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Get to know about the duties, responsibilities, qualifications, and skills requirements of a BDC representative. Feel free to use our job description template to produce your own. We also provide you with information about the salary you can earn as a BDC representative.

 

Who is a BDC Representative?

A Business Development Center, or BDC, is a collection of staff who work for your dealership and answer inbound and outgoing calls. A BDC consists of a manager, customer service representatives, and employees who are responsible for being the first point of contact for customers and conducting inbound and outbound client relationships and appointment-setting activities. A BDC is not a single representative who takes on all of these responsibilities. A BDC isn’t a receptionist who takes calls and transfers them to other departments or voicemails.

The BDC department is in charge of making appointments for potential purchasers to meet with the dealership’s sales personnel. These calls are made by staff members known as development business representatives (DBR) or business development representatives (BDR). BDC representatives, also known as business development centre representatives, are those tasked with generating new sales leads and managing client connections. The Sales BDC Representative is responsible for receiving, processing, confirming, and disseminating information from both inbound and outbound calls, including but not limited to new and pre-owned car inquiries, online leads, and general information. Representatives from the business development centre (BDC) identify and maintain sales leads among new and existing customers. They find new business by scouring the internet, the phone, mailings, and tradeshows for leads. They encourage sales and run marketing efforts to boost revenue in specific market segments.

Depending on the management style of your dealership, you may have a very active or extremely inactive manager. One of the BDC reps that have to manage workflows and produce at the same time could be the BDC manager. Some dealerships will have dedicated managers, while others may entrust the BDC to an internet manager. Regardless of the setup, finding and looping in the person who cares about success (ideally your direct boss) is an important element of being a good BDC salesperson. Obtaining emotional “buy-in” from your manager is extremely valuable since they may act as a sounding board for ideas and direction.

Managers will be far more willing to assist you if you make an effort to meet with them to discuss your objectives. Communicating with your dealership’s sales and marketing specialists is one of the most powerful (and free) BDC best practices. Because a solid team is the backbone of any thriving car dealership, all sales-related departments must work together. Hold regular meetings and spend time each month assessing your procedures to ensure that they are running smoothly for all parties involved. Scheduling, CRM, Outbound Calling, Customer Service, Multitasking, Inbound Calls, and Detail Oriented are the most commonly requested abilities by employers. These abilities and prerequisites are just as likely to be stated by employers as they are on resumes of people who previously worked as a BDC Representative, implying that having these keywords on a CV is critical for success as a BDC Representative.

You will promote growth as a BDC representative by creating and sustaining business relationships with current and future customers. You’ll be in charge of coordinating incoming web and phone requests, as well as scheduling appointments for the sales staff. The number of leads that convert to actual sales will be used to measure your success in this function. You will be primarily responsible for responding to customer inquiries and concerns as a BDC agent. BDC agents should be able to properly and promptly respond to incoming calls and emails. They should be able to plan appointments according to the needs of the consumer. Furthermore, as a BDC Representative, you should continue being up-to-date with the company’s products and services. You should also be able to notify clients of any new product launches, special discounts, or promotional events. You should also be able to follow the company’s policies and keep any sensitive client information confidential. You should be knowledgeable of the latest trends and advancements in the Sales business to perform well in this career. You should also show that you have good communication and presentation skills. You should be able to work both in a group and on your own. A candidate that can give exceptional customer service is preferred.

 

BDC Representative Job Description

Below are the BDC representative job description examples you can use to develop your resume or write a BDC representative job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.

• Handle all guest inquiries to ensure complete customer satisfaction.
• Receive inbound calls about new and pre-owned vehicles to set up a firm appointment day and time for the prospect guest to visit James Corlew Chevrolet.
• Project a warm and helpful approach while answering queries and providing general or related vehicle sales information.
• Maintain and communicate to our guests a high level of product and inventory expertise.
• Collect and track all guest information as directed and record it appropriately into the BDC database.
• Use precise scripts provided by the dealership when responding to guest inquiries and issues to satisfy the dealership’s and manufacturer’s goals.
• Maintain client relationships by identifying sales leads among new and existing customers.
• Work together with other Sales BDC Representatives in a team-based atmosphere.
• Facilitate prompt follow-up on all internet leads as required by management and/or procedures.
• Identify new company opportunities by scouring the internet, phone, mailings, and tradeshows for leads.
• Promote sales and create marketing initiatives to enhance revenue in specific market areas.
• Schedule appointments and follow up with “no-show” customers.
• Greet customers professionally and aid them with their demands.
• Maintain contact with customers to ensure that they are happy with the service.
• Ensure that potential customers are aware of firm promos.
• Follow all company directives regarding the National Do Not Call List and the Privacy Act.
• Collaborate with BDC leadership on activities in the dealership / outside the call centre.
• Communicate with dealership management or front-line workers on behalf of guests.
• Attend departmental and dealership meetings; perform additional tasks as directed by management.

 

Qualifications

• A bachelor’s degree in business, marketing, or a similar discipline is required.
• Proven experience in business, sales, and or marketing.
• Outstanding communication skills, both written and vocal.
• Basic maths skills.
• Highly structured and capacity to pick up new information fast.
• Personable and professional demeanour.
• A track record of providing excellent customer service or a clear intention to do so.
• Mastery of Microsoft Office software and the internet.

 

Essential Skills

• Communication skills: Communication is essential in any facet of the business, but it is especially important when it comes to maintaining a successful customer service department. Because the BDC representative will be engaging with dozens of consumers each day, great communication skills must be prioritized above all else. Furthermore, because the BDC representative will be many consumers’ first point of contact, he or she must make a positive first impression. It will be difficult to succeed in the world of business development without strong communication skills. BDC representatives must be able to write and communicate with confidence and clarity, as well as listen to potential clients’ comments and concerns. Calling prospects, building long-term connections, and sharing vital information with individuals connected with the business are all tasks of a BDC representative. Along with other communication skills, a BDC representative should be able to negotiate. Even if they aren’t the ones who close the sale, they are in charge of generating leads and keeping them motivated as they progress through the sales funnel. You must be able to think creatively, comprehend the needs of others, and prioritize to succeed in negotiations. Your communication approach should be authentic and tactful above everything else. To feel more confident, you can also practice presentations and pitches to strengthen your communication abilities.
• Marketing skills: The business development centre department is often more closely aligned with the marketing department than the sales department in many firms. Although a BDC representative must have some sales experience, they must also be familiar with marketing fundamentals and be able to apply them in their work. At the end of the day, both marketing and business development specialists want to grow the company, even if their approaches differ. Because small businesses may not have the financial resources to hire a full marketing team, some of the marketing-related activities may fall to the business developers. Finding ways to promote the brand, expand the market, recruit new users, and raise awareness are among these responsibilities. Furthermore, many business development professionals prefer to build alliances rather than sell to a direct end consumer. As a result, the capacity to effectively promote the brand is critical.
• Business intelligence skills: Gaining insights and a thorough understanding of a market is what business intelligence is all about. Building these talents in BDC entails investigating the business’s and rivals’ demands to obtain a deeper understanding of the target market. Business intelligence also includes data collection and analysis. The size of the potential market, any changes affecting it, and the types of campaigns that elicit good responses from various market segments are some of the most typical types of data that aid a business developer. An individual can begin to develop this skill by conducting research, gathering data, and knowing more about target markets.
• ROI and data analysis skills: When presenting to managers and executives, a representative from a business development centre (BDC) must be able to track returns on investments (ROI) and have the data to back it up. The indicators that business developers monitor will differ depending on the sales cycle, the company’s needs, and the industry. Some conventional KPIs include revenue, the number of deals produced through partnerships and other channels, as well as the sales pipeline, and the influence of the business development team on that pipeline.

 

How to Become a BDC Representative

1. Education

Although formal education is rarely required to work as a BDC representative, some employers prefer people who have completed high school. Depending on the company, there may be extra educational requirements. A pharmaceutical BDC representative, for example, may need to be educated in biology and drugs. Completing a technical program or earning a bachelor’s degree in a tech-related field, such as information technology, may aid technical BDC reps. Many organizations require at least a high school diploma for sales and BDC representatives. You can also earn an associate’s or bachelor’s degree by completing a technical program. Mathematics, psychology, accounting, and finance are among subjects that can be valuable in a BDC representative role.

2. Training

The type of training a BDC representative needs may vary depending on the industry. Working in a comparable sales role is how most BDC representatives get their training. Your employer may offer a formal training program or instruct you during your first few weeks on the job. Depending on your product knowledge, specialized training may be required. A real estate BDC representative, for example, may work under the supervision of a more seasoned agent while learning the ropes. Before selling their products to clients, a BDC representative in a computer store may be expected to learn about computers and other technologies. On-the-job training is available in several BDC representative jobs. Specialized training may be given depending on the product. Consider working toward a BDC certification if you believe you require extra training.

3. Experience

Work experience is crucial and can lead to a permanent position in some cases. On your degree, you may have the option of taking a year off to work in the industry or doing a shorter work placement. If your course does not include a placement, inquire about work experience options at local businesses. Part-time or vacation work in a company that focuses on business growth and management is especially beneficial, but any experience in sales, marketing, or business administration will improve your CV and skill set. It will also demonstrate to potential employers that you are committed to your chosen profession.

3. Certifications

A sales representative’s certification is rarely required. Earning a sales certification, on the other hand, can help you stand out when applying for jobs or moving up in your profession. Professional credentials from the following organizations may be considered:

The Institute of Leadership and Management (ILM)

The Institute of Sales Management (ISM)

The Chartered Institute of Marketing (CIM)

 

Where to Work as a BDC Representative

Business development representatives work in a variety of firms and organizations in the public, commercial, and charitable sectors. Employers are typically larger businesses that can devote time and resources to growing their business. Business development is frequently carried out as a smaller function within a larger mix of tasks in smaller organizations. Banks and other financial institutions, educational institutions, IT companies, manufacturing firms, and any business involved in the sale of products or services, pharmaceutical companies, telecommunications and technology firms, and the NHS and other healthcare providers are all examples of common employers.

Business management is practised in a variety of industries, in most towns and cities, and within a variety of organizations. As a result, there are several opportunities for job advancement. If you work for an international company, you may be able to work in another country. You may be able to travel and work for brief periods in your business’s international divisions, or you may be able to apply for a permanent overseas transfer or to a new company. There are also opportunities to work as a consultant, advising a variety of businesses. You can also think about starting your company development firm.

BDC Representative Salary Scale

A BDC Representative’s annual total income in the United States is expected to be $58,615 per year, with an average salary of $39,241. In Nigeria, the monthly salary for a BDC representative is roughly 521,000 NGN. Salaries range from NGN 240,000 to NGN 828,000. This is the monthly average wage, which includes housing, transportation, and other perks. Salary ranges for Business Development representatives vary widely depending on experience, abilities, gender, and region.

Sales, Marketing and Communications

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