Media Analyst Job Description, Skills, and Salary
Get to know about the duties, responsibilities, qualifications, and skills requirements of a media analyst. Feel free to use our media analyst job description template to produce your own. We also provide you with information about the salary you can earn as a media analyst.
Who is a Media Analyst?
Media analysis is the examination of the relationship between corporations or other organizations and the media. This, however, may include both objective and subjective measures and may be motivated by a variety of different needs.
One sort of media analysis is the examination of markets to determine the optimal location for promoting a particular firm. Typically, this is a highly objective form of project that makes considerable use of statistics. Such a job demands the analyst to grasp not only the figures themselves but also how they relate to and affect one another. For instance, seasonal changes in consumer spending may influence the optimal location for a product’s promotion. An analyst may decide that a product that is often advertised best in magazines aimed at wealthy consumers should be advertised in tabloid magazines during the Christmas season when less wealthy consumers are more inclined to spend.
Another type of media analysis is monitoring how a firm or product is portrayed and reported in various media outlets, including newspapers, television, and the internet. This requires both subjective and objective talents. A portion of the work will simply entail tracking the frequency with which a product is referenced and the number of individuals who have viewed the article, show, or website. However, the process entails making judgments about whether the piece promotes a favorable or bad image of the product, as well as how critical the target audience is to the product’s success.
The average media analyst earns a respectable living. According to the Simply Hired website, the average salary for a media analyst position in the United States was $61,000 US Dollars (USD) in May 2009. Since media analyst salaries are fairly specialized, they do not vary as much by region as many other positions. However, incomes vary significantly among industries, based on the position held and level of expertise.
The media analyst’s role is constantly evolving. Today, there are even specialized positions available such as media analyst. This entails monitoring how a product, business, or even an individual is portrayed online. The process can get significantly more involved if it is not limited to just measuring the original page that addresses the subject. Additionally, the analyst must consider the number of visitors to the page, the authority of the sites that link to it, and the feedback the page receives from users on the site, on other sites, and via personal accounts on sites such as Facebook and Twitter.
Media analysts are tasked with the responsibility of analyzing the content produced by various types of media companies and compiling statistical data about the sector as a whole. Numerous television production businesses and publishing houses employ a big number of media analysts. Government entities, especially the defense department, employ media analysts in several countries. Additionally, investing businesses employ certain analysts.
Media analysts hired by production organizations and publishing houses are often responsible for acquiring and assessing data on sales and industry trends. These individuals are responsible for providing strategic counsel to senior management. If industry data indicates that corporations are attempting to lower advertising expenses associated with specific types of media, analysts must identify this trend and inform corporate executives to anticipate revenue declines. Additionally, if marketers show an interest in new media, good analysts will anticipate this development and position their companies to capitalize on it.
While some analysts examine data about the media industry as a whole, others who work as media analysts specialize in a particular form of medium. Numerous businesses hire employees to design social media strategies. These folks research to ascertain the demographics of social media users and the potential benefits of utilizing these channels.
Government agencies hire individuals with second language abilities to work as media analysts. These persons are in charge of monitoring the media output of other countries. Politicians frequently consult these analysts’ reports before making international policy decisions. Additionally, the military may employ analysts to ascertain the political climate in a foreign country before waging war against it.
Since securities firms market and exchange shares in media companies, a large number of financial institutions employ individuals in media analyst positions. These analysts sift through industry data and make educated guesses regarding the future performance of individual firms and the industry as a whole. Securities firms make investment judgments based on this information. Additionally, securities rating organizations use this data to evaluate the stocks and bonds issued by media companies.
A media analyst must often hold a bachelor’s degree in journalism, advertising, business administration, or a closely related field of study. Additionally, many organizations demand analysts to hold an undergraduate or postgraduate degree in finance or a closely related field. Certain firms seek to hire graduates who have worked as journalists or in advertisements in the industry. Government analyst positions are often reserved for citizens of a certain nation who pass a background check.
Media Analyst Job Description
Below are the media analyst job description examples you can use to develop your resume or write a media analyst job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
The duties and responsibilities of a media analyst include the following:
- Monitoring a product’s or service’s media coverage in print, social media, and radio or television advertisements.
- Creating and implementing research methods like questionnaires, focus groups, and interview schedules to obtain pertinent data for a media campaign.
- Analyzing press releases and broadcast coverage, as well as evaluating the media campaign’s efficacy.
- Communicating with reporters and journalists about a particular product or service and obtaining favorable press coverage.
- Assisting clients in reviewing their advertising efforts and identifying the campaign’s strengths and faults.
- Incorporating pertinent marketing and media data into client databases.
- Maintaining a working knowledge of advertising trends, the media business, and competitors in the same area or industry.
- Analyzing campaign performance and study findings using a variety of numerical and information technology methods
- Entering data into client databases and assisting media buyers and coordinators in making informed selections
- Observing and evaluating media coverage to determine whether it was favorable or successful
- Collaborating with media buyers and coordinators to determine how frequently their product or service is mentioned in the media
- Considering the number of visitors to the company’s website, the influence of its partner sites, and conducting a thorough examination of customer feedback
- Investigating useful facts about coverage while also conducting media research on the best times and places to advertise
- Consolidating the organization’s online presence and expanding exposure through efficient social media tactics and campaigns
- Observing international affairs
- Establishing relationships with other media owners
- Assuring that deadlines are met Collaborating with media experts to accomplish client objectives
- Making judgments about the importance of a certain audience to the product’s success
- Analyzing at the corporate level
- Assuring prompt and accurate responses to the concerns and comments of consumers, followers, or clients
- Designing and implementing a complex campaign framework
- Participating in educational sessions
- Developing and implementing SEO strategies by including the most critical keywords in content marketing efforts.
- Establishing a road plan for audience buy-in research
- Selecting the research tools necessary to adhere to the plan
- Recognizing the intended audience
- Analyzing the campaign’s performance statistically
- Reading and analyzing news stories and social media posts to determine whether the content is positive.
- Utilizing technology to determine the reach of an audience
- Creating templates for reporting
- Compiling all of this information into a report
- Reporting on their findings both in writing and in person
- Organizing projects and adhering to deadlines
Qualifications
- S. in marketing, public relations, or a closely related field.
- At least two years of experience as a media analyst at a marketing agency, a media firm, or a similar organization.
- Knowledge of media analytics and social media networking at a high level.
- An aptitude for learning about the media sector and its inner workings.
- A comprehensive portfolio of media projects on which you have collaborated.
- Capable of working effectively under duress and through challenging situations.
- Outstanding organizing skills.
- Excellent communication skills and a willingness to collaborate.
Essential Skills
- Research Skills
A media analyst may seek to expand his or her knowledge and grow. This is especially true for social media sites, where new trends and changes are always being introduced. Additionally, there is a possibility that new social media platforms will gain popularity, making it critical for an analyst to comprehend their attraction. This enables them to integrate this knowledge with user analytics to have a better understanding of the effects of these trends and to make future strategy recommendations to businesses.
- Computing skills
Because social media platforms are tools that are used online, it might be advantageous for media analysts to be computer savvy. Additionally, they can use a variety of different web tools to build and track analytics from these platforms. This may include additional communication platforms such as text and video conferencing software to comprehend all types of online communication. Additionally, they utilize a variety of word processing, presentation, and spreadsheet tools to generate reports on these KPIs and present them to their employer.
- Analytical skills
Media analysts can leverage their expertise to convert raw data into actionable information. This may include their capacity to collect, organize, visualize, and integrate data to provide a more complete picture of user interaction trends. They can use their broad knowledge of social media and the data they collect to forecast the future of a measure and so aid in business decisions. This enables them to contribute to company objectives by supplying sufficient data to achieve a relevant result.
- Marketing
Understanding marketing enables media analysts to work effectively with social media coordinators. They can use their knowledge of social media platforms and marketing to develop plans that increase a company’s products and services’ visibility. It’s also beneficial to understand search engine optimization, a subset of marketing whose objective is to manipulate the layout and content of search engines to achieve higher search results. This also applies to a business’s accounts on whatever social media sites it chooses to use.
- Communication skills
Communication entails a collection of abilities, including listening, speaking, watching, and empathizing. Media analysts can successfully communicate user metrics in a way that even those unfamiliar with the subject may comprehend. Additionally, they can collaborate with other team members to develop the most effective social media marketing tactics. Advanced communication abilities enable analysts to effectively target a company’s primary demographic, regardless of the social media platform used.
- Organizational skills
Media analysts may be required to maintain records of data from several social media platforms. This may also contain the company’s primary social media accounts, as well as smaller accounts for subsidiary brands operating under the same business name. A media analyst may be required to organize these sets of data in the data aggregation platform chosen by the company. The primary objective is to build a vast database of statistics that a business can utilize to make future marketing decisions.
- Project Management
A media analyst may be responsible for managing a company’s social media marketing initiatives. This may entail interacting with various personnel of a social media department, such as content curators, coordinators, and even marketing associates that assist in the planning of a brand’s marketing initiatives. Additionally, media analysts may be required to assist in scheduling the time of these marketing initiatives, as they may involve multiple social media sites simultaneously posting comparable materials. Project management abilities can be advantageous in managing a large team’s efforts to accomplish a company’s marketing objectives.
How to Become a Media Analyst
A smart way to begin a career as a media analyst is to work as an intern or volunteer for a relevant organization.
Media watchdog organizations, privately sponsored think tanks, departments of children’s programming, educational institutions, radio stations, magazines, and newspapers are all examples of such organizations. Internships provide beneficial work experience and networking opportunities.
Many media analysts began their careers as journalists, columnists, or news reporters for television networks, newspapers, and magazines. Working as a journalist or news reporter enables individuals to conduct research and analyze reports from media sources.
As a columnist, prospective media analysts may have the opportunity to express their perspective on current events to readers or listeners.
Once you’ve accumulated sufficient job experience, you can begin developing your professional portfolio. Your portfolio should demonstrate your ability to conduct research, write, and present effectively. Your portfolio should cover a broad range of topics, from community trends to finance and investing.
Whether you want to work as a freelance media analyst or as a full-time employee for an organization, your portfolio will be used to illustrate your expertise and the quality of your work, as well as to establish your credibility.
Where to Work as a Media Analyst
Media analysts might work for media research businesses, print and broadcast media, radio stations, and marketing firms.
Media Analyst Salary Scale
In the United States, the national average salary for a Media Analyst is $54,830 per year.