Digital Marketing Executive Job Description, Skills, and Salary
Get to know about the duties, responsibilities, qualifications, and skills requirements of a digital marketing executive. Feel free to use our digital marketing executive job description template to produce your own. We also provide you with information about the salary you can earn as a digital marketing executive.
Who is a Digital Marketing Executive?
The internet has provided unprecedented visibility for products, but it is making engagement more difficult. What can you do to differentiate your product from others? How can you attract new buyers? How do you retain the existing ones? In a hyper-saturated marketplace. Is brand loyalty possible? These are just a few of the challenges marketing professionals, and especially digital marketing executives, face. However, even though these challenges can be daunting, there are still many opportunities. This is why aspiring marketers should consider joining the workforce.
To improve their business prospects, companies are becoming increasingly aware of the importance of digital marketing. There are more jobs available that cater to digital marketing. Digital marketing is a popular job in the sector.
A digital marketing executive is responsible for engaging different customers and clients through the digital space. Their primary goal is to manage and establish the company’s online presence. The typical role of a digital marketing executive involves promoting products through online platforms and websites. Sometimes, however, they also manage offline marketing campaigns like posters and brochures.
They must keep abreast of industry developments through blogs and articles. This means that your performance in interviews will reflect your knowledge of the marketing industry. Interviews will require you to express your views and opinions about technology developments, and what you know about global campaigns and social networking.
A digital marketing executive plans the company’s online marketing strategy and executes it. Digital marketing executives also work closely with IT to resolve bugs. This professional is also responsible for managing big picture operations. It is important to stay up-to-date on industry news and trends.
Digital Marketers are required to be creative, and strategic because of their unique role. To keep up with ever-growing digital media channels, they must be proficient in a variety of tools and skills.
Digital Marketing Executive Job Description
Below are the digital marketing executive job description examples you can use to develop your resume or write a digital marketing executive job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
The jobs and duties of a digital marketing executive include the following:
- Developing, planning, and implementing digital marketing strategies
- Training and supervising others
- Managing all digital marketing channels
- Measuring ROI and Key Performance Indicators
- Planning and managing budgets for digital marketing
- Assisting with all aspects of company social networks
- SEO and Google Analytics can both be used to improve and manage online content
- Creating an inbound marketing strategy
- Forecasting sales performance trends
- Encouraging your digital marketing team to reach their goals
- Monitoring the competition and making suggestions for improvement
- Contributing towards the development of policies to build a lasting digital partnership with consumers.
- Supervising current company’s participation in social marketing campaigns.
- Participating in Search Engine Optimization
- Using persuasive email marketing strategies to create newsletters and marketing strategies.
- Providing inventive designs for content marketing.
- Improving users experience while working with web designers
- Assisting the Social Media Marketing Manager in creating online ads.
- Copywriting SEO copy for your website.
- Using web analytics tools such as Google Analytics or WebTrends to track campaign performance. ).
- Managing social media and updates
- Making original content.
- Assisting with the management and execution of email marketing campaigns.
Other important tasks include:
- Social Media Marketing
Digital marketing executives must connect with their local communities. You can do this via social media platforms like Instagram and Facebook. Businesses can use social media platforms to help them achieve their goals. They are used to increase engagement with the target audience as well as to measure the effectiveness of posts.
Posts don’t have to be all about selling. Digital marketing professionals can create posts that are informative, engaging, and not pushy. This could be as simple and as straightforward as offering discounts or prizes. It also means that posts should be friendly and approachable.
YouTube is also one of the most used social media platforms. It is used by many companies to promote their products. Companies are creating high-quality videos to promote their brands. You will need to be skilled in photography, videography, and photo editing software such as Photoshop, to hold a higher-level marketing position.
- Search Engine Optimization
Search Engine Optimization (or simply SEO) plays an important role in the job of a digital marketing executive. It is the strategy behind increasing a website’s rank on a search engine.
Digital marketing professionals must pay attention to SEO. This involves properly integrating keywords into a website, gaining high-ranking links, and finding ways to obtain traffic from Internet users.
- Email Marketing
Marketing via email is very popular. Because more people use the internet to search for products and services, this is a popular marketing strategy. The digital marketing executive dominates this field, sending mass emails to customers with news and offers.
The digital market executive is responsible for finding subscribers. Next, you need to think of clever ways to get subscribers to sign up. Businesses often offer discounts on their first order. This is a simple, but a powerful tactic that can be used to attract new customers and keep them loyal.
- Blogging
Companies can promote their campaigns via blogs. This is an essential part of the digital marketing executive’s role. Blogs can be a great way for you to get leads and establish your brand as an expert in your industry. Customers frequently search online for answers. You have likely done this hundreds of times. Customers will find the answers to their questions on a business site. They only need to click one time to access the site.
People can build a relationship through blogs with brands in a way that they might not have done otherwise. This allows you to share valuable content with many people via social media. Blog posts can be easily reused and kept updated often, so there’s no need to constantly come up with new ideas. Blog posts can be created by digital marketing professionals, or managed by freelancers and hired copywriters.
- Inbound marketing
Any activity that can have an impact on the company’s ability to convert, attract and engage customers. This includes posting useful content (blog posts and thought leader articles) on your website that is relevant to your audience. These posts should be carefully written so that they rank high in search engines for common queries.
- Advertisements with Pay Per Click (PPC).
Advertising directly, which is simply buying ads, can increase traffic to your site or brand. Although it is easy to design, PPC advertising can be challenging to implement. Place your ads in the most efficient areas.
- Analytics and reporting
To determine which strategies worked, it is important to review all the strategies you have used. Now you can get detailed reports showing where your digital traffic comes from, what it is going to do, and which keywords are most effective in attracting clicks. This data can be used to aid each digital marketing campaign in learning from previous campaigns and targeting the right audience.
These strategies can’t be separated. Digital marketers can assess the success of each channel to help their clients achieve their goals.
Qualifications
- Bachelor’s degree required in Marketing, Information Technology, or related field.
- Demonstrable work experience in the following positions: Digital Marketing Executive, Digital Specialist, Digital Manager, or another related job.
- Excellent knowledge of digital marketing ideas for SEO and SEM.
- Experience with ad-assisting tools such as Atlas and DART.
- Experience in content writing.
- Ability to work as a member of a team and individually, depending on the situation.
- Able to handle multiple tasks
- Outstanding problem-solving skills.
Essential Skills
Let’s examine the 7 most important skills you need to be a Digital Marketing Executive:
- Data Analysis
Data Analytics is the application of functional procedures and modern software to gather and process information from a variety of online interactions. These online interactions could include content consumed, online transactions, and other relevant footprints for your business. It is now easier for marketers to analyze data and make appropriate marketing decisions with the many online tools available. Marketers should be familiar with data cleansing. This refers to getting rid of duplicated, incomplete, or incorrect data from a database. To make better decisions, you must update your database frequently and get rid of any unneeded data.
- Content Creation
Generating content that draws a company’s target audience to your brand is the heart of digital marketing. Not only should you create quality content and SEO-friendly material, but you must also understand how to get people to engage with your brand. It is recommended to include “creating evergreen information” as part of your goal. This means that the information will be relevant no matter how long it takes for customers to find it.
- SEO & SEM
Google’s algorithm is always evolving and so has the importance of using relevant keywords. Search Engine Optimization (SEO), a key skill for digital marketers, is essential to all levels of digital marketing. Although the technical side of SEO can easily be handled by those more tech-oriented members of your team, it’s important to have an understanding of the process of optimizing all content forms for success in digital marketing campaigns. SEO and SEM allow you to reach the right audience with your content, while also allowing you to narrow down your customer list.
- CRM
Companies can track customer experience and understand the changing needs of their target market. Digital Marketers must learn customer relationship management skills. This includes strategies that can be used to optimize the customer experience. A brand’s ability to connect with its customers on a deeper level, both emotionally and personally, is a great advantage. It increases customer loyalty. To improve Customer Service Management, a marketer should possess communication and empathy skills.
- Communication Skills
Communication skills are essential for a digital marketer. They include communicating effectively, trusting others, and building relationships. It is important to communicate a powerful message to customers and to do so in a concise, clear, relevant, and interesting manner. A Digital Marketer should be able to see things differently and communicate ideas in a way that is understandable by the audience.
- Social Media Skills
Social media is an increasingly popular platform for public discussions. That can be used by digital marketers to send relevant messages to the appropriate audience. Social Media skills go beyond simply posting content. When creating social media strategy, marketers must consider three other factors: the quality of the content and its relevancy, as well engagement with the audience. Each social media platform uses its algorithm, which allows businesses to target their content to a particular audience. This gives them accurate data. The new tools, such as paid advertisement, boosted posts, and hashtags, help companies to establish their presence in Social Media.
- Basic Design Skills
Today’s visual content gives you more exposure than written content. Videos are dominating the internet, due to their ability to convert more people and engage with them.
Digital Marketers should be familiar with basic software such Adobe Creative Suite (Photoshop/After Effects, Illustrator, InDesign, etc), Canva, and Inkscape which will help them create visual content.
It is a good idea to be able to master all aspects of skill and have some specializations. It is possible to learn technical skills, but not the characteristics and abilities that are required to master them. Therefore, it is important to prioritize your soft and hard skills.
How to Become a Digital Marketing Executive
Being a digital marketing executive takes specific skills, experience, and education. Although there are many possible education options, the minimum requirement for a digital marketing executive is usually a bachelor’s. Here’s a sample of a typical digital marketing executive career:
- Get a degree in marketing
A bachelor’s degree is required for most digital marketing executives to start their careers. This could be in business administration marketing or marketing analytics. These degrees will help you gain valuable skills in digital marketing, marketing analytics, and basic marketing. Many programs in the country offer marketing degrees, and there are options both online and offline.
- You can become an SEO expert
SEO is the cornerstone for digital content. It’s the art of optimizing content so that it ranks higher in search engines like Google. It is an important part of any marketing education. To becime a good digital marketing executive, you should become more familiar with SEO. Thorough knowledge of SEO will allow you to create fully optimized content more quickly and cost-effectively.
You have many options to increase your SEO knowledge with thousands of online courses and tutorial videos. You can also get certifications such as:
- Google AdWords or Analytics certification
- Facebook Blueprint certification
- HootSuite
- AMA Certified Marketer
- Certified Production Marketing Manager
- Advertisement campaigns
Find out more about online advertising and how to launch an advertisement campaign. Also, learn how analytics work. Start small, or offer your services as a volunteer while you gain experience. Focusing on the areas that you don’t have much experience. This can serve as a great way to expand your knowledge in digital marketing. You need to engage viewers and readers with ads campaigns. Practice content engagement to increase your skills.
- Enhance your team management abilities
A team manager is an opportunity to produce more varied and valuable content. Focus on improving your team management skills as a part of your career path. This will help you to be more credible in a leadership role. Take on tasks with multiple team members, offer leadership for specific projects, or study courses in leadership and team management.
- Diversify
You can improve your digital marketing skills by diversifying your education. To diversify your experience, you can join a team of digital marketers if it’s not something you’ve done before. You will be able to bring more experience to the digital marketing executive role.
Where to Work
Digital marketing applies to any business, regardless of industry. No matter what product or service your company offers, digital marketing can still be used to build buyer personas and identify the needs of your target audience.
Digital Marketing Executive Salary Scale
Marketing executives can earn up to $51,855 annually in the United States, depending on their certifications and experiences. According to the Bureau of Labor Statistics, marketing manager positions are increasing at an average rate of 6% between 2019-2029. This might be different for executives.