Blogger Job Description, Skills, and Salary
Get to know about the duties, responsibilities, qualifications, and skills requirements of a blogger. Feel free to use our blogger job description template to produce your own. We also provide you with information about the salary you can earn as a blogger.
Who is a Blogger?
The internet is a wonderful tool that allows us to connect with a worldwide audience. Bloggers have the opportunity to connect with thousands, if not hundreds of thousands, of people every day through blogs.
Blogs have quickly become a popular way to communicate and spread information and news. Blogs can be used to communicate with friends, and family, work, or for news and networking.
Blogs were originally known as “weblogs”. Blogs were created to allow people to write about their daily lives. They used their daily tasks to create content for their mini-websites, which allowed them to share their thoughts, photos, and videos. Some of these sites became popular and blogging was born.
Bloggers post regular updates on blogs, which are personal or business sites. There are many types of bloggers: personal bloggers, corporate bloggers, and photo bloggers are just a few examples. One of the most popular types is a personal blogger. A personal blogger is a person who posts entries about their life, opinions, and interests on his or her website.
Bloggers who have a personal blog might choose to update their website daily, weekly, or monthly. It is up to the author of the website to decide how often they update the site. However, more frequent updates are more popular. A blogger should aim to have a minimum of visitors per day. This will ensure that the blog is being read and encourages people to comment.
Some bloggers write under pseudonyms to protect their privacy. Some bloggers share their blogs with family members, friends, and coworkers. Others use a blog to keep in touch with distant relatives. It is generally a good idea to assume that anyone can read anything posted on the Internet, even if it is anonymous. This means that a boss or coworker can locate a blog. If negative information is included, this could potentially be detrimental to one’s career.
Bloggers may use their websites to upload music and photos. These blogs may also be called photoblogs and may not contain any text. Blogs can be whatever the blogger wishes them to be. Some blogs have more than one contributor blogger to make them more interesting for readers. Bloggers may be able to make extra income by publishing paid product reviews or advertisements on their blogs.
Blogs can be used by businesses to give customers a more personal experience. These blogs are usually written by employees of the company, but they are not anonymous. Bloggers responsible for this blog should write about company events, community service events, and new products. As a way to keep employees informed about relevant news, companies and departments may host blogs that are similar to newsletters.
Blogger Job Description
Below are the blogger job description examples you can use to develop your resume or write a blogger job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
The duties and responsibilities of a blogger include the following:
- Researching, generating, and pitching ideas to create posts.
- Editing, publishing, and promoting content.
- Promoting new posts via email, social media, and advertisements.
- Advocating for and educating others about their interests, products, and services
- Using Search Engine Optimization keywords to increase site traffic.
- Inviting other bloggers, experts, and other notable guests to contribute content.
- Keeping up-to-date with industry trends to increase chances of attracting new readers and creating stronger, more engaging content.
- Writers fiction and nonfiction through scripts, novels, or biographies
- Doing your research to find factual information.
- Selecting a topic that is interesting to readers
- Collaborating with editors and clients to create the material for publication
- Moderating and responding to comments is a way to manage the blogging community.
- Implementing Search Engine Optimization SEO
- Managing social media marketing activities, such as posting on Facebook and Twitter.
- Answering emails for the blog.
- Performing maintenance tasks on blogs, such as updating plugins.
- Writing blog content.
- Managing subscriptions, syndication, and email newsletters.
- Creating innovative ideas for newsletters, blogs, and website content
- Correcting written content in spelling, grammar, sentence structure
- Promoting blog via email, newsletters, or on social media channels
- Responding to feedback and comments by engaging with the audience
- Conducting research before writing
- Preparing and submitting content timely
- Creating supporting content such as videos, infographics, and podcasts
- Using to maintain website structure and conduct basic website updates
- Promoting products and services through persuasive content
- Using SEO keywords and SEM tools to generate and maximize organic traffic
Other important tasks include the following:
- Creating original, and relevant content
Bloggers should strive to create original content. Don’t copy and paste from other websites. Google does not like this. Please write it yourself.
- Social media presence is essential
Bloggers may have to spread the word on Twitter or Facebook to rank highly in search results and get new page views. It is important to know how to use popular social media platforms.
- Make backlinks
It is important to create backlinks and keep updated with the latest trends and know which words and phrases are relevant to your company’s culture, mission, and values.
Qualifications
Bloggers don’t need any formal training. Although you may receive some training, you will still need to learn your skills on your own. You may have better chances of getting into this job if you have qualifications. You should speak to your institution about the subject matter and prerequisites. A university degree in advertising, marketing communications, media studies or professional writing can lead to a career as a blogger. You will need your Senior Secondary Certificate of Education to be eligible for these courses. You will normally need to have a Bachelor’s Degree in English or mathematics. There are many requirements for universities. Some have more rigid entry requirements than others. Others offer flexible study options or allow external students to apply.
Essential Skills
- Writing skills
A blog that provides great value to its audience will improve and get more traffic with time. How can you add value to your blog? You can’t build a successful blog if your content isn’t engaging, useful, and original. This is why it is important to become a great writer. Writing regularly is a great way to improve your writing skills. You should write at least a few paragraphs each day, online and offline.
- Basic understanding of HTML and CSS
To build a successful blog, you don’t need to be a programmer or web developer. However, you will need to have a basic understanding of HTML coding to be able to add ALT tags, image interlinking, and text hyperlinking. You can also include headlines in H1 tags or H2 tags.
Many blog hosting companies, such as WordPress, offer a platform that allows users to create content without any programming skills. It is better to be familiar with the basics of tag structure so you don’t get panicked if you run into any tag-related queries.
All the major blogging platforms have pre-made themes that you can choose from. You can request a custom theme from your designers to fit your brand’s strategy. In such cases, you will be greatly helped by your knowledge of HTML coding and CSS (cascading style sheets). This will allow you to present your company uniquely.
- Networking Skills
Networking can help you connect with thousands of bloggers and increase traffic to your site.
Blogs can be published regularly, but you must interact with your readers daily. You can do this easily through your blog. However, you must be sensitive to your readers’ preferences and interests to create posts that are relevant to them.
- Ability to generate online engagements
Engaging readers will be made easier by regularly posting comments and questions on your blog. If you post a question via a poll, or any other part of your blog to readers, make sure that you follow up promptly. This is a way to engage readers daily. It’s possible only if you are consistent and active online.
Following up does not just involve responding to blog comments but also includes blogger outreach. This will help you improve your blogging skills and build strong relationships with other professionals in your field.
- Photography Editing Skills
Images can quickly go viral on social networks. Image usage in blog posts can also help increase your search engine rankings.
A good understanding of image editing such as cropping, formatting, and resizing is essential. You don’t need to be a master of InDesign or Photoshop to use the editing tools that are available on most blogging platforms.
- SEO and Social Media Skills
SEO has seen a major shift in the age of social media. This not only boosts traffic to your blog but also helps you reach more people with your content.
To increase your readership for your blog, you will need to be familiar with Facebook, Twitter, Instagram, and LinkedIn. You can increase your interpersonal skills through social networking and get more people to your blog.
- Marketing Skills
Bloggers can become very successful online in no time. This is due to their marketing skills. It is therefore important to learn the art of selling. Digital marketing services are now available.
If you don’t know how to market and promote your blog’s content or products, you won’t be able to build and increase the traffic on your blog.
You can master blogging by focusing on the skills mentioned above. Then you will be able to move up the ladder.
How to Become a Blogger
- Pursue a career in blogging
It is important to decide if you are willing to pursue a career. It is not a good idea to spend your time on something you aren’t interested in.
- Register a domain and host a blog
Domain
Your website’s URL is your domain. For example, Google.com is the domain name of Google, while Facebook.com is the domain name for Facebook.
Host
Your blog host is the company who puts your website online so that others can also see it. It’s like a computer hard drive on the internet that will save your blog. Many hosting companies offer a one-click WordPress installation solution through their admin panel.
- Build your blog
It is essential to choose where your blog will be built. WordPress is the most popular blogging platform in the world. There are many plugins and add-ons available and you can design your blog in a variety of ways. WordPress has 82 million users.
- Create your WordPress blog
With WordPress, you can make your blog look exactly the way you want. Your blog should reflect your personality and it’s purpose. If you want to build loyal followers, your blog should be easy to use. People won’t stick around if it is difficult to use and cumbersome. Make it simple for them.
The WordPress Theme Directory can help you choose a theme. If you want a theme that looks professional and is easy to customize, WordPress is the solution to this. It can help you to modify your blog templates if you are unhappy with the default theme.
- To begin collecting e-mail subscribers, add an opt-in page
It is essential to grow and develop your e-mail database as a blogger. This will allow you to attract visitors to your blog, and make them regular members of your community. It will allow you to connect with your audience and create a steady flow of traffic.
- Find your niche and define your audience
Once you’ve identified your passion and identified your niche, it is time to identify your audience so you can create content that interests them, helps them, and has an impact on their lives. Ask your subscribers to tell you what they want to see on your blog. You can post a link to a survey to trigger their response.
- Create compelling and strategic content
As a blogger that needs traffic, it is imperative to create relevant content that grabs people’s attention.
- Promote your blog
Once you have at least 15 posts, start promoting your blog. People may consider your blog lacking content if you don’t promote it sooner.
You can promote your blog by:
- Using different social media platforms
- Adding tags to your blog posts to ensure your posts rank high in search engines such as Google
- Adding a link from your site to a forum signature
- Making a blogroll and exchanging links with other websites.
Where to Work
Most bloggers work remotely to earn money, while some may work for different media companies.
Blogger Salary Scale
In the United States, the average annual salary for a blogger is $51,906.
