How to Start Christmas Decorations Business
Every year, billions of dollars are spent on Christmas decorations worldwide, and it’s easy to gain a portion of this very profitable business. This somewhat new business venture is straightforward and can be started by anyone, as it does not require any specific business knowledge or skills.
Design, manufacture and sell custom one-of-a-kind Christmas decorations. Go to the high end of the market where buyers are willing to spend $25 or more for a Christmas decoration that will become a family heirloom.
The decorations can be crafted from almost any kind of raw material, in any common Christmas theme. The secret to success is that Christmas decorations must be unique and attractive. Decorations may be sold to specialty stores on a wholesale basis or directly to customers by renting a sales stand at art and craft exhibitions.
Christmas decorating offers individuals and businesses the ability to generate significant revenues during a traditionally slow time for many seasonal companies. The Christmas Decor franchise opportunity provides seasonal companies the ability to offset their fixed overhead costs and maintain their key employees all year round.
Starting a Christmas decorations Business
It’s no surprise that targeting big holiday spenders is always the ideal route for smart income hustlers to make a mint in a short amount of time. The Christmas holiday season alone in the United States is worth $630 billion in gross revenue. The Christmas decoration niche is right for at least $29 billion, based on the latest estimate. If you want to tap into that rich market by starting your own Christmas ornament company, the following rough blueprint should make matters much more straightforward.
Here are the steps you need to take:
Get your business idea off the ground
First, take a careful look at the Christmas decoration landscape and get acquainted with the key players and the most popular products. Start by going to Amazon and finding the best sellers in a wide range of categories.
Thanks to its visual nature and its heavily female membership, Pinterest is an excellent research resource. After all, women tend to make most of the purchase decisions when it comes to household goods. This is especially true of the Christmas decoration department.
Focus on a Specific Decoration Niche
Although a wide variety of decorations can be made or sold, choosing a wheelhouse is the best choice for beginners. There are still classic mainstays like snowman or snowflake decorations, candles or wreaths from which to choose just for starters. You may also opt to zero on Christmas-specific items with a religious theme. Decide whether your ornaments and decorations will be electrically powered to make product development simpler in the future.
Come up with a solid business model.
There are several ways of making a bundle of Christmas decorations. The obvious route is to make your personalized decorations and send them directly or indirectly to your customers. Of course, you could still mass-produce the products and hand them over to a significant third-party vendor. Eventually, you might suggest only marketing and drop-off decorations produced by other businesses using the affiliate platform. Before branching out to different places, try to settle on one method.
Tackle Money related Issues on time
A Christmas decoration business can be started anywhere from a few hundred dollars to a few thousand dollars depending on the method in question. If you have a good business plan and a little funding, a regular credit union or a small business administration loan can provide the required funds. If you have a novel idea of a single decoration that can be pre-sold to customers, a Kickstarter or Indiegogo campaign may be a safer way to go.
Try sorting out operational details first.
Irrespective of the precise shape and type the side business takes, certain back-end administrative specifics will still be more or less the same. At a minimum, you’ll need a well-equipped home office with a good printer, a conference phone and a high-quality laptop or PC. Sign up for a service like Legal Zoom to help you address contracts efficiently at a fair price. Store up much paper and mailing envelopes while you’re at it.
Solve the Research & Development Aspect of the Equation
Even if you have a brilliant idea for one or more top-notch decorations, you’ll need to hammer out the kinks before the time of production. An excellent home lab or workshop is the perfect place to do the job. If your decorations are incredibly ornate, a CNC machine producing a plastic prototype makes much sense. Otherwise, it’s a smart decision to store art supplies like fabrics, metals and tassels.
Try Nailing down Production Concerns
Sooner or later, you’re going to have to find out how best to manufacture real nutcrackers, wreaths and snowman figurines for your customers. Crafting each decoration by hand would require a large workshop and a large number of raw materials. If you’re exporting manufacturing, having a local manufacturer in your area will allow you to check your person’s operations. Although locating a third-party craft maker on the internet is relatively easy, product quality from afar will often be challenging.
Come up with a Plan for Distribution
If they are incredibly bulky or costly, your Christmas decorations can be sold through almost any platform imaginable. At the very least, you’re going to need a flagship platform for branding, marketing and probably distribution purposes. Shopify and BigCommerce can be used to turn any WordPress platform to a complete e-commerce portal. Distribution choices include small art stores, festivals and neighborhood markets. You might also set up a kiosk outside a busy store during the Christmas season.
Use Marketing to Make a Reputation for Yourself
Branding is half a fight when it comes to marketing luxury consumer products. The best way of making your decorations must-have is to gain the approval of high-profile authorities in niches such as housekeeping and home decor. Viral marketing through platforms such as YouTube, Twitter, Facebook and Pinterest is always a great way to get started. Content marketing can be a fruitful tactic if you can regularly churn out convincing blog posts on your web.
Once you’re Stabilized, Grow Your Business.
As soon as your Christmas decorative concern brings stable revenue, it’s time to take the next step. You may realize that your initial production method is no longer cutting it and requiring a larger manufacturer. You may also want to extend the product line to include new niches. If you’re expanding out vertically or horizontally, it’s crucial to avoid over-extending yourself. Slow, steady growth is much more profitable in the long term.
Operate on the Cutting Edge
Christmas ornaments and decorations are a tricky, fast-moving business. Keeping these updates up-to-date will guarantee that your perseverance isn’t for nothing. Selling Christmas Decorations is one of the leading business publications covering every part of the holiday economy. Statista is another perfect way to keep a close eye on developments. If you can foresee trends in the market before they happen, your business can last as long as you want it to.
What are the costs involved in having a Christmas Decoration Installed?
The startup expenses involved in opening a Christmas decoration business include:
- a vehicle for transporting crews and lights to customers’ sites
- ladders for installing decoration lights
- commercial-grade lights
- insurance
Since a Christmas light installation business is typically started to supplement another seasonal business, most business owners who get into this field of work already have trucks, ladders and insurance from their other location. For example, a painter or landscaper probably already has the equipment and insurance they need.
Some business owners can be tempted to buy cheap lights to save money from the outset, but this tactic sometimes backfires. Cheap Christmas decoration lights are more likely to fail than commercial ones, and the labor costs of repairing lamps that fail also outweigh any savings provided by less costly lights.
Instead of buying low-quality, low-cost Christmas decoration lights, businesses should invest in a few high-quality lighting samples. Representatives will use these demos to show consumers what the lights look like. Then customers’ initial purchases will be used to buy the Christmas decoration lights used in the displays.
Eventually, several business owners may want to invest in a franchise. Opening a Shine holiday lighting franchise would cost between $10,000 and $15,000. Although franchises may offer some fantastic benefits, business owners don’t have to start a franchise business. Many of them open profitable independent companies.
How much can you charge customers?
The average cost of a Christmas decoration installation is $1,500; however, some jobs are as high as $15,000 or $20,000. Most businesses don’t take on displays for less than $500 or $1,000.
How much profit can a Christmas decoration installation business make?
According to Stephen Lisk of Stephen Lisk Landscape Management in New Jersey, a Christmas decoration service business will pull in $50,000 or probably $100,000. This is in addition to any sales gained by another seasonal company.
How can you make your business more profitable?
A Christmas decoration service business can generate more revenue by offering seasonal decorative services at other times. Few people may be willing to pay for Halloween decoration, and many will hire a professional wedding service or other special events.
How to promote & market your Christmas decoration business
Because most Christmas decorations installation business owners have established seasonal businesses, they already have a market to promote decoration services. Business owners may inform their current customers of the new services, and some may sign up for holiday decorations.
8 Best Commercial Christmas Decorations Wholesale Suppliers
The following are the ten best commercial Christmas decoration wholesale suppliers in different countries;
Should you need the best wholesale Christmas decorations for commercial use, visit Chinabrands. This is one of the world’s largest wholesale retailers of Christmas decorations. They have the best and the best quality goods on the market. They are worried about their clients because they sell their goods cheaply. When buying items from their website, you don’t need to do it manually. It’s completely automated.
Besides, they have a wide range of goods. So if you need any Christmas decoration, you’re 100 percent found in Chinabrands. To add to that, Chinabrands have warehouses in many parts of the world, so delivery time is not going to take too long. It usually takes only two days for you to receive your goods.
It’s one of the biggest Christmas stores in Canada. They are situated on 133 Banff Road, Alberta. If you want the latest commercial Christmas decoration, then the Christmas spirit is the perfect store for you. Besides being the best Christmas shop for commercial purposes, they also provide their services during holidays such as Easter, Halloween, Canadian and Canada’s four seasons. They offer shipping services to their customers in and around Canada and foreign customers. They’ve got the best Christmas decoration items for commercial purposes. Therefore, when it comes to buying Christmas decoration items for your company, you need to consider them.
MXWholesale is a shop dealing with Christmas decorations. This wholesale Christmas decoration shop is situated in the UK. They have the best products on the market that you can use to decorate your office or company, shopping center or area. They have a range of Christmas decorations, including LED lights, hanging waterfall decorations, etc. Besides, MXWholesale is one of the leading wholesale suppliers in the United Kingdom. Again, they give discounts to their customers if they buy Christmas decorations. And as such, when it comes to buying Christmas decorations for your need to visit their shop, they also give their customers the best customer service.
This is a wholesale Christmas decoration retailer based in Australia. They sell the best Christmas decorations for commercial purposes. As such, if you need any Christmas decorations, such as decorative Christmas trees, artificial Christmas trees, wreaths, flowers, baubles, and many other commercial Christmas decorative items. When you buy a product from Koch & Co, you can ship it anywhere in the world you want. You can visit their website for more information.
Alibaba is one of the world’s leading decorative Christmas suppliers. You can buy more than 534,000 Christmas decoration items from Alibaba. Therefore, if you want to attract a customer or need a business location that looks appealing, you need to visit Alibaba for the new and high-quality Christmas decoration items.
This wholesale Christmas decoration supplier is based in the United Kingdom. They are recognized wholesale suppliers of festive decorations. When you buy a product from them, you will be confident that it will hit you. That’s because they’ve collaborated with Polar X Ornaments, who serve as their wholesale agent. They have a simple way to order items from their website, and they’re usually open all day. The method of payment is also simple, so you don’t have to think about it. And as such, if you need to know anything about Santa and friends, you can visit their website.
You know, if you are looking for where to get quality Christmas decoration supplies, you will never be wrong for opting for the Harrisons. So, the question would be, what do you need to do to do that? Harrisons is the one you need to consult when it comes to Christmas decoration items. This is one of the biggest Christmas decorating wholesale suppliers in the UK. Therefore, only Harrisons are required for high-quality goods. Also, they have the highest delivery rates and a range of payment options to choose from.
This wholesale Christmas decoration store is located in Mississauga, Ontario, Canada. Classic displays have been decorating commercial venues for forty years during Christmas festivities. They also decorated cities in Canada, such as Toronto, London, Hamilton, and many other Canadian businesses. Besides being specialists in Christmas decorations, they also sell items that you can use to decorate your commercial house. So if you need the best, you can get in touch with them.
You can buy a product from the store and still have it installed. Classic displays also sell discounted Christmas decorations to their customers.
Challenges Faced by a Christmas Decoration Business
The Christmas decoration market has a relatively low concentration, although significant retailers such as Wal-Mart are the largest market shares. The market is mainly served by small to medium-sized retail stores.
However, the biggest hurdle for the Christmas decor industry is the economy. If the economy is strong, buyers are more likely to buy and splurge on Christmas decorations. Nevertheless, when the economy gets tough, sales can be prolonged, and profits are low.
You also need to remember the high seasonality of the Christmas market. Many of the items can be sold in the months leading up to Christmas. The seasonality factor should be used to determine what niches to fill, what markets to target and what goods to sell. If your target market is the corporate gift business field, you will be able to start marketing by spring so that you have plenty of time to create the designs that your corporate clients want. If you make custom orders for retail stores, orders can be put from one year to 8 months before Christmas.
The Christmas business is also competitively priced. Your business competes with the likes of Wal-Mart, who can pressure their vendors to get the lowest possible rates. One technique you may use to minimize costs is to remove an intermediary or wholesale gift supplier and deal directly with the manufacturer. To do this, you should hire a local artist to design your products and look for a manufacturer to produce the product now.
What you need to know about the Christmas Decoration business
Starting a Christmas shop may require you to work on your products all year round. However, Christmas-related items are still easy to sell when the season comes. Although, indeed, Christmas-related business can only get you income on a seasonal basis, allow us to give you some confidence that the potential for profits for this business can be tremendous.
For example, did you know that billions and billions of dollars are spent on Christmas decorations alone every year? That’s what the reports tell us, so it shouldn’t be hard for you to see how lucrative this market is. What’s even better about this is that anybody can start a business regardless of not having extensive entrepreneurial experience. As long as you are a creative person and willing to learn essential business aspects along the way, you will thrive by starting a Christmas decoration shop.
First, you should have some coaching on making high-quality Christmas decorations. You can start this part on your own by enrolling in workshops on the subject. If you like, you might also ask a few people with business experience and expertise, since some entrepreneurs are still willing to teach others. Another good idea for this is for you to do some research on the internet. As you do, you can find many videos and instructional lessons where you can get more information on how to make Christmas decorations.
The raw materials you use for the Christmas decorations will be entirely up to you. It doesn’t matter much what you utilize but what’s important is that you make your Christmas decorations as attractive and unique as possible. If you can, tying up with distributors and retailers inside and outside your area could also be your best advantage.
Final Words
Yes, you have little time to sell decorations, but this is a business that will enable you to work on it all year round. Again, the promise is that you’ll get big profits in a short time, so this should be something you’d want to remember. Capital is also minimal since you can run and start a Christmas decoration in small commercial spaces or your own home.