Brand Ambassador Job Description, Skills, and Salary
Get to know about the duties, responsibilities, qualifications, and skills requirements of a brand ambassador. Feel free to use our brand ambassador job description template to produce your own. We also provide you with information about the salary you can earn as a brand ambassador.
Who is a Brand Ambassador?
A brand ambassador is someone who promotes and supports a company’s offers and acts as the embodiment and representation of its corporate identity through words or actions. Brand ambassadors are skilled in the online and offline promotion of the brand. However, they could also be employees of the company.
Brand Ambassador Job Description
Below are the brand ambassador job description examples you can use to develop your resume or write a brand ambassador job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
- Creating marketing campaigns, and strategies and working closely with sales and marketing personnel.
- Educating customers and distributors about our products.
- Creating a website and social media content that will drive brand awareness and help attract new customers.
- Establishing relationships with vendors and customers
- Monitoring customer feedback and escalating any complaints to the marketing department.
- Monitoring customer preferences and metrics.
- Representing the company at product launches and events.
- Brainstorming ideas and taking part in workshops and training.
- Projecting a positive image for the brand every time
- Representing the brand positively in every given way
- Assisting with content creation (ie. writing blogs, newsletters, product reviews, etc.)
- Participating in event marketing
- Achieving brand awareness through word-of-mouth marketing
- Providing feedback and insights on new products/services
- Using personal social media accounts to promote the brand
- Representing the brand by promotional events and other marketing opportunities
- Serving as a subject matter specialist for our brand
- Communicating with potential investors
- Answering customer questions and concerns in person, by telephone, and via social networking
- Using the company’s social media accounts to promote their brand
- Recording customer feedback and communicating it to the marketing team
- Participating in events that are not open during office hours
- Monitoring and analyzing the brand’s movements, pricing, distribution, and other patterns
- Assisting in setting up marketing displays and ensuring that advertising instruments for the brand are placed at strategic points
- Developing, maintaining, and strengthening communication with customers
Other important tasks include:
- Giving the brand an individual touch
Customers and potential applicants will be more inclined to identify with companies and brands that have a face. A brand is nothing more than an image or name. Although professional models can be used to promote a brand, it doesn’t necessarily make them more appealing to potential customers. Advocates, however, make brands more human and tangible.
- A great addition to the marketing team and the recruiting team
Companies can have both a sales rep and an additional member of their marketing or recruitment team by having a brand ambassador. Positive reviews can help change public perceptions of the company.
- Great partners in the company’s social presence
Ambassadors are often well-known online as public figures who have established solid online reputations. This is because they have strong social followers and a vast social network. Influencers are often referred to this way because they can reach a large audience with one tweet, status update, or blog post.
Companies can also profit from corporate websites. Because of their online reputation, brand ambassadors can drive traffic to the company website. This applies to employer branding applications. Employers can reach passive workers by using the network of employees.
- Solving problems in a practical way
Negative reviews can be a problem for any company. A brand ambassador can make it much easier to extinguish fires. They can also reverse bad reviews.
- Expanding the market
New markets can be opened with the help of brand ambassadors. If a Brazilian clothing company wants to reach Indian customers, an Indian blogger could help.
They offer the honest service that customers need: Honesty
Brand ambassadors support a company because it is something they love. They respect a brand. When a person advertises them honestly, companies often find it a morale booster.
- Serving as customer support
Many customers aren’t sure if they should try a brand new to them. Customers will often ask lots of questions before deciding to test it. Many customers are now looking for bloggers and other influential people to help them. This advocate answers important questions.
Qualifications
Brand ambassadors need to meet professional standards and show the soft and hard skills necessary for success in this field.
Education
Brand ambassadors typically need to have a high school diploma. Companies will specify whether they prefer candidates who have an associate’s or a bachelor’s degree. An individual may have a degree in many different fields, including communications and marketing. A brand ambassador’s role is particularly relevant if you have taken courses in public speaking, marketing, and sales undergrads.
Training
Training for brand ambassadors is typically done online or in person. They usually have to learn about the company’s history and mission, as well as information about the products they will be sampling. They are trained in proper setup at events, and they are often required to shadow an ambassador of the brand before setting up their events.
Certificates
Brand ambassadors could benefit from professional certifications depending on their brand.
Many certificates in marketing basics can be obtained through community colleges and technical schools. These certificates provide an overview of fundamental marketing concepts such as branding and marketing strategies, consumer buying behaviors, best practices, and marketing.
Sales 101: This certification is offered by the National Association of Sales Professionals. It teaches you how to sell and interact with potential customers. The course covers topics like sales strategies and consumer psychology.
Brand ambassadors may need certification from their employers to prove their abilities and knowledge. Brand ambassadors that work with food or alcoholic beverages may need certification in food and beverage handling.
Individuals can also earn a Training in Intervention Procedures certificate to learn how to responsibly serve alcohol.
Brand Ambassador Essential Skills
- Love and passion
Brand ambassadors must first love and support your brand. Your ambassadors should be so passionate about your products that they will post about you multiple times, sometimes without asking. Ambassadors’ enthusiasm and passion must draw people in, making them feel as passionate about the brand as they are. No matter how many times ambassadors talk about the brand, this positive attitude must shine through.
Brand ambassadors must also live by the values, mission, vision, and passion of the brand that they represent. Before you formally hire them as ambassadors, they must already live up to your brand’s values.
- Exhibits brand awareness
Brand ambassadors are experts in your company’s mission, goals, and values. They must be knowledgeable about your products or services to educate their audience, as well as answer any questions they may have.
- Communicates authenticity
Brand ambassadors must be authentic to gain trust from their audience. Communication of genuine love for your brand is an essential skill for brand ambassadors.
Ambassadors need to be able to express their enthusiasm naturally and in their voice without sounding sales-oriented. They use your products regularly and want to tell others about their experiences using them. When looking for the best ambassadors for your brand, you should look for people who have expressed genuine love for your brand multiple times without prompting.
- Understanding the basics of marketing
Although brand ambassadors do not need to have a marketing degree (or any other degree), they must be familiar with basic marketing principles. They need to understand ambassadorship in its entirety: how word of mouth can lead to customer acquisition and how advocates can promote a brand by making genuine recommendations.
- Develop strategic planning skills
Ambassadors should develop and execute solid strategies. They must identify their target audience and figure out how to connect with them. Their marketing might seem spontaneous at times (think guerrilla market), but they carefully plan and execute their efforts. They also assess which strategies are successful and which do not and then use that information in future planning.
- Strong social media presence/blog
A brand ambassador’s main role is to maintain consistency in social media or blogs for your brand. They can do this from their accounts. The brand ambassadors must present a consistent image and have a defined niche. The posts should be of high quality and polished (not blurry, not rushed).
- Authority
Ambassadors should have high authority in their niche or with an audience. These ambassadors must have a strong online presence and/or an extensive network of offline connections to establish this authority. Prospective customers will trust their recommendations more because of their experience.
Ambassadors can relate to and connect with your brand’s target audience because of their authority. An athletic shoe company might hire a runner to serve as its ambassador. A sunscreen company might seek a dermatologist. A brand catering to college students might select student ambassadors from a variety of campuses. A brand selling men’s clothes will most likely choose male ambassadors. While a baby food company might select a network of mom-advocates, one that caters specifically to college students.
Authority is more important than the ambassador’s followers or connections. Ambassadors do not need to have many followers or have niche authority. All that is required is a high authority with their audience. They should know who their audience is and what they want and then deliver the goods.
- Make creative content
Brand ambassadors should use their creativity to attract their audience. Ambassadors should also be creative in connecting with their audience. Your brand will be shared multiple times by ambassadors. Their content must be fresh and not get old. They need to think up new ways to display your product, find new angles, and add captions.
A creative approach to communicating their message will allow them to adapt it to each individual’s needs. Flexibility is also key to creativity.
- Develop in-person conversation skills
Ambassadors aren’t just responsible for online advocacy. They can also represent your brand offline, at trade shows or other events. Therefore, ambassadors must be skilled in the art of in-person communications. Instead of following a script, brand ambassadors need to have organic, one-on-one conversations that are tailored to each individual, explaining why they love your products.
Ambassadors must be open to having a personal, dynamic conversation with everyone they meet. They should be able to relate to anyone they meet and discuss how the brand’s products will benefit them individually. They must be able to think independently while keeping their conversations professional but casual. Also, they should be skilled communicators who are outgoing.
How to Become a Brand Ambassador
Step 1. Market yourself
Brands need ambassadors that can embody the company’s values, and represent the brand. The brand will dictate what this means. Therefore, when looking for ambassadorships you should look out for brands you feel connected to and tell them why you think they are a good fit. It’s a good idea to be a loyal supporter of the brand, with a decent-sized and engaged social network.
Step 2. Create and engage a network
Social networking is a topic that you can decide to focus on. The engagement from your network will help you to organically determine this. Engagement metrics such as likes, comments, and shares can help you determine what posts are popular and which ones are not.
Sincere, positive comments about yourself and what you’re wearing, eating or doing show that you care. This shows that your following is engaged and can make suggestions and offer advice.
Engage with your followers, replying to comments and showing that you are committed to them. This kind of relationship with your followers is a great asset when you pitch yourself to companies. Take advantage of what you have and continue to build on it.
Step 3. Personalize yourself
First, create a cohesive brand that is easily identifiable. This is a chance to discover what makes your brand stand out from other influencers. You can use this to be recognized. Recognizable Influencers receive the most attention because your audience already knows what you expect in terms of content and personality.
This consistency is also desirable for brands, as it will make your brand more associated with the company’s brand. It will increase engagement and sales.
Step 4. Professionalism is important
Be polite and keep your social media accounts clean. This should not be a surprise, brands won’t work alongside problematic influencers.
Step 5. Great content
While it is vital to stay active on social networks, you should also be selective about what content you post. Quality over quantity is the key to great content. You won’t be able to post for the sake, and it will show. Keep your feed relevant, current, and most importantly, personal. This will help you retain your followers, attract more new ones, and gain the attention of brands that want to partner with you.
Step 6. Find brands that you would like to work with
There are many ways to get started. You can
Make use of brand network services
You can find brand deals by joining a brand networking site. It facilitates the process of matching you with brands that match your persona. First, you need to have a solid social presence with a high level of engagement and a quality following. Once you’re done, you can start a profile as an influencer on a brand networking website. Then let the brands know about you.
Reach out and connect with start-ups as well as small businesses
Even though they aren’t ready to pay big influencer fees, those just starting or on the lower end may be open to paying a modest fee to promote their brand. This deal is mutually beneficial as both you and your brand get experience and exposure.
Look for brands that you love and form relationships with them
If an influencer truly believes in a product, it is more popular with their followers. If an influencer promotes a product they believe in, their followers will be able to tell. It is best to partner with companies whose products you use or incorporate into daily life.
Step 7. Make it easy to reach out to brands
A page that introduces and describes you will be working with certain brands. The info page also gives brands an easy way to reach you by phone or chat. This page should outline your social stats as well as highlight what you can offer the brand.
Where to Work
Brand ambassadors can also be found on personal websites and blogs as well as social media platforms, such as Facebook, Twitter, or Instagram.
Brand ambassadors work either for the brand they represent directly or for marketing companies or promotional agencies that represent other brands. They may work indoors or outside depending on the event.
A brand ambassador may have to stand for extended periods at events where samples are given, products are demonstrated and conversations about the brand are initiated. Brand ambassadors could represent various industries, such as tech companies, the automotive industry, and food and beverage brands. They often travel to different events locally and may also travel with trade shows to different locations.
Brand Ambassador Salary Scale
Due to the high freelance market, brand ambassadors have their hours and rates. Salaries can vary for brand ambassadors. The compensation for those working for companies will vary depending on the company.
The annual salary of brand ambassadors can range from $36,000 to $74,000 depending upon the company’s size, industry, and location. Brand ambassadors can also earn an hourly salary or a commission. In the case of a commission-based pay structure, brand ambassadors can be incentivized to work harder at generating leads and influencing sales. As a result, their paychecks will increase.