Marketing Coordinator Job Description, Skills, and Salary
Get to know about the duties, responsibilities, qualifications, and skills requirements of a marketing coordinator. Feel free to use our job description template to produce your own. We also provide you with information about the salary you can earn as a marketing coordinator.
Who is a Marketing Coordinator?
A marketing coordinator assists the marketing department’s activities by coordinating logistics for marketing campaigns, product launches, events, and strategic relationships, among other things. Coordinating cross-functional team efforts and aiding other team members by researching vendors and market trends, building mailing lists, and processing invoices are all important aspects of the job.
The position entails a great deal of writing, such as creating original text for social media platforms, website content, direct mail, and print advertisements. In addition to writing, a marketing coordinator is responsible for maintaining a consistent brand voice across all channels and copyediting marketing materials.
The purpose of marketing is to increase awareness of a firm, service, or product in order to increase sales. The marketing coordinator’s job is to create and implement plans and strategies to achieve this. A marketing coordinator helps the marketing manager design and implement marketing, branding, and advertising plans by staying educated about the market, industry trends, and competitive landscape. He or she may write reports, generate or coordinate content, track outcomes, build partnerships with sales teams, and support all marketing efforts on a daily basis. He or she frequently serves as a liaison between the creative and account teams.
Proper marketing techniques are required for a firm to prosper. The nature of a company’s production and distribution channels is determined by marketing. Advertising, public relations, and promotions are all used in marketing to increase sales. The most basic benefit of marketing to a company is that it aids in the development of its reputation. Marketers find that creating a brand identity through which people can know their company makes it simpler to subjugate the entire market. This strategy, also known as brand recall, aids consumers in distinguishing the company’s products from those of competitors. The goal of this strategy is to enhance brand loyalty by generating a brand name that is clearly recognizable through media advertisements such as logos, photos, or captions (Armstrong & Kotler, 2011).
An organization can raise awareness for its products through marketing. The basic purpose of marketing is to make potential customers aware of the product or service. It would be impractical to expect clients to learn about a company on their own, especially if the company has no industry reputation.
Marketing Coordinator Job Description
Below are the marketing coordinator job description examples you can use to develop your resume or write a job description for your employee. The employer can use it to sieve out job seekers when choosing candidates for interviews.
The following are some of the duties and responsibilities of the marketing coordinators:
- Assist in the creation and execution of the company’s brand strategy.
- Identify and implement changes for procedures, content, and lead generation to ensure that all marketing initiatives serve to meet immediate and long-term business goals.
- Prepare marketing activity reports and analytics for program evaluation.
- Market research, predictions, competition analysis, campaign results, and consumer trends are all things that you can provide.
- Maintain and develop internal technologies including a credential database, tracking capabilities, a global contact directory, and intranet sites.
- Collect, evaluate, and summarize data to generate reports on market trends, customer behavior, and the competitive landscape.
- Assist the Marketing Director in reviewing and establishing the marketing plan and strategy by gathering and analyzing sales predictions, creating objectives, planning and organizing promotional presentations, and updating calendars,
- Provide sales staff with campaign objectives, timelines, and deliverables, as well as directions for use or promotion.
- Identify, assemble, and coordinate requirements, establish contacts, develop timetables and assignments, and coordinate mailing lists to plan and organize meetings, events, conferences, and trade exhibits.
- Maintain a catalog and inventory of sales support materials, make sure that all resources are current and accurate, and organize the creation of new items as needed.
- Seek out and research new sources of prospective consumer data on a regular basis, and make recommendations to sales and marketing leadership.
Qualifications
You should have prior expertise in a variety of marketing responsibilities, such as communications, advertising, branding, digital marketing, and social media, to be a good fit for this position. You must be a well-organized multitasker who can manage many projects simultaneously while meeting tight deadlines.
The following requirements are important considerations for the role of a marketing coordinator.
- Education
Typically, a bachelor’s degree is required to work as a marketing coordinator. Psychology, sales, and advertising are all related programs. Taking classes in behavior, mathematics, economics, and statistics can help you succeed as a marketing coordinator. Some college programmes also require you to complete an internship, which can provide you with the necessary experience to work as a marketing coordinator.
- On-the-job training
As a marketing coordinator, you will frequently undergo on-the-job training to learn typical job activities while collaborating with the marketing director. The marketing coordinator position is typically entry-level employment that allows people with a bachelor’s degree to put their advertising skills to use in a marketing function. Some marketing coordinators will have prior marketing experience and come from related sales businesses, such as sales reps and purchasing agents.
- Certifications
Certifications aren’t always required to work as a marketing coordinator, but they can help you stand out from the crowd. Certifications can also help you with the duties you’ll be expected to perform as a marketing coordinator. The following credentials are beneficial:
- Google Analytics
Google Analytics is a website traffic tracking and reporting service provided by Google for marketing coordinators and other experts. By completing the online course and passing the exam, you can get a Google Analytics certification. To keep your certification, you must retake the exam every 12 months.
- Professional Certified Marketer (PCM)
The American Marketing Association offers the PCM certification. This qualification is designed for digital marketers that work on social media, public relations, or branding projects. To keep your certification, you must keep up with continuing education and reapply every three years after passing the exam.
- Expertise
The fourth on our list is your expertise. You’ll need a combination of hard and soft talents to thrive in your marketing coordinator career. The following are some of the expertise required:
Communication skills: Because marketing coordinators are in charge of organizing tasks amongst all members of the marketing team and project providers, verbal and written communication skills are essential.
Project management: Marketing coordinators are frequently working on multiple projects at the same time. Each of these tasks will be easier to organize, plan, and complete if you have strong project management skills.
Marketing coordinators are frequently responsible for generating marketing materials, so creativity might come in handy.
Analytical Skills: Analyzing the outcomes of marketing campaigns is just as vital as designing them. Analytical skills will aid the marketing coordinator in analyzing the success of a marketing campaign and making the necessary adjustments to improve results.
Technology: In the function of marketing coordinator, having a solid understanding of technology can be beneficial. To coordinate digital communication and plans, marketing coordinators frequently use computers, mobile phones, and tablets. Computers may also be used to design and create marketing materials.
Decision-making: Some marketing coordinators will be in charge of making quick judgments, depending on their function. Confident decision-making skills are crucial, whether it’s how to respond to a consumer complaint on a social networking site or which creative to publish.
Essential Skills of a Marketing Coordinator
Essential skills needed for the position of a marketing coordinator includes all of the following:
- Marketing, advertising, or communications bachelor’s degree.
- Previous experience working as a marketing coordinator or in a similar position.
- Understanding of traditional and digital marketing, as well as content and social media marketing.
- Research experience with data analytics software.
- Excellent communication, writing, and presenting skills.
- Proficiency with the entire Microsoft Office suite, particularly Excel and PowerPoint.
- Working knowledge of content management systems (CMS) and customer relationship management (CRM) software.
- HTML and design skills, as well as email software.
- Budgeting and forecasting experience is a plus.
Steps to Becoming a Marketing Coordinator
Education and the development of crucial marketing abilities are required to become a marketing coordinator. To become a marketing coordinator, follow these steps:
- Finish your schooling.
You’ll want to finish your schooling first because most marketing coordinator positions need at least a bachelor’s degree. Take classes in advertising and sales that will help you in your work as a marketing coordinator.
- Learn about marketing and sales.
In the function of marketing coordinator, you’ll need strong marketing and sales skills. Your bachelor’s degree may qualify you for a marketing coordinator position, but sales and public relations experience may also be beneficial. A marketing internship, if available, can help you expand your marketing knowledge. You may choose to prepare for and take the exam for any marketing certifications you want to achieve during your internship.
- Put together your resume.
In order to work as a marketing coordinator, you’ll need a resume. Highlight your experience, education, and marketing talents in your resume. Make a new cover letter for each position, emphasizing why you want to work as a marketing coordinator for that particular organization.
- Submit an application for a position as a marketing coordinator.
You can begin applying for marketing coordinator positions after you have graduated and begun to improve your marketing talents.
Where to Work
As a marketing coordinator, your job description will differ depending on the industry. Marketing coordinators work in a variety of industries, including:
- Marketing
- Real estates
- Restaurants
- Retails
- Hotels
- Technology
Marketing Coordinator Salary Scale
The average annual salary for a Marketing Coordinator in the US is $51,521 or $26 per hour. This is around 1.6 times the country’s median wage. Entry-level positions start at $36,000 while most experienced workers make up to $72,000. These results are based on 188 salaries extracted from job descriptions.
Based on 33 salaries, an entry-level Marketing Coordinator with less than 1 year of experience in the UK can expect to earn an average total compensation of £20,610 (including tips, bonus, and overtime pay). Based on 494 salaries, an entry-level Marketing Coordinator with 1-4 years of experience makes an average total salary of £22,525 each year. Based on 113 salaries, the average total income for a mid-career Marketing Coordinator with 5-9 years of experience is £25,389 per year. Based on 47 salaries, an experienced Marketing Coordinator with 10-19 years of experience gets an average total salary of £26,202. Employees with a long career (20 years or more) get an average total remuneration of £26,494.