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Do you need website management skills to function well in your job role? This article provides a guide on how you can develop the skills and include them on your resume.

 

What are Website Management Skills?

Website management skills refer to the abilities and knowledge required to manage and maintain a website. These skills include a variety of technical and non-technical abilities, such as:

Content management: This involves creating, editing, and publishing website content, as well as organizing and maintaining content in a way that is easy to find and navigate.

Search engine optimization (SEO): This involves optimizing a website’s content and structure to improve its visibility and ranking in search engine results pages (SERPs).

Web design and development: This involves creating a website’s overall look and feel, and the coding and programming that makes it function correctly.

Analytics and data analysis: This involves using tools such as Google Analytics to track website traffic and user behavior, and using that data to make informed decisions about website design and content.

Security: This involves protecting a website from hacking and other security threats, and ensuring that the website complies with relevant security standards and regulations.

Marketing and promotion: This involves using various online marketing techniques, such as social media, email marketing, and pay-per-click advertising, to promote a website and increase its visibility.

Technical support: This involves troubleshooting any technical issues with a website, such as broken links, 404 errors, and server downtime, and working to resolve them as quickly and efficiently as possible.

Website management skills are essential for anyone responsible for creating, maintaining, or promoting a website, whether it’s for a business, organization, or personal use. These skills can be acquired through formal education, on-the-job training, or self-study.

 

Importance of Website Management Skills

Keeps your website up-to-date

Website management involves regularly updating your website with new content, images, and information. This helps keep your website current and relevant, which is important for visitors and search engines.

Improves search engine rankings

Effective website management can help improve your website’s search engine rankings by optimizing content and meta tags for keywords, creating backlinks, and ensuring that your site is mobile-friendly. Google loves websites that are running efficiently. This is so because websites that are not up to date may possess linking errors that are repelling to Google. The aftermath of such inconsistency on a website host side is the loss of rank in Google searches related to one product or service.

Enhances the user experience

Good website management skills can help improve the overall user experience on your website by making it easy to navigate, providing clear and concise information, and making it accessible to all users, including those with disabilities. By enhancing, taking care of, and maintaining one website regularly and adequately, both the host and the users will be able to achieve and enjoy an optimum consistent online experience. Website Clients will also be able to simply go to the information required and exit the online store with an affirmative and positive experience, which will further create a long-lasting impression.

Increases website traffic

A well-managed website can help drive more traffic to your site by improving search engine rankings, providing valuable content, and making it easy to share on social media.

Builds brand awareness

By regularly updating your website with new content and information, you can help build brand awareness and establish your business as a thought leader in your industry.

Prevents broken Imagery

Crises-enhancing factors such as errors, bugs, and hacks can also have adverse effects, such as broken website graphics and imagery. Broken imagery can further cause a fall or loss in sales, owing to an absence of product information, which can drag the brand’s reputation into the mud. Therefore, images must bear the alt-tags to create aid when an image can’t be displayed due to various reasons.

Facilitates online sales

If your website includes an online store, website management skills are essential for keeping your product listings up-to-date and ensuring that your checkout process is easy and secure.

Manages website security

Website management also involves ensuring the security of your website by keeping it updated with the latest software, monitoring for hacking attempts, and backing up your website regularly.

Communicates with customers

Website management skills can help you communicate effectively with your customers by providing them with the necessary information, responding to inquiries and feedback, and using analytics to understand their needs and preferences.

Enhances Website Functionality

Website management enhances website functionality by preventing technical harm to one website. This will further help boost the search engine optimization of your website and, as a result, bring the rightful clients and customers to one site.

 

How to Improve your Website Management Skills

Improving your website management skills can help you create a website that is both effective and efficient, and can help you reach your target audience more effectively.

Here are ways to improve your website management skills:

Learn the basics of website design and development: Understanding the basics of website design and development can help you understand how to create a website that is both aesthetically pleasing and easy to navigate. You can learn these basics through online tutorials, classes, or by working with a web designer or developer.

Understand your target audience

Knowing your target audience is essential for creating a website that is tailored to their needs and preferences. This can help you create a more engaging website that is effective in reaching your target audience.

Stay up-to-date with the latest trends and technologies

The world of website design and development is constantly evolving, so it’s important to stay up-to-date with the latest trends and technologies. This can help you create a website that is both current and effective.

Use analytics to track your website’s performance

By using analytics tools, you can track your website’s performance and see how visitors are interacting with it. This can help you identify areas where your website needs improvement and make changes accordingly.

Continuously improve and optimize

Continuously improving and optimizing your website can help you stay ahead of the competition and ensure that it is always at its best. This can involve making changes to your website’s design, layout, or functionality, and updating the content to ensure that it is relevant and engaging.

Test your website

It is important to test your website on different devices, web browsers, and screen sizes to ensure that it is responsive and user-friendly. This will help you identify any issues and fix them before they become a problem for your visitors.

 

Other Ways to Improve your Website Management Skills

We understand that website management is a hard skill to master. For this reason, we also ensured we got first-hand information from an expert in this field. Find below his suggestions on how to develop or improve website management skills.

Improving website management skills can be beneficial in a variety of ventures, including academics, professional and personal contexts. Here are some ways to improve one website management skills:

• Attend In-Person Training: A person who truly desires to learn and improve his or her website management skills must learn in person. Time and attention must be keenly devoted to assisting individuals, clients, and customers to acquire the needed website management skills to maintain great content. An individual is advised to employ the services of a web content designer for person-to-person in-training.
• Website or Content Management System Guidelines, Manuals, and Handouts: Some internet and business platforms such as Amazon.com and the like of it have made available the sale of website or content management system manuals and handouts. In improving one website management skills, some of the instructions outlined in these manuals and handouts can help a great deal.
• Search Engines: One useful example of a search engine that can make available valuable reading resources is the ‘Google search engine’. Viable materials could be surfed, purchased, and downloaded from some of these search engines. Instructional guidelines could easily be found and studied by individuals who passionately desire to improve their website management skills.
• Learning from Online Video Training: Online training resources such as Lynda. Com is readily available online to help promote and improve one website management skills. However, the recipient must give his or her time, devotion, commitment, and dedication.
• Engaging in Website Design Tasks, Assignments, and Competitions: It is a popular adage that, “practice makes room for improvement”. An individual who desires to improve his or her website management skills must be ready to actively participate and get inspiration from the World around him or her. Some of the participants could involve in carrying out more website design and management tasks even up to the level of healthy comparison and competition. This will further create a fearless spirit regarding the area of website management and at the same time boost one confidence. And, we would agree to the immeasurable positive impact confidence does on any individual or business venture.
• Paying Keen Attention to Trends and Updates: In a bid to improve one website management skills, such an individual must be consistent and knowledgeable of his or her current World and the changes evolving. This will help him or her meet the Clients expectations and at the same time not be considered outdated or primitive.

 

Jobs that Require Website Management Skills

• Web Developer: They are responsible for designing, coding, and modifying websites, from layout to function and according to a client’s specifications.
• Web Designer: They are responsible for designing a website’s layout and visual elements.
• Content Developers: A content developer is a marketing expert who researches, writes, prepares, creates, and delivers physical and digital content such as articles, video content, blog posts, social media posts, electronic books, static copy, and podcasts to inform enlighten, persuade, describe and entertain an organization’s targeted audience or clients. And so, website management skills will do great good to a content developer by enhancing the website regularly which would promote the overall functionality of whatever he or she desires to deliver.
• Content Manager: They are responsible for creating, editing, and publishing content on a website.
• Digital Marketers: They are to promote a website and its products or services through digital channels.
• E-commerce Manager: They are to manage an online store, including product listings, inventory management, and order fulfillment.
• Search Engine Optimization (SEO) Specialist: They are responsible for optimizing a website for search engines to improve its visibility and ranking in search engine results pages (SERPs).
• Social Media Managers: A Social Media Manager is geared toward the duty of managing the online existence or presence of an organization by monitoring, moderating, implementing, developing, executing, and measuring their social media strategy. They are saddled with the role of standing in for an organization across social channels and bear the sole voice of whatever brand he or she represents. They also make consistent efforts to respond efficiently to the needs and requests of their audience. Hence, website management skills will help a Social Media Manager to efficiently operate at a community level where tweets can be replied to and at the same time promote stable and speedy networking on social channels.
• User Experience (UX) Designer: They are responsible for designing websites and applications that are easy to use and provide a positive user experience.
• Web Analyst: They are to analyze website data and metrics to optimize its performance and improve user engagement.
• Web Project Manager: They oversee the development, design, and launch of a website, ensuring that it meets project timelines and budget constraints.
• Website Managers: A website manager is fuelled with the responsibility of overseeing the daily administration and maintenance of an institution’s or business website. This responsibility covers ensuring the website’s functionality which would in turn create a proper representation of the business or institution before users and clients. Therefore, website management skills equip the website manager with the right way to keep the business website running without falling short of expectations and standards.
• Google Analysts: A Google Analyst has learned about Google Analytics and operates or controls services where website traffic is tracked and reported. The acquisition of website management skills by a Google Analyst will fortify him or her with the skills and abilities to take care of and maintain the organization’s website regularly so that clients can access whatever information they need.

 

How to Include Website Management Skills on Your Resume

• Content management systems: List experience with specific content management systems, such as WordPress, Drupal, or Joomla. Explain your responsibilities and accomplishments, such as creating and maintaining website content, designing layouts, and troubleshooting technical issues.
• Web design and development: Include experience with web design and development skills, such as HTML, CSS, JavaScript, and responsive design. Explain any projects you have worked on, such as creating and implementing a new website design or building custom features for an existing site.
• SEO and analytics: List experience with search engine optimization (SEO) and web analytics tools, such as Google Analytics. Explain how you have used these tools to improve website performance and drive traffic.
• Social media integration: Include experience integrating social media into websites, such as adding social sharing buttons or integrating a social media feed. Explain how you have used social media to promote the website and engage with audiences.
• E-commerce: If you have experience with e-commerce websites, list any platforms or technologies you have used, such as Shopify, Magento, or WooCommerce. Explain your responsibilities and accomplishments, such as setting up and managing online stores, processing payments, and handling customer orders.
• Project management: Include any experience you have with managing website development projects. Explain your role in coordinating with team members, setting deadlines, and ensuring that the project is completed on time and within budget.
• Technical skills: List any technical skills you have that are relevant to website management, such as experience with hosting, DNS, or version control. Explain how you have used these skills to maintain and troubleshoot website issues.

 

In order to ensure this topic is well covered, we contacted another professional to give his own opinion on ways to include website management skills on a resume. Find below his own opinions:

• Mention specific website projects you have completed: If you have completed any website projects, such as digital video content or a blog post, you can mention these in your resume. This shows that you have experience in website management and can efficiently work as a web manager or any related job.
• Use Specific Examples: Instead of simply saying that you have strong website management skills, provide specific examples of how you have used these skills in the past. This could be demonstrated through a website sample.
• Make known any Website Management Awards or Recognition you have received: In an event where you received any awards or recognition for your website management, make it known by stating clearly in your resume. This will further add up to your competency and credibility.
• State your capability to manage the website for different audiences: Elaborate on any experience you have, managing websites for different audiences. This will further show how strategic and knowledgeable you are in meeting the needs of diverse clients and customers.
• Mention your Website Management Skills in your Summary or Objective Statement: In your summary or objective statement, you can mention your website management skills as one of your key strengths. This will help create the strategy of showing your skills right at the onset of your resume.

 

Examples of How to Include Website Management Skills on Your Resume

Professional Summary:

• Highly skilled and professional website designer with excellent Website Management Skills.
• Proficient in creating and designing digital video content for a wide range of audiences.

Web Designer Resume Sample

• Managed and maintained the company website, ensuring all content was up-to-date and relevant.
• Utilized website management tools such as CMS and SEO optimization techniques to improve overall performance and search rankings.
• Developed and implemented a website management plan, including regular updates, backups, and security measures to ensure optimal website performance and security.
• Led website management for multiple clients, including creating and editing content, troubleshooting technical issues, and providing ongoing maintenance and support.
• Managed and trained a team of web designers on website management best practices, including content creation, SEO, and analytics.
• Implemented website management software and tools to improve website analytics and user experience. Regularly reviewed and analyzed website traffic and provided recommendations for improvement.
• Demonstrated competent website management skills through the creation of marketing digital videos that efficiently promoted the organization’s products and services.
• Designed the Company’s websites and ensured that it was conveyed to stakeholders.
• Interacted and cooperated with cross-functional teams to design website designing manuals and user guides which gave room to improve customer satisfaction.

Social Media Manager Resume Sample

• Managed and updated the company website, ensuring all content was accurate and up-to-date.
• Implemented website optimization strategies, resulting in a 30% increase in organic traffic.
• Created and managed the company’s blog, increasing website engagement by 40%.
• Developed and executed a website redesign project, resulting in improved user experience and higher conversion rates.
• Managed website analytics and used data to make informed decisions on website content and design.
• Created and maintained website content using CMS such as WordPress, Drupal, Joomla, etc.
• Managed website security and troubleshoot any technical issues that arose.
• Collaborated with web developers to ensure website design and functionality aligned with brand guidelines.

Web Analyst Resume Sample

• Managed and maintained the company website, implementing updates and changes to improve user experience and search engine optimization.
• Developed and executed digital marketing campaigns to drive website traffic and increase online conversions.
• Implemented web analytics tools and monitored website performance to identify areas for improvement and optimize user engagement.
• Collaborated with cross-functional teams to create and implement website content and design, ensuring brand consistency and compliance with industry standards.
• Managed website updates, including content updates, bug fixes, and security patches, to ensure smooth and seamless operation.
• Provided training and support to team members on website management best practices and procedures.
• Developed and executed website testing and optimization strategies to improve page load times and performance.
• Performed regular website audits to identify and resolve technical issues, improve accessibility, and ensure compliance with industry standards.
• Managed relationships with external vendors and contractors to ensure timely delivery of website updates and enhancements.
• Created and maintained website documentation, including technical specifications, user guides, and training materials.

Education:

• Completed coursework in professional website design including applications such as JavaScript, CSS, and HTML.
• Participated in a website design workshop that focused on effective website management skills in the digital and physical workspace.
• Received an award on a competitive project that involved website design.

How to Demonstrate Website Management Skills in an Interview

• Show examples of websites you have managed in the past: Bring examples of websites you have managed, both personal and professional. Explain the scope of your responsibilities and the techniques you used to improve the website’s performance.
• Discuss your experience with website management tools: Describe your experience with various website management tools such as Content Management Systems (CMS), analytics platforms, and search engine optimization (SEO) tools. Explain how you use these tools to improve website performance.
• Highlight your problem-solving skills: Share examples of challenges you faced while managing websites and how you overcame them. Emphasize your ability to troubleshoot and solve problems quickly and efficiently.
• Explain your understanding of web design and development: Describe your understanding of web design and development principles and how you use them to improve the user experience of a website.
• Describe your experience with website optimization: Discuss your experience with website optimization techniques such as A/B testing, load testing, and performance monitoring. Explain how you use these techniques to improve website speed and responsiveness.
• Explain your approach to website security: Describe your understanding of website security and explain your approach to keeping a website secure. Discuss experience with implementing security measures such as SSL certificates, firewalls, and intrusion detection systems.
• Discuss your experience with website analytics: Describe your experience with website analytics and explain how you use data to improve website performance. Highlight your ability to analyze website traffic and user behavior to make informed decisions about website design and content.

Another expert’s opinions on how a candidate can demonstrate website management skills in an interview are highlighted below:

1. Prepare a portfolio of website work that demonstrates your website management skills.
2. Give your interviewer clear samples of website problems and tasks that you have tackled in time past.
3. Show the interviewer that you have the quality of communicating efficiently and cooperating with your team members to round up website projects within the allocated time.
4. Show the interviewer that you have the ability and have in time past created high-quality content that appealed to your audiences.
5. Make known to the interviewer how fast you are with your website management even amidst pressure.

 

Examples of Interview Questions to Test Website Management Skills

Can you explain the process you use for updating and maintaining a website?

Guideline: Provide a detailed step-by-step explanation of your website management process, including any tools or technologies you use to track updates and changes.

How do you handle website security and protect against potential threats?

Guideline: Outline the security measures you have to protect a website, such as firewalls, SSL certificates, and regular software updates.

Can you give an example of a website you have managed and describe the challenges you faced?

Guideline: Provide a specific example of a website you have managed and describe the specific challenges you faced, such as scaling issues or traffic spikes, and the steps you took to overcome them.

How do you stay current with new web technologies and trends?

Guideline: Describe the methods you use to stay informed about new web technologies and trends, such as attending conferences, reading industry blogs, or experimenting with new tools.

How do you optimize website performance and speed?

Guideline: Explain the techniques and tools you use to optimize website performance, such as minifying code, using a Content Delivery Network (CDN), or enabling browser caching.

How do you handle website analytics and measure success?

Guideline: Describe the tools and metrics you use to track website analytics and measure success, such as Google Analytics, A/B testing, and user feedback.

Can you walk us through your process for creating a new webpage?

Guideline: Give a detailed overview of the steps you take to create a new webpage, including wireframing, design, development, and testing.

How do you handle user-generated content and moderation on a website?

Guideline: Explain the process you use for moderating user-generated content on a website, such as setting guidelines, using moderation software, and responding to user reports.

 

Other examples of interview questions to test website management skills include the followings:

• Give some qualities that make you different and unique from other website managers we might come in contact with.
• How frequently is one supposed to update a website?
• Do you follow technological changes and web trends? If yes, why? If not, why?
• Mention some of the most vital duties you need in managing a website effectively.
• Do you find pleasure in working together with a team of web professionals to manage a website?

 

 

 

 

Resume Skills