Digital Marketing Analyst Job Description, Skills, and Salary
Are you searching for a digital marketing analyst job description? Get to know about the duties, responsibilities, qualifications, and skills requirements of a digital marketing analyst. Feel free to use our digital marketing analyst job description template to produce your own digital marketing analyst job description. We also provide you with information about the salary you can earn as a digital marketing analyst.
Who is a Digital Marketing Analyst?
Digital marketing analysts are responsible for tracking marketing trends, analyzing marketing statistics, and monitoring campaign performance to develop strategies that will enhance digital advertising.
Digital marketing analysts will be needed to help companies understand and use data to target customers and evaluate the effectiveness of their digital marketing strategies. In addition, demand for these workers will come from the need to integrate digital marketing with traditional marketing activities, such as print and television ads.
Digital Marketing Analyst Job Description
What is a digital marketing analyst job description? A digital marketing analyst job description is simply a list of duties and responsibilities of a digital marketing analyst in an organization. Below are the digital marketing analyst job description examples you can use to develop your resume or write a digital marketing analyst job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
The duties and responsibilities of a digital marketing analyst include:
- Establishing a tracking system for events and conversions on the website and other digital assets such as mobile apps
- Gathering and analyzing online behavior data in order to conduct research on our target audience.
- Identifying and eliminating inefficiencies in the company’s existing processes and procedures.
- Executing email marketing and lead generation activities such as formatting, optimizing, and distributing email messages, marketing campaigns, event invitations, announcements, and newsletters.
- Overseeing internal and external vendor planning teams, analytics, and campaign workflows.
- Working with internal data teams to create key performance metrics and provide new, practical insights.
- Coordinating website development and maintenance, including the look and feel design, content addition, and regular information updates.
- Keeping the marketing and sales teams up to date on ongoing campaigns and informing them of which campaign components are working best and which aren’t.
- Researching market trends and competitor analysis in order to create digital marketing by cooperating with a digital expert to improve marketing campaigns.
- Implementing A/B testing strategies to achieve specific business objectives.
- Creating digital marketing campaigns to assist businesses.
- Ensuring that search, social media, and content performance are being tested, measured, analyzed, and optimized for display across conversion funnels in order to increase customer engagement and conversions.
- Analyzing website traffic patterns, such as the number of users, their behavior on the site, and the pages they visit.
- Analyzing keyword usage, search engine activity, and other data across various digital platforms.
- Meticulously recording daily digital marketing activities
- Taking part in marketing planning and flawlessly executing the company’s promotional campaigns.
- Coordinating social media campaigns, including content creation, engagement with target audiences, and results in the evaluation.
- Developing strategies for generating new leads via affiliate programs, blogging, email marketing, SEO (search engine optimization), SEM (search engine marketing), and other online channels.
- Evaluating new methods and devices for streamlining and automating workflows
- Generating and presenting findings from your analyses, including recommendations and practical insights.
- Developing web measurement and digital campaign strategies.
- Creating marketing materials such as banners, brochures, flyers, billboards, and videos.
- Creating dashboards, and models for department heads to view data, and make recommendations to improve business performance.
- Maintaining client relationships through regular meetings to review reports and provide useful insights.
- Collaborating closely with internal teams, monitoring the brand’s online presence, and staying current on marketing trends.
Qualifications
The following are just a few examples of digital marketing analyst qualifications:
- Bachelor’s degree in marketing or a related field.
- Working on digital marketing campaigns for at least three years.
- Google Analytics expertise.
- Microsoft Excel proficiency
- A/B testing expertise.
- Understanding of SEO tools such as SEMRush and Ahrefs.
- Extensive knowledge of digital marketing across multiple platforms.
- The ability to read data, focus on details and identify areas for improvement.
- Interest in developing digital marketing trends.
- Strong interpersonal and communication skills.
Essential Skills
Digital marketing analysts need the following skills in order to be successful:
- Expertise in Lead Generation:
Digital marketing analysts must have strong lead generation skills because they frequently collaborate with sales teams and other marketing experts to increase the number of leads a company receives. This entails creating content that encourages potential customers to call a company or fill out forms on a website. To be effective, a digital marketing analyst must be capable of creating engaging content and analyzing its performance.
- Skills in Analytical and Critical Thinking:
This is most likely the most important skill for a digital marketing analyst. You must be able to process data and turn it into actionable insights. This entails scrutinizing each and every aspect of a campaign. This skill allows you to determine why some keywords perform well in paid search ads while others do not, why one social media campaign’s cost per conversion is extremely high while another’s is more reasonable, and how to replicate the success of a blog post that is successfully generating leads.
- Strategic Approach:
Being strategic entails thinking about long-term goals and the most effective ways to achieve them. The best digital marketing analysts are always thinking about how to improve their ad campaigns for long-term success. They think in the long term and are willing to invest in experiments, but they also know when to cut their losses.
- Data Analysis:
Finding patterns or insights in massive amounts of data necessitates data analysis skills. Because digital marketing analysts frequently need to analyze data to determine the most effective marketing strategies, this is a necessary skill.
- Digital Marketing Technology Familiarity:
Digital marketing platforms have proliferated in recent years. In addition to organic and paid search, you’ll need to be familiar with email, SMS, social media, and other channels. Before you panic about not being an expert on every digital marketing platform, keep in mind that you can learn a lot on the job as long as you are at least somewhat comfortable using native analytics and setting up campaigns on the most well-known ones.
- Attention to Detail:
This ability is critical because you will be expected to know the specifics of campaigns and present accurate data. Nobody wants an analyst who relies on incorrect data.
The marketing team will implement recommendations based on the insights you’ve gathered, so the numbers you’re using as a foundation must be correct. To avoid embarrassing and potentially costly mistakes, double-check your math and numbers.
- Technology:
If you want to work as a digital marketing analyst, you should have a basic understanding of the various technologies used in digital marketing. This includes being familiar with the various digital marketing channels, programs, and tools available for use in developing and monitoring digital marketing campaigns.
- Outstanding Communication Skills:
A large part of a digital marketing analyst’s job is to present reports and recommendations to stakeholders. You should feel comfortable presenting your findings in a way that anyone, regardless of background, can understand and respond to questions about your recommendations. Prepare to back up any conclusions with concrete evidence and precise numbers.
- Leadership Qualities:
It is extremely beneficial to learn how to effectively manage teams because a digital marketing analyst may be the team leader of a team comprised of a diverse range of marketing specialists. This is accomplished by encouraging growth and participation, ensuring effective communication among team members, and setting goals while working collaboratively with the team.
- Excellent Organizational Skills:
Depending on the organization, digital marketing analysts may be in charge of managing, evaluating, and optimizing multiple campaigns at the same time. You will always need to manage multiple active projects at the same time. The organization is essential for keeping all of the tasks spinning. You must always be able to manage your workload, whether through the use of numerous sticky notes, to-do lists, outlook reminders, apps like Evernote, or a specific project management tool.
- Creativity:
Digital marketing analysts benefit from creativity when developing new, cutting-edge marketing strategies. This way of thinking also encourages the team to consider alternative problem-solving approaches.
- Website Examination:
Digital marketing analysts use their experience with web analytics tools to complete their tasks successfully and improve the effectiveness of their methods. Using web analytics tools, you can track the effectiveness of your marketing and use the data to employ more sophisticated SEO techniques to improve results.
- Marketing Strategy:
A marketing strategy is a plan that outlines the goals of a company’s marketing initiatives. Marketing analysts in digital marketing must be familiar with marketing strategies in order to create successful digital marketing campaigns.
- Ability to Organize:
As a digital marketing analyst, you may be responsible for multiple projects at the same time. Strong organizational skills allow you to stay on top of your work and ensure that all necessary information is available when needed. A solid organizational system also allows you to work consistently, which makes it easier to evaluate results and improve procedures over time.
- Problem-Solving Skills:
As a digital marketing analyst, you may be required to address software or hardware-related technical issues. Finding solutions to business performance issues such as low conversion rates or high bounce rates on website pages may also fall under your purview. You can improve these metrics by applying your problem-solving skills.
How to Become a Digital Marketing Analyst
If you want to work as a digital marketing analyst, start by following the steps below:
- Obtain a Bachelor’s Degree in Marketing:
If you want to work as a digital marketing analyst, you must first obtain a bachelor’s degree. This is because employers prefer digital marketing analysts with bachelor’s degrees. You can work in marketing or a related field like economics, business administration, consumer psychology, statistics, advertising, computer science, or something else.
- Training & Experience:
On-the-job training is common for digital marketing analysts to become acquainted with the company’s distinct practices. Training may cover the company’s digital marketing software as well as any other specialized software or databases. Training may also include learning about the company’s goods and services, target market, and any ongoing marketing initiatives.
Internships or entry-level marketing positions are other ways for digital marketing analysts to gain experience. During these experiences, they can learn about analytics, content marketing, social media marketing, SEO, and SEM, among other aspects of digital marketing.
- Obtain Certification in your Field:
Although certification is not required, it is a sign of dedication and can help you land a job. There are numerous certifications available in a variety of specialties for digital marketing analysts. For example, you could obtain the Insights Association’s Professional Researcher Certification. The Certified Market Research Analyst certification is one of many that the International Institute of Market Research and Analytics offers (IIMRA).
- Pursue a Graduate Degree:
A master’s degree can boost your earning potential and career opportunities, but it is not required to work in digital marketing strategy. Marketing, advertising, mass communication, business, and public relations are just a few of the possible graduate degree concentrations. A master’s degree in marketing analytics, for example, can help you advance your career in campaign management and strategy development.
- Update your Resume and Build your Portfolio:
By conducting some research, ensure that you include the same keywords from job postings for digital marketing analysts in your resume. Take note of the skills and accomplishments that digital marketing analysts highlight on their LinkedIn profiles, and then try to incorporate similar experiences into your resume. Get feedback from the instructors, mentors, and peers in your program.
In addition to an optimized resume, you’ll need a strong portfolio. A portfolio is essentially a personal website that displays your skills through examples of previous work and projects you’ve worked on.
- Keep up with the latest digital marketing trends
Google updates its search results and algorithms thousands of times per year, Facebook is constantly adding and changing features, Google Ads is transitioning to AI, and so on. Learning never stops for digital marketing analysts, which is what makes this job both fascinating and challenging. You never get bored because there are always new things to learn. You must ensure that you are up to date on all current trends.
Where to Work as a Digital Marketing Analyst
Digital marketing analysts work for marketing firms, large corporations, and small businesses. They typically work full-time hours, but during peak periods, they may be required to work overtime.
They may be required to travel frequently for conferences or meetings.
Digital Marketing Analyst Salary Scale
An entry-level digital marketing analyst with less than a year of experience can expect to earn a total salary of $48,404, including tips, bonuses, and overtime pay. According to payscale.com, this is the case. An entry-level digital marketing analyst with 1-4 years of experience earns a total salary of $55,161 on average. A digital marketing analyst in their mid-career with five to nine years of experience earns an annual salary of $66,087 on average. An experienced digital marketing analyst with 10 to 19 years of experience earns an annual salary of $80,000 on average.
This average, however, can change depending on a number of factors. Your specific training and level of work experience in the industry, for example, are frequently significant indicators of your earning potential. Because some areas and job sectors may have a greater need for specialized skills than others, where you live and where you work can also have an impact on how much money you make in the position.
