Content Strategist Job Description

Content Strategist Job Description, Skills, and Salary

Are you searching for a content strategist job description? Get to know about the duties, responsibilities, qualifications, and skills requirements of a content strategist. Feel free to use our content strategist job description template to produce your own content strategist job description. We also provide you with information about the salary you can earn as a content strategist.


Who is a Content Strategist?

A content strategist is an expert in inbound marketing who develops and implements a brand’s content strategy using a variety of abilities, including planning, production, and distribution of content, analysis, and best practices for search engine optimization. Typically, content strategists help the implementation of marketing campaigns and product launches for businesses, content agencies, or marketing firms. To ensure the highest level of customer engagement, they collaborate closely with other content strategists to come up with ideas for blog posts, articles, video commercials, and design components.

The job of a content strategist seems rather straightforward: they pay attention to their clients’ or employers’ wants while trying to comprehend their marketing and business objectives. Once they have the necessary data, they can develop a concise, content-driven strategy to realize the company’s objectives.

A content strategist’s duties include understanding their client’s target demographic as well as concentrating on their goals and needs. To create valuable content that will draw the target audience to the website, a content strategist must comprehend their demands. This depends on a variety of factors, such as keywords and recommendations for design, layout, images, and anything else they feel pertinent.


Steps Content Strategists take to Create Content

Step 1: Planning of content: A content strategist works with you to plan content by conducting significant research on their own and speaking with you about a range of topics. They must be aware of your company’s marketing objectives, rivals, existing online promotion strategies, and website data. They require a list of keywords that, in your opinion, best define your company, your goods, or your services. From there, they study utilizing both their keyword research and search engine optimization (SEO) tools and strategies.

Because these are the major phrases that content is formed around, keyword research is essential when developing content. Your content strategist performs keyword research on your behalf and makes calculated choices on where to start. Your domain authority and backlink analysis, among other things, are taken into consideration while making these judgments.

Step 2: Creating content: Creating the content using these keywords is the next stage. Everyone must be on the same page, whether you decide to produce the material yourself or your content strategist assigns their staff to write the content for you. Together, you decide on the tone of your material as well as its length, how much you need, and how frequently you want to post new content.

Step 3: Publishing of content: It’s not as easy as uploading a file and hitting “publish” in this case. Before content is published and made available online, much more is done. Your content strategist makes the necessary changes to the article’s structure, style, and SEO. Numerous things, including readability, keyword inclusion, word count, and the possibility of backlinks, might be interpreted under this. Your material is ready for publication whenever they are certain that it is the best it can be.

Step 4: Maintaining content: After being published, your article was evaluated by your content strategist. This can entail looking at the number of high-quality hits it received, the source of those hits, and any conversion rates. Whether the material was successful or whether a different approach is required depends on the demands and desires of the client. The work of a content strategist is never over; every piece of content strategy needs to be adjusted and followed up on.


When is a Content Strategist Needed?

Instead of being sidetracked by daily duties, the content strategist assists the organization in focusing on the big picture vision and setting goals. To get meaningful results, content marketing demands a long-term strategy and a lot of time and effort. The subject matter expert returns to the overarching strategy. The expert makes sure that all online presence components, including content, photographs, and videos, work together to deliver a consistent and aesthetically pleasing digital experience. If you wish to assess your brand vision and strategy, you can employ a generalist marketing strategist as opposed to a content strategist with a narrower focus.

The expert’s in-depth research is typically the foundation of the content strategy. The study can be used to spot new prospects for content development by tracking patterns and finding fresh plot ideas. Finding themes that are significant to the target audience is also helpful. Thus, the content strategy both introduces fresh ideas and helps to maintain brand consistency. However, if your company wants to write a few articles or launch a few straightforward marketing initiatives, a marketing consultant may be more appropriate than a content strategist.

In addition, you will require a content strategist if you want to launch a successful blog or advance your current blogging efforts. This person aids organizations in carrying out their objectives. This is a visionary that can approach the subject from a different angle and offer insightful information that meets the demands of the audience.


Content Strategist Job Description

What is a content strategist job description? A content strategist job description is simply a list of duties and responsibilities of a content strategist in an organization. Below are the content strategist job description examples you can use to develop your resume or write a content strategist job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.

The duties and responsibilities of a content strategist include the following:

  • Collaborate with other team members like editors, writers, performers, producers, and project managers to generate material.
  • Keep up with the most recent changes in customer behavior, content trends, and search engine optimization by conducting research.
  • Update previous materials to comply with updated content guidelines.
  • Ensure that all content, including websites, social media outlets, and videos, is consistent.
  • Keep track of the dates for content launches and project deadlines in a calendar.
  • Oversee the creation and introduction of new content channels.
  • Create material that is easy to understand, appealing to the target audience, and consistent with the company’s brand image.
  • Analyze data from content marketing to spot patterns and foresee customer demands.
  • Conduct content audits to see how well-performing the current material is.
  • Conduct content gap assessments to identify the kinds of material that are required and absent.
  • Give authors and editors assignments to complete and bring feedback.
  • Establish writing guidelines that outline the tone and writing style required to provide compelling content.



  • A minimum of many years’ worth of experience working as a content manager or writer;
  • Knowledge of the market, commercial, management, and content development principles gained via industry experience.
  • A bachelor’s degree or higher in marketing, journalism, business analysis, or a closely connected field.


Essential Skills

  1. Audience discovery: The target audience’s customer personas should be developed and identified by the content strategist. Another crucial talent for the professional is the capacity to relate audience profiles to marketing funnel phases of awareness. The expert should also be familiar with maintaining brand consistency.
  2. Excellent writing skills: The most vital component of digital marketing is content production. The capacity to organize, design, and edit the material will increase the efficiency of content development, even if the content strategist manages the team of copywriters rather than generating the content themselves. Therefore, the specialist should be capable of coming up with ideas, recognizing the larger picture, and providing content for each stage of the buyer’s journey.
  3. Content presentation and delivery Knowledge: How the content is delivered to the audience should be decided by the content strategist. The publications can come in a variety of formats, including e-books, blog entries, guidelines, and more, depending on the goal and corporate aims. The specialist’s job is to select the optimal distribution methods and formats to reach the target market.
  4. Experience in Running Campaigns: The expert should have previous experience designing, executing, and analyzing analytics for marketing campaigns. Setting content budgets, keeping track of and updating the content over time, and using social media to promote publications are all skills that the content strategist should possess. Setting content strategy goals and selecting the right keywords would be quite beneficial.
  5. Strong organizational skills. Collaboration with the marketing team, stakeholders, and other departments are one of the responsibilities of a content strategist, thus managerial abilities will be helpful in this situation. Additionally, content strategists frequently meet with various teams to discuss projects and collaborate with designers, marketing directors, and UX experts. Therefore, the ability to multitask, communicate and plan will be useful.
  6. Emotional Intelligence and Empathy: Digital content creation goes beyond just production. Additionally, it requires making important choices like deciding which content types to develop and for which channels. Additionally, a thorough grasp of the target audience and their problems is necessary for creating buyer personas, the brand tone of voice, a style guide, and the content strategy itself.
  7. Knowledge of Search Engine Optimisation (SEO): For material to be distributed via search engines, a firm grasp of keyword research, comprehension of visitor search intent, and on-page optimization is essential.
  8. Data analysis skills: As a strategist, being able to read data is essential to understanding the “why” behind the content strategy you develop.
  9. Technical skills: While IT specialists are not a must for strategists, being fully aware of the capabilities and restrictions of the tools your organization employs is beneficial. Here is where your technical knowledge is useful.


How to Become a Content Strategist

  1. Participate in Digital Content Creation: Unquestionably, having content writing skills is necessary to work as a content strategist. Verbal and communication abilities, in addition to written ones, are necessary for excellent content writing. So learning how to create content is essential. Gaining experience in content production is possible through landing freelance content strategist employment. A lower rate is more likely to be accepted when applying for jobs. You can both get paid and earn experience in this way. When you refine your style over time, you can also increase your prices.

Additionally, you can willingly get experience in content development. Discover opportunities by taking a look around. Volunteer work for others will help you develop your style and abilities. Additionally, you can expand your portfolio in this way.

  1. Take part in Content Editing: Although creating content is enjoyable labor and a terrific learning experience, editing comes next. You’ll have a sense of what it takes to be a successful content strategy at this point. The quality assurance personnel in the publication pipeline are the content editors. They accept writer submissions in the form of drafts, which they then edit to adhere to exacting editorial standards and project requirements. You will have a greater understanding of the publishing process and what it takes to publish a successful piece of content if you work as an editor.
  2. Learn the Process of Search Engine Optimization: SEO knowledge is a skill that experienced content marketing strategists have mastered. Search engine optimization (SEO) enables content marketing strategists to advertise their brands, services, and goods online. Furthermore, SEO expertise enables you to create content that appeals to both readers and search engines.

In other words, SEO refers to how the material compares to that of its rivals. Additionally, the more adept you are at SEO, the more proficient you become at content marketing and design. Content strategists must understand how to appropriately rank their material in search engines for organic traffic because they are in charge of creating the content for digital marketing platforms. No matter how effective the content strategy, if there is no traffic, there is no utility for the content. As a result, an essential talent for a content marketing strategy is SEO expertise.

  1. Work on the Skillset required for the Role: The acquisition of the necessary skillset is the second most important stage in becoming a content strategist. Even while content planning is a skill in and of itself, you can’t claim to be a wizard without having a variety of technical skills.

The capacity to plan and design content is one of the most fundamental abilities required of a content marketing strategist. Therefore, to create well-liked content, you need to be a creative planner with great research and marketing skills. The ability to plan and design content is what distinguishes a content strategist from a developer of digital content. As they say, “practice makes a man perfect,” therefore the more you do anything, the more proficient you’ll get.

A qualified content marketing strategist should be proficient in search analysis and keyword research techniques. A seasoned content strategist should also be knowledgeable about SEO and content marketing strategy.

  1. Search for the Right Content Strategist Position: There’s no need to take the first job offer you get because there’s a demand for content strategists. Instead, concentrate on locating a company that shares your beliefs and a position that allows you to play to your talents.


Where to Work as a Content Strategist

  • Corporations
  • Content agencies
  • Marketing firms


Content Strategist Salary Scale

According to US data, content strategists can earn as little as $45 000 per year (for novices or those who work for small businesses) and as much as $105 000 per year (for the most successful and experienced content strategists). According to statistics, the median annual salary for content strategists is approximately $65,000. However, in the UK, a content strategist’s annual income might range from £22,152 to £62,400.

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