Marketing Manager Job Description

Marketing Manager Job Description, Skills, and Salary

Are you searching for a marketing manager job description? Get to know about the duties, responsibilities, qualifications, and skills requirements of a marketing manager. Feel free to use our marketing manager job description template to produce your own marketing manager job description. We also provide you with information about the salary you can earn as a marketing manager.


Who is a Marketing Manager?

A marketing manager is in charge of overseeing the marketing initiatives for a company, service, or commodity. They project market demand and direct a marketing team in the development and execution of innovative and creative customer interest.  By engaging strategies across a variety of media platforms.

Marketing managers promote companies, their products, services, or brands. They create pricing and marketing strategies, produce new clientele, and manage the marketing employees. In addition, they oversee marketing expenditures and spot trends.

The task of managing an organization’s marketing initiatives falls to marketing managers. They collaborate with a range of groups (sales, customer service, product development, etc.) to create and put into action plans that will help their business expand and prosper.

Despite having a wide range of duties, marketing managers typically concentrate on three key tasks: building a unified brand identity, devising marketing plans and strategies, and overseeing the day-to-day implementation of these plans and strategies.


Marketing Manager Job Description

What is a marketing manager job description? A marketing manager job description is simply a list of duties and responsibilities of a marketing manager in an organization. Below are the marketing manager job description examples you can use to develop your resume or write a marketing manager job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.

A marketing manager often handles a variety of duties and responsibilities, some of which are listed below.

  • Implement fresh marketing initiatives to achieve business goals and objectives.
  • Develop and carry out long-term strategic strategies for marketing efforts together with higher management.
  • Recommend alterations to current goods or services in light of research findings or market developments.
  • Utilize statistical analysis and market research to assess the success of marketing strategies.
  • Conduct surveys and focus groups to get consumer input on goods or services.
  • Create and carry out marketing strategies that support the goals and objectives of the company.
  • Analyze customer data to find patterns or trends in consumer preferences and purchasing habits.
  • Measure measures like ROI or client retention rates will help you determine the effectiveness of marketing strategies.
  • Publish reports on marketing activities that include budget and productivity data.
  • Analyze and improve your pricing and marketing methods.
  • Raise market penetration and brand awareness.
  • Work with the departments of sales, finance, public relations, and production to coordinate marketing strategy.
  • Control branding, advertising, and marketing initiatives.
  • Control the workers in the marketing department.
  • Create, and deliver to top management, quarterly and annual reports.



The following credentials are normally necessary for a marketing manager:

  1. Education: To work as a marketing manager, you frequently need a bachelor’s degree. A bachelor’s degree in marketing is a choice made by some marketing managers, however, degrees in business, advertising, and communications are also useful. The majority of hiring managers in marketing has a master’s degree in business administration (MBA). A two-year MBA program typically consists of business management, accounting, finance, and marketing courses.
  2. Experience and training: Marketing managers often go through an orientation phase with a company as part of their on-the-job training. They gain knowledge of the company’s goods and services, advertising tactics, and any software or computer programs they will frequently utilize during this period. Additionally, they get knowledge about the company’s aims and objectives and how they relate to the job of the marketing manager.
  3. Licenses and certificates: Professionals can present their qualifications to potential employers and enhance their skills by obtaining certifications. Marketing managers can obtain certificates to improve their technical understanding of their duties, put their skills to the test, and grow in their jobs.


Essential Skills

To succeed, marketing managers require the following abilities:

  1. Analytical Skills: You can make wise selections about marketing initiatives with the aid of analytical abilities. As a marketing manager, you can be in charge of assessing the effectiveness of marketing initiatives and making changes to enhance outcomes. You may examine data and decide on future campaigns by using your good analytical skills.
  2. Aptitude for fixing issues: You can be in charge of resolving problems that come up when creating marketing materials if you work in marketing management. For instance, you might need to get involved and find a solution if a graphic designer is unable to finish a project by the deadline. Finding a new designer or working out a deadline with the original designer may be necessary to accomplish this.
  3. Abilities in strategic planning: Making future plans is a skill in strategic planning. You can be in charge of coming up with the marketing plans for the entire organization as a marketing manager. You must be able to analyze the company’s objectives and formulate a strategy to support their achievement in order to do this. Marketing campaign creation requires strategic preparation as well. You must be able to devise a strategy that will both help the business achieve its objectives and produce an effective marketing campaign.
  4. Leadership capabilities: A marketing manager is in charge of a group of people who work on different facets of a marketing campaign. Effective marketing managers are able to give their team members leadership and direction. A marketing manager who possesses strong leadership qualities can benefit their team members by giving them direction and advice.
  5. Effective Communication Skills: The primary responsibility of a marketing manager is to effectively communicate with various audiences by creating engaging content for advertising, films, and articles. Additionally, this content needs to adhere to the marketing plan’s tone, identity, and voice. Additionally, the marketing manager will speak with their own managers, team members, and outside stakeholders.
  6. Budgeting: Marketing managers manage a variety of resources, including influencer marketing, pay-per-click advertising, and campaign budgets. Budgeting knowledge is necessary for each of these activities. In order to make sure that everyone has access to the resources they require, a marketing manager also manages internal budgets for their team.
  7. Negotiation: The marketing manager will need to persuade internal stakeholders of the importance of the marketing plan after it has been developed. They will need to choose the appropriate teams and persuade them of the advantages for the company and target clients. Without internal support, if not all teams are on the same page, the campaign may result in internal misunderstanding. If the marketing manager feels that adjustments are necessary, they may need to bargain with other teams. They might accept some of the adjustments that are offered, but they must also know when to negotiate and defend specific aspects of their plan if they are in doubt. To prevent budgets from being overspent, the marketing manager may engage in financial talks with external stakeholders.
  8. Planning and Execution: Setting goals and long-term planning are two skills a marketing manager has to have. They must comprehend desired objectives, plan for desired outcomes, and carry out the plan to achieve desired outcomes.
  9. Collaboration and Delegation: An entire marketing team is led by marketing managers. There are numerous persons who will work under their leadership, albeit the size may vary. They must be able to collaborate well with others and take pleasure in forging bonds with both internal teams and external stakeholders. Being a leader who can intervene and delegate work when necessary is still crucial. For instance, the marketing manager would make sure that team members’ performance matched task expectations and that the correct assignments were assigned to them based on their skill sets.
  10. Adaptability: Markets and consumer behavior can be unpredictable, therefore it’s crucial to adjust to shifting industry standards. For instance, after failing to produce the desired results, a strategy may need to be modified. The marketing manager should develop a strategy with their team to think of alternatives rather than giving up.
  11. Empathy: Understanding markets entails anticipating client requirements and desires as well as their responses to your offering. Significant emotional intelligence is needed for this. Marketing managers must strike a balance among team members’ competencies and role expectations. For instance, it is the marketing manager’s responsibility to empathize with the situation if someone on their team is under stress because they aren’t making deadlines. An excellent marketing manager would be able to identify their stress and collaborate with them


How to Become a Marketing Manager

You can take the following actions to launch your career as a marketing manager:

  1. Earn your bachelor’s degree: Prior to anything else, get a bachelor’s degree in marketing, business management, communications, or a comparable subject of study. Promotions and advertising, data analysis, statistical analysis, public speaking, business writing, and communications are all possible course assignments.

It can be beneficial to complete at least one marketing internship while earning your degree. Internships are quite beneficial since they enable you to establish professional relationships and figure out whether the position or business is a good fit for you.

  1. Acquire expertise: Before ascending to a leadership position, marketing managers frequently have several years of relevant experience. To gain professional experience, you can work as a marketing assistant, coordinator, or specialist in entry-level employment. To start earning experience rapidly while you’re still in college, you can also try to obtain part-time jobs.
  2. Create a solid résumé: In addition to your work experience, your resume will be most effective if it also lists your education, accomplishments, abilities, and other information that is pertinent to marketing manager roles. The posted job description can be used to update your relevant activities and skills using the keywords they use. To discover more about the kinds of abilities you can develop to enhance your career, you can also look at the job descriptions for marketing manager roles that interest you.
  3. Keep up your marketing education: In order to make sure they can incorporate the most recent information into the campaigns they develop, marketing managers frequently keep up with trends in their business. By reading the most recent industry news and blogs online, you can gain more knowledge about marketing and your area. You can attend a variety of seminars and webinars to learn more about marketing tools and procedures. A master’s degree in marketing or marketing business administration will help you advance your knowledge of the industry and demonstrate your commitment to it.
  4. Be a part of a marketing organization: Numerous marketing associations exist that might support you in your job. Many provide continuing education courses or networking opportunities at events. Additionally, several groups offer specialty certifications, which are extra in-demand credentials.


Where to Work as a Marketing Manager

Advertising firms, large enterprises, small businesses, and other workplaces all employ marketing managers. They might work on a computer or attend meetings in an office setting, or they might travel to meet with clients or check out possible markets. In addition to their typical full-time schedules, marketing managers occasionally put in extra hours to meet deadlines or travel to important events. Marketing managers may feel pressure to reach sales targets or deadlines, which can make the job difficult.


Marketing Manager Salary Scale

In the USA, the average marketing manager makes $75,000 a year, or $38.46 an hour. Most experienced workers earn up to $120,000 per year, while entry-level roles start at $52,537.

In the United Kingdom, the average gross pay for a marketing manager is £69,924, which equates to $34 per hour. They also receive an average bonus of £7,720. Wage projections based on anonymous employee and employer responses to a salary survey conducted in the UK. An entry-level marketing manager makes an average income of £38,626 (with 1-3 years of experience). The average compensation for a senior-level marketing manager (8+ years of experience) is £89,275.

In Canada, the average gross pay for a marketing manager is $135,841, which equates to $65. Additionally, they receive a $14,997 bonus on average. Compensation estimates based on data from anonymous Canadian employees and employers via salary surveys. An entry-level marketing manager makes an average income of $75,039 with 1-3 years of experience. The average pay for a senior-level marketing manager (8+ years of experience) is $173,434.

In Sydney, Australia, the average gross pay for a marketing manager is $162,776. This equates to an hourly wage of $78. This is $9,909 ($6,000) more than the typical Australian marketing manager salary. They also receive an average bonus of $17,970. Estimates of salaries based on salary surveys completed by anonymous employees and employers in Sydney, Australia. A marketing manager with 1-3 years of experience at entry level makes, on average, $90,064. The average compensation for a senior-level marketing manager (8+ years of experience) is $208,160.

The average gross pay for a marketing manager in Ireland is €91,404, or €44 per hour. Additionally, they receive bonuses of an average of €10,091. Wage projections based on anonymous employee and employer responses to a salary survey conducted in Ireland. The typical compensation for an entry-level marketing manager (1-3 years of experience) is €50,506. The average pay for a senior level marketing manager (8+ years of experience) is €116,732.

The average gross pay for a marketing manager in Germany is 95.564 euros, or 46 euros per hour. They also receive an average bonus of 11.152 euros. Wage projections based on anonymous employee and employer responses to a salary survey conducted in Germany. The typical compensation for a marketing manager at the entry-level (with 1-3 years of experience) is 52.498 euros. The average compensation for a senior-level marketing manager (8+ years of experience) is 122.107 Euros.

In Nigeria, the average monthly salary for a marketing manager is roughly 604,000 NGN. The lowest salary is 302,000 NGN, and the highest is 936,000 NGN (highest).

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