Analytics Manager Job Description, Skills, and Salary
Get to know about the duties, responsibilities, qualifications, and skills requirements of an analytics manager. Feel free to use our Analytics Manager job description template to produce your own. We also provide you with information about the salary you can earn as an analytics manager.
Who is an Analytics Manager?
The purpose of analytics is to take existing data from single or multiple sources and use it to make the best decision possible. In its simplest form, analytics can be defined as the science of analysis. This is most frequently used in situations requiring realistic judgments. Compiling prior experiences and applying the rule of thumb concepts to the data can add a qualitative dimension to decision-making. However, without sufficient data sources culled from a variety of sources of real information, the determination cannot be said to be made using the analytics concept.
Generally, one of the most prevalent applications of analytics is in the business world. Managers or researchers at an analytics company can make predictions about the performance of a particular market or business by combining various data mining techniques with historical patterns. This is frequently done in an attempt to improve an existing operational model. Mathematics is critical, as determinations are made using graphs or simple numbers.
Statistical probability and operational research are two types of strategy analytics that are frequently used. This enables the determination of an event’s long-term frequency or the proportion of times an event occurs, even within a large population or sample base. Modeling and analysis of algorithms aid in the discovery of concepts such as maxima and minima. Maxima is a mathematical expression that expresses the ultimate yield or profit of an objective function, whereas minima express the level of loss or risk. The entire procedure should be scientific.
Web analytics is the process of collecting, analyzing, and reporting on data obtained from the Internet. Off-site and on-site analyses are used to optimize and understand web usage. The off-site analysis quantifies a concept’s potential on the Internet. For instance, if a person has an idea for a website, the off-site analysis will inform the researcher about the concept’s viability. The on-site analysis identifies the parameters of usage and overall experience of an online person, such as keyword success or actionable links.
Another area where analytics is used is in the banking and financial sector, more specifically with an individual’s investments. Portfolios managed by a business or institution employ a variety of data collection techniques to determine the optimal mix of finances for an individual or business. Balances, risks, income, and expenditures can all be analyzed to determine the portfolio’s optimal strategy and time frame.
Data science teams frequently include a diverse range of specialists, including data scientists, data architects, data engineers, statisticians, data analysts, business analysts, and database administrators. To ensure that projects run smoothly, the analytics manager marshals this talent and guide the team’s direction while cultivating the collective skill set. The analytics manager collaborates with team members to ensure that each person has a clear sense of purpose within the project, and then communicates findings and recommendations to other company stakeholders.
Thus, the analytics manager must have a firm grasp on the functions of each of these distinct job titles, as well as the ability to negotiate diplomatically between diverse parties.
The analytics manager coordinates the various tasks that their team must complete as part of a big data project. Typical tasks include conducting research and developing effective methods for data collection, analyzing data, and recommending solutions to a business. The analytics manager motivates data specialists to work efficiently on projects.
Analytics managers collaborate with managers across a company’s departments to strategize and align goals. Additionally, they must manage project forecasts and schedules for future developments, as well as upgrade a company’s database technology.
Managers of analytics collect and analyze data to assist clients in gaining valuable insights and influencing decision-making. Their responsibilities include data mining and management, development and implementation of analytics solutions, and report generation to help their clients improve their performance and meet their business objectives.
Analytics managers are responsible for the direction of data or statistical analysis. Although some positions require technical data analysis skills, the primary focus is on providing direction for their team. They must comprehend their company’s business objectives. They then determine how analytics can be used to assist their organization in accomplishing specific objectives. Once they’ve established a clear purpose for the data, these managers can ensure that they have the appropriate personnel with the appropriate credentials. They delegate work to data analysts, predictive analytics professionals, and other team members.
Additionally, they may be responsible for teaching data analysts and others about analytics. They may play a direct role in developing their company’s data infrastructure or collaborate with those responsible for it. Their involvement with data infrastructure enables them to generate the type of data required for effective analytics. They use this data to generate usable information for presentation in reports. This data is used to help businesses make more informed decisions. Additionally, managers foster an analytics culture and educate others about how analytics can benefit the business, garnering support from various departments.
Typically, analytics managers prepare for their careers by studying computer science or a related discipline such as statistics or mathematics. A bachelor’s degree in data management is another possibility. Employers will typically require analytics managers to have a bachelor’s degree, though some positions may require a master’s degree. Additionally, training in specialized computer programs such as Adobe or statistical analysis software may be required, and expert knowledge of Excel is required for this career.
Analytics managers must possess the strong business acumen to comprehend how to transform data into actionable information that benefits their organization. They must possess analytical abilities to evaluate data, as well as a keen eye for detail to ensure data is accurate. They must possess problem-solving abilities to make sound business recommendations based on their assessment of the data generated by their team. Analytics managers must possess strong leadership and organizational abilities to delegate tasks and ensure that work is completed on time. The ability to teach others is critical because they must ensure that their staff understands the type of information being sought and how it will be used.
Analytics Manager Job Description
Below are the Analytics Manager job description examples you can use to develop your resume or write an analytics manager job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
The duties and responsibilities of an analytics manager include the following:
- Developing effective business intelligence and analytics strategies and solutions.
- Supervising analytics projects that extract, manage, and analyze customer data from a variety of applications, while adhering to strict deadlines.
- Adhering to company policies and procedures to ensure quality and avoid inconsistencies.
- Ensuring that key performance metrics are communicated and tracked across departments.
- Recognizing new business opportunities and maintaining a high level of customer satisfaction.
- Managing cross-functional teams, conducting performance reviews, and keeping track of schedules.
- Producing findings reports and presenting them to senior management.
- Maintaining current knowledge of industry best practices and policies.
- Monitoring website traffic, analyzing e-metrics, and making recommendations to improve online sales.
- Assisting with keyword discovery, analysis, and expansion, as well as the implementation of backlinks, META optimization, and website enhancements.
- Conducting competitor research data analysis, identifying opportunities, and incorporating changes into business strategies.
- Coordinating requirements for data warehousing, reporting, and analytical solutions with various teams.
- Creating and managing reports and performance dashboards.
- Managing cross-company projects involving the implementation of strategy and the analysis of marketing campaign effectiveness.
Additional critical tasks include the following:
- Conducting Marketing Campaign Analyses
Analytics managers examine data from marketing campaigns to determine the number of people reached and the effect marketing campaigns have on profits and brand visibility.
- Produce Leads
Analytics managers conduct market research to generate marketing leads, make cold calls to prospective clients, and create social media campaigns to reach new clients.
- Increase the effectiveness of marketing campaigns
Analytics managers analyze data to determine the most effective ways to optimize marketing campaigns across a variety of digital platforms, including social media, email, video, and search engine channels.
- Construct Marketing Plans
Analytics managers develop new marketing campaigns and develop strategies and implementation schedules to maximize their impact and effectiveness.
By managing and supervising all advertising, marketing, and promotions, marketing analytics managers ensure that marketing campaigns reflect a positive brand image and are consistent across all forms of media.
- Provide Marketing Teams with Feedback
Analytics managers make recommendations and collect data for marketing teams, advising them on how to improve existing campaigns and develop new ones that will help the company achieve its business goals.
Qualifications
- A bachelor’s degree in analytics, computer science, or a closely related field is required.
- A master’s degree is preferable.
- Three to five years of experience as an Analytics Manager or a comparable role is required.
- Outstanding communication and presentation abilities.
- Self-motivated and capable of managing multiple projects.
- Interpersonal and time management skills are excellent.
- Microsoft Office Suite and Google Analytics are proficient.
- Proficient in BI tools, software, and dashboards.
Essential Skills
Analytics managers analyze and track data to successfully create and manage marketing campaigns. Employers are looking for candidates who exemplify the following skills required for success in this position:
- Problem Solving Skills
Analytics managers are responsible for determining which aspects of marketing campaigns are ineffective and developing solutions to improve them, a skill that requires superior problem-solving abilities.
Multitasking skills
Because analytics managers frequently manage multiple marketing campaigns concurrently and devote equal time and attention to each, individuals in this position must possess strong multitasking abilities to stay organized.
- Technical skills
Excellent technical skills are required for working with a variety of database types and for comprehending SQL, Python, and other programming languages.
- Leadership Skills
By advising and directing marketing teams on how to improve campaigns based on marketing data, analytics managers demonstrate strong leadership abilities.
- Communication skills
Writing reports and presenting marketing data requires analytics managers to possess superior verbal and written communication abilities.
How to Become an Analytics Manager
Step1: Earn a Bachelor’s degree
Bachelor’s degrees in statistics, computer science, information systems, and business administration, as well as other related fields, are all relevant for careers in analytics management. To succeed, you’ll need to develop a firm grasp of data structures, database design, data mining, distributed architecture, security applications, and applied systems analysis that is both demonstrable and applicable.
Attending a data analytics boot camp (such as those offered by elite universities such as Northwestern University) may be a more expedient and cost-effective option.
Additionally, because this is a senior position, it is frequently necessary to have a graduate degree in addition to a specified number of years of supervisory experience to be fully qualified for promotion to this level of leadership. It’s worthwhile, to begin with, an academic and professional strategy and work your way up to this lucrative goal with nearly guaranteed job prospects over the next few decades. Continuing along this path brings us to step two.
Step 2: Acquire Data Analytics Work Experience
As a senior administrative position, the analytics manager must first have several years of experience in this field. Seek employment as a database developer or data analyst with an emphasis on developing qualifications and demonstrating accomplishments on your resume or in a portfolio of work. These are not necessarily entry-level positions, and you may require prior internship experience or work as an IT assistant during your college years. As you advance toward becoming an analytics manager, seek out opportunities to manage databases, analyze data, or design databases.
Step 3: Obtain Professional Certifications
Professional certifications are critical for the analytics manager position. These certifications demonstrate your commitment to skill development and your familiarity with current technologies. Consider the Microsoft Certified Professional or the Institute for Operations Research and the Management Sciences’ Certified Analytics Professional certifications, both of which require passing qualifying exams. Certain roles also require certifications in the company’s preferred software, such as SAS/SQL certified practitioner credentials.
Step 4: Obtain Promotion to Data Manager
After gaining experience as a data analyst or database developer, you may apply for data manager positions. This role requires database design skills and 1-5 years of experience in the field and hiring decisions frequently prioritize or value a candidate’s academic credentials, which is why step five is critical for pursuing long-term analytics management career goals.
Step 5: Pursue a Post-Graduate Degree
In high-level management positions, master’s degrees are preferred, if not required, qualifications. Because the analytics manager’s role involves significant team leadership and project management, a master’s degree in business administration is typically the best option, though master’s degrees in mathematics, statistics, or computer science are also advantageous and frequently applicable to the analytics manager job descriptions. For instance, one of the most common degrees held by candidates who advance to this position is an MBA with an emphasis on information systems. If you have a particular interest in a particular industry or specialization, you may want to consider pursuing a master’s degree in that field or concentration.
Step 6: Advance Your Career as an Analytics Manager
After accumulating significant work experience, earning professional certifications, and earning an advanced degree, you can begin looking for analytics manager positions. Though these postings frequently specify a broader range of preferred qualifications, education, and/or experience, the return on investment in terms of salary, job security, job projections, and industry impact all outrank comparable industry positions and standings.
Where to Work as an Analytics Manager
Governments organizations, nonprofit organizations, academic institutions, and school systems all employ analytics managers.
Analytics Manager Salary Scale
In the United States, the national average salary for an Analytics Manager is $121,232 per year.