Digital Marketing Manager Job Description, Skills, and Salary
Get to know about the duties, responsibilities, qualifications, and skills requirements of a digital marketing manager. Feel free to use our job description template to produce your own. We also provide you with information about the salary you can earn as a digital marketing manager.
Who is a Digital Marketing Manager?
A Digital Marketing Manager is a person who uses digital platforms to create, carry out, and oversee marketing campaigns that advertise a business and its goods and services. A digital marketing manager increases website traffic and brand recognition to attract leads and customers.
A digital marketing manager also discovers and assesses new digital technologies to optimize marketing campaigns, email marketing, social media, display and search advertising, and website traffic.
Digital marketing managers have changed as a result of changes in marketing ideas. The demand for competent digital marketing managers, marketers, or specialists is high with rising earnings and increased job duties because digital marketing is itself a specialty business and a very lucrative subject.
For companies of all sizes, from start-ups to multinational organizations, digital marketing managers are in charge of creating and managing online marketing strategies. They are in charge of managing tasks and making sure that digital marketing campaigns go off without a hitch. In a B2B setting, they would likely manage teams and serve as customer contact.
Digital marketing managers serve as the business managers for the digital marketing agency, so they must be effective communicators with the ability to manage content and develop strategies. They may require some understanding of SEO, analytics, advertising, business practices, social media, email marketing, web building, and copywriting, to a greater or lesser extent.
They manage an automated system that performs many tasks and requires management skills and artificial intelligence to function to track and calculate the performances of different elements of digital marketing. In other words, a digital marketing manager is in charge of boosting brand recognition and luring customers using various digital channels, such as corporate blogs, search engine results, social media, email marketing, and so on.
Digital marketing managers are imaginative individuals who may change one thing into another. They are skilled at using numerous media platforms to spread messages that have an impact. They are good leaders, and it comes easy to them to oversee a group of media specialists working on their initiatives.
A digital marketing manager reports directly to a director or vice president of marketing in some firms. Since the field of digital marketing keeps improving, more job opportunities are likely to emerge soon.
As a digital marketing manager, you must modify your plan to account for the ever-evolving digital environment. You must implement methods to establish your brand, engage with your audience, and increase your return on investment if you want to succeed as a digital marketer.
Digital Marketing Manager Job Description
Below are the digital marketing manager job description examples you can use to develop your resume or write a digital marketing manager job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
While the responsibilities of a digital marketing manager can vary from company to company, most businesses expect their managers to raise brand awareness, increase traffic to their platforms, and boost conversion rates.
A typical job description for a digital marketing manager is as follows:
- Assess new technologies, and offer guidance and perspective for adoption when necessary.
- Design, create, and upkeep the business’s social media presence.
- Generate novel and unconventional growth tactics.
- Plan and carry out all aspects of digital marketing, such as search engine optimization and search engine marketing (SEO/SEM0), as well as keeping up email, social media, and display advertising campaigns.
- Manage the digital marketing specialists in your team and assign roles accordingly.
- Measure, evaluate, and report all digital marketing efforts’ performance against targets (ROI and KPIs).
- Optimize spending and performance based on the knowledge collected from these operations, identifying trends, and gaining insights.
- Work with internal departments to create landing pages that maximize user experience.
- Utilize your strong analytical skills to assess customer experience across all channels and touchpoints.
- Put conversion points in place and enhance user funnels.
- Work with the agency and other vendor partners.
Qualifications
- High school certificate or GED
- An associate’s or bachelor’s degree in communications, marketing, business, or any other discipline (May be optional)
- A digital marketing certification (Optional, but recommended)
- Years of experience in a digital marketing or writing-facing role
Essential Skills
- Analytical
Although the idea of content anything could appeal to writers, if you are more creative than analytical, you may want to stick with writing rather than managing. Digital marketing managers are often shoulder-deep in numerous analytics tools as they continually monitor and track various campaigns and contents’ progress and success levels. They will concentrate on a plan based on facts, such as SEO stats.
Digital marketing managers need to know the most recent tools accessible to cover metrics and analysis. Writing and dealing with figures regularly will require them to be analytical.
- Copywriting
For a brand and its story or messaging to be perfectly aligned, it is essential to comprehend the importance of excellent content and how it fits into your digital marketing plan. Content creation unifies all aspects of marketing, conveys and sells your company’s narrative, and shapes how the target market should perceive your brand. Writing and planning for high-quality content that connects with your target audience personally will enhance customer engagement, brand loyalty, reach, and other factors.
As a digital marketing manager, you should know how strong text fits into the larger marketing plan. If you are not the one producing the copy, you must understand when and how to involve copywriters and how to brief them on the appropriate type of messaging. After all, writing is an essential component of digital marketing, whether for a blog post, an email newsletter, or a landing page on your company website.
- Customer satisfaction
Your ability to communicate, empathize with others, and listen will be crucial for your role as a team leader and your customer understanding strategies. To ensure that your customers are happy, Try to understand customer relationship management and retention marketing to satisfy your customers.
A great company goes above and beyond simply guiding a customer from awareness to purchase. As a digital marketing manager, you should know how to craft a marketing strategy with the customer in mind. Making your clients your top priority will promote brand loyalty and show clients that you value their opinions. Customer experience is crucial in every customer journey, from discovery to checkout to post-purchase. To do this, you must establish a genuine connection with your clients and learn what aspects of your company they utilize more.
- Data evaluation
You must understand how to assess the outcomes of your ongoing and completed campaigns using the appropriate software and how to enhance your plan. It entails having the expertise to apply the right tools, analyze the data correctly, and make the correct conclusions.
- Email marketing
You have the opportunity to interact with a set of clients that are already interested through email marketing. Depending on your duties as a digital marketing manager, you might be more or less actively involved in creating email marketing campaigns. However, you must know techniques like A/B testing and KPIs like open and click rates.
- Social media
As a digital marketing manager, you must understand how to use social media platforms to engage with your audience. In addition to knowing how to schedule articles that maximize engagement, you will set up or manage consistently engaging campaigns that reach your target audience. The size of the team and if you’re working with a specialized social media professional or social media manager will determine how closely you are involved in social media operations.
- Search engines optimization (SEO)
A competent digital marketing manager needs to be well-versed in how to put good SEO techniques into practice. Increasing website traffic for your company’s website through organic search engine optimization is a cost-effective strategy.
- Persistence
A digital marketing manager must keep pushing past obstacles for their company and when serving clients. There must always be a method through which they resolve an issue. It will occasionally feel very overwhelming, therefore it is crucial to have a resilient attitude and the capacity to come up with original solutions to problems.
It might be simple to experience burnout in this high-stress job because it never stops and involves many different things. A great digital marketing manager will know how to balance work and personal life, so they don’t become overwhelmed by the little things. To do this, a great digital marketing manager must understand which tasks they should handle alone and which ones they should delegate.
- Project management
Excellent project management skills are essential for digital marketing managers to stay on top of the many constantly shifting pieces and remain organized and effective. Any organization will benefit from ensuring that timetables are well defined, cross-functional teams are working together and communicating, and project deadlines are met while aligned with primary marketing strategies. It is helpful to use a project management application for simple team cooperation.
How to Become a Digital Marketing Manager
Acquire Education
Some firms may not require a bachelor’s degree for this role as long as you have a digital marketing certification and some experience. However, other companies may ask for degrees. If interested, you may consider getting a degree in communications, marketing, business, or any other.
Take a Course
An online course or boot camp will teach you the fundamentals of digital marketing and keep you updated on the field’s constantly changing best practices, whether you’re a novice or an experienced pro.
Compared to a traditional institution, online courses and boot camps offer a more flexible education that they often adjust to match the changing needs of the industry. The best online courses may provide guidance and mentorship from professionals in the field while teaching a digital marketing specialist the most current technologies, tools, and techniques.
Discover the Tools
There is no lack of digital marketing tools to aid in the success of digital marketing managers. To give their employees an advantage, digital marketing managers must be knowledgeable in platforms, from new content management systems and email tools to Google’s algorithms and analytics.
Develop your Soft Skills
Soft skills are crucial for any digital marketing manager who wants to effectively lead their team, just like in any managerial or leadership position. Digital marketing managers should work on their interpersonal relationships, communication skills, awareness of consumer behavior, and teamwork abilities.
Create a Portfolio
One of the best methods to enhance your career is to build a strong portfolio, which provides evidence of your skills and experience. Showing evidence of your personal and professional endeavors can help you stand out from the competition, regardless of whether you’ve worked with social media campaigns, produced promotional campaigns, or contributed to digital advertising or promotional efforts in a previous capacity.
Work on Digital Marketing Projects
Concentrate on initiatives that can advance you toward the job of your dreams, regardless of whether you’re currently on a management career track or not. Try to work on projects that involve all the many aspects of digital marketing if you work in digital advertising or marketing. Consider being more knowledgeable about social media platforms if you specialize in online advertising. Take a look at what you can learn about email marketing campaigns if you typically concentrate on digital content. You’re not a digital marketer. Then, to gain experience, think about working on personal initiatives, such as assisting a friend or a nearby company with page views or sales conversions.
Network
A crucial component of career advancement is networking. Anyone contemplating a career in digital marketing should have a solid networking strategy because job prospects are spread via word-of-mouth and networking events. Make an online presence, attend industry events to network with colleagues, and seek out mentors who can connect you with people in their networks.
Continue Your Training
It’s crucial to follow as many digital marketing trends, especially those that pertain to your specialty since there is so much activity in the sector.
It’s a good idea to focus on one trendy topic at a time and work your way out from there.
Your employees are likewise subject to this. Digital marketing managers should learn for themselves and their team members and keep an eye on the trends relevant to their industry and strategy.
Where to Work as a Digital Marketing Manager
The working environment for a digital marketing manager is in an office. They could work in marketing agencies, media companies, technological companies, small businesses, or large corporations. Additionally, they might work for themselves and occasionally accept contracts from different companies and brands.
Digital Marketing Manager Salary Scale
In the USA, a digital marketing manager makes a yearly income of $77,100. More experienced ones earn up to $117,630 yearly, while entry-level roles start at $60,000.
In the UK, a digital marketing manager makes an average pay of £41,445 annually. Most experienced professionals earn up to £55,250 yearly, while entry-level roles start at £35,000.