Media Manager Job Description, Skills, and Salary
Are you searching for a media manager job description? Get to know about the duties, responsibilities, qualifications, and skills requirements of a media manager. Feel free to use our media manager job description template to produce your own media manager job description. We also provide you with information about the salary you can earn as a media manager.
Who is a Media Manager?
A Media Manager is an individual who specializes in developing and executing all targets for various media platforms. They achieve this by conducting research, writing, proofreading, editing, executing, managing media campaigns, and formulating public relations and communication plans. Media managers are different from social media managers and digital media managers whereas all these managers utilize a single platform to pass across information, media managers, on the other hand, utilize all media platforms. Media managers use the Radio, Television, Internet, Newspapers, Magazines, Journals, and Billboards to pass out information.
Dues to the fact that they have a lot of media platforms at their disposal to use; they tend to research which one will be the most suitable media platform before they utilize it. There are different media platforms and some media platforms may be very good for a particular communication plan.
Media managers are middlemen, they serve as a link between the organization and they possess analytical and creative thinking abilities to be able to stand for the organization. In addition, they must also be updated about the ongoing trend in society to remain relevant in the profession. They are also responsible for issuing press releases to the public and handling press briefings. The minimum qualification for a media manager is a bachelor’s degree.
Types of Media Managers
There are two types of media managers and they are social media managers and digital media managers. The Social Media Manager focuses on social media channels such as; Facebook, Twitter, Instagram, and Whatsapp while the Digital media manager utilizes social media as an overall strategy but also employs the use of web analytics and other search engine optimization, email, and paid online ads. Social media managers in engaging users authentically on social media. They achieve this by developing a company’s profile on social media and inviting people to like the company’s social media page. They use the company’s profile to give users update about all the activity log of the company.
Media Manager Job Description
What is a media manager job description? A media manager job description is simply a list of duties and responsibilities of a media manager in an organization. Below are the media manager job description examples you can use to develop your resume or write a media manager job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
The duties and responsibilities of a media manager include the following:
- Organize and monitor performance and benchmarks and media costs with agencies
- Examine media efforts results and prepare measures of success
- Suggest marketing management on media policies development to maximize effectiveness
- Guarantee program outcomes receive the best possible business benefit levels
- Conduct with Marketing Research, agencies as well as brand teams to optimize investment return for advertising management and media planning
- Oversee media marketplaces to remain updated on the latest media trends
- Recognize opportunities and evolving issues and interpret new technologies along with consumer reaction
- Develop a comprehensive understanding of media measurement as well as evaluation standards
- Assess media research as well as translate it into strategy
- Supervise and maintain media budgets along with implementing authorized plans, media payments, and purchase orders
- Ensure approve payment invoices and advertising billing
- Interact with agencies and outside suppliers for billing issues plus dispute resolution
- Organize the entire media bulk activities
- Sustain precise spending estimates and upgrade as required
- Specify press opportunities through evolving issues
- Formulate content for dissemination via press releases, social media, websites, and other distribution channels
- Confirm that key messages align with vital business strategies
- Fulfill the organization’s media liaison and formal spokesperson
- Administer press conferences and briefings
- Scan the media marketplace to maintain up-to-date on the latest media trends
- Monitor online and offline campaigns, and report on findings
- Negotiate with media platforms to close competitive deals
- Establish and manage the organization’s social media profile and presence
- Facilitate additional projects to support new product launches
- Construct long-term relationships with media influencers
- Supervise appropriately the organization’s media budget
Qualifications
- A Bachelor’s degree in Mass Communication, Journalism, English Language, Public Relations, or a similar field
- At least three years of working experience as a media manager or in a similar role
- Exemplify experience with building effective media campaigns
- Proficiency to formulate appropriate content for dissemination via press releases, websites, social media, and other distribution channels
- Ability to perform press conferences and briefings
- Capacity to nurture long-term relationships with key media influencers
- Analytical thinker with strong conceptual and research skills
- A natural leader who expresses strong decision-making and attention to detail
- Ability to work under tension and meet up with deadlines
- Capacity to work independently as part of a team
- Outstanding interpersonal communication, and public speaking skills
- Capacity to multi-task
Essential Skills
The following are essential skills that a media manager must possess to be competent in the job description and they are:
- Research Skills: Research is highly vital to a media manager because he or she must conduct research on ongoing trends in society and also conduct thorough research on the best media platform to reach out to the populace. They may choose to just use their company website or perhaps social media but they need to research which media channel is suitable to pass information across. Research is a progressive venture for a media manager because this is the only way he can get tangible resultsin carrying out his or her responsibilities. Research can also be done in form of a survey or review. A media Manager serves as the voice of the organization to the populace and sometimes ascertains what people feel about the organization’s product or service; a media manager can give room for people to review the organization’s product on the organization’s website or social media handle.
- Technological Skills: A Media manager must possess technological and digital skills to be able to utilize various online tools for communication. A media manager is responsible for handling a company’s social media page and the company’s official website; he or she must be computer literate and must master the art of using different computer tools for communication to reach out to people. For instance, most media managers need to interact with people to ascertain the overall performance of the organization’s product or service; the media manager can achieve this by going live on social media to interact with the customers of the organization.
- Communication: A Media Manager must possess both verbal and writing skills to be able to professionally carry out his or her duties as expected. A media manager must know how to deliver good public speeches, conduct press briefings,and draft excellent press releases. To achieve this, he or she usually works with journalists, writers, designers, and developers to formulate a communication circular on behalf of the organization. As good communicators, these experts must be able to identify the ongoing trend in society and share it using a hashtag on social media or make it the top story on their website. The organization can also be facing a crisis, it is the responsibility of the media manager to issue a press release promptly to calm the situation down especially if the crises have a derogatory effect on the organization.
- Analytical Skills and Creativity: A Media Manager must possess a creative mindset to be able to draft an excellent communication strategy that will work for the organization. Having an analytical mind makes a media manager able to understand the market trend, competitor’s trends, and consumer’s core satisfaction. He or she must regularly align content with customer trends and market changes to arouse customers’ interest and patronage.
- Time Management: Time is money to a media manager and it is highly paramount for a media manager to meet up with deadlines to meet marketing and business objectives. Media managers must ensure that they meet up with deadlines when performing their responsibilities for the organization not to lose patronage. They must ensure that all tasks are carried out at the appropriate time.
How to Become a Media Manager
There are some salient steps that an individual has to follow to become a media manager and they are:
- Enroll for a Bachelor’s Degree
The requisite step you must first put in place is to enroll for a bachelor’s degree in Journalism, Public Relations, Communications, Internet Marketing, or any other related field. This degree usually lasts for four years and in the course of this degree, you will get to harness some salient skills that will help you to fit into the role of a media manager perfectly. This degree focus on areas such as broadcasting news, advertising, media law and ethics, media regulation, and other essential aspects of mass communication. The bachelor’s degree will also expand your mental capacity about the media and the role she plays in contemporary society.
- Acquire a Master’s Degree
The role of a Media Manager is a top-notch role and having a master’s degree will help you to gain more prospects in the job market. You can enroll for a master’s degree in Mass Communication, Public Relations, and any other related field. A master’s degree will give you more expanded knowledge in the field of journalism and it will help you to become a proficient media manager.
- Get Experience
Getting experience after your undergraduate degree or during your undergraduate degree will prove to employers that you are a competent person for the job. You can get experience as a social media manager, public relations officer, sales executive, and customer service representative. All these are closely related to the role of a media manager and if you are competent while acquiring these experiences it will also show that you are competent for the job. You can enroll for either a voluntary or paid internship. For instance, from your undergraduate days in the university, you can start managing a company’s social media handle before you graduate. This will equip you perfectly to manage the role of a media manager and it will help you counterfeit any challenge that may come your way.
- Draft your Resume and Apply for jobs
A media manager’s resume should include his or her portfolio, qualification, skills, and other additional experiences. He or she should also include a link to their published work or a website containing their profile. After you have drafted your resume, use search engine optimization to look for jobs and apply. Make sure you apply those that match your skills and expertise. When you are invited for an interview; answer the interview questions based on the experiences you have acquired in the past, especially how you counterfeited challenges.
Where Can a Media Manager Work?
- Companies: Media managers can work in various companies or organizations serving as the mediator between the organization and customers. They usually draft a press release, or circular and represent the organization in press conferences. They serve as the official voice of the organization and as a result of this, they work closely with the senior management of the organization to obtain information.
- Schools: Although they may not be called media managers as they are fondly called public relations officers in most academic institutions. This department pass on information about the school from the media, students, and the general public. Most information about the school is authenticated by this department.
- Banks: they can be called Customer service representatives or media managers in the bank. They mainly control the bank’s social media handle and attend to other customers. They also control the website of the bank and make publications.
- Governmental and Non-Governmental Organization
Media Manager Salary Scale
How much do media managers make? The salary scale of a media manager varies across countries of the world and below are some countries:
United States
- Media managers make $75,882 per year on average, or $36.48 per hour, in the United States. The average annual pay for a Senior Media Manager Job in is $93035 a year.
- Social media managers earn an average yearly salary of $31,380. Wages typically start from $25,901 to $52,708.
- The average digital media manager’s salary in the USA is $77,570 per year or $39.78 per hour. Entry-level positions start their career at $60,000 per year while most experienced workers make up to $120,000 per year.
India
- The national average salary for a Media Manager is ₹9,90,942 per year in India. The salary varies based on the location of the Media Manager
- The average social media manager’s salary in India is ₹ 500,000 per year or ₹ 256 per hour. Entry-level positions start at ₹ 330,000 per year, while most experienced workers make up to ₹ 1,000,000 per year.
- The national average salary for a Digital Media Manager is ₹7,77,450 per year in India.
United Kingdom
- The average media manager’s salary in the United Kingdom is £35,985 per year or £18.45 per hour. Entry-level positions start at £30,186 per year while most experienced workers make up to £52,500 per year.
- The average social media manager’s salary in the United Kingdom is £35,000 per year or £17.95 per hour. Entry-level positions start their career at £28,500 per year while most experienced workers make up to £45,000 per year