Assistant Sales Manager Job Description

Assistant Sales Manager Job Description, Skills, and Salary

Get to know about the duties, responsibilities, qualifications, and skills requirements of an assistant sales manager. Feel free to use our assistant sales manager job description template to produce your own. We also provide you with information about the salary you can earn as an assistant sales manager.


Who is an Assistant Sales Manager?

As the name implies, an assistant sales manager is a salesperson who aids in the management of an organization’s sales tactics for its products or services. Assistant sales managers operate in retail, wholesale, or manufacturing firms as subordinate leaders. Daily, they may be responsible for conveying sales goals and strategies to subordinate personnel, fostering attentive and personalized customer service (as well as resolving any customer complaints), and starting and closing transactions. Sales managers are normally at the helm of any organization that involves sales, while assistant sales managers support them in carrying out all sales activities.

Assistant sales managers collaborate closely with the sales manager to ensure that daily sales efforts are effectively coordinated. To be the greatest candidate for assistant sales manager, one must have excellent customer service and interpersonal abilities, among other qualities.


Assistant Sales Manager Job Description

Below are the assistant sales manager job description examples you can use to develop your resume or write an assistant sales manager job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.

The duties and responsibilities of an assistant sales manager include the following:

  • Serving as a liaison between the company and its customers.
  • Assisting in the development of a sales plan for all of the company’s products and services.
  • Setting sales targets and achieving or exceeding them.
  • Observing and aiding the sales team with sales efforts.
  • Developing strategies to motivate employees to meet sales targets.
  • Creating and maintaining effective teamwork and client relationships.
  • Identifying sales possibilities and developing sales tactics.
  • Attending sales meetings and training courses on a regular basis.
  • Assist the Sales Manager with all areas of international collaboration, including market preparation and administrative assistance.
  • Investigating and identifying the target audience for the company and how to contact them.
  • Engaging in offline and online sales of the company’s products/services.
  • Preparing monthly sales reports
  • Handling Customer complaints professionally.
  • Assisting with the design and regular updating of the departmental Sales and marketing plan budget.
  • Assisting the sales manager in hiring and training the company’s sales team.
  • Communicating with customers and assessing their requirements
  • Participating in all product launches and promotions to ensure that product standards are maintained.
  • Assuring that work ethics, policies, and company standards are followed.
  • Attracting new customers, maintaining existing ones, and closing sales deals.
  • Communicating the company’s product/services to clients via sales or cold calls and generating leads.
  • Conducting research and forecasting future demand for specific items or services.
  • Performing all tasks of the Sales Manager in his absence.



  • A bachelor’s degree from an accredited university in communications, marketing, business, or a related discipline.
  • A minimum of three years of sales or marketing experience is required.
  • Sales and Marketing Executives International management qualification is an extra benefit.
  • Analytical, highly motivated, customer service, and outgoing skills are all desirable qualities.


Essential Skills

The following abilities are required to work as an assistant sales manager:

  • Interpersonal skills:

Simply put, an employee’s capacity to get along with others while getting the task done is referred to as an interpersonal talent. Interaction with one another accounts for a larger portion of our everyday activities. Interpersonal skills refer to how we interact, relate, connect, socialize, and collaborate with others from various backgrounds. As an assistant sales manager, your interpersonal skills will influence your capacity to effectively engage with a variety of people on a regular basis. Many people assume that interpersonal skills are innate, yet they may also be learned and improved.

Resolving conflicts, active listening, expressing gratitude, and exhibiting empathy are all examples of ways to exercise this ability.

  • Ability to Persuade:

Ability to Persuade: To sell a product, a salesperson must have a thorough understanding of the product and be persuasive. One of the most important abilities in a sales team is persuasion, which is the process of compelling someone else to act or agree with an idea. Those who can persuade a group of people to close thousands of sales deals are considered high-impact persons in any industry. People are more likely to agree with someone they like, so interpersonal skills go synonymously with persuasion.

As a result, one of the most effective strategies to improve your persuasion skills is to improve your interpersonal interactions. Persuasion requires patience, energy, reasoning, and the incorporation of facts and feelings.

  • Marketing skills:

In today’s environment, marketing is one of the most important aspects of any firm. All activities connected to promoting a product or service, generating interest in the product or service, and producing leads for follow-ups are included in marketing. 360-degree (online and offline) marketing skills are essential for you to perform effectively as an assistant sales manager. The ability to recognize your target audience, understand their pain points, and recommend the appropriate product or service to alleviate those pain points is a skill that every assistant sales manager and sales team should possess. A practical understanding of how to use various marketing tools to construct marketing plans for each product/service would be a plus.



  • Research ability

Research implies conducting a thorough investigation into a topic in order to derive new results or revise existing hypotheses, facts, and so on. One of the advantages of research is that it increases your awareness. To keep up with what’s going on in their industry, assistant sales managers need research skills. They must conduct research on potential clientele, product attributes, sales trends, expansion opportunities, and so forth.

  • Sales skills

Organizations rely on salespeople to produce income, hence sales ability is a must-have for success in a sales position. This ability aids assistant sales managers in successfully selling goods and services to third parties on behalf of a company.

Cold calling, email marketing outreach, sales prospecting, handling incoming phone calls, business planning, resolving complaints, engaging customers, suggesting ideas, presenting plans and solutions, negotiating prices, and closing deals are all sales skills that an assistant sales manager needs. You must also be capable of writing a sales plan. This will assist you in determining the next course of action at each point.

  • Quick Learning Capability

Because new tactics and products are continuously replacing the ones you know about, salespeople’s work can be unpredictable. Assistant sales managers must be able to quickly adapt to these new tactics as they occur. Getting help from teammates and rapidly adapting to new systems will put you ahead of the game.

  • Good Team spirit

Team spirit is a sense of loyalty among team members that motivates them to desire their team to succeed or be the greatest. Team members get to know and connect at a workplace where people have good team spirit, which fosters a healthy relationship between them.

You must keep in mind that you are not working alone or for yourself as an assistant sales manager. This should convince you that you must collaborate with folks who work in the same industry as you. You must be an enthusiastic supporter of the team. You must share responsibility and look out for one another. The spirit of teamwork entails prioritizing the team and the organization before personal benefit. Keep in touch with your teammates and offer support in difficult moments to keep the team spirit alive.


  • Customer service skills:

The most important people in any business are the customers. A negative customer experience causes the majority of customers to stop doing business with them. As an assistant sales manager, you should exhibit a strong set of behaviours when working with customers. Customers should be given first priority, and you should pay close attention to their issues and hunt for competent solutions.

  • Outstanding time management abilities

Knowing how to manage your time so that you can complete all of the tasks on your desk is an important skill.

To get a lot done at work, you need to develop the capacity to manage your time effectively. Prioritize the most important task once you’ve become overloaded with one.

Managing your time requires arranging and scheduling your activities so that you may get a lot done in a short amount of time.

To be effective at time management, you must work on yourself and the things that consume a lot of your attention and expertise. It’s impossible to discuss time management without mentioning appropriate planning. Planning ahead provides you with a clear path to follow.

To avoid wasting time, you must understand which time management tactics work best for you.

  • Ability to work under Pressure:

Salespeople are frequently put under pressure to close deals and satisfy sales targets. An assistant sales manager should have a strong capacity to handle stress or high-pressure situations, allow employees to achieve their goals, and set a great example for subordinates.


  • Analytical Ability:

This ability is required for converting numbers and statistical data into information that coworkers, clients, and colleagues can understand.

  • Negotiation Skills

Negotiation is a process in which two or more parties collaborate to find a mutually acceptable solution. Negotiation leads to a compromise in which each party makes a concession that benefits everyone concerned. An assistant sales manager’s negotiation skill has a crucial role to play when it comes to pricing a product/service.

  • Communication skills:

Communication skills are crucial in sales professions because you must be able to present information to customers and colleagues in a clear and straightforward manner. As an assistant sales manager, you may be in charge of training new sales representatives, so you’ll need good communication skills to make sure you can convey information to them in a way they can grasp.

  • Leadership skills:

As an assistant sales manager, you may be in charge of overseeing a team of salespeople. Leadership abilities can assist you in motivating and encouraging your team to work successfully. Leadership abilities can also be used to allocate duties and motivate your team to complete them.

  • Decision-making skills:

As an assistant sales manager, you may be expected to make choices on the company’s sales strategy, marketing campaigns, and other business-related matters. Your decision-making abilities can assist you in making informed decisions that will benefit your company’s sales.

  • Problem-solving skills:

An assistant sales manager must be able to solve problems. Because you may be a customer’s first point of contact, you must be able to recognize and resolve issues. You can also use your problem-solving abilities to assist your teammates in resolving challenges. If a sales professional is having trouble closing a deal, for example, you can step in and assist them.

  • Product knowledge:

As an assistant sales manager, you should have a solid awareness of your company’s products and services. This will assist you in responding to consumer queries and providing them with the information they require to make a purchase. You can also use your product knowledge to train and mentor new staff.


How to Become an Assistant Sales Manager

To kickstart a career in this field, a combination of education, certification, sales, and management experience is ideal.

The first step to this career in Education. You must complete your schooling before you may enter this career. Although not always required, education makes you stand out. An assistant sales manager just needs a bachelor’s or high school diploma in business administration, marketing, or a related field, or a master’s degree in business administration, marketing, or a related field. Certifications in sales management aren’t always required, but they can help you develop your skills and become a certified member in this career path. Sales Management Association’s Certified Sales Leadership Professional or Certified Sales Operations Professional certificates among others are the certifications available for this career path.

The next step is to get sales experience in an entrance role, which will help you improve your public speaking, customer service, negotiation, and other sales skills. Though education is vital, experience is perhaps more so. As sales manager develops more experience and expertise in the sector, they are given more responsibility. The more skilled they are at acquiring and retaining knowledge, as well as exceeding sales targets, the more valuable the job becomes.

You can gain experience by learning from more experienced professionals, applying for internships, and working with various customers and goods, all of which can help you lay a solid basis for a successful sales career.

After you’ve gained some sales experience, the third stage is to apply for a job as an assistant sales manager. You can apply for a variety of sales job positions. These job openings can be discovered on a variety of platforms that offer job openings.

Take classes on specific areas of sales, such as management or promotional methods, while working in a sales role. This will show your commitment to the job and offer you an advantage when it comes to promotions.


Where to Work as an  Assistant Sales Manager

sales is important in every organization because the profit of every business is profit-making. Therefore, assistant sales managers can work in any industry.

They can work in the sales department of retail, wholesale, manufacturing, finance, and insurance industries.


Assistant Sales Manager Salary Scale

Salary for assistant sales managers varies greatly depending on experience, talents, gender, and region.

With less than a year of experience, an entry-level Assistant Sales Manager may expect to make $40,474 in total compensation (tips, bonus, and overtime pay). The typical total income for an early career Assistant Sales Manager with 1-4 years of experience is $48,014. The typical total income for a mid-career Assistant Sales Manager with 5-9 years of experience is $53,158. The average total compensation for an experienced Assistant Sales Manager with 10-19 years of experience is $55,003. Employees with 20 years or more on the job earn an average total salary of $56,530.

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