Marketing Executive Job Description, Skills, and Salary
Get to know about the duties, responsibilities, qualifications, and skills requirements of a marketing executive. Feel free to use our job description template to produce your own. We also provide you with information about the salary you can earn as a marketing executive.
Who Is A Marketing Executive?
Marketing executives can also be called marketing coordinators or officers. A marketing executive will help create and implement marketing strategies to advertise and advance a product, service, or idea. This is a multifaceted function that entails advertising, planning, research, public relations, product development, event organization, distribution, and sponsorship.
Marketing departments exist in many organizations, allowing you to work in both the commercial and public sectors in fields such as banking, retail, and media, as well as volunteer and philanthropic organizations.
The tasks to be performed will vary depending on the size of the company and industry, as well as whether you’re selling a product or service or raising public awareness about a problem.
A marketing executive is a person who designs, implements, and monitors a company’s entire marketing strategies and campaigns to promote its brands, products, and services. A marketing executive’s responsibilities include conducting research, producing marketing materials, devising innovative ways to promote items, and analyzing performance reports, among other marketing-related tasks.
Typically, these individuals work in a company’s marketing department, assisting in the completion of marketing tasks and goals. While the majority of marketing executives work full-time, they may also work as freelancers or part-timers. Marketing executives are employed in a variety of industries, including media, finance, technology, retail, manufacturing, and others.
Marketing Executive Job Description
Below are the marketing executive job description examples you can use to develop your resume or write a marketing executive job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
A marketing executive’s responsibilities and roles vary based on the industry and area in which they operate. These professionals’ common job tasks include:
- Establishing and upgrading marketing strategies that are specific to various products and services.
- Inventing new marketing techniques and refining those that already exist.
- Networking to benefit suppliers, large contractors, partner organizations, and other business stakeholders.
- Doing marketing research and analysis in order to generate relevant marketing data and assess trends.
- Keeping track of ongoing marketing efforts and expenditures according to the budget set aside.
- Creating and writing reports relating to an ongoing marketing campaign’s key performance indicators (KPIs).
- Designing marketing collateral that is both entertaining and grammatically correct.
- Ensuring that marketing materials are distributed.
- Keeping an eye on marketing trends and analyzing client behavior in order to uncover business prospects.
- Identifying advertising possibilities and placing ads in the right media (press, radio, or television) for the product or service.
- Managing the development of marketing materials such as leaflets, flyers, posters, and newsletters, including e-newsletters and DVDs, and liaising with media, printers, and publishers as needed.
- Working with event planners to increase visibility at conferences, receptions, and exhibitions, including developing product and literature lists to present or demonstrate.
Qualifications
- Degree in sales, marketing, or any related field.
- Previously worked as a marketing executive.
- Hootsuite knowledge.
- A deep awareness of current consumer trends.
- Excellent research and writing abilities, especially as they pertain to marketing.
- Strong leadership, delegating, and capacity-building capabilities.
- Detail-oriented and well-organized.
- Individuals and ideas are all important.
Essential Skills
Ability to communicate
Marketing executives interact with a variety of people, including their coworkers, managers, and customers. Marketing executives use communication skills at practically every step of the process, from developing social media postings to creating marketing materials. Mastering verbal and written communication, as well as learning how to communicate with a variety of people, can aid in the achievement of organizational objectives.
Organizing abilities
Because a marketing executive is responsible for several projects and responsibilities at the same time, they must have great organizational skills. It is desirable for employees to be able to organize their schedules, launch marketing campaigns on time, and keep track of performance indicators. Being well-organized at work aids these executives in reducing stress and doing their jobs effectively.
Ability to use technology
To build campaigns and track the results of marketing efforts, the discipline of marketing necessitates some basic technical abilities. This job profile requires proficiency with a variety of marketing tools and technologies. Various tools, such as project management software, analytical software, communication, and presentation software, can assist you in doing your job obligations more efficiently.
Creativity
Developing new marketing strategies and fine-tuning old ones necessitates a high degree of ingenuity. A satisfying career as a marketing executive requires the ability to come up with fresh and unique ideas to persuade them to acquire your service or product. These individuals can use their imagination to come up with advertising or marketing campaign concepts.
Skills in copywriting
A marketing executive develops a copy of a website, press release, social media postings, and ads for print advertisements throughout a marketing campaign, which necessitates exceptional copywriting abilities. They might also come up with a theme for a TV interview in order to raise awareness about their product or service. To be a good marketer, you must understand the foundations of copywriting and how to write concisely to attract readers.
Teamwork abilities
Because they routinely contact multiple departments to develop and construct marketing strategies, marketing executives cannot operate in silos. To build campaigns based on budget and requirements, they may need input from the finance or technical teams. It is critical to work as a team, engage with other departments, and listen to what others have to say in order to complete all job-specific responsibilities.
Skills in analysis
Marketing executives frequently plan and carry out successful advertising and marketing strategies. They also carry out field research on the items or services they sell. This necessitates great analytical abilities. A marketing expert can also use their analytical skills to evaluate the success of a current marketing campaign or strategy. They also use their skills to analyze customer and competition data, perform financial analyses, and keep current on marketing trends.
How to Become a Marketing Executive
Obtain your bachelor’s degree.
The bare minimum required for becoming a marketing executive is a bachelor’s degree. Consider studying advertising, marketing, business, management, economics, or communications for a bachelor’s degree. Bachelor of Business Management (BBM), Bachelor of Business Administration (BBA), Bachelor of Commerce (BCom) or Bachelor of Commerce Honours (BCom H), and Bachelor of Arts (BA) are some of the most prevalent degrees available (BA).
Obtain an internship.
Marketing, business, accounting, and management courses are likely to be part of your bachelor’s degree. Consider completing an internship to obtain practical experience and hands-on experience in this industry. Working on a real-world marketing campaign might help you grasp the responsibilities of this position.
Obtain useful experience
Companies usually prefer to hire applicants who have some experience. This is because previous work experience helps them deal with clients, and such individuals know how to design marketing campaigns that resonate with their target audience. So, before pursuing a career as a marketing executive, consider working as a marketing assistant or a sales representative.
Finish your master’s degree.
You can accelerate your career with a Master of Business Administration (MBA) degree. An MBA prepares you for managerial careers at the highest levels. As a result, employers prefer to hire people who have a master’s degree and related experience. An entrance exam and an interview are commonly required for admission to MBA programs.
Obtain a certificate.
Consider obtaining online or offline certifications if you want to get hired for a coveted profession and make a good first impression. Professional certifications serve as evidence of your marketing education and knowledge. A certification might assist you in establishing yourself as a dedicated marketer.
Make a resume.
Your education, work experience, talents, and certifications can all be included on your CV. Choose keywords from the job description if at all possible. Employers favor candidates that have the skill set indicated in the job description, thus this could help you be shortlisted.
Where to work
Marketing opportunities can be found in a variety of businesses, including finance, consumer goods, and information technology, as well as non-profit organizations like charities, local governments, and higher education institutions.
Working with full-service marketing agencies, which develop and implement marketing plans and campaigns on behalf of their customers, is another option. Clients seeking a comprehensive communications package can turn to these organizations for a multidisciplinary solution.
Hospitals
Hospital marketing executives are in charge of planning, leading, coordinating, and assessing the organization’s marketing strategies. Top executives supervise internal marketing teams. To make people aware of a brand, healthcare marketing executives will come up with promotional campaigns and negotiate advertising contracts with various media channels. Executives discover acceptable consumer markets and design effective methods to reach them with the support of market research. Marketing executives cultivate relationships with physicians in order to increase referrals and contracts for their company. Some healthcare marketing executives will devise pricing strategies that optimize profits while ensuring that patients are reimbursed and satisfied.
Companies
Marketing executives may work for a single company as part of their marketing department or for a number of companies to achieve various marketing tasks and objectives. Retail, media, and finance are common industries for marketing executives; however, a marketing executive can work in almost any business.
Banks
In a bank, a Marketing Executive performs a vital function. A marketing manager’s principal responsibilities include increasing the bank’s sales to make it profitable, maintaining its brand value and identity among prospective consumers, and managing advertising and social media.
A marketing executive is responsible for coordinating with the bank’s other divisions and developing various marketing strategies and plans in order to increase sales and profits. He or she should also be well-versed in marketing and data analysis software.
Other tasks of a marketing executive in a bank include the following:
- Using Social Media Marketing Tools and Managing Social Media
- Organizing marketing events and promotional activities, as well as conducting marketing campaigns.
- Collaborating with other departments to propose various client offerings that can be used as a marketing strategy.
- Managing both online and offline advertisements.
- Getting in touch with public relations experts.
- Creating advertising budgets and working with advertising companies.
- Managing press releases, bulletin board advertisements, and other activities of a similar nature.
- Marketing is a popular graduate job choice because it is an increasingly competitive and specialized business.
Government
Marketing experts are employed by government agencies at various levels, including local, state, and federal government agencies, in areas such as public relations, property disposal, bond sales, and procurement.
Public Relations: Almost every major government agency has a public-relations staff, which is often a separate department with a public relations or media director and many support employees. Public relations divisions in government agencies are in charge of writing press releases, holding press conferences, and generally promoting the agency’s activities, such as tourism or attracting new businesses to the area.
Sale of Real Estate: Government entities are continually buying and selling commodities, equipment, and other property. Individuals with marketing experience are frequently hired by departments entrusted with disposing of government property. Their role is to help the agency come up with new ways to sell or dispose of outmoded government property.
Government Bonds Marketing and Sales: Bonds are sold by local, state, and federal governments to fund capital improvement projects in their domains. Bond and securities marketing professionals are hired by these agencies to write bond prospectuses for investors, which outline the bond’s terms, as well as to plan marketing campaigns to sell the bonds. Bond marketing experts are also in charge of media relations for bond campaigns.
Disposal of Property: Government agencies are continually purchasing supplies, equipment, and other property, as well as selling off obsolete items. Individuals having a background in marketing are frequently hired by departments responsible with disposing of government property. Their role is to help the agency come up with innovative ways to sell or dispose of old government property.
Purchasing: Most government organizations are required to adhere to a complex set of rules when purchasing supplies and equipment. In many circumstances, agencies are limited to buying from specified suppliers or within specific price ranges. Purchasing agents with marketing expertise are frequently hired by agencies to assist them in managing their purchases, which includes creating supplier requirements and pricing ranges. Government purchasing agents must be well-versed in their agency’s current purchasing requirements.
Marketing Executive Salary Scale
In the United States, a Marketing Executive earns roughly $140,000 per year on average. The lowest salary is 68,600 dollars, while the highest is 218,000 dollars (highest).
This is the average annual pay, which takes into account housing, transportation, and other perks. Experience, skills, gender, and geography all influence marketing executive pay.
A Marketing Executive in Nigeria earns roughly 473,000 NGN per month on average. Salaries is usually from 246,000 NGN to 724,000 NGN (lowest to highest) (highest).
This is the monthly average paid, this overs for housing, transportation, and other benefits. Salary for marketing executives varies greatly depending on experience, abilities, gender, and region.