How To Make Money On Facebook
Making money on Facebook continues to elicit questions from people world over looking for online business. Fortunately, Facebook has an audience of above 2.5 billion viewers and therefore a great platform for money-making – direct and indirect. In this post, you will discover various ways to make money from Facebook.
Importance Of Facebook In Online Business.
Facebook has over 2.5 billion world active users and that figure is about one-third of the world population of about 7.6 billion. You can’t have it bigger elsewhere on the web than Facebook. Doing business on the internet and connecting with Facebook is all you need to be rich because Facebook has the number advantage. Just imagine yourself selling candy to an audience of about 2.5 million, and manage to convince 0.05% of the Facebook population, your business is toeing the part to success.
Facebook is not like most social media platforms. It offers individuals and corporate bodies’ great opportunity to collaborate with it to make money and grow their businesses. You can make big money in a direct and indirect way on Facebook from its platform. You can also make passive income on Facebook, and indeed, you can build a huge business on Facebook, grow it and make money. It is really up to you and what level of motivation you have.
Read Also: How To Make Money On Pinterest
Here in this article, I am going to show you various ways on how to make money on Facebook, read on.
Facebook Audience Network
If your imagination is big and you are working out how to actualize it, then look nowhere else than join the Facebook Audience Network. Facebook has created an in-house network project aimed at helping publishers monetize their works on the Facebook network. You can liken it to Google Adsense.
How does it work?
Publishers who write articles and create videos do post them on their Facebook page attracts visitors who, overtime become a regular audience. But this in itself doesn’t create wealth for the publishers. They need the Facebook Audience Network to monetize their works. Through this platform, publishers can show ads of individuals and corporate organisations who want to promote their brands. Facebook have advertisers who want to buy space and/or airtime on Facebook Audience Network platform.
On the other hand, if you are a blogger and want to share your work via Facebook’ instant articles’ you can do it through Facebook Audience Network platform and earn some money. You make the money from people who read your article on Facebook.
App developers do also make money from The Facebook Audience Network platform when they develop pranks that attract an audience. Such apps include the ones that reveal your sugar level as a diabetic patient, your blood pressure or how you are going to look like in the next 10 years from now if you are a man or woman.
Therefore, if you already have a Facebook account and share original videos, then it will be a good idea for joining the Facebook Audience Network, you are on the right route to getting rich.
Sell Your Products
Another attractive platform on Facebook to make money is to open your shop and sell your products. Facebook has created this platform to offer traders the opportunity to showcase their wares and sell them online. The platform allows traders to reach a great number of the Facebook audience. Since Facebook audience spends an estimated average time of 20 minutes daily on the social network, it is a golden opportunity to open your online shop on Facebook.
Hoes does it work?
Open a Facebook business page. To do this, go to Facebook login, then click the arrow button at the top right of the page, click on create the page. Follow the onscreen instructions until you have created your business page. Then upload your profile photo on the page, and fill in details about your business.
If this is successfully done, the next hurdle is to configure your business page, upload your wares (clothes, shoes, bags, beauty products, phones, cars and anything else you want to sell. You have shops on Facebook where you display, your products, their prices, contact information and details of your bank account. You can rest assured that Facebook audience can see your products, all the details and place their orders.
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Alternatively, you can opt to use eCommerce platforms to market your products on Facebook
The e-commerce option works even if you don’t have your products to sell. . You can open a shop with Shopify and list products from major retailers such as Amazon, eBay, Ali-Express and other big retail stores. Whenever there is an order from a customer, the goods are delivered to the customer and you get paid.
To make things easy, once your online store has been created, Shopify has free apps that will automatically link you up.
Partnering With Facebook
This is better experienced than imagined. Facebook provides avenues for people to partner with it in business and both parties grow.
Facebook offers two types of partnership- Marketing and Audience Network Partnership.
How they work:
The Marketing Partnership works this way. As a marketing practitioner helping clients link with its customers, managing business pages, etc. even if you run a marketing agency, it will pay you to become a Facebook marketing partner. The good thing about it is that Facebook will help succeed in your business as a marketing partner. The marketing potential is enormous because of the Facebook number game advantage. Businesses are looking forward to grow sales and the Facebook marketing partnership is the right answer.
The Facebook marketing partnership can be categorized in the following ways:
- Community Management
- Ad Technology
- Small Business Solutions
- Creative Platforms
- Advanced Onboarding
- Measurement
The second partnership Facebook offers is:
The Audience Network Partnership is the second Facebook partnership. This calls for those with technical know-how or those who have a team of people with technical knowledge; you can hook up and become a partner with Facebook. You will be used in finding solutions to Facebook advertisers and publishers. People build companies around this platform where the potential for expansion is great.
At this juncture, we are through with how to make money on Facebook directly, now we turn to on how to make money on Facebook in an indirect way.
Affiliate Marketing
Affiliate Marketing is a popular and very effective way to generate income on Facebook. First, affiliate marketing is the referring of people to buy products or services and getting paid on commission, based on sales made to the people who have been referred..
But how does it work?
First of all, you create a Facebook page where you upload articles of about a particular subject matter. It is a good idea to focus on a particular niche you are good at and be known for it. The important thing is to specialise on a particular subject where you will be well known but you can also write on others. Areas you can write include Travel, Health, Property, Insurance, Computer, Movies, etc.
All you need to do to be in the affiliate marketing network is to sign up with the companies you want to market their product. As soon as you have the approval as an Affiliate marketer, search for the products or services that relate to your area of specialization, i.e what you write on the Facebook page. Copy and share the link with your Facebook Audience.
It will also interest you to know that you have the opportunity of writing a product review on your page, describing how good and useful the product is. Whenever any of your audience click and buy the product, you are entitled to a commission. This, in essence, means that if for instance, you have a page with 100, 000 active followers, and you promote a product worth ₦500 (Nigerian currency) with a 10% commission; if about 5000 of your audience click to buy the product, your commission will be in the region of ₦250, 000 just from one post.
To reach more people on Facebook, you can increase your chances of having more people clicking and buying the product when you make such posts, you can use Facebook ads.
However, the big challenge is the ability to build up such several followership that would trust your opinion and judgement in the area of your specialization.
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Drive Traffic
Driving traffic appears to be the most used method for making money on Facebook. It simply means using your Facebook page to drive traffic to the business website, blog, and your online shop or email list, and as a result of your effort, you earn money.
How does it work?
Driving traffic suits bloggers well. The first thing to do is to have a Facebook page, then post engaging viral contents, promoting it and building plenty of followership. You must work to grab upward of 500,000 audiences and overtime, 1,000,000. Get a blog for your Facebook page and write similar engaging contents on your blog. With this, you monetize your blog with Google Adsense as well as affiliate links. You should then share your blog contents with your Facebook page and traffic will be driven to your site. Depending on the size of your page, you will be getting thousands of visitors into your blog every day. Big players in blogging such as Sarcasm.co and Bughtside.me have used this method to their advantage.
On the other hand, if you have a selling outlet on your website or elsewhere that is not Facebook, you can generate traffic and leads through your Facebook Page.
Become A Facebook Influencer
People with lots of followers on Social media who has a tremendous influence on the people that follow them are known as Social Media influencer. So if you command a lot of respect as a result of your opinion or judgement on a particular subject, products or events on Facebook, you are a Facebook influencer.
You can grow a large followership on your Facebook page and become a Facebook influencer. If you acquire large followership who hear and be influenced by your opinion, judgement and recommendation on Facebook, then there are companies who are willing and ready to pay you for speaking and promoting their business on your Facebook page.
The common platform through which these companies can reach you are Famebit, Izea, Dealspotr, Ifluenz, etc.but it is possible they will reach you directly if they choose to. They are likely to assist in linking you up for sponsorship through which you make your money.
The simple procedure is to sign up with them, connect your Facebook account and then tender your proposals for brands that your audience will be interested in
Join A Pay Per Click Network
Pay Per Click Network is one of the most explored ways to make money on Facebook. It is a simpl process. The only thing is that you must sign up with the Pay Per Click Network company who provides you with content, or preferably you select content you want to share on the social media pages. When clicks happen, you are paid for them.
However, clicking on the links yourself or asking someone to click, is highly prohibited. Once you are caught violating this rule, you will be banned for good.
Short-Links
This is a service that involves using a link Shortner service. For each link you share on social media, you will make some money, but only a passive income. If you like an opportunity of making a passive income, this is for you. It is best for those who often share information or news on Facebook.
The way it works is that if you have any information or news item to share, simply go to a link shortner, shorten the link and paste it. Copy the shorten form of the link and share it on your Facebook.
Read Also: How to Start Affiliate Marketing Business
Once someone clicks on it, the link will open an ad before redirecting the person to the news or information in question. This is the way those who use this method make their money.
Sell Your Facebook Page
Those people, who have plenty of Facebook pages that are highly engaged, may decide to sell some of them and make some money. A page that is highly engaged and well managed can fetch you substantial sum of money. However, it boils down to having substantial followership, quality niche and engagement that is high. If you decide to sell your Facebook page, the relevant websites to visit include:- FameSwap, Viral Accounts and some others.
Become A Facebook Page Manager
Social media management is a job that has been trending for some time. If you are highly motivated and have a good knowledge of how to run a Facebook page, engage the audience and plan and run ads blitz on the Social Media, then you are in for a good social manager. Usually, it is a full or part=time job. Such jobs are available on Upwork, Freelancer or Indeed
Conclusion:
Facebook is a good avenue to make money if one is well motivated and determined. Since there are options from which you can make your choice, select the one you think you are best suited. Many millionaires have emerged, making their fortunes through one or two avenues put forward by Facebook. Guess who the next Facebook millionaire is going to be? It could be you!