Online Marketer Job Description, Skills, and Salary
Are you searching for an online marketer job description? Get to know about the duties, responsibilities, qualifications, and skills requirements of an online marketer. Feel free to use our online marketer job description template to produce your own online marketer job description. We also provide you with information about the salary you can earn as an online marketer.
Who is an Online Marketer?
An online marketer creates innovative online marketing tactics using tools like SEO and PPC to drive customers to the business’s online platforms where they may buy goods and services. An online marketer’s duties include producing written and visual material, as well as following social media and business trends.
Online Marketer Job Description
What is an online marketer job description? an online marketer job description is simply a list of duties and responsibilities of an online marketer in an organization. Below are the online marketer job description examples you can use to develop your resume or write an online marketer job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
An online marketer carries out the following duties and responsibilities:
- Plan online marketing initiatives like email campaigns, social media campaigns, or online advertising to bring in more leads or boost sales from current clients.
- Evaluate the success of internet marketing operations by examining website traffic, search engine rankings, and consumer response rates.
- Set objectives for online marketing efforts and assess how well they succeeded in reaching those objectives.
- Measure the ROI of each campaign to assess its performance (Return on Investment).
- Produce content for websites, blogs, and email newsletters that are hosted online.
- Work with designers to produce unique visuals or movies for use in web marketing efforts.
- Manage a company’s social media pages on sites like YouTube, Facebook, LinkedIn, and Twitter.
- Manage the brand’s online reputation by answering inquiries or complaints from clients on social media platforms.
- Analyze data to spot trends and offer suggestions for enhancing upcoming efforts.
Some of the qualifications frequently sought after in online marketers include the following:
- Education: A bachelor’s degree in marketing, advertising, or a similar discipline is often required by employers. Candidates with a master’s degree in business administration are preferred by several employers (MBA). Those who wish to develop in their jobs or specialize in a particular area of marketing can benefit from getting an MBA.
- Experience and training: Online marketing managers frequently undergo on-the-job training to become familiar with the company’s unique practices. Learning about the corporate website, social media platforms, and other online marketing tools may be part of the training process. Online marketing training is available for online marketing managers who want to work in the field.
- Licenses and certificates: Although certifications and licenses are not requirements for employment, they can help online marketing managers advance their careers and increase their earning potential.
To succeed, online marketing managers require the following abilities:
- Knowledge of Search Engine Optimization: The procedure of increasing a website’s exposure in search engine results is known as search engine optimization, or SEO. SEO is a tool that online marketing managers frequently employ to improve website traffic. Analysis and updates are necessary to improve the website’s search engine rating.
- Knowledge of Social media marketing: The objectives of online marketing are furthered through social media marketing. It is a crucial talent for online marketers because they will use it while putting campaigns into action. A savvy online marketer should be able to manage advertising campaigns across various social media platforms. The ability to track the effectiveness of social media ads is another crucial talent for an online marketer to possess. They should be aware of analytics and insights, as well as the methods for integrating insights into social media marketing initiatives.
- Knowledge of Email marketing: Email marketing is the practice of using emails to further commercial interests. The fundamentals of email marketing, such as creating an email list, raising open rates, and improving email conversion rates, should be understood by each prospective internet marketer. One of the most useful tools you can have for online marketing is email marketing. It can create leads, increase customer loyalty, and reactivate customers. Online marketers need to be aware of the metrics to monitor and the techniques to apply while running email marketing campaigns. They will be able to deliver email marketing that gets results and has a decent ROI thanks to this.
- Knowledge of analytics: A marketing manager’s position requires strong analytical abilities. They monitor the effectiveness of their marketing activities using analytics, and they modify their methods as necessary. The number of website visits, the source of the traffic, and the number of conversions are all tracked by online marketing managers using analytics. The effectiveness of their social media activities, as well as the number of followers and shares, are monitored using analytics.
- Project management: As an internet marketing manager, you can be in charge of supervising the conclusion of a marketing campaign. This may entail overseeing the project’s schedule, delegating duties to team members, and making sure that each task is finished on schedule. By using project management skills, you can ensure that your team is working effectively and being a successful manager.
- Content marketing: Your content must inform and engage readers if you want to convert them. Online marketers utilize content marketing to enhance conversions and accomplish corporate objectives. Online marketers must understand the development of content in a variety of formats, including blog entries, social media postings, and videos, to effectively use content marketing. Online marketers must comprehend corporate objectives to use content marketing. Understanding the objectives of the company and how content marketing fits into those objectives is a prerequisite for producing content that converts.
- Data analytics: Online marketers need to be adept at gathering, tracking, analyzing, and developing insights from data. Customers anticipate you monitoring all the data related to their internet marketing initiatives. For instance, if you create a blog article, you can be asked for statistics like view counts and bounce rates. Businesses need to know how much return on investment they obtain from their marketing efforts as the online market becomes more competitive. More importantly, effective data analytics aids companies in honing their marketing plans. Effective web marketers can analyze data and apply insights to raise company performance.
- Design skills: Online marketers should possess at least the most fundamental design abilities to produce eye-catching pictures for their ads. The engine that moves content is designed. The capacity of content to make an impression is increased when combined with outstanding images. In other cases, graphic content may also fall under the purview of the internet marketer. However, some people choose to work together with qualified graphic designers to realize their design ideas. Your design talents will be useful if you are in charge of designing. Learn the fundamentals of design software and how to produce various graphic elements. Even if you hire a graphic designer, design knowledge is still important. Your task will be easier, and you’ll be able to effectively express your vision.
- Knowledge of Video Editing: An important talent for online marketers is video editing. The explanation is straightforward: Compared to other types of content, video content continues to offer great ROI in campaigns. Video has been shown to boost conversions, search traffic, and customer engagement. Online marketers can position themselves for greater success in the market by developing this expertise. It is not necessary to be an expert in all video editing software to produce high-quality videos. Many web-based resources can be used to swiftly produce and edit short videos for your company.
- IT Proficiency: Knowledge of technology, particularly as it applies to internet marketing, is an essential ability for online marketers. This means that to succeed as an internet marketer, you must be tech-savvy. You can master the majority of the technical parts of online marketing through online classes, regardless of your age or educational background. Google Analytics, PPC, SEM, and search engines are a few of the crucial technologies that internet marketers need to be aware of.
- Social Listening Skills: The skill of curating mentions of a company, its goods, rivals, and other factors across many social media networks is known as social listening. Online marketers require this ability since it is crucial to developing successful outreach plans. Brands may listen in on customer discussions through social media. This opens a door into consumers’ minds and enables marketers to produce content that meets their demands. You need to know how to use tools like Google Notifications to build specialized alerts if you want to be successful at social listening. You can continue to follow conversations that interest you in this way.
- Persuasion: To be successful in their careers, online marketers need persuasive abilities. The potential to generate leads or conversions for firms is increased by having strong persuasive skills. Persuasion is important to move customers to the next step at every stage of the sales funnel. The likelihood that an online marketer would create a successful campaign with high conversion rates is increased by having excellent persuasion skills. Everyday encounters require persuasiveness as well. It also enhances their leadership abilities while assisting web marketers in getting their ideas approved.
- Outstanding Writing Skills: When the audience finds the information interesting, online marketing succeeds. You need writing skills to produce quality material. Even in audio and video media, writing is the foundation of content creation. For instance, without a solid screenplay offering direction and motivation, video explainers won’t be successful. The same is true for audio content, such as podcasts, which require textual information to serve as a roadmap for their creation.
It takes more than just putting phrases together to write for web marketing. It entails producing pertinent content for consumers in a way that is still approachable to them. Furthermore, it’s crucial to understand that writing for online marketing requires optimization for better results in search rankings. More click-throughs and leads are created when a website ranks higher in search results, which is advantageous for businesses.
- Mobile advertising: For marketing purposes, computers and laptops are being replaced by smartphones and other mobile devices. Because of this, there is a demand for skilled web marketers who can use mobile in their efforts. Through multimedia messaging (MMA), SMS, emails, social media, applications, and other tailored media, mobile marketing tries to connect with consumers. The fact that many consumers do product searches and even purchase items online is beneficial. Given the significance of mobile marketing in fostering greater reach, online marketers view it as a useful addition to their toolkits.
- Copywriting Skills: Copywriting is writing that is intended to motivate or persuade readers to act. Since conversion is the primary objective, it varies from conventional writing. Copywriting is essential for online marketers to convey the value of their offerings and motivate customers to take action. A successful copywriter may provide messages that increase conversions and produce a profit for an internet marketer. The creation of marketing materials such as email blasts, landing pages, social media marketing campaigns, product descriptions, and paid advertisements benefits from the usage of copywriting abilities. They are beneficial for developing pitches to attract new clients, too.
- Customer relationship management: Building relationships with consumers, communicating with them, and encouraging loyalty are all part of customer relationship management (CRM). CRM expertise is essential for internet marketing since it improves client relationships. Businesses that have stronger relationships with their consumers are more aware of their wants, preferences, pain points, and other aspects of the individual. Then, using this insight, they may develop more effective marketing efforts for better outcomes. CRM encompasses skill sets like empathy and communication. Empathy enables companies to design marketing strategies with the consumer in mind. Communication is also helpful for establishing a relationship with consumers and customers, which is crucial for online marketers.
How to Become an Online Marketer
You can start preparing for a job as an online marketer by following these steps:
- Find an internship position: Employers looking to hire online marketers may not always place high importance on having a formal education. Since the industry is developing and changing so quickly, many firms favor applicants with practical experience. Although a bachelor’s or master’s degree in marketing or public relations may be required for some top online marketing professions, you can start entry-level internet marketing careers with a simple internship. You can gain intimate knowledge of how internet marketing operates and what you can do to maintain your competitiveness in the industry by having the opportunity to serve as a current online marketer’s wingman.
- Enroll in online classes: Internet courses are a very helpful tool for building the online marketing skills that employers are looking for because the majority of the work you do will be done online. You can enroll in a premium online course or locate basic free classes that will explain key marketing strategies and offer you in-depth practice with the best tools for internet marketing. Some online courses include an official certificate that you may use to highlight your qualifications on your resume.
- Exercise with a blog: By launching a blog, you can begin developing your internet marketing portfolio and gain practical experience. Your blog can be used to test out various SEO tactics, learn the fundamentals of web design and development, increase viewership, and begin gathering and analyzing important online marketing analytics. You may either utilize your blog to practice new abilities before using them in a high-stakes job environment, or you can include it in your applications to show that you can expand your reach online.
- Build a network with other online marketers: Online marketing is social, therefore networking with other business experts is crucial. Increase your professional network by participating in social media debates regarding online marketing best practices. Through these connections, you can become part of the online marketing community and hear directly from other online marketers about job openings. Attend conferences and other online marketing events in addition to creating a professional online presence to network with thought leaders and discover mentorship opportunities.
- Decide on an area of interest: Choose a direction for your specialization or decide whether you want to do a little bit of everything. Greater specialization may be necessary for larger firms than for small businesses with a single internal online marketing function. If you decide to do so, begin looking for projects that will help you develop your chosen specialization. Consider enrolling in management and leadership courses to learn more about the strategic and conceptual aspects of internet marketing if you prefer common online marketing jobs.
- Invest in your career development: To keep up with the changes in the online environment, you should continue to look for learning opportunities even after you land your first position as an internet marketer. To keep up with emerging best practices, keep an eye out for new online marketing tools and read newsletters from online marketing journals. Take advantage of the resources provided by your current business to broaden your knowledge by conversing with your coworkers and learning more about their roles in web marketing.
Where to Work as an Online Marketer
Online marketers operate in advertising agencies or marketing departments where they are in charge of organizing, carrying out, and keeping track of Internet marketing activities. They collaborate closely with other members of the marketing team as well as with representatives from the company’s sales, customer support, and product development teams. Online marketing managers normally work a full-time schedule, but they occasionally put in extra hours to fulfill deadlines or take advantage of last-minute possibilities. Additionally, they might travel for business meetings or conferences.
Online Marketer Salary Scale
In the USA, the average online marketer earns $63,248 a year, or $32.43 per hour. Most experienced workers earn up to $100,000 per year, while entry-level roles start at $45,000.
In the UK, the average gross income for an online marketer is £36,167, or £17 per hour. They also receive an average bonus of £1,013. Wage projections are based on anonymous employee and employer responses to a salary survey conducted in the UK. The typical compensation for an entry-level web marketer (with 1-3 years of experience) is £26,344. On the other hand, an experienced senior-level web marketer makes an average salary of £44,337.
In Ontario, Canada, the average gross pay for an online marketer is $71,197, which equates to $34 an hour. This is $561 ($1%) more than the typical Canadian web marketer makes. Additionally, they receive a $2,414 bonus on average. Salary projections are based on information from a poll of anonymous employees and employers in Ontario, Canada. An entry-level web marketer (with 1-3 years of experience) may expect to make $51,426 annually. On the other hand, an experienced senior-level online marketer makes an average salary of $87,641.
Irish online marketers make an average gross compensation of €49,085 per year, or €24 per hour. Additionally, they receive a €1,374 bonus on average. Wage projections are based on anonymous employee and employer responses to a salary survey conducted in Ireland. The typical compensation for an entry-level online marketer (with 1-3 years of experience) is €35,764. The average compensation for a senior-level online marketer (8+ years of experience) is €60,189.
In Australia, the average gross pay for an online marketer is $86,405; this equates to $42 per hour. Additionally, they receive a $2,929 bonus on average. Wage estimates are based on data from anonymous Australian employees and employers via salary surveys. The typical salary for an entry-level online marketer (1-3 years of experience) is $62,512. On the other hand, an experienced senior-level web marketer makes an average salary of $106,534.
In Germany, the average gross pay for an online marketer is 53.259 euros, or 26 euros per hour. They also receive an average bonus of 1.491 euros. Wage projections are based on anonymous employee and employer responses to a salary survey conducted in Germany. The typical compensation for an entry-level web marketer (1-3 years of experience) is 38,744 euros. The average pay for senior-level online marketers (8+ years of experience) is 65.288 euros.
In Nigeria, an online marketer’s starting wage can be as low as 150 000 Naira per month, while a seasoned and successful online marketer can make over 250 000 Naira per month.