Digital Marketing Strategist Job Description

Digital Marketing Strategist Job Description, Skills, and Salary

Are you searching for a digital marketing strategist job description? Get to know about the duties, responsibilities, qualifications, and skills requirements of a digital marketing strategist. Feel free to use our digital marketing strategist job description template to produce your own digital marketing strategist job description. We also provide you with information about the salary you can earn as a digital marketing strategist.


Who is a Digital Marketing Strategist?

The broad planning, development, implementation, and management of the overall digital marketing strategy fall within the purview of the digital marketing strategist. Additionally, they are in charge of leading, managing, and training the team’s digital marketers and other marketing positions.

Digital strategists, also referred to as digital marketing strategists, coordinate marketing campaigns, integrate digital assets, drive digital activation initiatives, and assess the efficacy and efficiency of various digital channels.


A digital marketing strategist is responsible for devising a plan to take a product to market. You specialize in establishing internet marketing initiatives that can improve brand exposure and boost sales potential. In this occupation, you often work as part of a marketing business or advertising agency. You understand the important components required to create a successful internet marketing strategy, such as search engine optimization (SEO) (SEO). Your job tasks include recognizing marketing opportunities, devising a good marketing strategy, and executing the marketing plan.

While there are several responsibilities in a digital marketing team, the digital marketing strategist is undoubtedly one of the most crucial. A digital marketing strategist often works in an agency context and is directly responsible for establishing the digital marketing strategy for clients. This implies that a digital marketing strategist takes the lead in finding out the best approach to utilize the internet to accomplish their goals, ranging from boosting ROI to lowering cart abandonment.

Digital marketing strategists often begin their engagement with customers by assessing their present digital marketing material, as well as examining their competitors’ efforts to decide the best course of action for the future. The digital marketing strategist then collaborates with other team members to put up an online marketing plan that will result in fulfilling targets previously agreed upon with the client.


Digital Marketing Strategist Job Description

What is a digital marketing strategist job description? A digital marketing strategist job description is simply a list of duties and responsibilities of a digital marketing strategist in an organization. Below are the digital marketing strategist job description examples you can use to develop your resume or write a digital marketing strategist job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.

The duties and responsibilities of a digital marketing strategist include;

  • Build, design, and execute the whole digital marketing strategy.
  • Manage and train the remainder of the team.
  • Stay up to speed with the newest technologies and best practices.
  • Manage all digital marketing channels.
  • Measure ROI and KPIs
  • Prepare and manage digital marketing budget.
  • Oversee all the company’s social media accounts.
  • Manage and enhance online content while taking Google Analytics and SEO into account.
  • Build an inbound marketing plan.
  • Motivate the digital marketing team to achieve goals.
  • Monitor competition and provide suggestions for improvement.
  • Evaluate and execute improvements in digital strategy.
  • Research the newest digital technologies and interactive trends.
  • Create a comprehensive and cost-effective digital strategy.
  • Analyze and report on digital campaigns.
  • Analyze consumer and user data.
  • Engage with clients, sales teams, and management.
  • Map out how digital assets will be optimized for business outcomes.
  • Set digital marketing plans employing all essential resources (e.g. website, emails, social media, and blogs) (e.g. website, emails, social media, and blogs)
  • Research goods, services, and existing methods to uncover new possibilities.
  • Analyze site traffic data and propose strategies to increase web presence.
  • Monitor SEO/SEM, marketing, and sales performance data to anticipate trends.
  • Build strong customer connections via social media interaction\Keep up-to-date with the audience’s preferences and proactively recommend new campaigns.
  • Liaise with Marketing, Sales, Design, and Content departments to maximize customer experience and guarantee brand consistency.
  • Identify advertising requirements.
  • Establish best practices in digital marketing.
  • Stay up-to-date with digital technology advances.
  • Design, create, and execute market strategies with the assistance of online technologies for clients’ brands, while also assisting to support company development and accomplishing corporate goals and objectives.
  • Prepare a digital marketing strategy employing all essential resources, including websites, emails, social media platforms, and blogs.
  • Identify and analyze site traffic measurements, and make recommended methods to increase web presence.
  • Work in connection with marketing, sales, design, and content teams to maximize customer experience and guarantee brand consistency
  • Build and sustain great client ties via social media interactions.
  • Work with project managers and other departments to ensure that the team is aligned with customer needs.
  • Ensure compliance with all relevant agency procedures and policies.



  • Degree in advertising, marketing, communication science, or similar.
  • Excellent written and verbal communication abilities.
  • Firm understanding of developing digital tools.
  • Thorough awareness of digital touchpoints.
  • Excellent interpersonal skills.
  • Insightful and observant.
  • Business knowledge.
  • Deadline driven.
  • Understanding of web analytics.
  • Possess a wide understanding of best digital practices.


Essential Skills

  • Data Analysis: Data Analytics refers to the use of functional processes and current software to acquire and analyze a broad variety of information from diverse online interactions of your target market. These online interactions might be in the form of material consumed, online purchases, search inquiries, and other relevant footprints relevant to your organization. With plenty of online tools now accessible to monitor data across numerous platforms, it becomes comparatively easy for marketers to examine and make appropriate marketing choices. Marketers need to comprehend the notion of data cleaning which refers to the act of getting rid of erroneous, duplicated, or incomplete data from the database. It is important to continually update the database and get rid of unnecessary data to make efficient judgments.
  • Content Creation: The essence of digital marketing is providing content that will lure a company’s target audience to the brand. The purpose should not only be to develop high-quality content and SEO-friendly material, but also to grasp the process of how to successfully persuade audiences to interact. It is advised to make “creating evergreen content” a part of the aim. This implies that whether a consumer sees the material a day later or years later, the information will still be relevant to their requirements.
  • SEO & SEM: Google’s algorithm is continually updating, and the value of applying suitable and specialized keywords has soared. Therefore, Search Engine Optimization (SEO) becomes a crucial talent that any digital marketer has to have to support all levels of digital marketing. The technical aspect of SEO can be handled by the more technically-oriented people on the team, however, having solid knowledge of the dynamics of SEO is crucial along with knowing the procedure of how to optimize all forms of content for running a successful digital marketing campaign. Both SEO & SEM allows you not only to push your material to the target audience but also help you narrow down your client database.
  • CRM: Monitoring customer experience helps firms identify the evolving demands of their target audience. Digital Marketers need to build abilities in Customer Relationship Management which include tactics you may employ to monitor and optimize the customer experience. Connecting with your consumers on a more emotional and personal level is always an extra benefit for the company as it raises the possibilities of client loyalty. Skills such as empathy and communication should be established in a marketer to enhance Customer Service Management.
  • Communication Skills: Good communication skills in a digital marketer encompass characteristics such as distributing powerful messages, developing trust, and building connections. The aim here is to build an engaging message and communicate it to clients in a style that’s clear, succinct, fascinating, and relevant. A Digital Marketer should have the capacity to look at things from a new viewpoint, be able to explain ideas in a manner that the audience will comprehend, along with recognizing what the audience would find interesting and valuable.
  • Social Media: Social media is becoming a forum for public discourse. Digital marketers may leverage it to their advantage to send relevant messages to the appropriate audience. There is more to the talent of Social Media than simply continuously providing information. The quality of the material, the relevance of the information, and interaction with the audience are 3 additional variables that marketers need to address when establishing social media strategy. Each social media site has its algorithm which helps companies target their content to a certain audience and helps them acquire reliable data. Some of the new tools such as sponsored advertising, boosted posts, hashtags, and business groups enable corporations to develop their presence on Social Media.
  • Basic Design Skills: Visual content now provides you with more visibility than textual material. Videos are sweeping over the internet since they are now acknowledged to have a greater conversion rate, engagement, and higher SEO results.

It is an ideal practice for Digital Marketers to have a basic understanding of software such as Adobe Creative Suite (Photoshop, After Effects, Illustrator, InDesign, etc), Canva, and Inkscape that will aid them in developing visual content. It is recommended to have a fundamental understanding of every skill with specialties in a few. Keep in mind that while the technical information and abilities might be gained, the characteristics and attributes to accomplish the knowledge cannot be acquired the same way; prioritize increasing your soft and hard talents.


How to Become a Digital Marketing Strategist

  • Earn a relevant bachelor’s degree: While not every employer seeking a digital strategist will need a bachelor’s degree, the correct education can boost your chances of a job offer.

A bachelor’s degree in communications, marketing, or journalism will showcase your expertise in brand-building and connecting companies with their consumers.

You might look at business science degrees in marketing or advertising also. If feasible, emphasize credentials that give an insight into digital marketing channels, as this will enable you to enhance your talents in the online environment.

  • Learn about the sorts of digital marketing: Next, you’ll need to concentrate your study precisely on the digital marketing environment.

Digital Marketing Courses which offer an overview of digital marketing and how it works are beneficial, to begin with.

Certification in digital marketing is especially important when grabbing the attention of future employers.

Make sure your education includes the following when searching for digital marketing courses:

    • Search engine marketing (including SEO and PPC) (both SEO and PPC)
    • Website and content marketing
    • Social media marketing
    • Email marketing
    • Affiliate marketing
    • Video Marketing

As a digital strategist, you’ll need to grasp how each channel works as part of a complete online advertising plan, and what sort of campaigns are most suited to specific forms of marketing.

  • Develop your SEM knowledge:One of the most crucial duties you’ll have as a digital marketing strategist is enabling your clients to be discovered online. This includes teaching them how to exploit the search engines to their benefit.

Search engine marketing (SEM) encompasses both organic initiatives, such as SEO tactics and content production, and sponsored campaigns, like PPC.

An effective internet marketing strategist will require a comprehensive grasp of SEO, and how to assist in identifying keywords and content campaigns to increase their presence online.

At the same time, you’ll also need to know how to utilize PPC and Google Ads to assist drive attention to particular promotions for your customer.

  • Learn social media marketing: As a digital strategist, you’ll need to design a marketing strategy for customers employing all of the most popular digital channels, including social media platforms. A good strategist will know how to identify the best social media platforms for their client’s promotional objectives, depending on the sort of audience they’re seeking to target. You’ll also need an awareness of how to cross-promote on numerous social networks.

Make sure you know how to leverage anything from Facebook audiences and paid advertisements to organic campaigns on Twitter, LinkedIn, and Instagram.

Learn more\sImprove your social media marketing abilities with practical social media marketing courses.

  • Master content marketing: As an online marketing strategist, you may not be responsible for developing content, but you will need to assist direct content marketing teams.

Learning how to leverage content at various phases in the customer experience will be vital to getting the proper outcomes from your client’s campaigns.

You’ll need to grasp what it means to optimize content for multiple platforms, and how to define “intent” for your target audience.

You’ll also need to know how to examine the material generated by rivals and decide if your organization should be developing comparable efforts.

  • Discover the foundations of email marketing: Email marketing is one of the top strategies firms use to nurture and convert prospects. For most firms, an email strategy will be a vital aspect of their plan for online advertising success.

This implies every excellent digital strategist has to be knowledgeable about email marketing.

You’ll need an in-depth understanding of how to design and plan “drip campaigns” in email marketing, meant to nurture and convert your audience at various phases of the buyer funnel.

As an internet marketing strategist, you may also aid your customers with segmenting their audience for email marketing initiatives. This means you’ll need to know how to divide groups of email subscribers based on things like demographic data, or purchase history.

Digital strategists will also routinely utilize email marketing analytics tools to monitor the success of email campaigns and advise modifications to the marketing team.

  • Learn about affiliate marketing: Digital marketing strategists need to consider all of the various kinds of online advertising methods to improve the image of a specific client or brand. This might include partnering with important personalities or other external marketers on affiliate marketing efforts.

As a digital strategist, you will give your customer advice on how to collaborate with affiliates to market different goods and services utilizing material that is dispersed around the internet. You can even assist in overseeing some of the affiliate teams that your team collaborates with.

  • Master branding and the art of earned media: Digital strategists are experts in working with companies to ensure they’re positioned as effectively as possible online.

When guiding clients and companies on the best ways to promote their products or services online, strategists will need to consider the unique brand image they’re trying to create.

You must have a fundamental understanding of “brand building” and reputation management to ensure that you can safeguard your customers’ online identities.

You may find it beneficial to learn about online business growth, and how organizations employ things like tone of voice and image to elicit a certain reaction online.

  • Work on your team management abilities: As the guiding hand behind a company’s digital marketing plan, an online strategist will need to be able to interact with other digital marketing specialists and know how to successfully manage a team.

You’ll need to advise your team on how to leverage numerous marketing channels and approaches to engage with clients and offer suggestions on how to enhance the company’s image.

You’ll need strong communication skills as a team leader in addition to understanding how to use project management tools and set goals for your team. At the absolute least, a digital strategist will need to know how to explain a digital marketing strategy in easy-to-follow language that the rest of their team can grasp.

  • Master data analysis: A competent digital marketing strategist build’s a company’s complete or promotion data and insights.

You’ll need to know how to utilize anything from market research to competition analysis tools, to understand how to position a firm in the digital market.

As a digital marketing strategist, you’ll also be responsible for developing reports and utilizing those insights to decide if your efforts are providing the proper outcomes. Some of the most crucial tools you’ll need to learn include:

    • Google Analytics
    • Google Search Console
    • Facebook Ads Reporting
    • Google Data Studio
    • SEMRush\Ahrefs (or related tools like Moz and Hubspot)


Where to work as a Digital Marketing Strategist

  1. Advertising agencies,
  2. Public relations firms
  3. Marketing firms


Digital Marketing Strategist Salary

The average digital marketing strategist’s income is $68,250 per year or $35 per hour. Entry-level start at $57,500 per year while most experienced individuals earn up to $101,350 per year.

The average strategist’s marketing income in the United Kingdom is £37,500 per year or £19.23 per hour. Entry-level occupations start at £32,500 per year while most experienced professionals earn up to £60,000 per year.

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