Online Marketing Executive Job Description, Skills, and Salary
Get to know about the duties, responsibilities, qualifications, and skills requirements of an online marketing executive. Feel free to use our online marketing executive job description template to produce your own. We also provide you with information about the salary you can earn as an online marketing executive.
Who is an Online Marketing Executive?
An online marketing executive is responsible for creating and managing a company’s online presence through the execution of marketing strategies. Your duties as an online marketing executive include using social media and web content for the promotion of a business, brand, or service online. You will need to have SEO skills as well as the ability to interpret search engine statistics and analytics data. While some online marketing executives specialize in email marketing, others are skilled and qualified to work with a wide range of digital media tools and internet communication channels.
This professional is responsible for developing, implementing, and managing marketing campaigns that promote company products and services. He or she plays an important role in increasing brand awareness and driving website traffic.
The online marketing executive is responsible for identifying and evaluating new digital technologies. They also use web analytics tools to analyze site traffic and optimize email marketing, social media, and display and/or search advertising campaigns.
This role has many responsibilities, including the planning and execution of public relations activities, coordinating events, creating products, research, and advertising. Online marketing executives can work only for one company or work for multiple organizations to achieve different marketing goals and projects. Online marketing executives are often employed in finance, media, and retail. However, they can also work in almost any industry.
Online Marketing Executive Job Description
Below are the online marketing executive job description examples you can use to develop your resume or write an online marketing executive job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
- Creating marketing plans that are specific to a product or service.
- Communicating the objectives and tasks of each marketing plan with your team and key stakeholders.
- Reaching your customers and building lasting relationships
- Marketing different products using social media marketing, the internet, and content marketing
- Participating in the marketing of a product or service.
- Completing marketing analytics to determine the performance of a marketing campaign
- Ensuring that marketing materials are efficiently distributed to your target audience.
- Developing and implementing a marketing strategy, often as part of a larger sales and marketing program.
- Reviewing and evaluating marketing campaigns, SEO and advertising to ensure that the right mediums are used and campaigns are successful.
- Tracking marketing performance and return of investment, and creating weekly or monthly reports to management
- Monitoring and reporting on competitors’ activity
- Overseeing and managing the marketing budget.
- Marketing your brand to increase awareness and development
Qualifications
Online marketing positions typically require a bachelor’s degree. This will allow you to work towards becoming an online marketing executive. These degrees include marketing, market research, and sales. They also cover communication methods, technology, and consumer behavior. These degrees may also cover topics related to photography, art history, and visual arts.
Essential Skills
- Search engine optimization
Search engine optimization (SEO), is a technique to optimize digital content so it ranks high when users search for specific keywords or topics using search engines. This skill is valuable in the digital media sector because companies and organizations often use SEO strategies to drive traffic to their websites and sell their products and services. SEO includes market research, analyzing website content, and keyword research to create techniques to optimize online content to search engines.
- Website development
Online marketing executives should have the ability to develop websites. This allows them to create engaging, functional, and stylish websites that are appealing to businesses. Websites are a way for businesses to communicate with customers and build their brands.
- Data analysis and research
Marketers analyze data to improve their marketing strategies and evaluate the effectiveness of the digital campaign. For many processes, data analysis and research skills can be beneficial such as the collection and assessment of consumer satisfaction data. These skills are also useful in interpreting and drawing conclusions from data results.
- Copywriting
Copywriting skills are often used by online marketing professionals to produce engaging, accurate, and error-free content for different media channels. Online content can be written, captioned for social media posts, or produced media copy for SEO. You can use digital media skills to create consistent copywriting that is consistent with the brand language and builds customer trust through brand association.
- Marketing via social media
Social media is a creative and innovative way to utilize digital marketing skills. This involves adapting social media platforms to meet the needs and emotions of target audiences and creating different types of content such as photography and graphics. When you want to build customer relationships and increase brand awareness, social media skills can be very useful. Social media marketing skills can help you build an online presence that attracts new customers and builds a following.
- Email marketing
Digital email marketing is an interactive form of marketing using personalized e-newsletters. This allows customers to keep and grow their customer base. This can help you generate leads and increase your customer sales. Market research can also be used to determine the best content for customers. In email marketing campaigns, for example, you could include customer satisfaction surveys to identify areas that need improvement and create new campaigns to increase brand recognition. Email marketing can include:
- Graphic design
Graphic design is a key component of digital marketing. Digital graphic design, a type of online communication, requires creativity and strategic planning. It can increase traffic to digital marketing channels and help attract new customers. This digital marketing skill is essential to establish a brand and generate new customer interest.
- Video marketing
Video marketing can help to promote brand image, influence customer perceptions, and encourage organic user engagement. You can create informative and creative video clips with various software tools to engage customers. Video marketing is about creating and sharing unique video content regularly to build a following and reach new customers.
- User experience design
When creating websites or applications, user experience design skills can be very helpful. These skills are useful for online marketers who want to create great user experiences when interacting with companies or brands online. Digital marketing that focuses on user experience aims to increase customer loyalty, drive engagement, and promote company growth. If a company creates an engaging user experience on its digital platforms, users will feel more connected to the brand and its products.
- Content creation
An expert in content marketing designs and develops online marketing strategies for companies to increase their customer base and retain existing customers. Customers can have a great online experience by using innovative, visually appealing content. To improve your digital marketing strategies, you can use your content creation skills to create engaging videos, written content, and images. You may find content creation skills useful in creating:
- Website landing pages
- Posts on social media
- Blog posts and email campaigns
- Programming languages
Programming skills refer to the use of coding languages to make computers, apps, and web pages work. Programming languages are used to code digital technology, software, and equipment. These languages are useful in designing websites, creating mobile apps, and organizing data to find areas that can be improved or updated. These language skills for digital marketing may involve:
- Writing code to create an interface for web applications and webpages
- Multiple programming languages are necessary to understand specific products.
- Using problem-solving skills to fix bugs and performance issues
- Strategic content planning
Online marketing professionals can use their strategic content planning skills to help them create plans for content creation. Planning content for digital marketing is a great way to increase brand awareness and improve your business’ online presence. Strategies for content planning may include:
- Ideas for creating innovative content for businesses
- Scheduling digital content using digital media scheduling software
- Designing content for different media channels, market trends must be researched
- Automation
An online marketing executive can simplify their marketing processes by learning how to use automation skills. Automating skills include being able to navigate software programs to automate social networking posting, send email campaigns, and track audience engagement. Automating software can also include:
- Social media features like comments and likes can be used to engage customers.
- Data analytics for leads: Collecting and storing data
- Monitoring marketing campaign performance
- Brand development
Online marketing professionals may use branding skills to help businesses identify, build and maintain a brand. Online marketing can make brand development a part of its strategy to increase product awareness and reach more people. You might need to be able to create:
- Logos
- Product packaging
- Advertising campaigns
- Photo editing
It is a good idea to be proficient in photo editing when creating content for social media and websites. Professionally enhancing images is essential for a business to present its products, values, and services professionally.
How to Become an Online Marketing Executive
Step 1. Complete a bachelor’s degree.
A bachelor’s degree in marketing, advertising, communication, or journalism can help you to build the foundation for your digital marketing career. You could also take courses in specific areas of digital marketing, but a bachelor’s in marketing or another related field will allow you to follow a structured program that teaches you the basics or help you find a specialization.
According to the U.S. Bureau of Labor Statistics, a bachelor’s degree in marketing is required for positions such as advertising, promotion, and management. Some employers prefer to hire a bachelor’s in journalism or advertising for advertising management positions.
It is possible to work as an online marketer with a degree that is not related. The BLS recommends that you take courses in:
- Business law
- Management
- Economics
- Finance
- Computer Science
- Mathematics
- Statistics
For example, courses in computer science may inform strategies for building online traffic through SEO. Courses in math and business can also help to inform media budgets.
Step 2. Learn important digital marketing skills.
Online marketing is more than simply generating sales by compiling words or images. Online marketers might need to be able to use a range of skills to help their clients make informed decisions and create campaigns that convert customers to buyers. It doesn’t matter what area of online marketing you are in, it is vital to continue learning.
You can get the skills and knowledge from courses, diplomas, or degrees, but you might also be able to gain valuable experience through digital marketing internships. Here you will learn many tools that may be used in creating advertising campaigns, tracking their success, and retargeting specific audiences. Knowing at least one of these tools can help you become a better marketer.
Step 3. Consider certificates, boot camps, and courses.
A boot camp or course in online marketing might be an option to help you get started as an online marketing executive. Bootcamps are fast-paced and provide a lot of information in a short time. Digital marketing boot camps typically focus on specific skills that are relevant to a particular niche. These boot camps do not cover a wide range of topics, but rather focus on a particular topic or aspect. You may also find practical and real-life components.
You can also specialize in online marketing with some basic coursework. These courses are great for beginners as they cover all the necessary coursework. You may also find more specialized courses in online marketing. Certificates may be awarded for online marketing courses.
Step 4. Get an online marketing job.
Entry-level online marketing executives may have the opportunity to take on a variety of roles. Setting yourself apart from other applicants for a job in online marketing is an important aspect of your application. You could do this by learning valuable skills, or through an internship or boot camp. In exchange for testimonials, you might also be willing to offer your services free of charge to build a track record and establish a reputation. This portfolio can be used to showcase your successes in certain online marketing campaigns.
You should be realistic about the job you are going to take on. It is possible to start at the bottom, and then work your way up through new skills and experience. Marketing specialists, marketing analysts, and marketing coordinators are all possible entry-level positions within the online marketing industry.
Where to Work
Online marketing executives are employed in marketing departments or advertising agencies. They create advertising campaigns for clients and the company for which they work. They have the job of creating awareness and interest in the company’s products and services.
Online Marketing Executive Salary Scale
The average national salary for an Online Marketing Executive in the United States is $68,794.