a media buyer job description? Get to know about the duties, responsibilities, qualifications, and skills requirements of a media buyer. Feel free to use our media buyer job description template to produce your own media buyer job description. We also provide you with information about the salary you can earn as a media buyer.

 

Who is a Media Buyer?

A media buyer is someone who finds and purchases advertising space for print, radio, television, billboard, and online campaigns. The media buyer does market research, finds appealing media space and slots, negotiates with advertising sales agents, and ensures that the advertising medium and placement efficiently reach the targeted target audience. They accomplish this by ensuring that advertisements are displayed on relevant and popular websites. They must also evaluate the length and size of the ad’s placement on such websites.

Media buyers are also responsible for ensuring that the advertising budget does not exceed the budget while developing the ad or placing the ad on the website. They ensure that the advertisement reaches the greatest amount of people while remaining within budget. You can operate as a media buyer independently or through advertising companies.

In addition, for media buyers, freelancing is increasingly a prominent trend in the advertising sector. Knowing about digital marketing is vital for media buyers because media in digital marketing is not only less expensive than traditional types of media, but it also has a wider and more specific targeted reach. A media buyer is expected to have excellent communication abilities in both verbal and writing communication. A bachelor’s degree in marketing or communications is required to be considered for the position of a media buyer. Aside from communication abilities, a media buyer is needed to have good bargaining skills and networking skills.

Media Buyers frequently begin their careers as graduates of a variety of courses such as psychology, business studies, communications, marketing, and management. However, apprenticeship is another option for obtaining work placement in this field. Finally, as a media buyer, you may be assessed on your mathematical acumen and abilities as part of the hiring process.

 

What are the duties of a media buyer?

  1. Management of the Media:  Media Buyers frequently begin their careers after graduating from a variety of courses such as psychology, business studies, communications, marketing, and management. However, apprenticeship is another option for gaining a career in this profession. Finally, as a media buyer, your mathematics aptitude and ability may be examined as part of the recruitment process.

There may be instances where prices fall or rise more than expected, and both clients and media buyers must be prepared for this. After the media has been accepted, the media buyer must handle all of the technical aspects of posting the advertisement and ensuring that it reaches the intended audience. He must also provide comments from the audience to the client.

  1. Negotiations:  The media buyer is also responsible for contacting the media agent and negotiating a base price for the commercials. The media buyer must have contacts in every media space where advertising is possible. The media buyer must understand which advertising will work where and who the relevant target demographic is. The media buyer should understand the customer’s requirements before proposing, negotiating, and acting as a mediator between media representatives and the client.
  2. Business Partnership: Because media buyers are the key source of business for the representative, it is required that they form business partnerships with their media representatives in order to generate a large quantity of business. There may be an agreement between the representative and the media buyer, and some commission may be passed on to him as a result.
  3. Mediator: Because media buyers are the representative’s primary source of business, they must build business partnerships with their media representatives in order to produce a big volume of business. A contract between the representative and the media buyer may exist, and some commission may be passed on to him as a result.
  4. Revenue Generator: The primary role of a media buyer connected with an advertising business or a media planning firm is usually revenue generating. Their job is to bring in new clients to use their advertising media and sell advertising space to create cash. The media buyer indirectly creates revenue for the customer.
  5. Campaigning: In some circumstances, media buyers assist marketers in campaign development by supplying technical knowledge and acting as the missing connection between the advertising department and the market. Although the media buyer does not personally manage the campaign, he is in charge of crucial milestones such as media space acquisition.
  6. Reporting: In some circumstances, media buyers assist marketers with campaign preparation by supplying technical knowledge and acting as the missing connection between the advertising department and the market. Although the media buyer does not personally manage the campaign, he is in charge of crucial actions such as buying media space.

 

Media Buyer Job Description

What is a media buyer job description? A media buyer job description is simply a list of duties and responsibilities of a media buyer in an organization. Below are the media buyer job description examples you can use to develop your resume or write a media buyer job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.

  • Collaborate with media owners to obtain the greatest rates, coverage, and frequency of exposure for their clients.
  • Collaborate with planning teams to ensure that media plans are achievable.
  • Communicate the agreed media plan to the client and creative agency precisely to ensure that it is implemented and disseminated efficiently, on schedule, and within budget.
  • Keep track of and report on industry developments important to their accounts, such as key competitor action and new media opportunities.
  • Conduct competitive analysis research for client reports.
  • Analyze the effectiveness of campaigns and prepare reports for the team as needed.
  • Participate in hiring and selection decisions.
  • Concentrate on their team’s personal and professional development.
  • Keep track of and evaluate critical metrics in order to identify underperforming markets, stations, media, vendors, and programming.
  • Negotiate challenging circumstances with senior-level station personnel to optimize the strategic strategy.
  • Negotiate access to important programming roles with large station ownership groupings.
  • Create and manage various print and digital collateral products.
  • Ensure that tasks are executed to a high standard.
  • Analyze campaign efficacy and prepare reports for the team as needed.
  • Participate in recruitment and selection decisions.
  • Concentrate on the team’s personal and professional development.
  • Maintain and evaluate critical indicators to detect underperforming markets, stations, media, vendors, and programming.
  • Negotiate challenging circumstances with senior-level station personnel to improve the strategic strategy.
  • Negotiate with large station ownership groups to acquire access to key programming roles.
  • Ensure that projects are executed with excellent quality.
  • Participate in internal meetings to analyze outcomes and give team recommendations before the client call.

 

Qualifications

  • A bachelor’s degree in broadcast journalism, mass media communications, advertising, or a similar field is required.
  • A minimum of three years of industry experience as a media buyer is required.
  • Expertise in media analytics platforms like Videoma, Cision, Nielsen, and Google Analytics.
  • Mastery in computer programs such as Microsoft Office, Google Suite, and Facebook Business Manager.
  • Experience in several advertising channels such as print, radio, television, film, and social media.
  • Excellent financial knowledge and budget management skills.
  • Mastery in the use of Adobe Photoshop, Illustrator, and InDesign
  • In-depth knowledge of layouts, visual foundations, typography, print, and the web.

 

Essential Skills

  1. Negotiation Skills:  Because every media buyer is actively involved in the buy and sell process, negotiation is usually the most important skill that he or she should have. Negotiating skills can benefit in both ways throughout the buying and selling process.
  2. Strategic thinking:  Negotiation is probably the most important skill that any media buyer should have because he or she is actively involved in the buy and sell process. Negotiation skills can aid in both ways during the buying and selling process.
  3. Research and analysis: This skill is closely similar to the preceding one but differs in some ways. Thus, strategic thinking can take a person to the point where everything in the firm is obvious and operates on the same principles. However, as human psychology evolves, so do purchasing preferences. The most recent item is about flexibility, openness, and being ready for something new, rather than a structural understanding of how things work.
  4. Media business understanding: Because the majority of the media buyer’s activity is tied to sales and advertising, the process’s primary driver should be thoroughly investigated. The professional representative of the valued occupation should be familiar with the intricacies of the media channels, including some technological details. Thus, launching onboard advertising for a new betting firm in a few days would be unusual, as banner printing and physical distribution take a long time in practice.
  5. Understanding of Human psychology: As a media buyer, it is anticipated that you have a strong understanding of the most recent findings in human behavior functioning or how inventive tips attracting people’s attention may be a major benefit. Especially if the competitors still don’t understand why and what is going on.
  6. Flexibility and testing:   One method to stay on top as a media buyer is to supply unique techniques that have been thoroughly tested.
  7. Self-assurance and a Positive Mindset: The first step is to maintain a positive attitude and be self-confident. Remember that becoming a successful media buyer takes time and work, therefore you’ll need to put in the time and effort to learn about the profession. Always be humble, but have a good attitude and learn as much as you can to enhance your self-confidence.
  8. Possession of an understanding of the Media Buying Industry: As a media buyer, there are several factors that determine the cost of the spots you buy and their resale value, and the more you know about these factors and how they influence the media you buy, the easier it will be to make the best decisions. So, study pertinent news, go to events, and talk to experienced buyers to learn everything you can.
  9. Creativity and Innovation: Because media buying is continuously evolving along with consumer interests, a competent media buyer must be creative and adapt to inventive advances that touch the industry in some way.
  10. Researching Abilities: There are hundreds of thousands of available ad slots, and selecting the finest ones can help determine the success of your media buying venture. Having solid research abilities can assist you in identifying and taking advantage of the best bargains and promotions available to you.
  11. Ability to Set Realistic Objectives: Setting realistic goals can help you manage your money effectively and build a successful model. On the other, being unrealistic about your goals might lead to failure and a negative impression on your clientele.
  12. Negotiation and Interpersonal Communication: It’s a well-known fact that media buyers must bargain with sellers in order to acquire the greatest deals. Furthermore, a competent buyer will build a network of connections that give specials, bulk discounts, and other cost-cutting measures.
  13. Ability to Work Under Pressure: To achieve the greatest outcomes for your clients, you must learn to operate under pressure and make the necessary modifications as a media buyer. At the same time, because every customer and seller is unique, a smart buyer will rely on tried-and-true tactics and make the required adjustments.
  14. Capacity to Process Large Quantities of Information: Becoming a media buyer entails beginning on a never-ending learning adventure. Because of this, it is critical that every media buyer be able to digest and comprehend vast amounts of information. Buyers deal with a plethora of information, ranging from regulatory obligations to estimates and market swings, all of which influence the many decisions they make.
  15. Optimizing and Analytical Skills: Optimization was done in the days before web advertising to prepare for the next campaign. Modern purchasers must comprehend the concept of real-time optimization and have the tools to monitor and alter their strategy as needed.

 

How to Become a Media Buyer

  1. Obtain a Degree: A Bachelor’s Degree in Business Administration or a similar discipline is normally required to begin your Media Buyer job path in order to stay a competitive option for companies. Concentrate on industry-specific skill development during your studies to be well-prepared when applying for entry-level work and joining the labor field. Before entering the workforce, a Media Buyer internship may be required to achieve your Bachelor’s Degree and gain critical on-the-job skills.
  2. Select a Specialty in Your Field: As a Media Buyer, you may be required to specialize in your sector. Determine the aspect of the Media Buyer field you are most comfortable with, and continue to take active measures toward developing your chosen Media Buyer specialty.
  3. Go for an Entry-Level Position as a Media Buyer: You’ll normally start your career as an entry-level Media Buyer after earning a Bachelor’s Degree in Business Administration or a similar subject. In general, you can become a Media Buyer after earning a four-year Bachelor’s degree in a related field. Depending on the type of Media Buyer career you want to pursue, you might want to look into certifications like certified Facebook advertising or certified Google search.
  4. Make Progress in Your Media Buyer Career: There are various Media Buyer career path levels to advance into after entry-level. As an entry-level Media Buyer, it may take up to two years to advance to the next seniority level position. To develop in your Media Buyer career path, each advanced Media Buyer position takes roughly 2 years of experience at each level. To enhance your Media Buyer job, you may need to obtain extra education, an advanced degree such as a Master’s Degree in a related field, or unique certifications.
  5. Pursue a Continued Education for Your Media Buyer Career Path: Following entry-level, there are various Media Buyer professional path levels to graduate into. It can take up to two years for an entry-level Media Buyer to advance to the next seniority level position. Each advanced Media Buyer position requires roughly 2 years of experience at each level to advance in your Media Buyer career path. To enhance your Media Buyer profession, you may need to obtain extra education, an advanced degree, such as a Master’s Degree in a related field, or special certifications.

 

Where to Work as a Media Buyer

  • Advertising agencies
  • Individual companies

 

Media Buyer Salary Scale

The average Media Buyer pay in the United States is $69,82, with a typical range of $57,734 to $86,352. Salary ranges can vary greatly depending on a variety of crucial aspects such as education, certifications, supplementary talents, and the number of years you have worked in your field. In the United Kingdom, however, starting pay for media buys ranges from £18,000 to £25,000.

You can earn between £26,000 and £35,000 with three to five years of experience.

Senior media buyers and directors with extensive expertise might make more than £50,000.

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