Media Director Job Description

Media Director Job Description, Skills, and Salary

Are you searching for a media director job description? Get to know about the duties, responsibilities, qualifications, and skills requirements of a media director. Feel free to use our media director job description template to produce your own media director job description. We also provide you with information about the salary you can earn as a media director.


Who is a  Media Director?

Media directors are individuals in charge of the online and offline presence and the digital representation of a brand or organization. Media directors work with their teams on creating advertising campaign strategies for online and offline promotions of organizations on various digital channels. They work together with the marketing team to draw out budgets that can be used in creating campaigns that push out the services their organizations offer to the public while ensuring their advertising costs are still within their budget. They source out the best media channel that can thrive in their industry and still create an engagement platform for their target market. They source out different advertising strategies and channels that are needed to engage the various type of people whom their organizations offer their services.

The Media directors must be current, even with the evolving trends in the various industries and organizations they work for. They explore always all social media platforms and understand the algorithms, to best know how they can come in handy for satisfying the needs of their target market and the goals of their organizations. The media directors must be able to identify the needs of their target market. After knowing their needs, they must be able to develop a conceptual idea that can satiate their need and give it to the team, department, or individuals that are to work to proper the solution. They don’t just envision and create the mark campaign strategy, they work with the project managers to know what needs to be done and source out the individuals that can bring about the results they seek. The media directors liaise with the marketing team to ensure the promotional campaigns of their clients come through. The research, development, and implementation of the client’s marketing and campaign strategy are done by the media director. As a media, director setting goals and putting in place strategies that can ensure the implementation, tracking, and timely delivery as ascertained by the client is your job. The media director is the one delegating the tasks to the individuals in charge and regularly checkmating their progress and results.


Media Director Job Description

What is a media director job description? A media director job description is simply a list of duties and responsibilities of a media director in an organization. Below are the media director job description examples you can use to develop your resume or write a media director job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.

Media directors are responsible for the following duties and responsibilities:

  • Designing and implementing publicity marketing campaigns.
  • Ensuring the timing and placement of their organization’s advertising campaign.
  • Running and executing publicity marketing campaigns that promote the vision of the organizations they work for.
  • Highlighting the culture and values of their organization through their promotional campaigns.
  • Handling both offline and online publicity.
  • Handling pressure and being able to work effectively even under duress.
  • Ensuring to meet deadlines.
  • Keeping track of revenues gotten from advertising campaigns.
  • Creating internal policies to regulate and ensure the running of the media team.
  • Ensuring the policies of their organization or clients are upheld even before their target market.
  • Giving specialization opportunities to each team member.
  • Ensuring the well-being and health of each team member.
  • Knowing the managerial ability, strengths, and weaknesses of each member of the team.
  • Traveling for campaign publicity negotiations.
  • Identifying opportunities to improve marketing strategies for the actualization of the client’s desires.
  • Traveling as required by the clients even for international surveys.
  • Creating policy-friendly training and workshops.
  • Communicating the vision of the clients to the team members.
  • Ensuring the vision or values of the client are relational to that of their organization.
  • Responding to enquires concerning the various areas of expertise.
  • Ensuring Training, seminars, and workshops essential to the growth of the media director and the team are made available to all, and attendance is made compulsory.
  • Checkmating the outcomes and implementation of the training undertaken by the media team.
  • Collaborating with media houses to ensure the training of each team member.
  • Analyzing the flaws of our competitors and knowing how to sell ourselves.
  • Putting before the target market of our clients, what makes them and their services stand out.
  • Knowing the right instrument to be used for the various services offered.
  • Ensuring the transaction of sales with our media vendors is successful.
  • Having the ability to discern crises and resolve them quickly.
  • Understanding budgeting and budget allocation.
  • Understanding stock-taking and being accountable even amid our seamless supply to our clients.
  • Paying close attention to the smallest details.
  • Negotiating and signing contracts that aid the consistent supply of services.
  • Ensuring proper usage and storage of media equipment by each member of the team.
  • Ensuring together with the marketing director that advertising costs and expenses are all done within the advertising budget.
  • Creating marketing strategies that can capture and engage all types of audiences.
  • Keeping abreast with the day-to-day trends in their industry and ensuring to stay updated.
  • Working with the ever-evolving advertising trends and tools.
  • Improving advertising strategies regularly.
  • Negotiating with the marketing director on the best competitive ideas that can initiate engagement.
  • Ensuring the media team undergoes the necessary training to build their competitiveness.
  • Ensuring the timely delivery of services to their clients.
  • Ensuring the well-being of their team.
  • Aiding the productiveness of each team member.
  • Encouraging teamwork to achieve common goals.
  • Building and maintaining relationships with their clients.
  • Meeting with clients and potential clients.
  • Pitching to clients.
  • Having an understanding of sales marketing techniques.
  • Using analytical tools and technologies to create the results desired by the clients.
  • Understanding the market of your industry.
  • Ensuring to keep an eye on your competitors to analyze their flaws.
  • Bridging the gap between your clients and their target market.
  • Ensuring the unique selling point of your client is made visible to their target market.
  • Opening the target market of your client to the current services and products offered by your client.
  • Giving directions on the usage of such products or services.
  • Liaising with the production department and marketing department to create friendly products for the target market of your clients.
  • Ensuring the production of products or services is efficient with the current market survey regularly.
  • Searching demographics and carrying out market analysis regularly.
  • Identifying clients’ needs and producing ideas that can aid their satisfaction.
  • Researching and implementing new techniques and technologies that can aid the promotion of the client’s media strategy.
  • Understanding the key performance indicators that work best in your industry.
  • Checkmating the results gotten from promotional campaigns for your clients.
  • Producing results even when under pressure.
  • Understanding how to prioritize tasks.
  • Ensuring excellent yet timely delivery of services and products as required by our clients.
  • Ensuring information is communicated appropriately to the clients.
  • Resolving every controversial issue that may arise to tarnish the image of their organization or client.
  • Liaising with other media personnel and media houses.
  • Liaising with vendors that offer media publicity outlets.
  • Engaging clients through strategic plans or campaigns that connect with them



  • Previous working experience as a media director for (x) years.
  • Advanced knowledge in media, communication, or public relations.
  • Negotiating ability when communicating with your clients.
  • Time management ability is essential if services are to be delivered on time to clients.
  • Paying attention to detail is essential if mistakes must be avoided.
  • Managerial abilities for supervising the media team.
  • Being able to work as a team and still put forward your uniqueness.
  • Knowing the various algorithms of different social media platforms.
  • Know the different social media platforms that different industries thrive on.
  • Bachelor of Science in marketing or business administration and similar fields.
  • Having an understanding of digital marketing and digitization.
  • Being able to create advertising campaigns that aid engagement.
  • Critical thinkers with problem-solving ability.
  • Financial literacy is necessary for budget allocation.
  • Understanding of analytical tools and knowing the best tools for the industry.
  • Decision-making abilities are essential and timely.
  • Should have been a leader or one in a managerial position.
  • Prior knowledge of the media agency.
  • Knowledge of the marketing strategy of various industries.
  • Interpersonal relational abilities.


Essential Skills

  • Interpersonal skills: This skill is needed in building team spirit. The relational ability of the media director will aid in the procurement of information from other media personnel that are ahead in the industry.
  • Communication skills: This is essential because an understanding with the clients can’t be reached if effective communication doesn’t take place. The director needs to know the area of need of the clients and still be able to satiate these needs. They create sustainable relationships through their communication skill. You need to know the words to say, when to use them, how to use them, and most especially the people you use them on.
  • Negotiations skills: In liaising with the clients, negotiations take place, that’s when you can be able to put up your services and earn the trust of your clients. Prospects now become loyal customers because of your negotiating abilities. Your negotiation abilities can determine the maintenance of your relationships with your clients.
  • Analytical skills: The understanding of analytical tools and strategies that aid the satisfaction of the client’s needs is necessary. Knowing the analytical tool that can best work in your industry is also essential.
  • Critical thinking skills: Creating conceptual ideas that are data-driven to strategically market your client.  Being able to create a promotional campaign that is result driven is essential.
  • Result-driven skills: This keeps them on their toes. Voraciously they go for knowledge, wanting to stay top of their game. They are in sync with the latest trends, tools, and deals on every platform, agency, and client they come across.
  • Organizational skill: The ability to handle efficiently multiple tasks and still prefer solutions even under pressure is essential. As a leader with people under you, you are liable to be put under pressure, but you can manage and still be efficient which makes you a leader.
  • Managerial skill: Teamwork and team building are essential. The ability to handle and still put to work the manpower necessary for the commendable results is essential for the media director. They must be able to prioritize their work and ensure delivery on time. Working on multiple tasks simultaneously is not an easy fit for a media director but managerial ability ensures efficient work.


How to Become a Media Director.

You cannot just be a media director without furthering your education not just in school now but in areas that are related to the media industry even as advertising and strategic marketing have moved from traditional to digitization. You either gain experience from working for other media-related industries or by creating your media agency.  These are essentially what you look out for in a media director.

  • Bachelor in science in marketing or business management.
  • Master’s degree in advertising, journalism, accounting, or economics.
  • Experience in leading a team.
  • Experience in media engagement.
  • Proactiveness and result-driven ability.
  • Prior knowledge of marketing and sales funnels.
  • Prior knowledge of digital marketing.
  • Prior knowledge of data analytics and digitization.
  • Having relational skills aids proper communication with clients.
  • Prior knowledge of the evolving trend in the media industry.
  • Prior knowledge of media strategies that are necessary for the engagement of clients.
  • Understanding the media platforms, outlets, and their ever-changing algorithm.


Where to Work as a Media Director.

  • Public Relations houses or firms.
  • Advertising agencies.
  • Marketing firms.
  • Health care services, and hospitals.
  • Insurance Agencies and brokerage firms.
  • Banking firms.
  • Research and Development institutes.
  • Recording studio.
  • Radio Stations and media houses.
  • Church
  • Design agencies and studios.
  • Fashion houses and stores.
  • Modeling agencies.
  • Colleges and Universities.
  • With the evolving marketing space from traditional to online, the media director with digital knowledge has more job opportunities as the world now is globally evolving.


Media Director Salary Scale.

The media directors’ salaries vary due to location, specialization, area of expertise, years of experience, and other factors like the ability to take on more jobs and yet still deliver on time.

The recent annual average pay for a media director is $80,889, which is approximately $38.89 per hour which is equivalent to $1,556 per week. According to insights concerning the salary scale in the United States, the salary range of the media director varies so you can just say this is the estimated value. It can be higher or lower, but it all depends on the factors mentioned earlier.

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