Website Manager Job Description, Skills, and Salary
Get to know about the duties, responsibilities, qualifications, and skills requirements of a website manager. Feel free to use our website manager job description template to produce your own. We also provide you with information about the salary you can earn as a website manager.
Who is a Website Manager?
In the 1990s, forward-thinking businesses recognized the internet as a viable and profitable marketing channel. These organizations acquired domain names and hired designers. When their websites were complete, they completed their web projects and went about their business.
However, things have changed.
In today’s business world, a website is a critical marketing asset, serving as a platform for promoting your business and its offerings.
Your website’s content and peripheral online marketing campaigns can strategically drive targeted traffic to your site, making a significant and quantifiable contribution to your business’s success and growth.
However, someone must oversee the site for that to happen. This individual is your website’s manager.
Websites have evolved from digital business cards or billboards to fully functional business outposts. They remain critical components of any marketing campaign, but because the internet is a virtual universe in and of itself, small businesses must treat their websites as virtual storefronts within that universe. Now, in addition to marketing your business through a website, you must also market your website.
A website manager is responsible for the day-to-day administration and maintenance of an organization’s website. They perform a variety of information technology, marketing, and website development tasks to ensure that organizations have functional websites that accurately represent them and are easy to navigate. They frequently address security concerns as well as troubleshoot and resolve a variety of website performance issues. To avoid downtimes, website managers ensure that the domain and hosting information on the website is accurate and current.
Website managers are accountable for all aspects of a website’s operation. They may manage blog posts, guest articles, images, reviews, videos, and web pages, among other things. They may assist with the creation of new content for the website or with auditing existing content to identify opportunities for improvement. Similarly, website managers frequently assist with search engine optimization (SEO) efforts to increase web traffic and promote the website’s presence.
Website manager is a very common job title in the information technology industry. Finding a suitable website manager for a small or new business can be a nightmare, as the manager must be skilled, experienced, reasonably priced, and dependable. Web manager is responsible for a variety of issues associated with website management, and not everyone is capable of handling them.
Because not every entrepreneur is an IT professional, they require a website manager who can handle everything from web design to online marketing. While managing a business may appear easier to entrepreneurs, those in charge know what they’re doing! Similarly, what is a website manager and what does a website manager do?
Businesses frequently have dedicated teams for website management, digital marketing, sales, and customer support, among other functions. However, not every business owner can afford to hire full-fledged teams at the start, and as a result, they take a different approach.
Hiring a website manager is the ideal way to manage a website without the need for dedicated teams for each aspect. Website managers are in charge of ensuring that your website runs smoothly and resolving any issues that may arise. Web management entails a plethora of responsibilities, and we’re here to provide you with a comprehensive guide!
Indeed, the Google website manager will have a lot of work ahead of him, which may sound strange. However, as one of the most visited websites on the planet, the Google website manager has a plethora of job responsibilities.
If you’re looking for an enthusiastic website manager who is constantly prepared to take on website management responsibilities, you’ve come to the right place! We can manage your website for you at unbelievable rates and prices. We are the best website management company and would be delighted to assist you.
In some instances, the manager may be responsible for web content creation. In other cases, he or she may simply be responsible for content management, which includes editing, posting, and occasionally removing pieces.
One of the web manager’s primary responsibilities is to keep their website operating at peak efficiency and to ensure that the information displayed on the site is extremely current. The majority of businesses that require content managers understand the critical nature of maintaining an informative and appealing website at all times. As a result, any manager hired will need to sit down with the site’s owner and determine precisely what they want.
Certain websites are updated frequently, as frequently as multiple times per hour. In such instances, the content manager may find himself or herself extremely busy. He or she may not only be responsible for locating new content for the site but also for proofreading and editing it, as well as for writing compelling titles or headlines of interest to local readers.
For those websites that permit discussion posts, the task may be even more challenging. This is because it is frequently the web manager’s responsibility to ensure that the discussions posted do not violate any laws or standards of decency. While the latter description is subjective, it can be critical for businesses seeking to project a particular image. Any content that falls into either of these categories will almost certainly be removed as soon as the manager becomes aware of it.
Frequently, the web manager works with content management software (CMS). This software enables the manager to make necessary changes quickly and easily with the click of a button. Additionally, it frequently inserts text, video, or audio into a template for internet uploading. In these instances, the manager may be left with very little design work to complete.
Additionally, the website manager may rely on content producers to assist in keeping the site current with various postings. While these should be read by the manager whenever the opportunity presents itself, the majority of writers are capable of working independently. Often, the content they produce is acceptable in its current form, which simplifies the manager’s job considerably.
Website Manager Job Description
Below are the website manager job description examples you can use to develop your resume or write a website manager job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
The duties and responsibilities of a website manager include the following:
- Aligning the website with the brand, strategy, and standards of the organization
- Conducting a content audit and eliminating duplications
- Assisting in the development of social media campaigns and other marketing initiatives
- Conducting comprehensive tests to ensure the efficiency and quality of your website.
- Developing strategies for increasing website traffic
- Creating website content that is supportive of the organization’s objectives and strategies
- Ascertaining that the website complies with applicable laws and regulations
- Evaluating the websites of competitors
- Adhering to industry standards
- Identifying ways to enhance the user experience on the website
- Protecting websites by implementing security measures.
- Maintaining the domain and hosting registrations for the website.
- Managing pay-per-click and SEO campaigns
- Keeping an eye out for website security breaches and take appropriate action when necessary.
- Planning, developing, implementing, managing, monitoring, and updating organizations’ websites
- Creating sitemaps that accurately represent and visualize the structure and functionality of the website.
- Resolving website issues by responding to them, troubleshooting them, and resolving them
- Updating website coding regularly
- Planning, implementing, managing, and monitoring the organization’s website.
- Responding to and resolving all website-related issues.
- Recognizing and addressing all website security breaches.
- Ascertaining that the website is secure by enabling the necessary security measures.
- Conducting content audits to determine if any information is redundant or duplicated.
- Creating a holistic view of the customer journey for each of our products and using data and insights to inform the development of an engaging and conversion-focused website experience.
- Developing, implementing, and managing A/B and multivariate tests to support business objectives. Analyze and evaluate A/B tests, present findings, and make recommendations for the next steps.
- Conducting routine web analytics reports that provide insightful analysis and actionable insights. Conduct as-needed ad-hoc analysis and reporting.
Qualifications
Typically, becoming a website manager requires at least a bachelor’s degree in a field such as a computer science, information technology, systems engineering, web development, or a related field. It’s critical to have previous experience working with websites, and knowledge of digital marketing may be beneficial as well. While no specific certifications are required for this position, completing online courses or training programs related to search engine optimization may also be beneficial.
Essential Skills
A website manager must possess both hard and soft skills. The term “hard skills” refers to the technical abilities required to perform a particular job. However, soft skills refer to the general personality traits or habits that an individual may exhibit through their work ethic and interactions with others. Several critical skills that website managers should possess include the following:
- Technical skills
A website manager must have an in-depth understanding of numerous facets of technology and computers. These abilities may be used to manage, troubleshoot, and resolve website issues. They must have experience with the following:
- Content Management System (CMS)
- Copyright Regulations
- CSS\sFirewalls
- Intrusion detection systems for HTML (IDS)
- Intrusion detection and prevention systems (IPS)
- JavaScript pay-per-click advertisements
- Audits of SEO security
- User encounters (UX)
- Proxy server on the Internet
- Standards for website accessibility
- Detail-oriented
The ability to work thoroughly and identify potential errors is referred to as attention to detail. Website managers must have an uncanny ability to pay attention to detail to code correctly and identify any issues. This ability is also advantageous for assisting them in locating potential sources of misinformation or duplicate content on websites.
- Commercial skills
Communication skills encompass both written and verbal communication and refer to an individual’s ability to successfully share, receive, and process information with another. Written communication skills are critical for website managers because they aid in the creation of effective and engaging website content. Verbal communication skills are also critical for them to comprehend the goals of their clients and internal stakeholders for their websites.
- Problem Solving Skills
Problem-solving abilities include the ability to analyze situations, determine their causes, and propose appropriate solutions. Website managers are frequently tasked with investigating, troubleshooting, and resolving a variety of website-related issues. This is especially critical when they are required to respond quickly to sensitive issues, such as security breaches.
- Time Management
Time management is the ability to organize tasks and complete them all by the deadlines specified. Website managers frequently have a variety of responsibilities, and they must be able to schedule their days effectively to accomplish their tasks. When necessary, they must also know when to delegate their tasks to others to ensure that the work is completed on time.
- Multitasking ability
Multitasking enables professionals to complete multiple tasks concurrently without sacrificing the quality of any of them. Because website managers are responsible for a variety of tasks throughout the day, they must be able to balance them and transition between tasks effectively. Additionally, multitasking may help them work more efficiently.
How to Become a Website Manager
If you’re considering a career as a Web Manager, one of the first things to consider is the level of education required. Zippa reports that nearly 73.1 percent of Web Managers hold a bachelor’s degree. Higher education levels are represented by 9.7 percent of Web Managers who hold master’s degrees. While the majority of Web Managers hold a college degree, one can become one with only a high school diploma or GED.
Choosing the appropriate major is always critical when determining how to become a Web Manager. According to research, the majority of common majors for a Web Manager always require a Bachelor’s Degree or an Associate Degree. Additionally, we frequently see Master’s Degrees or High School Diplomas on Web Manager resumes.
You may discover that experience gained in other jobs will assist you in advancing your career as a Web Manager. Indeed, many Web Manager positions require experience in a position such as an intern. Meanwhile, many Web Managers have prior experience as Web Developers or Web Designers
Where to Work as a Website Manager
Website managers may work for a variety of organizations. While the majority of them work in traditional office settings, their jobs may require them to work independently as well. This, however, may vary according to their specific employer.
Website Manager Salary Scale
The average annual salary for a website manager in the United States is $59,908. However, it’s critical to keep in mind that actual salaries may vary. For instance, how much you earn may be influenced by factors such as your qualifications, education, geographic location, and the specific employer