Blog Manager Job Description, Skills, and Salary
Get to know about the duties, responsibilities, qualifications, and skills requirements of a blog manager. Feel free to use our blog manager job description template to produce your own. We also provide you with information about the salary you can earn as a blog manager.
Who is a Blog Manager?
A blog manager is something you may not have ever heard of. Aren’t bloggers supposed to just publish blogs? They need someone to manage this.
Many companies don’t have a plan or a regular blogging schedule. They might blog for a few days, then move on to other things or forget for months. They may blog more frequently if there is something new in the company.
Someone must be in charge of the blog so that they can manage it and keep it on course. Blog managers do all that: from coordination with guest bloggers to finding topics and setting a schedule.
It is possible to delegate these duties to an employee of your company. However, this may not be the best choice. This can add stress to the person’s work life and may not be beneficial for your company. It is advisable to hire an external professional.
A company blog requires a lot of coordination, unlike a personal blog that focuses on life or a hobby. It’s easy for people to forget the small details without collaboration.
Blog managers not only manage the day-to-day operation of the blog but also ensure consistency. It is not only about finding an audience, but also getting blog posts in front, that is part of the job.
Blog managers play a crucial role in planning, organizing, and implementing content strategies. They usually have the responsibility of setting up the entire content strategy to support the overall sales and marketing strategy.
Blog managers are responsible for managing blog content. Online content is becoming an integral part of every business. Blog managers play a crucial role in planning, organizing, and implementing content strategies. They usually have the responsibility of setting up the entire content strategy to support the overall sales and marketing strategy.
Blog Manager Job Description
Below are the blog manager job description examples you can use to develop your resume or write a blog manager job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
The duties and responsibilities of a blog manager include the following:
- Facilitating brainstorming sessions in your company to identify the most relevant and timely topics for blogging to increase prospects.
- Developing a solid content strategy that prioritizes blog topics and ensures the most important are dealt with first.
- Hiring writers either as staff or freelancers and then managing their workloads and the topics they cover.
- Facilitating coordination between blog writers and internal contributors of the company (e.g. salespeople, managers, etc.).
- Teaching and training any intern contributors to the blog. This includes those who wish to contribute their voices, but are not hired as writers.
- Finding and managing guest bloggers that are part of the process or asked to contribute to the company’s blog on a particular topic.
- Analyzing all results from blogging, including whether it brings in more leads and which posts have the highest return.
- Planning content strategy and content calendars for your blog.
- Collaborating with writers to find new topics and ideas for writing.
- Finding new writers or guest writers to help with content creation for the website.
- Ensuring that the best practices in SEO, marketing, and the website design are observed.
- Presenting ideas and projects to stakeholders.
- Upskilling and training new writers according to the company’s format and style.
- Finding new markets and avenues to make the blog more relevant.
- Performing quality assurance checks on different aspects of the site.
- Writing different types of articles, blogs, and other online resources
- Giving feedback to other contributors and editing the content of others
- Implementing analytical projects to improve blog strategies/tactics
- Creating well-structured study guides and case studies
- Conducting industry research
- Increasing blog subscribers and expanding the blog’s reach
- Contributing to long-form content projects like ebooks
- Researching, generating, and pitching ideas to create posts.
- Editing, publishing, and promoting content.
- Promoting new posts via email, social media, and advertisements.
- Advocating for and educating others about their interests, products, and services
- Inviting other bloggers, experts, and other notable guests to contribute content.
- Keeping up-to-date with industry trends to increase your chances of attracting new readers and creating stronger, more engaging content.
Qualifications
- A bachelor’s degree is in copywriting, digital marketing, or digital strategy is required
- Great writing, proofreading, and editing skills.
- Portfolio of blogs that showcase your talents.
- Minimum of 2 years of experience in content creation or digital marketing.
- Understanding digital strategy and marketing.
- Proficiency in SEO, Content Management Systems, and Website Layout.
- Expertise in training and development.
- A positive and adaptive mindset.
- Communication and interpersonal skills that are effective.
- Ability to integrate creative processes with larger business goals.
- Strong planning and leadership skills.
Essential Skills
- SEO Copywriting and Blog Writing
Blog managers should have an understanding of SEO. This will allow you to reach your audience through organic search. You will also need to learn how to tell a story using the voice and voice of a brand and how to connect to customers with that voice.
You will need to know copywriting and editing to tell those stories. You would use your writing skills to write marketing communications and blog posts. They would also be used when editing other people’s work.
Grammarly or Hemingway editor are great tools for improving your writing skills. Hemingway Editor, a website that provides free grammar and comprehension checks, is available. Grammarly, on the other hand, analyzes and spell-checks your writing and gives suggestions for improving sentence structure.
- Data Analysis
You will spend time analyzing data as a blog manager. You can use data from past campaigns, SEO research, and audience behavior to help you execute your job functions. They are useful because they provide insight into leadership decisions and collaborate on projects.
You won’t be able to tell if your messages are connecting with customers if you don’t analyze your blog’s performance.
- Basic Coding
You don’t need to know how to code to become a blog manager. However, knowing HTML and CSS can help you get started if you don’t have a web developer at hand.
- Blog Management System Proficiency
You should also be familiar with popular content management systems like WordPress and CMS Hub. Because you will be editing the content of your company’s website directly, it is important to learn how to use a CMS.
CMS Hub provides a 14-day free trial to help you get familiar with the top-of-the-line content management system in an intuitive drag and drop environment. After you have learned CMS Hub, you will be able to try a more complex system like WordPress.
It’s also important to be familiar with a few additional tools. You will need to know at least one or two marketing tools that cover every aspect of content production and management. This also includes software to enhance the content, such as graphic design tools or automatic grammar check software.
It is also important to understand how social media works as a marketing tool and what it means for your company. A tool like HubSpot can be helpful in social media management.
- Strategic Planning
Blog managers spend a lot of time planning how to communicate with their target audience. This means that you will not just randomly throw out messages, but carefully and strategically craft your messaging’s timing and wording.
- Time Management and Organization
Blog managers are responsible for managing multiple content calendars and many responsibilities. This makes time management and organization skills essential.
You don’t need to be an organization expert or follow a strict schedule. To keep things running smoothly, you can use project management software. As a blog manager, you will likely be the leader of the team and the person who provides status reports. You’ll need to be as organized and efficient as possible. This will ensure that you have the information you need at any time.
- Leadership skills
Good blog managers have leadership skills, but that doesn’t mean you should be an extrovert who speaks at the front of a room. Being a leader means that you can keep the content management projects moving smoothly, send reports to higher-ups when they ask, and launch new campaigns to keep your company in front of leads and customers.
You may be required to manage a group of writers or content coordinators in some cases. This is where traditional leadership skills are needed, such as being a great person manager and adopting a leadership style that helps your team grow. Attention to the job description for content managers. You might be the only member of your team, or you could be the leader.
- Software for blog management
This software is used by blog managers to publish, edit, and post online content. They can also quickly edit and update content using the blog management software.
- Attention to detail
This skill allows blog managers to find and correct errors in different types of content. This skill allows them to monitor website analytics and to make changes to company content strategies accordingly.
- Creativity
Blog managers are creative in developing new content strategies and ideas that keep customers engaged on a company’s blog or website.
- Communication skills
Blog managers use writing skills to create quality content. They use their oral communication skills to interact with and give feedback to other content writers.
- Analytical skills
Blog managers use analytical skills to evaluate the content quality and then create solutions based on their findings. They can analyze industry trends and KPIs.
How to Become a Blog Manager
- Learn content marketing certification
No matter your experience or background, if blog management is something you are considering, it’s important to refresh your knowledge. To improve your blog management skills, you can take a course online. After completing the course, you will receive a certificate that verifies your understanding of content management. You can also add it to LinkedIn.
- SEO is a subject you should be familiar with
You will need to be able to grasp the concept of SEO when you are looking for a role as a blog manager. You might not be able to write the right content for your company, or it could lead to you writing content that isn’t relevant or serves no other purpose than filling up your blog.
To find “green space” on your website, you will need to be able to perform keyword research. The term “green space” refers to keywords that are low in competition and have high potential to serve your audience’s needs.
- Make your website.
A personal website is a great way to get started with blog management. You can upload and write your content. You could use this website to promote your brand, a business idea, or just for fun. No matter what your website is, you need to be familiar with how to create one. This will allow you to easily manage the site for your future employer.
This process will teach you how to upload media and content, how to manage it once it’s uploaded, and how best to structure your website. You’ll also learn how to navigate a blog management platform.
When you apply for blog management positions, use the knowledge gained from this process to provide thoughtful responses to interviewers.
- Apply for a managerial position at the entry level.
Blog management is a mid-level job. This means that blog managers are usually someone who has been in the management field for several years. You should start in an entry-level position first before moving up to blog management if you are just getting started.
- Assume blog management tasks in your job.
You will need to assume the role of blog manager in your entry-level position, but not be a blog manager by nature. If your team doesn’t have a content calendar, you can offer to make one and you could also volunteer to upload the week’s content onto the CMS.
As you prepare to take on a blog manager position, it is important to keep improving your blog management skills.
- Apply for the blog manager position.
After you have gained enough experience, it is time to transition into blog management. This could be as a manager or a more strategic role within a blog management department.
Use every bit of experience that you have so far to communicate with your audience and show how you’ve distributed content previously. You should be able to measure the outcomes of your actions by numbers. You can measure your effectiveness as a blog manager by using data such as organic traffic, content reach, and other engagement metrics.
Where to Work
Blog managers are responsible to oversee technical and content-related issues for blogs. They determine what content is created and who makes it. Then they present it to their visitors on the website.
Many blog managers work remotely and are freelancers.
Blog Manager Salary Scale
The average annual salary for a blog manager in the United States is $69,689.
