Social Media Analyst Job Description

Social Media Analyst Job Description, Skills, and Salary

Are you searching for a social media analyst job description? Get to know about the duties, responsibilities, qualifications, and skills requirements of a social media analyst. Feel free to use our social media analyst job description template to produce your own social media analyst job description. We also provide you with information about the salary you can earn as a social media analyst.


Who is a Social Media Analyst?

A social media analyst is an expert who continuously evaluates the owned data, campaign, and content performance, as well as the social listening data, and then converts it all into useful business advice. The performance of social media platforms and the information they host are examined by social media analysts. They examine everything, from specific posts to whole accounts, measuring stats like likes, shares, and retweets. The duty of writing reports that condense their results or present them in a way that is simpler to understand may also fall to social media analysts. The company they work for may utilize these reports both internally and externally to inform clients of the success of their social media initiatives. Through the usage of social media networks, social media analysts help to raise brand exposure, increase sales, and boost customer service.

An analyst will examine developing social media tools, popular social media platforms, and social media trends in addition to tracking how frequently these platforms and tools are used. Social media analysts for new businesses will research the target market that the company is trying to reach and provide recommendations for how social media will perform best for them and their business strategy. For clients and team members, analysts may prepare reports that outline the many options for them. Additionally, they might inform clients of any prospective issues or worries.

By incorporating social media, SEO, and blogging into a brand’s identity, a social media analyst strengthens a company’s online presence. These analysts typically have a marketing background and a bachelor’s degree in a subject like social media management, public relations, or corporate communications. One of the objectives of these experts is to use various social media platforms to boost web traffic and brand visibility. Through the use of social media networks, blogs, and online search engine optimization, social media analysts leverage their marketing backgrounds to enhance and grow a company’s online presence and brand awareness. Strong online communication and business analytical skills are essential in this expanding area of business marketing.

A social media analyst can investigate how clients engage with a business’s numerous social media channels. They do this so they can assist businesses in predicting upcoming social media trends. Social media analysts can write articles that include user engagement numbers. They do this so they can share these facts with other employees of the business. They can develop fresh marketing plans using the information they get and their understanding of current social media trends. After that, they meet with the social media coordinator to suggest and put these tactics into practice. Research on new social media fads can be done by social media analysts. This will enable them to keep improving their understanding of social media as new platforms are introduced. They can develop a successful social media policy by utilizing their understanding of the many social media sites. This document provides guidelines for proper internet behaviour for businesses and their employees.

A bachelor’s degree in public relations, marketing, social media management, or corporate communications is typical for social media analysts. Social media management degrees are available at both the undergraduate and graduate levels. Additionally, employers like candidates with a few years of work experience on social media. To understand social media and other online data and respond to issues and other concerns that can influence a company’s image or profitability, social media analysts need to have excellent analytical abilities. They must be capable of working independently when necessary and also be team players when needed. For those seeking additional on-the-job training from seasoned social media analysts, internships are available. A social media analyst needs to be able to interpret data and deal with any alterations or issues that may occur in terms of brand image or business profit. Internships can be a very helpful way for aspiring social media analysts to gain some practical experience. They need a bachelor’s degree in a related field. For this vocation, having a thorough knowledge of well-known social networking platforms like Facebook, Twitter, and Flickr is crucial.


Social Media Analyst Job Description

What is a social media analyst job description? A social media analyst job description is simply a list of duties and responsibilities of a social media analyst in an organization. Below are the social media analyst job description examples you can use to develop your resume or write a social media analyst job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.

The duties and responsibilities of a social media analyst include the following:

  • Analyze data to identify which channels are leading to the most conversions and what messaging works best for a given audience.
  • Keep an eye out for company or brand mentions on social media platforms to spot potential problems with customer service or chances to raise brand recognition.
  • Prepare reports for management review that include analytics findings and suggestions.
  • Improve user engagement with content by analyzing user data to find patterns in behaviour.
  • Make plans to gain more followers on social media platforms like Facebook, Twitter, Instagram, YouTube, and others.
  • Analyze data gathered from polls or surveys to spot trends in the public’s viewpoint on particular issues.
  • Create social media marketing strategies including goals, target audiences, messages, and deadlines.
  • Keep track of the posts that did well and those that did poorly, and investigate the causes of each result.
  • Organize and consistently produce new content for social media use.
  • Follow the trends and advancements in social media marketing.
  • For their client’s benefit, they investigate fresh trends and put them into practice.
  • Increase client engagement by staying current.
  • Write blog posts regularly highlighting a company’s latest offerings.
  • Inform the target market of the actions of the business.
  • Keep communication open with your team members to promote efficiency, solve issues, and enhance performance.
  • Keep an eye on internet discussions about the business or brand to find any complaints or issues from customers.
  • Suggest modifications to current social media efforts or suggest the creation of new ones using customer input.
  • Analyze user engagements and interactions using click-through and bounce rates).
  • Report on all social media traffic to the website.
  • Create and support SEO strategy, which may include keyword optimization for content marketing initiatives.
  • Determine the web users’ tendencies and offer ideas for expanding our audience.
  • Maintain a consistent strategy across all mediums to raise awareness of our brand.
  • Plan advertising strategies in collaboration with the marketing division and the social media manager.
  • Ensure prompt responses to the questions and comments of clients and followers.
  • Instruct your colleagues about their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts).
  • Look into the advantages that new social networks and features can offer our business.
  • Improve the company’s social media policy as necessary.



  • A degree in marketing, communications, or the media is required.
  • Training with social media is essential.
  • Good knowledge of SEO best practices is advantageous.
  • Previous experience as a social media analyst, social media manager social media assistant, content creator, or a similar role is required.
  • Must have the ability to analyze data related to user behaviour and engagement specifically.
  • Practical experience with social media platforms and digital marketing campaigns is essential.
  • A thorough understanding of SEO, keyword research and Google Analytics is a plus.
  • The candidate must be capable of identifying target audience preferences and trends.
  • It’s required to have experience with social media management tools, like Buffer and Hootsuite.
  • Familiarity and experience with WordPress and online content management systems are a plus.
  • Possession of excellent communication skills
  • Time management and multitasking skills are essential.
  • Must be able to provide constructive criticism.
  • Computer proficiency.


Essential Skills

  • Communication skills: Speaking, listening, observing, and empathizing are among the set of skills that make up communication abilities. Social media analysts can effectively provide user statistics in a way that even non-experts can understand by employing communication skills. To develop the greatest social media marketing strategy, they might also collaborate and bargain with other team members. Regardless of the chosen social media platform, an analyst with strong communication skills can successfully target a company’s key audience.
  • Organizational skills: This skill is essential because the data from various social media platform accounts may need to be tracked by social media analysts which requires good organizational skills. Depending on the business, this may also contain the primary social media pages as well as the smaller pages for lesser-known businesses that operate under the same corporate banner. These data sets may need to be organized in the data aggregation platform of a corporation by a social media analyst. The major objective is to build a sizable analytics database that a business can use to decide on its next marketing strategy.
  • Research skills: A social media analyst may want to learn new things and advance their skills to be outstanding in their position. This is particularly true with social media platforms because there are constantly new trends and changes. It’s also possible that new social media platforms could gain popularity, therefore an analyst must comprehend their allure. To better comprehend the effects of these trends and suggest plans to businesses, they can integrate this knowledge with user analytics.
  • Project management skills: An company’s social media marketing initiatives may be managed by a social media analyst. This may entail working along with a variety of social media department staff, such as content curators, coordinators, and even marketing associates that assist in the planning of a brand’s marketing initiatives. Since these marketing activities may involve multiple social media platforms simultaneously posting comparable content, social media analysts may also be required to help plan the timing of these efforts. To coordinate a large workforce to work toward a company’s marketing objectives, project management skills can be helpful.
  • Computer proficiency: Being proficient with computers can be helpful for social media analysts since social media platforms are online tools. They can also build and monitor the analytics from these platforms using a variety of different web tools. To comprehend all types of internet communication, this might also incorporate other communication tools like text and video conferencing software. Additionally, they develop reports on these indicators and deliver them to their employer using a variety of word processing, presentation, and spreadsheet tools.
  • Analytic skills: Social media analysts can utilize their expertise to turn unstructured data into knowledge. Their capacity to gather, arrange, visualize, and absorb data to better comprehend consumer interaction trends can be one example of this. They can forecast a metric’s future and support business decisions using their broad social media understanding and the data they gather. Giving employees access to sufficient data to produce insightful results, can help them work toward organizational goals.
  • Marketing skills: Collaboration between social media analysts and coordinators is aided by marketing knowledge. They can use their understanding of marketing and social media platforms to develop tactics that increase the visibility of a company’s goods and services. Knowing about search engine optimization, a branch of marketing whose objective is to raise the rank of search results in search engines by modifying the layout and content can also be helpful. This may even apply to a business’s accounts on the social networking sites it chooses to use.
  • Critical thinking skills: The ability to assess information and make judgments based on that information is known as critical thinking skills. Critical thinking abilities are used by social media analysts to interpret and make sense of the data they get. An analyst may believe that a company is succeeding if its social media posts receive more likes than usual and change its strategy as a result.


How to Become a Social Media Analyst

Step 1. Earn a degree

Even though a college degree may not necessarily be a requirement for all social media analyst employment, many employers choose applicants with a bachelor’s degree. Business, marketing, advertising, public relations, and general communications degrees are some of the best to pursue this job path. Because they are knowledgeable about customer psychology, human behaviour, and the reasons why people choose to buy from particular businesses, psychology majors excel in this field. Search for educational programs that offer instruction and courses in social media strategy and analysis. To put the concepts and techniques, you learn in class into practice, think about seeking internships, volunteer positions, or entry-level jobs that entail dealing with social media. Massive Open Online Courses (MOOCs) are a great way to learn about analytics and how to plan social media campaigns. These are available on websites like Google, Coursera, and Udemy.

Step 2. Have an outstanding social media account

Creating engagement on your social media is one approach to demonstrate that you can assess a social media audience for a company. Increase the number of likes, comments, and shares you get on your posts while connecting with your followers to grow your accounts. To hone this talent, you can also create a content plan for your profile. Apply social media best practices to provide evidence that your strategies are effective. Make sure your visuals, such as images and graphics, adhere to a specific look and feel. Also, be sure to identify your unique brand voice. If you use photographs that are not your own, be careful to provide credit to the photographers or creators of the original content, as appropriate.

Step 3. Leverage social media and general marketing analytics

Analytics is used by every social media analyst to evaluate the effectiveness of campaigns and content. Social media analytics enable you to evaluate the impact of the content you provide and to spot trends among your followers in terms of what they like, dislike, and might not respond to. Followers, page views, clicks, likes, shares, comments, and impressions are the major analytics to examine. Although impressions—the number of users that view your content—are wonderful, it can be useful to know how to integrate all analytics components into an action plan. Even though the impressions might be excellent, if the engagement is minimal, you can still make improvements. Numerous tools track these metrics and provide patterns. You can familiarize yourself with these tools and utilize these insights to reevaluate marketing and content tactics as you gain practical experience through your education, internships, and other practical jobs. Google Analytics is used by a lot of startups and small enterprises, whereas Core Metrics is a tool designed for larger organizations. It can take some time to extract and comprehend insights from analyses, which frequently feel like perusing extensive data reports. To deliver these findings to high leadership, one must also have a good visual sense. To convey their findings, many people feel that using visualization tools is helpful.

Step 4. Opt for training.

In addition to getting a degree, you can gain from attending social media analysis training courses from various online platforms and providers. With the aid of these training programs, you can learn the essential communication, research, and analysis skills you’ll need to manage social media for a company or brand. You can also learn how to overcome obstacles you might encounter. You could also decide to enrol in classes that teach you how to use new technologies, like those for posting, sharing material, and listening on social media platforms. It’s important to realize that many businesses use social media listening software to stay informed about what customers are saying about them at all times due to the quick-paced nature of social media and “real-time marketing.” Sprout Social, Hubspot, and Hootsuite are a few examples. Even if you might not need to be an expert in social media listening tools to get a job, it is still beneficial to know how they operate and how they might improve your marketing efforts. If your prior education and experience were in a different industry or if you want to learn more about social media, you may enrol in these training classes. You can add the credentials you receive from these courses to your portfolio and CV frequently.

Step 5. Create an online portfolio

If you’re applying for a job as a social media analyst, you might be requested to bring a portfolio of your prior social media work. Whether you choose to work for freelance clients, manage your accounts, or volunteer to create a page for a non-profit organization, maintaining a portfolio of your best posts, engagement statistics, and other relevant information will ensure that you have documentation of your qualifications for job interviews. You can create a personal website with more information about you as a person by using hosting services like WordPress or Squarespace. You can also share your work by uploading files to free websites like Behance or Coroflot. If you can put work samples beneath your work experiences on LinkedIn, it’s also a fantastic free option.


Where to Work as a Social Media Analyst

Because so many businesses now rely on social media for marketing and need analysts to collect data from each site, social media analysts might be able to find work in a range of industries. Social media analysts may also work for journalistic organizations, governmental organizations, and big data firms. To better their social media strategy and interact with their audience more, influential celebrities may hire an analyst. To track the relevant metrics of a company’s numerous social media platforms, social media analysts use a variety of web tools. Social media analysts can now operate from home as long as they have internet access thanks to this technology. To discuss statistics and overall metrics, some businesses may request meetings. Depending on the preferences of the business, you can either hold these meetings in person or via online videoconferencing platforms. In an office setting where they are near the company’s social media staff, they can also work.


Social Media Analyst Salary

Social media analysts in the UK make between £27,602 and £50,501 a year. For small and medium-sized organizations, the average cost of a professional social media analyst ranges from $35 to $70 per hour, depending on how many hours are required each month. The average salary for a social media analyst in the US is $44,261 per year, however, this might vary depending on your degree and experience. At the organization where you work, you may also have access to several perks, such as health insurance, pet insurance, paid time off, flexible scheduling, and even the opportunity to get discounts.

In Nigeria, the average monthly salary for a social media analyst is roughly 326,000 NGN. Salaries range from 160,000 NGN to 508,000 NGN, from lowest to highest.

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