Community Manager Job Description, Skills, and Salary
Are you searching for a community manager job description? Get to know about the duties, responsibilities, qualifications, and skills requirements of a community manager. Feel free to use our community manager job description template to produce your own community manager job description. We also provide you with information about the salary you can earn as a community manager.
Who is a Community Manager?
A community manager is a marketing specialist in charge of growing and managing an organization’s online community. They are in charge of creating, expanding, and administering the company’s online community as well as interacting with clients and supporters on social media and at live events.
Through community assistance, content distribution, and digital engagement, a community manager acts as the brand’s voice, tone, and moderator to increase brand presence and trust both online and offline. To find out what consumers are saying about a company online, analytics technologies are used to track social media, blogs, and online discussion forums.
Community Manager Job Description
What is a community manager job description? A community manager job description is simply a list of duties and responsibilities of a community manager in an organization. Below are the community manager job description examples you can use to develop your resume or write a community manager job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
The duties and responsibilities of a community manager include the following:
- Align social media and communication campaigns with marketing strategy by coordinating and implementing them.
- Provide social media accounts with interesting text, images, and video content.
- Respond to client questions and feedback quickly.
- Observe feedback and internet reviews and make reports.
- Plan activities and take part in them to increase community awareness and brand recognition.
- Coordinate with the marketing, public relations, and communications teams to ensure brand consistency.
- Collaborate with the development and sales teams to stay informed about new features and products.
- Strengthen connections with clients, potential clients, business leaders, and journalists.
- Follow the latest developments in digital technology
- Create interesting material for various platforms, such as blog entries, articles, newsletters, and videos.
- Create a community online and reply to requests and comments.
- Analyze online traffic and pertinent neighborhood indicators.
- Create community feedback for the attention of the proper internal parties.
- Create and carry out projects for community communication.
- Keep up with new marketing efforts, changes to products and services, and brand consistency by collaborating with other departments.
- Attend industry-related workshops or networking activities.
- Contact outside organizations or media outlets to coordinate correct brand portrayal.
- Create and put into action social media initiatives that support a company’s marketing plans.
- Post pictures, status updates, and videos to the business’s social media pages.
- Work closely with the marketing and PR teams to ensure brand consistency.
- Establish connections with clients, future clients, and business leaders.
- Necessary to have a degree in marketing, journalism, English, communication, or a similar profession.
- Prior knowledge of Facebook, Instagram, LinkedIn, Twitter, and YouTube.
- The ability to control internet postings across several platforms using Hootsuite or other comparable tools.
- Knowledgeable about Google Analytics.
- Two years or more of experience running social media channels.
- Outstanding Organizational Skills: One of the talents that can assist a community manager to stay competitive is having superior organizing abilities. Just how many different tasks are there? managing reports, responding to community members, scheduling postings, and organizing media files. Not to mention managing projects that must be completed quickly and providing customer service on social media platforms.
- Creative Mindset: It takes some understanding of web design, SEO tactics, marketing strategies, and social media integration to create an online community. Although web designers frequently assist community managers, they typically bear some of the responsibility for creating the logos, graphics, and textual material that are used to promote and engage users in online communities. Building a vibrant online community targeted at a particular demographic is more likely for a community member with the skills to take, edit, and produce creative content as well as shoot and edit video and images.
- Curiosity Mindset: A curious mind is exactly what you’ll need in the realm of community management to keep one step ahead of the competition. In a market where platforms and technology are continually evolving, consumers are becoming more and more knowledgeable, and trends come and go in the blink of an eye, adaptability is a necessity. The greatest approach to being adaptive is to actively seek out what’s new and acquire the skills a community manager needs to stay on the cutting edge. This requires a certain amount of curiosity about the world around you.
- Possession of an Analytical Mind: Community managers are frequently asked to conduct in-depth analyses on the accomplishments of the communities they assist in creating. They could need to obtain quantitative information about users or qualitative information about member experiences. Community managers must understand how to gather this data and compile it into a report. A community manager may be better equipped to address the wants and preferences of users if they have the knowledge and skills to analyze data and feedback.
- Passion and Loyalty: Even though they are two distinct ideas, in community management, they work best when combined. We must fervently believe in what we’re doing since we are the guardians of our businesses’ storytelling initiatives. If you don’t have that fundamental confidence in yourself, you can’t persuade others that your brand is worthwhile connecting with.
As a community manager, you will occasionally have to deal with a lot of hostility. either as a result of a mistake committed by you or a member of your firm. This is due to a mishap that was beyond your control or the fact that certain folks are just difficult to please. You’ll be able to avoid problems and keep your community moving forward and on the right course if you can maintain your focus on what’s vital to your brand and firmly believe in it.
- Patience: As a community manager, much of your work involves dealing online with people who frequently have anonymity on their side. This means you are responsible for handling it because they are not always acting appropriately. The secret to being able to deescalate the potentially volatile circumstances that may occur is having the patience to listen and cut through the negativity to the core of any complaints. And that, my friend, requires tolerance and a firm commitment to not let it get to you.
- Empathy: You will encounter a wide range of diverse personalities in each society, even those that appear to be pretty homogeneous. Knowing how to convey a compelling message that becomes personal for so many diverse temperaments might be difficult in this situation. To create messages that speak to everyone, a professional community manager must be sympathetic and able to perceive their brand from the viewpoint of all the many personalities that are drawn to it. Empathy and understanding are crucial for you to be able to assist customers since social media is a location where customers are increasingly turning for customer care.
To understand not only what kinds of material are successful with your audience, but also why they are, it is crucial to have both empathy and comprehension. Understanding both the what and the why can help you better position yourself to repeat accomplishments in the future.
- Knowledge of Business Management: Business acumen plays a significant role in a lot of the activities that the most effective community managers undertake. Additionally, it’s not just for the CEO of your firm to understand you, but it will undoubtedly enable you to engage your stakeholders and gain buy-in from other members of your organization.
You represent your firm in the public as the community manager and as an ambassador. This calls for a natural awareness of both interpersonal and professional dealings. Because of this, effective community managers have strong negotiation skills as well as at least a working knowledge of company development and public relations.
- Intuitive Vision: A community manager’s job is to start conversations inside communities and contribute to laying solid community foundations. To accomplish that, a competent community manager must be aware of both the immediate and long-term needs of her community. Making wise judgments that advance the community is more important than being able to look into the future.
- People skills: Finding insights from community members is not always easy to do. It takes a little more comprehension than regular conversation to understand user personalities and to discover sentiments and thoughts. Community members occasionally also require coercion to move on the right path. Strong interpersonal skills increase community participation and convey to the audience that their views count.
- Ability to Carry out Market Research: A solid grasp of the fundamental concepts of market research is crucial since a community online platform is built on the foundation of market research principles. It is crucial to understand what kinds of studies and questions evoke certain types of reactions. A community manager needs to know which research approach to use to conduct studies where collecting text data in addition to rich media is essential to the brand to gain the most insights.
- Domain knowledge: The community manager must direct the dialogues towards the most pertinent insights if they want to obtain the most relevant information from a study topic. Strong domain expertise is required to integrate company goals and community feedback. An active community manager must possess the ability to recognize what is necessary and what is lacking to provide the finest suggestions.
- Flexibility and ability to Adapt: The administrator or manager must be flexible to handle any scenarios that may emerge for effective community administration. Because many studies involve numerous participants, a lot of things can change quickly or even go wrong. The community manager is an invaluable resource because of their ability to manage such circumstances.
- Ability to Engage: When there are many moving components, such as polls, questionnaires, focus groups, qualitative debates, and so forth, an online community is incredibly healthy. The community manager must understand what works for everyone in such a situation, including what would keep the members very involved. Getting the most out of the community also entails knowing how to reward members with cash, gifts, and gamified awards.
- Affection for the brand: A community manager is more motivated to gather insightful data when they are passionate about a brand. But more importantly, members enjoy interacting with this person because they serve as the brand’s spokesperson. Because they feel like their opinions are being heard, community members are more likely to offer comments, recommendations, and feedback.
- Ability to Navigate Community Management Resources: A key competency in the field of community management is the ability to use and navigate community management software to gather data more effectively and intelligently.
- Effective Communication Skills: Community managers must be able to discuss many facets of online communities with the press, community members, their managers, and stockholders. One day, they might interact with community members. On another occasion, they might discuss the company brands with individuals from outside the neighborhood. They can also need to act as enforcers of the rules in online environments. An online community manager can benefit greatly from having the capacity to reason critically, collaborate well with others, and act sensibly and fairly under pressure.
- Skillfulness in Data Analysis: To gain insight into the health of a brand’s community, community managers must be able to create and evaluate crucial indicators. They must be competent to analyze both qualitative and quantitative project data.
- Conflict resolution: To defuse uncomfortable situations with consumers or potential customers online, they must possess conflict resolution abilities.
- Understanding of key audiences: These people will run social media campaigns in line with their marketing plans on the platforms that best appeal to their target demographic. Community managers are aware that this is the first step in creating a community via social media. They will be able to retain and grow their following on particular social media platforms more easily and successfully if they have a clear understanding of their target demographic.
- Time Management Skills: The ability to divide their time between duties is necessary for community administrators, especially those who oversee many online communities. When a deadline approaches, they must be able to prioritize. They must still be able to find time around deadlines to initiate discussions on online forums, manage user disputes, recruit new community members, advertise the brand, and perform other routine chores associated with online communities.
How to Become a Community Manager
- Get Quality Education: No specific subject of study is necessary to work as a community manager, but most employers prefer applicants to have at least a bachelor’s degree. Marketing, communication, English, journalism, or other closely related subjects make the best degrees for this career. Students in these majors take writing, media studies, and ethics classes. Nowadays, a lot of schools and institutions offer classes on social media or online communities, and some of them might even offer degrees in digital media or other related disciplines. Courses in HTML or information technology would also be beneficial for aspiring community managers.
- Build Experience: You should explore opportunities to gain practical experience with social media, online publishing, and the software you would use to manage content, whether you are still in school or have already earned your degree. Community managers frequently need to be proficient in photo or video editing as well as familiar with the tools used to carry out these activities. It is possible to gain familiarity with these technologies and social media platforms through personal experience, formal education, online or live workshops, and seminars. You may also be able to gain the practical expertise needed for this position through an internship as a community or social media manager.
- Get your Certification: Even though they are not necessary, certificates might give you an edge over other applicants, particularly those in some of the cutting-edge tools that businesses frequently use. You might pursue certificates like these:
- AMA Certified Professional Marketer
- Google Analytics
- Google AdWords
- Facebook Blueprint
- HubSpot certification
Where to Work as a Community Manager
Community Manager Salary Scale
A community manager in the US makes an average of $69,506. In the UK, the average community manager earns £35,039 a year, or £17.97 an hour. Most experienced workers can earn up to £48,624 per year, while entry-level roles start at £29,939 annually.