Digital Strategist Job Description, Skills, and Salary
Are you searching for a digital strategist job description? Get to know about the duties, responsibilities, qualifications, and skills requirements of a digital strategist. Feel free to use our job description template to produce your own. We also provide you with information about the salary you can earn as a digital strategist.
Who is a Digital Strategist?
A Digital Strategist coordinates marketing campaigns, integrates digital assets, drive digital activation initiatives, and assesses the efficiency of various digital channels.
To increase brand recognition among the target audience on media platforms, a digital strategist is in charge of managing and disseminating digital media material. Digital strategists collaborate closely with the creative and marketing teams to create successful online campaigns and interesting marketing materials. Additionally, they keep an eye on the effectiveness and correctness of the business’s digital media channels, putting in place strategic processes to sustain their efficacy on a growing customer base according to customers’ standards and operational needs.
Digital strategists are familiar with all digital contact points that consumers use daily. They develop tactical advertising, communications, and marketing plans that use these contact points and develop a brand’s reputation across the digital sphere.
The actual function of these strategists is to comprehend how these elements can come together. A significant portion of this function entails figuring out how and what devices people use to access the Internet. The task of the digital strategist is to determine how to bring all of these components together into a seamless, coordinated operation.
A digital strategist should understand social media, content strategy, mobile technology, retail in-store, and more, even if they cannot code the HTML for a website. They are essential to the development of any company or organization. They are genuine content strategy integrators and amplifiers who surround the customer with a brand’s 360-degree message.
Digital Strategist Job Description
What is a digital strategist job description? A digital strategist job description is simply a list of duties and responsibilities of a digital strategist in an organization. Below are the digital strategist job description examples you can use to develop your resume or write a digital strategist job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
The duties and responsibilities of the digital strategist include the following:
- Carry out keyword research and create focused SEO tactics.
- Prepare and maintain an editorial calendar for all digital platforms.
- Create and modify texts for websites, emails, social media, and other digital channels.
- Design digital assets such as website pages, banner advertisements, social media postings, and email templates, or supervise their design.
- Find more about the newest interactive and digital trends.
- Recognize and stay current with the most recent developments in digital marketing trends and technology.
- Create and carry out digital marketing strategies for a company’s goals.
- Oversee the daily implementation of digital marketing projects, campaigns, and initiatives.
- Analyze data and performance indicators to pinpoint potential areas and maximize campaigns.
- Maintain connections with external suppliers and agencies as necessary.
- Manage display advertising, paid search campaigns, and other paid media activities.
- Keep up with industry news and trends to make sure campaigns are timely and successful.
Qualifications
- A high school certificate, GED, or its equivalent
- A bachelor’s degree in a relevant discipline, such as marketing, communications, or advertising
- Years of professional experience in communications, advertising, or digital marketing
Essential Skills
- Analytical
- Business Expertise
- Communication
- Creativity
- Flexibility
- Marketing Expertise
- Strong Interpersonal Skill
- Project Management
- Data Literacy
- Leadership
- Research
- Technical Knowledge
- Open to Learning
Analytical
Effective digital marketing strategies are created by digital strategists using their analytical thinking abilities. When selecting digital channels for a campaign, they may note various variables, such as customer interests, accessibility, and the intended effect of advertising.
Additionally, they could incorporate shopping possibilities inside the social network profile, making it simpler for customers to make purchases using their mobile devices.
Business Expertise
As a digital strategist, You should have a significant advantage over a typical businessman since you can access more online resources to help you do your work better.
You need business skills to thrive in your career since it is a business. Even if you are an expert online, you still need certain fundamental business skills to succeed in the digital age.
You should be aware of the fundamentals of buying and selling.
If you need business abilities to be a digital strategist, you should be aware that you are selling such talents in exchange for a competitive salary.
Effective business skills may yield immediate and long-term benefits when paired with strong IT skills.
Communication
A digital strategist can work with other marketing experts to develop and track advertising initiatives using effective communication skills. To make sure that the company’s digital messaging align with the goods and services it provides, you could also speak with people from the sales and service departments. If digital strategist manages the social media sites for their business, they could respond to comments and messages left by clients. They could email, video chat, and interact with others in person.
Creativity
Digital strategists use their imagination to think of new methods to communicate a company’s brand and values. They could resuscitate a marketing strategy or create a catchphrase for a good or service using creativity. For instance, a firm that makes language learning software may work with a digital strategist to enhance the brand’s standing among educational institutions. To target teachers and administrators, the digital strategist may collaborate with the sales team to segment the user base in the educational sector and develop cutting-edge digital marketing materials like instructional films and interactive demos.
Flexibility
A digital strategist may change their strategies throughout a digital marketing campaign in reaction to analytics data or sales figures. For instance, the digital strategist may adjust the budget allotted to each channel if marketing analytics reports reveal that social media advertising for a current promotional campaign is driving more website traffic and conversions than pay-per-click or display ads on other websites. By doing this, companies may allocate a larger portion of their advertising budget to social media, which is the more effective medium for that campaign.
Marketing Expertise
A digital strategist may use technology to achieve a company’s marketing and growth objectives by understanding important marketing ideas and procedures. In addition to doing customer and competition research, choosing key performance indicators, and starting lead-generation campaigns, digital strategists may also carry out various other marketing duties. Digital strategists may be able to comprehend how their job impacts other corporate divisions thanks to their training in marketing. To ensure that consumers have a consistent experience with the brand, a digital strategist may, for instance, generate digital content by comprehending the sales funnel and the customer journey. This aligns digital content with the scripts used by the sales team.
Strong Interpersonal Skill
To succeed in your position as a digital strategist and remain relevant, you must have strong interpersonal skills. Every day, whether at work or online, you interact with others.
You need solid interpersonal skills to get the most out of them and use your knowledge to succeed. It is more of a request that you work well with others. If you want to thrive in your career, you must have this skill.
Assuming you already have the right personnel for the task, you’ll need to understand how to keep them motivated and get the most from them.
This suggests that you must establish a functioning rapport with them to ensure they feel at ease speaking with you.
Project Management
The project management cycle is frequently used by digital strategists to design and track specific initiatives. Tasks are broken down into phases as part of project management, allowing the project manager to evaluate the success of each step. These stages include the beginning, planning, and finishing. A digital strategist who plans and organizes marketing initiatives involving numerous departments or requiring collaboration might benefit from having good project management abilities. These abilities might aid digital strategists in meeting timelines and financial constraints for their projects. A digital strategist may use a project management tool to assign tasks, create deadlines, and arrange marketing materials.
Data Literacy
The capacity to read and comprehend data in context is known as data literacy. Digital strategists use this skill to understand the findings of consumer research and analytics. To comprehend the browsing and purchase patterns of their target market, a digital strategist may conduct consumer research. Analytics are tools and programs that assess the success of a brand’s messaging across various digital channels, such as social network accounts, pay-per-click marketing, and landing sites. They are a significant component of digital strategy. A digital strategist can decide which digital channels to emphasize to meet engagement objectives by examining analytics information.
Leadership
Using their leadership abilities, digital strategists frequently plan and oversee marketing campaigns and rebranding initiatives. They may hold meetings where they discuss potential new campaign slogans or imagery with sales teams and other corporate stakeholders. Digital strategists may supervise content creators, such as copywriters and graphic designers, as they produce marketing materials for campaigns, depending on a firm’s organizational structure. In meetings with CEOs and marketing directors, they could also share the results of their consumer research and suggest potential marketing strategies.
Research
Digital strategists must be able to do research and compile data on cutting-edge hardware, software, and other digital tools. Additionally, they must be able to learn about the companies of their clients and comprehend their aims and objectives. They may use this knowledge to develop digital strategies that cater to the demands of their customers.
Technical Knowledge
To generate and publish digital content, digital strategists frequently possess a broad variety of technical skills and web application proficiency. They could produce flyers and brochures using photo-editing and publishing software, which they can then print or upload online. Additionally, a digital strategist could edit videos and publish them on the company’s website or social media. Information management systems, which are platforms for publishing and maintaining content, are frequently used on commercial websites. The digital strategist may serve as a content management system administrator, depending on the makeup of the marketing team.
Open to Learning
Digital strategists could discover new tools and methods to enhance their campaigns because digital marketing technologies evolve with time. Through professional development programs, industry conferences, and certification programs, they may benefit from chances to learn about cutting-edge technologies. Some digital strategists could master cutting-edge technologies, such as coding and web development, giving them more power over a company’s digital assets. If they work for a business in a particular sector, such as finance or health care, they could also gain knowledge about tools and procedures unique to that sector.
How to Become a Digital Strategist
Below are the steps to becoming a digital strategist:
Step One: Get your Bachelor’s Degree
To acquire the education required for the position, many digital strategists complete their undergraduate degrees in marketing, communications, public relations, or journalism. You can also get a bachelor’s degree in a related discipline, such as business management or analytics. Be sure to search for coursework that will aid in the development of your abilities and expertise in global marketing, marketing ethics, advertising, analytics, and strategic planning while selecting your educational route.
Step Two: Acquire Work Experience
Gaining experience in a real-world context is beneficial for honing particular skills and moving up the ladder in your profession. For instance, performing a marketing internship while pursuing your degree can assist you in putting the ideas you learn in class into practice. You can also develop your skills while on the job.
Step Three: Obtain Relevant Certification
Digital strategists can choose from credentials in various areas. For instance, gaining certificates in certain SEO foundations and strategies might be advantageous for strategists who deal with SEO techniques. You may also get certification in analytics or advertising to boost your job.
Where to Work as a Digital Strategist
A digital strategist can work in marketing firms, media enterprises, IT firms, small businesses, or large organizations. They could also work remotely, for themselves, and occasionally take jobs from other businesses and brands.
Digital Strategist Salary Scale
In the USA, a digital strategist makes an average salary of $70,000 a year, or $35.90 an hour. More experienced ones earn up to $107,250 yearly, while entry-level roles start at $55,000.
The average annual wage for a digital strategist in the UK is £37,833, or £19.40 per hour. The more experienced digital strategists can earn up to £60,000 yearly, while entry-level roles start at £32,500.
In Canada, the average salary for a digital strategist is CA$64,000 per year or CA$32.82 per hour. More experienced ones may earn up to CA$87,419 yearly, while entry-level ones start at CA$52,659 annually.
A digital strategist can expect to make an annual salary that falls between €36,821 and €64,676 per year in Germany.
Digital strategists earn a yearly average salary of €49,910 in Ireland.
In Australia, a digital strategist makes an average pay of AU$90,000 a year, or AU$46.15 an hour. The ones with more experience can earn up to AU$105,000 per year, while the entry-level ones start at AU$75,000.
In Nigeria, the average monthly salary for a digital strategist is about ₦224,000. The salary ranges from ₦129,000 to ₦441,000.