How to Start Body Waxing Salon Business
Waxing is gaining momentum as a widely held view and the most popular hair-removal method today. Women are adjudged to form the majority of users but men’s’ use of wax to remove hair from their body is fast picking up. From the rate men are using wax today, it won’t be too long before it becomes widespread.
Wax is the most convenient and fastest method used to remove hair and that is the reason it has been embraced by all and sundry. It is equally a profitable business too. Spas and salon which offer professional services and serve the customers well are raking a large amount of profit due partly to the improvement in technology in the making of wax. As a result salon rooms spend relatively less time to treat customers, and also materials used for the treatment are becoming less costly – thanks to advanced technology applied in wax production. To be successful in this business, it is all about providing standard quality service to customers, and your customers are likely to become your business advocates (salient salespeople) and their testimonials will boost your waxing business.
In the US waxing salon is one of the fasted growing businesses and its popularity for both men and women is gaining ground. Statistics from IBIB World show that in 2020, 304,333 waxing salons are up and running in the US, and estimated annual growth of 6.9% is expected.
How to Wax
Waxing is the best method of doing away with unwanted hair because it removes the hair right from the origin and it takes hairs about two weeks to erupt on the skin surface again. Wax removes the entire hair in both small and large areas. It is more effective than any other method. Many types of waxing technique are available today but warm waxing technique is very effective and is usually performed by professionals in a salon, but also can be done at home – only be very careful and follow the laid down instructions to prevent an accident. The following methods are effective and can be used:
Waxing generally:
The first step here is to collect the relevant waxing supplies which include buying an at-home waxing kit. Alternatively, you can prepare your sugar wax.
There are two types of waxing used in this technique – regular wax which is applied to hairs on the legs and underarms, and hard wax which is suitable on the coarse hair around the bikini area.
These waxing kits and many others are available on the market. They are the regular kits (which rely on cloth strips to remove the wax from the body) and hard waxing kits (the strips are not necessary here since the wax itself is left to dry up and can be pulled out on its own).
The instructions on how to prepare the wax are on the packaging, so use it accordingly.
Waxing your legs
Waxing your legs begins with washing them with warm water. Hairs are easier and more effective to remove when the skin is freshly washed
When the wax has been prepared, apply it to a patch of skin with a wooden stick provided. It is necessary to apply the wax to a patch of the skin according to the direction of the hair growth.
After applying the wax, place the provided cloth on top and steadfastly press it into the wax, rubbing it firmly in the direction of the hair growth
Rip the cloth off the skin after about 10 seconds, but this time in the reverse direction to the hair growth. To avoid skin irritation and bruises, try doing this in one fluid movement with your hand kept in the direction of the hair growth.
Repeat the rounds over your legs, making sure you don’t apply wax to the same area of your legs again. When it is over, rinse your legs with slightly warm water to clean up the wax.
Waxing your underarms
Wax your underarms after washing them with warm water. Apply the underarms with wax the same way you did to your legs using one of the wooden sticks provided.
But the method applied in removing underarm hairs is different from the legs since only one hand is available and underarms are more painful than the legs. If you can’t bear the pain, you can apply some numbing cream first or take a painkiller if you like.
When this is done, place the provided cloth firmly on top and press it to the wax, stroking it in the direction of the hair growth.
When it comes to removing your underarms’ hair, try to soften the skin by scrubbing your underarm clean with loofah soap and warm water. When done spread over the hot wax on your underarms, rubbing it in the possible direction of the hair growth. Since the underarm hair grows in two directions, you must wax it in two stages against the possible direction of the hair growth.
At approximately 10 seconds, remove the cloth from your underarm in the opposite direction to the hair growth. You may have to use only one hand to do it, and if you don’t feel comfortable using one hand, turn to a neighbour for assistance.
Repeat the rounds with the remaining underarms and wash them with ordinary water to remove any available wax. Never apply deodorants or body spray to the affected areas until after few hours to prevent possible irritation to the skin.
Waxing your pubic hair
The process of waxing your pubic hair and around your bikini line is almost the same as other areas of your body. The only difference is that you must use the waxing kit made for this purpose and use hard wax instead since it is better in coarse hair.
Just before you start, figure out how much of the hair you would like to clear out. You may want to remove all the hairs outside the bikini line or make a triangle or even removing all the hairs. If you are not yet conversant with this technique, you should visit a salon
The next thing to do is to wash the skin around the bikini line, and if the hair is more than ¼ inch long, trim it to ¼ inch level before you apply the wax. To wax your bikini area you may have to lie down to be able to have access to all areas. To avoid staining your bed cover, you can either use a towel or similar stuff and if you want to see all you are doing, you can put a mirror at the appropriate angle. As you lie down and your head raised with the support of a pillow, you will be able to see what you are doing. With the stick provided, apply the hard or the soft wax, following the direction of the hair growth. Allow the average of 12 seconds if you applied hard wax or apply the cloth strips onto the wax if you are using regular wax.
Once done, rip off the wax in a single fluid motion, pulling it across rather than up, to lessen the pain and irritation that are associated with it.
Possible benefits of body waxing
Body waxing has been described as the best method of body hair removal despite the obvious bad feelings you have to put up with when a hair is pulled out from the skin. Waxing is adjudged to be the cleanest and indeed the best innovation today in removing hair from the body. There are many benefits associated with using the wax to remove hairs and the following are some of it.
- Re-growth is likely to be less between appointments
Because the hair is pulled out from the root, it takes a longer time for regrowth to take place. As a result, your skin will remain smooth for weeks before regrowth is started once again. It is on like when you shave, the blade slashes the hair, and hair regrowth is instantaneous.
Your regrowth hair will be finer and will grow back progressively
This is because waxing removes hair from the root, making the hair follicle to remain weak over time. As a result, weak hair follicles create finer, sparser hair.
- Your skin will be less prone to inflammation
Constant shaving will make your skin prone to inflammation. The skin-to-skin friction and also the friction from the razor blade are likely to cause inflammation and discoloration.
Waxing means less annoying itching and prickliness
When you shave and hair is beginning to re-grow, your skin starts to itch, and giving you a prickly sensation. On the other hand, when you wax, it takes hair longer to reach the surface of the skin; making you feel good for a long time.
You are more likely to prevent the risk of nicks and cuts
The risk of getting cut is higher when you’re using a razor blade. The risk is even inevitable when your hands are soaked with foam and more likely if you are in the bathroom.
If you have the passion for body beautification and indeed for body waxing, I recommend you go into body waxing salon business and bet me, you will be glad you did.
If you are ready to begin this arduous journey into waxing, I will make life easier for you by taking you to step by step to starting your body wax business and run it successfully.
How To Start Body Waxing Salon Business
- Conducting mini feasibility study and Market Research
- Develop a business plan
- Form a legal entity
- Choose a location
- Purchase supplies
- Hire personnel
- Develop Marketing strategies
- Grow your business
- Conclusion:
Conducting mini feasibility study and Market Research
Starting a business without undertaking a fact-finding mission first, is like starting a journey without knowing where you are heading to, like ‘Alice in Wonderland’ so you need to have an overview of the industry, the supplies and equipment in use, the market and the completion, the cost and where the funding is coming from. Start by looking at how many hair removal businesses are available within the area you want to set up your waxing salon business. Take your time to analyze the following:
- Competitive activities:
- How many of the hair removal businesses are in your community and how well are they doing?
- Which ones are well established and which ones are at their infancy stages?
- What makes them profitable and tick and why others are lagging?
- What are their strengths and weaknesses?
- Who are their customers and their number?
- What level of services do they provide?
- What are their marketing strategies?
- What is their profit margin?
This information is important to enable you to make an informed decision whether you will be able to take the bull by the horn.
- Develop a Business Plan
Your business plan is like your roadmap that tells you what business you are about to do, directs you on where you want to be, and shows you how you will get there.
A business plan is also used to attract capital from venture capitalists as well as banks and helps you focus on achieving success in your body waxing salon venture.
A good waxing salon business plan will draw your attention to the following:
- What are your initial capital outlay and your on-going costs?
- Which segment of the market will you concentrate on?
- Which equipment and supplies are necessary at start-up?
- How long will it take your business to start generating sales and make a profit?
- What will be the projected revenue in the first year?
- What is your unique selling proposition, and by extension define your brand?
Form a Legal Entity
Forming a legal entity is to register your business name or incorporate an LLC.
Obtaining the necessary permits, licenses, and policies
These are important as no business can operate in the US or elsewhere without these necessary legal documents
Choose a location
You need to consider some factors before choosing a location. They include:
- Space requirements – this will include stores for your supplies, reception area, and sanitizing area. You are also required by law to have emergency exits, number of bathrooms, and easy access for handicapped people.
Purchase Supplies
You need to be clear what is fundamentally necessary and what is secondary in the waxing business, to avoid duplication and making unnecessary purchases.
Below a list of some of the essential waxing accessories and supplies, you may need as a start-up.
- Wax (hard & soft)
- Wax electric heater
- Strips for soft wax
- Pre-depilatory oils
- Post-depilatory lotions
- Sterile cream
- Baby powder
- Wooden or spatulas applicators
- Tweezers
- Skin aloe-based gel
The list is not exhaustive and that there are others not included here you need to purchase to help in the cleaning, and in the course of administering wax to clients such as tables and chairs.
Hire Personnel
Like with any other business engaging the right staff can make a success of your waxing business. Consequently, the beauticians and specialists you bring in into your business should have a series of personality traits and professional skills required to do the job such as:
- Experience in body beautification
- Good interpersonal skills
- Time-management skills
Develop Marketing strategies
The marketing strategies you are going to adopt will enable you to create awareness, get your waxing business well established, and grow it to achieve your planned objectives.
So you begin by creating a website and setting up an online presence in all social media. Set up a business account on Facebook and begin building traffic by the engaging contents you up-load and links you connect to your site.
Print flyers and distributes them at the slightest contact you make. Use advertising techniques to promote your services through various methods. For example, you can promote your business through online social media sites and TV advertising on the local newspaper and radio, including websites that are related to body waxing salon business. You must let your local community know you are into waxing business. Your focus should be on the featured services you can provide.. You also may have to join the local customer groups. Those target customer groups should include athletes, gymnastics, models, swimmers, and bodybuilders. You should advertise in related places such as stadium, swimming pool, and fitness center,
Build a high standard of body waxing service and put in place quality control checks along the line to make sure your services do not fall short of the standard and all staff is trained to live up to expectations. It is also necessary that customers are treated equally and no undue delay is dished out on any customer irrespective of social standing.
Grow your business
Plans should also be on the pipeline on how to grow the waxing business since your business should be made to grow progressively from strength to strength. The following strategies should be put in place at the appropriate time to ensure the desired growth is realized.
- Keep customers coming back: Growing your waxing services business is usually by encouraging customers to use other available spa services. You can offer customers additional free service such as an eyebrow wax in the course of waiting for their hair to process, or lip wax while the underarm is drying. If you offer your customers the opportunity to desire additional services, and they take it up, your business will not only grow but you have retained the customer for a lifetime. Make sure you prepare a spa’s menu where you list all your services.
- Offer retail beautification products: Offering hair removing products at reasonable prices as well as free advice on their usage is a great way to retain your customers and increase revenue. Your main focus of offering body wax services shouldn’t be played down but should be enhanced instead.
- Deliver superior wax services: Delight your customers by using the best and appropriate wax products, coupled with a professional service to deliver superior service to your customers. For instance, using hard wax for the sensitive part of the body such as the face, the underarms, the bikini areas, etc. and soft wax for the other parts of the body is a great way to delight your customers.
- The men are also important: Since men are picking up in the use of wax to remove unwanted hairs, it is necessary to reach out to them and device marketing strategies to attract them. You can do this by listing men spa services available in a separate menu and make the salon atmosphere in which men can freely ask questions and get the answer promptly. Men’s hair can be hoarse and at the same time dense, therefore needs the use of wax to remove the hairs. Make use of the female customers to bring in their male counterparts; either by the use of incentives or testimonials.
- Offer membership pricing: Since waxing is now seen as a necessity, you can go the extra mile and take the advantage of it. As customers begin to enjoy the long benefit of waxing, it becomes a regular feature of their lives and more likely, it fits into their budgets. Figure out a membership package that will benefit your customers as well as give you an upfront profit. To attract new members, highlight the cost savings and the extra benefits to your customers on your website, social media, and in your salon.
Conclusion:
From all indications, starting a body waxing business is a herculean task because it requires a lot of work and effort on your part. But with detailed analysis of tasks involved – the competition analysis, creating a detailed business plan, taking care of all the necessary legal issues, selecting the right location, purchasing high-quality waxing equipment and supplies, employing the right staff, and making financial provision for marketing and sales for your body waxing business, you should be in for business success.
On the other hand, don’t forget that going into a new business comes with a different set of business and non-business risks. For instance, if you are engaging non-professional in the name of a professional can ruin your business. A non-business risk can occur when the COVID 19 virus global outbreak late in 2019 with the associated lockdown, including restriction from visiting beauty salon; this is one of many external factors that can affect your business’ financial status. But it must be added that body waxing business is highly profitable, but as has been said before, they are highly dependent on active consumer spending. So if consumer spending goes down because of excessive taxation or inflation is rising faster than earnings, the beautification industry suffers.