Channel Marketing Manager Job Description, Skills and Salary
Get to know about the duties, responsibilities, qualifications, and skills requirements of a channel marketing manager. Feel free to use our job description template to produce your own. We also provide you with information about the salary you can earn as a channel marketing manager.
Who is a Channel Marketing Manager?
A channel marketing manager is an advertising professional who develops promotional campaigns. They are typically responsible for overseeing a team of graphic designers, photographers, videographers, copywriters, and other marketing professionals to ensure each campaign is successful.
Channel Marketing Manager Job Description
Below are the channel marketing manager job description examples you can use to develop your resume or write a channel marketing manager job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
A channel marketing manager uses data analytics to look for industry trends in relation to the products or services his company offers. The main tasks of a channel marketing manager vary by company and industry.
They can oversee a marketing team, help with industry research, and form a company’s overall marketing plan.
Additional duties of a channel marketing manager may include:
- Evaluate the work of marketing employees and gives constructive feedback
- Responsible for the communication, value proposition, and positioning of the company.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Build, design, and maintain the company’s social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Develop strategies and tactics to increase company reputation and drive qualified traffic
- Implement successful marketing campaigns from conception to execution
- Experiment with multiple organic and paid acquisition channels
- Measure and report on the performance of marketing campaigns, gain insights and perform an assessment against objectives
- Determine the marketing budget for advertising campaigns
- Assess the effectiveness of a marketing campaign against established goals
- Build and adjust commercial policy to ensure growing results and respond to or anticipate moves by competing companies.
- Analysis of the purchase profile of the online channel versus other channels;
- Management of the digital marketing agency, with extensive knowledge in Google and Facebook tools;
- Analysis of user journey indicators (media, flow, and conversion), supporting decision making;
- Financial planning of media investment;
- Implementation of customer-focused actions, performing relationship rules, awakening the need, and offering the right products to the customer;
- Management of paid media, organic traffic, growth hacking, etc.
Qualifications of Channel Marketing Manager
Just like any other professional at a management level, those who occupy this position in the marketing sector need to have some qualifications that are considered essential.
Analyzing the current market, we can list the main ones:
- Bachelor’s/Master’s in Marketing, Communications, or related field
- Proven marketing experience along with the potential and attitude needed to learn
- Proven experience in identifying target audiences and designing and creatively leading channel marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, etc.),
- Experience in optimizing landing pages and user funnels
- Experience in setting up and optimizing Google Adwords campaigns
- Knowledge and resourcefulness to work with numbers, understanding of metrics, and ability to process data with spreadsheets
- Sense of aesthetics, passion for great writing, and smart communication
- Informed about the latest trends and best practices in online marketing and measurement
- Good knowledge of the sector for which he works or intends to work;
- Certifications in Digital Marketing.
- Mastery of Excel and PowerPoint;
- High analytical capacity and logical reasoning;
- Communication, negotiation, and conflict management skills;
- Excellent interpersonal relationship;
- Be practical, objective, and concise;
- Previous experience in the telecommunications sector will be an advantage;
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Essential Skills
With the need to increasingly focus on the digital environment, it is important to think about the skills that every area needs to have to succeed in channel marketing managing actions:
- Search Engine Optimization: Channel marketing manager must know how to optimize the company’s presence on the web, especially on Google;
- Analytics: Knowledge of Google Analytics and data analysis provides daily and monthly progress reports of the area’s goals and objectives;
- Social Media: Channel marketing requires teams to be up to date on social media platforms to invest in new trends;
- Paid Media Platforms: Most companies use Google Ads to promote their brand in the digital environment;
- Website Optimization: Identifying website issues can increase your conversion rates and your company’s revenue and customer satisfaction.
- Writing and communication: Marketing teams need to write press releases, blogs, and advertising texts;
- Creativity: Many companies need creative thinking to build new marketing campaigns;
- Negotiation: Buying media and creating other strategies requires negotiating with suppliers for a better price or positioning;
- Budget: Channel marketing managers must stick to a budget and prioritize allocation across multiple channels;
- Planning and execution: Long-term planning and tracking execution are crucial to launching marketing strategies.
- Ability to manage tasks and meet deadlines;
- Ability to relate to co-workers and customers;
- Ability to hire, train and lead teams;
- Be organized and able to work independently;
- Make decisions based on objective data and taking into account the goals that must be achieved;
- Ensure that the wishes of Marketing stakeholders are met;
- Always be informed about the news in the Marketing market.
- Good communication
- Negotiation skills
- Influence and resilience
- Strategic vision and analytical performance
- Financial skills
- Autonomy
- Proactivity
- Planning and execution of research and data collection
- Analysis and interpretation of data
- Monitoring results and performance
- Competitor analysis and monitoring
- Generate meaningful reports
- Knowledge of brand management
- Design knowledge
- Knowledge of distribution channels
- Possess critical thinking
- Know how to manage projects
- Know how to manage people
- Good time management
- Take a holistic approach
- Know the main tools of the market
- Good media and advertising culture
- Mastery of web tools
- Creativity
- Audacity
- Responsiveness
How to Become a Channel Marketing Manager
The job market in the field of marketing is very competitive and requires a combination of knowledge and behaviors. Therefore, the sooner you start your development, the greater your set of differentials will be.
It is important to remember that the management position, in most businesses, requires the professional to have the skills to lead a team and know how to delegate and analyze his team’s work. Therefore, being a good leader is also very important.
- Get a degree in the field
The starting point is to become a channel marketing reference and demonstrate mastery over your concepts and connections with other areas, tools, processes, and challenges.
In this sense, having a degree in the field of Marketing to include in your resume will help in professional training. Still, it will also open up career opportunities in specialized sectors and companies, such as advertising agencies.
The choice of educational institution and course can also make a difference. Each of them with a specific focus, but always with the concern of bringing an innovative schedule according to market demands.
- Understand the requirements for this position
To apply for a vacancy in this position, you also need to understand what a channel marketing manager does and your ideal professional background. Usually, in addition to training in the area, command of the English language, internship experiences, good communication, knowledge of management tools, and marketing automation may still be required.
That’s because the role of the channel marketing manager requires him to follow the world market and make connections with other professionals who, often, are from other countries. It is also expected that they know how the technologies used in the process work, their indicators of success, and ways to optimize their results, even if this professional needs to delegate their functions to third parties — everything can vary according to the size of the company and its area of expertise. acting, of course.
- Look for new specializations in the area
As their experience increases in the sector, professionals can identify areas of knowledge in which they are most interested or valid for improving their performance in the company they work for.
Thus, it is interesting to do specializations that complement your knowledge, such as postgraduate degrees, MBAs, masters, and doctorates. Certifications, free online courses, and even free courses with good recommendations can also help your training.
- Master the different areas of Marketing
Channel marketing has many divisions, and even if you don’t specialize in all of them, it’s important to know what they are and their benefits for a strategy. This kind of knowledge will help build joint actions that bring more consistent results to your projects.
Channel marketing, for example, is already considered a segment, but it can still be divided by other channels and tools. Some professionals, for example, focus their careers on the study of customer behavior. In contrast, others study social media or strategies for optimizing content and blogs in search engines, corresponding to Search Engine Optimization (SEO).
- Always be up to date on marketing trends
Participating in fairs, events, and lectures on marketing trends are also fundamental actions for those who want to be channel marketing managers.
It is necessary to understand that many tools and techniques appear in the marketing market all the time, but only by knowing all of them will the professional be able to identify which are the most compatible with the projects he is managing and which can bring more consistent results.
In other words, knowing marketing trends helps channel managers to create more efficient campaigns and actions, making them more creative and innovative.
- Use technology to your advantage
A channel marketing manager has to deal with different schedules, deadlines, and processes. Therefore, using technology to support your responsibilities can help, which is also valid for optimizing your projects and communicating with the team and customers.
The use of technology can also help in their training; after all, it allows the professional to use technological solutions to continue their training in the area, as in the case of taking a marketing course.
- Invest in your manager training
For those who want to know how to be a channel marketing manager, it is important to work on their ability to manage a team efficiently. Thus, it is necessary to invest in your development as a leader, knowing how to motivate and captivate a team.
A good channel marketing manager must know how to delegate, guide his team, offer constructive feedback, and share the credit for success when it happens.
Where to Work as a Channel Marketing Manager
A channel marketing manager can work in different types of business; here are some examples:
- e-commerce’s
- Advertising agency
- Digital Marketing/Performance Agencies
- consulting
- startups
- SMEs
- Big companies
- innovation spaces
- non-profit organizations
- Large and small companies from different segments.
All these companies hire a channel marketing manager.
Channel Marketing Manager Salary Scale
The base salary for a channel marketing manager ranges from $66,983 to $89,342, with the average base salary of $77,876. Naturally, these values may vary according to some factors, such as the professional’s level of experience and qualification and the contracting party. However, the average is high, which also shows that the demands on the channel marketing manager are high.
Conclusion
Being a channel marketing manager is a constant challenge, especially with digital communication in full swing. But, at the same time, it is extremely important to expand the activities of the companies and, with that, to be able to increase the capacity of sales, brand recognition, and the profit margin.
Every company has communication channels, and it is quite common for these channels also perform marketing functions. Therefore, it is necessary to carefully evaluate which channels mentioned above make sense for your company’s business objectives and how they can be fitted into your strategic planning.
Integrating channels and adopting an omnichannel strategy helps make the way consumers find your products much more streamlined.
For this, it is interesting to consider a tool that locates your products in the existing sales channels and shows the consumer where to buy your products, compares prices, and empowers the consumer to choose the best channel.
The responsibilities of the channel marketing team of companies today go far beyond simply promoting products and services. The area also collaborates in several other organization activities, such as defining the best distribution channels, establishing partnerships, indicating where the product will be marketed, how it will be publicized, and much more.
Choosing, defining, integrating, and monitoring these channels means that brands are projected to another strategic level, with really planned actions, considerably reducing the costs of operations and the possibility of failure. In addition, developing campaigns and implementing well-structured processes greatly enhance your return on investment (ROI).