Marketing Consultant Job Description, Skills, and Salary
Are you searching for a marketing consultant job description? Get to know about the duties, responsibilities, qualifications, and skills requirements of a marketing consultant. Feel free to use our marketing consultant job description template to produce your own marketing consultant job description. We also provide you with information about the salary you can earn as a marketing consultant.
Who is a Marketing Consultant?
A Marketing Consultant is a highly trained personnel that helps a firm and its customers better understand themselves. They identify suitable marketing strategies or campaigns for their prospective customers and already existing ones. In addition, they guide the sales representatives on the best method to communicate with the company’s potential customers which may occur offline or online. They study the operations and profile of the firm or company to better understand its specific marketing challenge or needs.
They also research marketing to identify the trends and economic opportunities available in the industry. It is also their responsibility to develop and implement marketing strategies according to the company’s objectives and budget. An ideal applicant for the job of a marketing consultant is expected to be a critical thinker and also have a piece of good knowledge of the daily marketing activities of a company. He or she must be a great communicator, being able to use the common language applied in their work environment. Knowing foreign languages would be an advantage in cases of foreign customer relations. The essence of employing marketing consultants is to keep the customers of a company engaged and well informed of their choice brands and this is a smart move in outperforming the company’s competitors.
The responsibilities of a Marketing Consultant may vary depending on the company structure. For instance, they may work as digital or online marketing consultants in most multi-level marketing companies, and an online marketing consultant is expected to be good with basic digital skills. Ultimately, a digital marketing consultant should be able to offer unbiased councils and solutions to ensure the success of the marketing activities of their brand. They are also expected to have a good knowledge or experience in digital or online marketing and should be well exposed in some important areas such as analytics, optimization, paid or sponsored ads, social media automation or strategies, and SEO. Marketing Consultants have the opportunity to decide between working as an independent marketing consultant and working for a consulting firm, bearing in mind that Consulting firms may offer more job security and stability.
Most Companies employ Marketing Consultants with a Bachelor’s degree in Marketing, Business Administration, or any related course. Although it is possible to acquire the job of a Marketing Consultant without a Bachelor’s degree in some companies because work experience may be considered in place of a degree but this opportunity is becoming rare as the market keeps evolving. There are many special certifications available for Marketing Consultants. For instance, The Foundation for Marketing Excellence in Entrepreneurs provides several certifications for marketing that work with non-profit organizations. Also, The Business Marketing Institute trains Marketing and offers them certificates accordingly. You can as well get a certification from the American Banker’s Association. Prospective Marketing Consultants may need to gain work experience in the field and also get more certifications. Once you have obtained the required Degrees or certifications and work experience, It is good to learn the necessary skills that would aid your success in this field. Some of the skills include copywriting, public speaking, and technical skills.
At first, you may be tempted to go all out, learning all the skills with little attention to your strengths and if care is not taken you will find yourself performing badly all around. To become outstanding in this profession, you must identify your bestselling marketing skills and stay committed to them. You may want to major in conversation optimization, marketing automation, media, or brand marketing. When you are done choosing a niche, research your prospective clients and the necessary skills they desire in a Marketing Consultant. As a marketing consultant, you should be able to quantify and analyze appropriately the specific marketing challenge of a company per time. This skill prevents you from giving erroneous or ineffective advice to the company, thereby protecting the company from irreparable damages or loss to its competitors. It is a very crucial skill that most employers look out for in prospective employees. Marketing Consultants have a wide range of opportunities and places to work. From having office work to an online workspace like becoming a Freelance Marketing consultant on some platforms like Fiverr.
Marketing Consultants Job Description
What is a marketing consultant job description? A marketing consultant job description is simply a list of duties and responsibilities of a marketing consultant in an organization. Below are the marketing consultant job description examples you can use to develop your resume or write a marketing consultant job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
Marketing consultants are responsible for the following duties and responsibilities:
- Studying the operations and profile of the company to better understand its specific marketing need per time.
- Conducting marketing and sales research to identify trends and economic opportunities available for the company.
- Creating and implementing marketing strategies that soothe the company’s budget and objectives.
- Preparing detailed market plans and business proposals.
- Offering advice on, positioning, branding, and other marketing challenges.
- Giving effective direction to marketing force eg: customer care representative, sales reps. etc using the relevant tools and methods.
- Liaising with other vendors (eg: retailers and wholesalers) and the marketing board to identify new challenges and proffering effective solutions.
- Monitoring and analyzing marketing results and projects.
- Making reports and including suggestions, and new ideas for growth and improvement of their company.
- Evaluating the current marketing plans or efforts and making suggestions for growth and improvements.
- Devising, planning, and implementing digital or online marketing awareness across the appropriate channels.
- Training their subordinates and other marketers on best technology applications and practices.
- Offering effective solutions or new methods for workflows and awareness.
- Using analytical tools to track the success of marketing strategies.
Qualifications
- A Degree in Business administration, Marketing, or any related course.
- An outstanding profile or portfolio that demonstrates your success in the field.
- A minimum of two to three years of experience as a marketer with good knowledge or experience in basic ICT skills.
- Copywriting training certificates and the ability to express skillfulness in what you have learned.
- Marketing skills in the digital world(PPC, Social media, SEO, lead generation, content, etc.)
- Experience in the use of HubSpot, Pardot, Marketo, Eloqua, and other leading software in automation.
- Strong Salesforce, Microsoft, Excel, and PowerPoint skills.
- Key soft skills such as creativity, adaptability, and persuasion.
- Training report from the firm you served as an intern
Essential Skills
- Good Quantitative and Analytical skills: As a marketing consultant you should be able to quantify and analyze appropriately the specific marketing challenge of a company per time. This skill prevents you from giving erroneous or ineffective advice to the company, thereby protecting the company from irreparable damages or loss to its competitors. It is a very crucial skill that most employers look out for in prospective employees.
- Pressure or stress management: The ability to discharge your duties under challenging conditions or pressure effectively and accurately is also a vital skill in this field.
- Good Team Spirit: Marketing consultants with other departments to ensure the improvement of the marketing or sales activities of their company. Therefore, there is a need to have a good team spirit to achieve success in this career path.
- Liberal Minded: You must be open to accepting others’ opinions after critical analysis to ensure growth.
- Solution Driven: A Marketing Consultant is always on the lookout for problems about marketing growth and the possible ways to solve them. Hence, Companies will always choose solution-driven applicants over other counterparts that do not express this skill.
- Excellent human relations skills: Being able to relate with people in proper manners and of course knowing the right time and appropriate words to use on customers while maintaining ethical procedures is a skill that opens a lot of doors for a marketing consultant.
- Good Communication: You must be able to communicate with clients and co-workers in the basic language used in your work environment in both writing and speaking. Knowing foreign languages could be an advantage.
- Passion for work: To achieve success in any career path, you must be passionate about fulfilling your responsibilities
- Detail Oriented: The major role of a marketing consultant is to answer questions concerning the marketing activities of a company regardless of the department these questions are coming from. For example, the production department may want to know the demand level of products to curtail or increase the level of production, and as such, the marketing consultant should be able to look into the details of each department in the marketing space.
- Great Multitasking Ability: Marketing consultants are responsible for a lot of activities regarding the growth of the company from holding meetings with internal departments to meeting with external bodies and creating new ideas for effective marketing. You must have this skill to thrive or achieve success in this field.
- Good Time Management: A Marketing Consultant is not expected to be sluggish in dispatching his or her responsibilities. You should be able to meet the demands of the market and your company at the appropriate time.
- Great Leadership Skill: Being a Marketing Consultant puts you ahead of others in the company because you have access to more information and you should be able to relay these pieces of information to the appropriate departments at the right time.
How to Become a Marketing Consultant
- Acquired the necessary education: Most Companies employ Marketing Consultants with a Bachelor’s degree in Marketing, Business Administration, or any related course. Although it is possible to acquire the job of a Marketing Consultant without a Bachelor’s degree in some companies because work experience may be considered in place of a degree but this opportunity is becoming rare as the market keeps evolving.
- Gain work experience in the field and get more certification.
- Once you have obtained the required Degrees or certifications and work experience, It is good to learn the necessary skills that would aid your success in this field. Some of the skills include copywriting, public speaking, and technical skills.
- Determine how you want to practice: Marketing Consultants have the opportunity to decide between working as independent marketing consultants and working for a consulting firm, bearing in mind that the consulting company may offer more job security.
- Maintain a niche: At first, you may be tempted to go all out, learning all the skills with little attention to your strengths and if care is not taken you will find yourself performing badly all around. To become outstanding in this profession, you must identify your bestselling marketing skills and stay committed to them. You may want to major in conversation optimization, marketing automation, media, or brand marketing. When you are done choosing a niche, research your prospective clients and the necessary skills they desire in a Marketing Consultant.
- Grow your customer base: To succeed in this profession, it is pertinent to build your client base by developing a sustainable networking system. This can be achieved both offline and online but you get the most result by applying the system on both platforms. A good way to start is by building a great online presence on social media spaces like Facebook, LinkedIn, and Twitter.
- Build a good portfolio: Prospective clients may want to have a look at your previous works. In such cases, you may present samples of your volunteer works or even show them your mock-ups.
- Protect your brand with insurance. There are many insurance options made available for Marketing Consultants.
Where to Work as a Marketing Consultant
- Marketing Consultants have a wide range of opportunities and places to work. From having office work to an online workspace.
- Freelance Marketing Consultants are digital marketing Consultants that may work for several companies at a time provided they are meeting the individual targets of the companies.
- Production Industries (food, textile, etc), Pharmaceutical companies, shopping Malls, and high business firms
Marketing Consultant Salary Scale
Indeed Salaries have it that the average salary of a Marketing Consultant is $60,394 per year in the United States. This may change, however, due to the nature of work a Marketing Consultant is given and the type of organization they work in. Independent consultants based on the number of consulting work they take per year and their agreement with the clients. In addition, Credo’s research states that an average digital or online marketing consultant earns $147.67 per hour with an increasing rate dependent on the number of years in the business.