Digital Marketing Specialist Job Description

Digital Marketing Specialist Job Description, Skills, and Salary

Are you searching for a digital marketing specialist job description? Get to know about the duties, responsibilities, qualifications, and skills requirements of a digital marketing specialist. Feel free to use our digital marketing specialist job description template to produce your own digital marketing specialist job description. We also provide you with information about the salary you can earn as a digital marketing specialist.


Who is a Digital Marketing Specialist?

A Digital Marketing Specialist creates and implements an organization’s digital strategy. A digital marketing specialist plans and executes digital marketing strategies across platforms and channels. You will use paid advertising, social media, email marketing, and other methods to spread the word about your business, brand, goods, and services.

The role of a digital marketing specialist has comparable objectives and purposes to those of a marketing professional, including raising brand awareness, promoting business goods or services, and encouraging leads to become customers. Digital marketers efficiently communicate through technology platforms instead of using more conventional marketing channels.

Digital marketing specialists create successful online marketing initiatives and translate corporate objectives into these campaigns. They are skilled at assessing consumer market needs and know where to look to learn more about consumer trends and wants.

They create the strategy used to advertise a company’s goods online through numerous online promotions and email campaigns to spread their brand’s message and by conducting market research to identify more online customer contact methods. Digital marketing specialists produce ad text and provide content to support their online marketing efforts, while some may collaborate with writers or have access to a budget for paying freelance writers.

Digital marketing specialists should possess persuasive and writing skills to be successful in their careers. It includes writing guest posts for Digital PR campaigns, producing articles and other resources for organic search, and even writing eBooks for gated content plays.

You’ll probably be reporting to a marketing manager or director at your company if you work as a digital marketing specialist in-house. To show the outcomes of your labor, you will need to generate reports, dashboards, or presentations. You must evaluate the results of your campaigns and demonstrate a profitable return on investment from your use of digital media. You can be in charge of achieving KPI goals, such as the total number of conversions, the total number of leads generated, or the total number of engagements.

While some digital marketing specialists collaborate with graphic designers to produce the visual materials that support their marketing campaigns, some handle this task themselves.

The top digital marketing experts are proficient in graphic design software like Adobe Illustrator and can utilize it to create assets for infographic marketing, email marketing campaigns, and display advertising.

The majority of the time, digital marketing specialists operate in an office setting, but they may travel to meet with customers or attend conferences. They work full-time, though they occasionally work extra hours to finish tasks or meet deadlines. Nevertheless, the majority of digital marketing specialists find the work to be inventive and difficult, and they appreciate being able to see the fruits of their labor in the form of increased website traffic or better sales.


Digital Marketing Specialist Job Description

What is a digital marketing specialist job description? A digital marketing specialist job description is simply a list of duties and responsibilities of a digital marketing specialist in an organization. Below are the digital marketing specialist job description examples you can use to develop your resume or write a digital marketing specialist job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.

The duties and responsibilities of a digital marketing specialist include the following:

  • Build and maintain a presence on social media.
  • Create and implement pay-per-click (PPC) and search engine optimization (SEO) strategies.
  • Develop and oversee content marketing and link-building initiatives.
  • Create interesting online material, like blog posts, videos, graphics, and advertisements; track and examine content click-through rates.
  • Forecast the growth of a marketing campaign and its return on investment (ROI) and inform the leadership of these.
  • Oversee and produce copy for email and social media marketing initiatives.
  • Interview and hire videographers, web designers, and graphic artists to provide original and interesting content.
  • Maintain and update the website’s user journey as needed regularly.
  • Develop projects and manage team members, including assigning tasks, evaluating team members’ work, closely monitoring deadlines and spending limits, and creating and updating concepts.
  • Keep up with new social media platforms, web developments, and digital marketing trends; use these innovations while creating campaigns and updating ongoing ones.
  • Utilize Google AdWords, Google Analytics, and other pertinent technologies for digital marketing.
  • Think and apply innovative strategies to boost traffic to the company’s website.



  • A diploma or bachelor’s degree in marketing or a related discipline
  • Completed an internship with some knowledge of what it’s like to work in digital marketing
  • Ability to use digital marketing automation tools
  • Some understanding of Google Ads and Google Analytics
  • Knowledge of web publishing and the usage of SEO tools


Essential Skills

  • Communication skills

Effective communication in digital marketing involves things like disseminating messages that have an impact, creating relationships, and developing trust. The goal is to develop a compelling message and convey it to customers in an understandable, engaging, and relevant style. An effective digital marketer should be able to see things from many angles, explain ideas in a way the audience will comprehend, and have a good sense of what the audience would find interesting and valuable.

  • Content creation

Creating content that attracts a brand’s target audience is the core of digital marketing. The goal should be to understand the process of effectively engaging audiences and producing high-quality, SEO-friendly content. It ensures that the information will still be pertinent to the customer’s needs whenever they come across it.

  • Data Analytics

Analytics will be essential to your strategy and assist you in making better data-driven decisions for campaigns regardless of the area of digital marketing you choose to focus on. Monitoring and reporting using software like Google Analytics are simple. The challenging part is gathering and analyzing that data to understand customer behavior and use it to develop strategies that increase traffic and conversions.

Great digital marketers should know how to gather and take advantage of the massive amounts of data that most businesses have to track. Companies keep searching for individuals who can extract value from customer data to enhance future strategies. You will be a valued asset in the sector if you can demonstrate that you can accomplish this in creative ways that lead to campaign success.

  • Email marketing

Email marketing is a crucial tool for any digital marketing specialist, despite sounding dated in the age of social media. It calls for familiarity with email marketing software platforms and a natural aptitude for design, analytics, layout, copy, and visual content.

  • Basic design skills

Some large firms have a department with Graphic Designers or even UI/UX Designers. However, the digital marketing specialist performs routine tasks like choosing and modifying the images on the business’s social media feeds or creating the layout for an email newsletter. Here, knowing how to organize information for legibility and other fundamental design concepts is quite helpful. A comprehension of the customer’s experience is frequently where this starts.

  • Writing skill

You will need to be good at writing, whether you are maintaining a social media account or drafting a brief for a graphic designer. Being flexible is necessary so that you can write well for various audiences.

  • SEM and SEO

While search engine marketing (SEM) entails buying prominent advertising space on search results pages, search engine optimization (SEO) refers to techniques that promote branded content for popular search queries. Both are essential tools for digital marketing that you should learn.

  • Social media

You’ll need to understand the various social media platforms, how they operate, their peculiarities, and the best ways to engage their audiences on each. You will keep learning as social media keeps changing.

  • Persuasion

It’s a marketer’s responsibility to influence people’s thinking. It’s in your best interest to be great at persuasion. But this isn’t only about making a hard sell; the ability to persuade may be equally crucial when gradually building a solid brand image or trying to convince your coworkers to support a fresh marketing idea.

  • Project management

Digital marketing specialists must first and foremost be skilled project managers. They must be able to manage different deliverables with input from a diverse team as they lead a project through several phases.

  • Planning

Digital marketing specialists should draft a digital strategy before starting a project. It should contain details of every aspect of the project from beginning to conclusion, including goals and deliverables. It could develop for weeks, months, or even years. Planning, being well-organized, and adjusting to changing trends are all necessary.

  • Storytelling

You’ll need to be able to develop a story that links all of your digital marketing activities, from social media image captions to blog entries to website layout. Words, pictures, and videos, to mention a few, can all be used to convey stories.


How to Become a Digital Marketing Specialist

There is no fast cut to starting a career in digital marketing, but there are steps you can do now to give yourself an advantage. Here is how you can start

Step 1: Education

Get a diploma or degree in media, communications, journalism, or a related field. Some companies require you to have a relevant degree to employ you, while some do not care about your degree of study, as long as you can do a great job in digital marketing.

Step 2: Educate Yourself About the Sector

Doing your studies will be great if you want to work in digital marketing. You’ll have an accurate view of the market, its challenges, and new developments. Resources such as blogs, podcasts, webinars, and video lessons, are easily accessible and cover a wide range of digital marketing subjects, strategies, and trends.

Step 3: Obtain a digital marketing certification

Enrolling in a learning program has several advantages, like networking with business leaders, getting advice on your career path, and building a marketing portfolio you can use when you start applying for jobs. Numerous routes you can take to develop a thorough understanding of digital marketing, each with its benefits and drawbacks are;

Bootcamps for digital marketing

Bootcamps for digital marketing are often brief but intense courses designed to help students find employment in the field. Some programs offer one-on-one tutoring and career guidance, but in others, students are expected to take charge of their education. Online Bootcamps are a more affordable and time-efficient alternative to in-person boot camps for a degree in digital marketing, even if in-person boot camps are growing in popularity.

Programs for digital marketing

A rising number of people are turning to certification programs to develop and validate the abilities they have already acquired at work or to learn new skills to land a better job elsewhere. Choose from certificate programs if you want to work in digital marketing or advance your abilities as a marketing specialist in the modern world.

Step 4: Build Your Digital Marketing Portfolio

Having a tangible portfolio available during interviews is a significant advantage when seeking your first position as a digital marketing manager. When pursuing a digital marketing degree, certification, or boot camp, you’ll probably finish several projects and coursework that you may gather into a portfolio.

Step 5: Networking

You may learn more about the responsibilities of a digital marketing manager and discover job opportunities in the field by interacting with other digital marketing professionals. If you’ve made an impression on them, they’ll probably contact you first when a new position becomes available.

Step 6: Apply for Potential Positions as a Digital Marketing Specialist

Go ahead to apply for your first position in digital marketing. You’ve devoted several months to learning, building a portfolio, and conducting research. Go to job sites like LinkedIn, Indeed, and Google to search for a job.


Where to Work as a Digital Marketing Specialist

Digital marketing specialists can work for an advertising agency or be self-employed. Among other alternatives, you can work as a digital marketing manager, Internet marketing professional, search engine optimization (SEO) marketing specialist, or digital sales executive.

Digital marketing specialists can work in any industry. Many large and medium-sized businesses have an internal marketing and communications division that supports traditional and digital marketing. You may also apply for a position at a marketing agency that manages projects and contracts for businesses.


Digital Marketing Specialist Salary Scale

The average annual wage for digital marketing specialists in the USA is $62,545. More experienced workers may earn up to $102,100 yearly, while entry-level roles start at $46,000.

The average annual wage for digital marketing specialists in the UK is £31,200. More experienced workers earn up to £45,700 yearly, while entry-level roles start at £28,350.

Advertising, Arts, Media and Entertainment

Leave a Reply