Digital Media Planner Job Description

Digital Media Planner Job Description, Skills, and Salary

Are you searching for a digital media planner job description? Get to know about the duties, responsibilities, qualifications, and skills requirements of a digital media planner. Feel free to use our digital media planner job description template to produce your own digital media planner job description. We also provide you with information about the salary you can earn as a digital media planner.


Who is a Digital Media Planner?

Digital marketing initiatives are developed and carried out by digital media planners. They assist a wide range of customers, from small enterprises to huge organizations, in developing and implementing digital media strategies that will help them realize their business objectives. The most recent developments in digital marketing must be thoroughly understood by digital media strategists. This involves being aware of the platforms that are most useful for reaching particular target audiences as well as the most efficient ways to make use of those platforms to do so.

A digital media planner aids customers who are preparing to use online marketing to establish an online presence. It takes considerable data collection and research to create an effective digital media advertising strategy. It is the responsibility of the digital media planner to guarantee that the client’s business makes the most of the internet by developing a practical plan to utilize the internet. The duties of a digital media planner include tracking campaign results, compiling information from prior efforts, and creating fresh ideas and plans that the business may use.

For designated customer accounts, the digital media planner develops, negotiates, and implements digital media strategies. While preserving good connections with media suppliers, customers, and partner agencies, this individual will be responsible for managing daily planning and analysis.


The creation and implementation of digital media strategy is the responsibility of digital media planners. In most cases, this entails negotiating and procuring advertising space across digital media platforms, monitoring, optimizing, and reporting on campaign effectiveness, managing budgets, and coordinating with clients. A marketing client and a digital media planner collaborate to develop an advertising strategy. Working in this field includes assisting create storyboard advertisements and choosing the most effective channels for distributing them on websites and social media. Although the requirements for this position might differ, a marketing bachelor’s degree is frequently required. You may increase your competitiveness by enrolling in extra classes in business management, writing, or web design. You must be imaginative and flexible to succeed as a digital media planner in a space that is evolving quickly.

In addition to the media divisions of major businesses, advertising, marketing, and public relations organizations employ digital media planners. During regular business hours, they generally work full-time, while they occasionally put in extra effort to fulfill deadlines or attend activities on the weekends or after hours.

The ability to multitask and perform effectively under duress is a must for digital media planners. They also need to be creative thinkers to develop fresh, cutting-edge strategies for reaching consumers with goods and services.


Digital Media Planner Job Description

What is a digital media planner job description? A digital media planner job description is simply a list of duties and responsibilities of a digital media planner in an organization. Below are the digital media planner job description examples you can use to develop your resume or write a digital media planner job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.

Digital media planners are responsible for the following duties and responsibilities:

  • Establish a comprehensive digital media strategy.
  • Make and give presentations.
  • Organize the execution of digital media strategies.
  • Manage and set a budget for online campaigns.
  • Purchase digital advertising space through negotiation.
  • Deliver completely integrated campaigns by working with internal departments.
  • Track the success of project management.
  • Prepare performance reports, analyze campaign analytics, and provide recommendations.
  • Keep an eye on market developments and seek fresh digital prospects.
  • Analyze information to spot potential customers for new goods or services
  • Leverage online platforms like social media, search engines, blogs, and e-newsletters to develop and implement marketing strategies
  • Research new industry trends that can have an impact on requirements for future campaign planning
  • Locate potential for product placement in movies or television programs
  • Keep an eye on what the competition is giving to spot chances to boost sales of one’s own company’s goods or services
  • Coordinate the whole planning process, including generating timetables and budgets, performing research, and producing presentations for top management.
  • Manage the production of digital ad material, which includes copywriting and visual design.
  • Suggest adjustments to current material to increase its efficient management degree marketing objectives
  • Analyze website analytics to find areas that might be improved to boost traffic and conversion rates
  • Depending on customer objectives, develop multi-channel paid media suggestions.
  • Make and keep track of flowcharts, media authorizations, media budgets, and vendor insertion orders.
  • Send out requests for bids to prospective media partners so they may consider them for client campaigns that are in line with client goals and KPIs.
  • Negotiate and manage paid programs with partners in account-based marketing and strategic media vendors.
  • Meet with possible media partners to learn about their capabilities for targeting and maneuvering.
  • Oversee the execution of the campaign by outside media partners, maybe including important partners in weekly or monthly meetings.
  • Collaborate with media planners to increase campaign success, and be able to optimize digital campaigns.
  • Traffick in creative assets using Google Campaign Manager or another ad server.
  • Find new digital media and advertising technology: Look for the newest products on the market
  • Take media pace reports and compare them to KPIs.
  • Plan, manage, and optimize digital advertising campaigns daily for the customers you’ve been given.
  • Offer suggestions for digital media together with justifications of the available research campaign outcomes and guarantee that client goals are met, optimize campaign strategy and techniques.
  • Utilize CDPs to inform digital media strategy and the creation of customer-centric digital media plans.
  • Describe effectively the connection between data, media strategy, and CDPs.
  • Maintain a thorough awareness of the consequences of reducing the usage of third-party cookies and the range of alternatives available to address that issue, including different vendors’ stances and the role of CDPs.
  • Make strategic and media approach decisions based on the available research
  • Maintain and supervise your digital media budgets, and make sure that your invoices are reconciled properly and on time.
  • Make media flowcharts actual
  • Create t-shirt designs and creatively run Instagram ads for t-shirts.
  • Form recommendations based on analytics are gathered, shared with the team’s leadership, and so on.
  • Provide the customer with reports, analytics, and recommendations for campaign optimization.
  • Create and deliver POVs on audience targeting, site placements, and social media monitoring tools.
  • Make recommendations for optimization after analyzing important data such as ROI for sponsored opportunities, websites, and search engine marketing campaigns.
  • Plan and negotiate all media, including radio, television, the internet, print, direct mail, and outdoor.
  • Manage the local and international marketing media budget, look for possibilities with a good return on investment, and make sure spending limits are adhered to.
  • Offer ongoing campaign and management for paid and SEO marketing efforts to achieve good outcomes.
  • Setup and maintenance of all DoubleClick campaigns
  • Prepare POVs for possible collaborations and share comments and conclusions.
  • Use Facebook advertising to design, track, and improve social media campaigns.
  • Work with customers to improve campaigns and make sure KPI targets are met regularly.
  • Utilize Facebook, Pandora, eVite, and other venues, to create a social media strategy.
  • Ensure perfect implementation of media strategies, and cultivate strong connections with the agency teams, including account service, creative, finance, media purchasing, production, and traffic.
  • Stay up to date with information on their properties and the areas they serve, and stay in regular touch with media sales staff.
  • Teach and guide junior media planning personnel in optimum media planning and procurement procedures.
  • Utilize common research tools for media planning (@Plan, MRI Scarborough, AdRelevance, etc.).
  • Work on developing targeted and creative media solutions for clients with the assistance of the media supervisor or AMD.
  • Control the daily workflow and procedure for media planning.
  • Make arrangements for using digital media and purchase authorizations
  • Implement all initiatives and plans for the media that have been approved.
  • Use third-party server tools, traffic ad tags, and creative
  • Uphold client spending limits and media projections.
  • Resolve billing disputes and give your approval for the payment of media invoices.
  • Track the effectiveness of all media strategies and create justifications for client outcomes.



  • A communication, and project management degree.
  • At least two years of experience in digital marketing.
  • Knowledge of Google Analytics and other ad serving technologies, including camp project management.
  • Expertise in SEO, display advertising, paid search, and social media marketing.
  • Strong presenting and communication abilities.
  • Problem-solving and analytical thinking skills.
  • Time- and project management abilities.


Essential Skills

  • Social media marketing: It is the process of developing and putting into practice marketing plans on social media platforms. Planners of digital media frequently possess an in-depth understanding of social media marketing and how it utilizes it to advertise a good or service.
  • Search engine optimization (SEO): This is the act of improving a website so that it will appear more frequently in search engine results. To enhance a website’s search engine rankings entails assessing it and making adjustments to its content, structure, and other features. Digital media strategists frequently possess a foundational knowledge of SEO to aid in the creation of efficient media strategy.
  • Content creation: You can be in charge of producing content as a digital media planner for use in email marketing campaigns, social media, and other digital marketing methods. You must be an excellent writer with the ability to provide compelling material that motivates readers to take action.
  • Project management abilities: This will make you more effective in your position as a digital media planner. This might involve organizing a variety of projects simultaneously, assigning assignments to team members, and monitoring due dates.
  • Analytics: The process of planning for digital media requires strong analytical abilities. To find the best digital marketing techniques, you must be able to evaluate data. This entails evaluating the effectiveness of your present techniques and figuring out what adjustments are necessary to make them more effective.


How to Become a Digital Media Planner

  • Acquire a Degree: A similar subject is often required to start your digital Media Planner career path to stay a competitive advantage for companies. Focus on developing industry-specific skills during your studies to be prepared for applying for entry-level jobs and starting your career. Before joining the field, you might need to complete a digital media planner internship to earn you and gain relevant on-the-job skills.
  • Decide on a specialty in your industry: You could be asked to select a specialism in your profession as a digital media planner. Choose the area of the Digital Media Planner industry where you feel most confident, and then keep working actively to advance in that area.
  • Obtain a Position as a Digital Media Planner at the Entry Level: You’ll normally start your career as an entry-level digital media planner once you’ve earned an Other in Other or a similar profession. Typically, after finishing your two-year Other in a similar area, you may apply to become a digital media planner. You might wish to investigate certification in certified planning professional or certified buying professional depending on the sort of digital media planner career you’re pursuing.
  • Increase Your Digital Media Planner Career Potential: There are various stages in the Digital Media Planner professional path after entry-level. To advance to the next seniority level job as an entry-level Digital Media Planner may take two years. For each advanced Digital Media Planner job, you need to have had around two years of experience at the previous level. To further your Digital Media Planner career, you might need to complete extra coursework, earn an advanced degree (such as a Master’s Degree in a related profession), or obtain specialized certifications.
  • Maintaining Your Education for a Career as a Digital Media Planner: Continued education is not always necessary to improve your Digital Media Planner profession in all sectors of business. However, obtaining this degree can make it easier for you to move up to employment with greater pay more rapidly. It may take 4 years to earn another.


Where to work as a Digital Media Planner

  1. Public Relations organization
  2. Advertising agencies


Digital Media Planner Salary Scale

A Digital Media Planner in the United States earns an estimated $99,142 in total compensation annually, with an average wage of $66,616. Additional pay may take the form of cash bonuses, commissions, tips, and profit sharing.

In the UK, a digital media planner makes an average pay of £35,000 a year, or £17.95 an hour. Most experienced professionals earn up to £45,000 per year, while entry-level roles start at £30,000.


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