Assistant Brand Manager Job Description

Assistant Brand Manager Job Description, Skills, and Salary

Get to know about the duties, responsibilities, qualifications, and skills requirements of an assistant brand manager. Feel free to use our assistant brand manager job description template to produce your own. We also provide you with information about the salary you can earn as an assistant brand manager.


Who is an Assistant Brand Manager?

In a world as globalized as the current one, brands no longer have the power, which has fallen into the hands of consumers. Conveying values and an impeccable brand image is essential to capture the attention of potential customers and build their loyalty. The assistant brand manager is responsible for achieving this goal. It is a profile within the marketing department. Its specialty is implementing a strategy that differentiates the brand from the competition and makes it the most attractive option for users.

He is responsible for the brand image and carrying out the appropriate actions to position it in the market, transmitting and communicating the mission, vision, and values so that it falls among the public. The strategies of an assistant brand manager are focused on creating renowned and positive knowledge.

On the other hand, they must be able to respond to any unforeseen crisis and identify consumers’ current and future needs to readjust the techniques carried out by the company. A negative comment on a blog or social media can be harmful to any organization. Therefore, the assistant brand manager must maintain a good reputation.

Assistant Brand Manager Job Description

Below are the assistant brand manager job description examples you can use to develop your resume or write an assistant brand manager job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.

The assistant brand manager roles may vary depending on the industry to which the company belongs. However, the assistant brand manager assists the brand manager by performing the following activities:

  • Create brand strategy from the creation of the style guide to the construction of the vision and proposal of the value proposition, both in the short and long term and the positioning in the market.
  • Conduct market research to analyze consumer needs, the positioning of the competition, and the company itself.
  • Create a strategy based on market research results and align the different marketing campaigns and communication actions so that they convey the same message.
  • Communicate brand values internally so that all employees work along the same lines and towards the same goal.
  • Analyze new trends in the market, sector, and consumers to keep the brand updated.
  • Assist the production department with the development, pricing, and launch of new products, according to new business opportunities.
  • Develop and implement strategies to increase sales
  • Analyze data to report brand growth
  • Meet with stakeholders to determine brand goals and strategies
  • Research markets and studies the company’s brand
  • Present and execute creative ideas for marketing activities
  • Help develop and optimize marketing campaigns (product launch and promotion)
  • Coordinate sales, product development, and other teams
  • Monitor budgets to maximize gains and reduce costs
  • Prepare reports on brand performance and sales
  • Determine the brand budget for advertising campaigns
  • Assess the effectiveness of a brand campaign against established goals
  • Find the most effective ways to market a product or service across print, media, and digital platforms
  • Work closely with marketing and sales teams to strategize
  • Evaluate the work of employees and provide constructive feedback
  • Promotes events, meetings, and various initiatives;
  • Define the consumer profile of the enterprise’s products and services.
  • Participate in project planning at events such as trade fairs.
  • Participate in the company’s marketing planning.
  • Supervise and update communication channels, such as blogs and websites, with the public.
  • Monitor company and product market share;
  • Implement customer service;
  • Prepare reports;
  • Monitor contracts;
  • Support in the elaboration of budget targets;
  • Demand results from the team;
  • Monitor performance goals and indicators;

In short, these professionals are responsible for understanding the needs and motivations of the target audience and for thinking and launching marketing campaigns based on the information captured. He is a professional focused on positioning the brand according to these motivations to drive user engagement.


A lot of qualifications are needed to be eligible for an assistant brand manager position, such as:

  • Proven experience as an assistant brand manager
  • Bachelor’s/Master’s degree in Marketing, Communications, Business Administration, or a related field is an advantage
  • Knowledge of pricing, packaging, distribution, and product positioning
  • Familiarity with the latest marketing trends and best practices
  • Ability to conduct research and analyze data
  • Organizational skills and experience in meeting tight deadlines
  • Excellent communication and teamwork skills
  • Results-oriented attitude
  • Creative mind
  • Excellent verbal and written communication;
  • Ability to manage tasks and meet deadlines;
  • Ability to relate to co-workers and customers;
  • Ability to hire, train and lead teams;
  • Be organized and able to work independently;
  • Ability to develop business plans and business contracts.
  • Understanding of pricing methods and formation of demand for goods.
  • Knowledge of the basics of psychology and sales principles and experience in sales is desirable.
  • Knowledge of assortment classifications, the purpose of goods, and brand features.
  • Ethics of business communication.

Essential Skills

The assistant brand manager has routine tasks as well as broader missions. In addition, they may have functions related to execution, techniques, relationship with people, creativity, and administration.

However, these characteristics call for a certain combination of skills:

  • Analytical ability and attention to detail
  • Awareness of current events and ability to respond to customer requests
  • Creativity and ability to come up with unique and innovative ideas
  • Ability to work in a team
  • Budget management and distribution skills
  • Communication skills, both written and oral
  • Time and project management skills, as well as the ability to work on multiple projects simultaneously
  • Ability to think strategically and develop campaigns
  • Focus on results
  • Team Management
  • Decision making in times of crisis
  • Collaboration
  • Leadership
  • Adaptability
  • Empathy
  • Dynamism
  • Responsibility
  • Be careful in performing your duties.
  • Know how to work under pressure.
  • People management;
  • Experience with holding events;
  • Ability to lead projects;

How to Become an Assistant Brand Manager

There are no set requirements to become an assistant brand manager, although many will usually earn a degree in one-off courses and follow these steps:

  1. Get your bachelor’s degree

Earn a bachelor’s degree in Marketing, Business Management, Communications, or another business-related field. The course may include promotions and advertising, data and statistical analysis, public speaking, business writing, and communications.

Upon completing your degree, it may be helpful to complete at least one marketing internship. Internships are extremely valuable as they can help you determine if the role or company is right for you and start making professional contacts.

  1. Get experience

The assistant brand manager must have several years of relevant experience before gaining a leadership position. You can find entry-level positions such as a coordinator or specialist to build your professional experience. If possible, try to find part-time jobs while you’re still in college to start gaining experience as quickly as possible. 

  1. Prepare your resume

Your resume should include education, accomplishments, skills, and other information relevant to assistant brand manager positions. Use the posted job description to update your skills and tasks matching the keywords. You can also review the job descriptions of the assistant brand manager positions you are interested in to find out what skills you should develop to reach that level.

  1. Liking people and communicating

You can already see that every assistant brand manager must like to relate and talk to people, right?

This professional needs to have empathy and be willing to receive everyone’s requests with patience, kindness, and sympathy (after all, there’s no point in carrying out the work with a frown).

The assistant brand manager deals with people from all sectors, with the most different backgrounds, so enjoying being a part of it is essential.

The assistant brand manager must have excellent interpersonal skills, excellent communication, and impeccable presence.


  1. Be able to adapt

The assistant brand manager needs to handle the unpredictable well.

Working closely with communities means working with change because life is dynamic, and people change constantly.

Therefore, the assistant brand manager will have to deal with days of pure collective happiness and others where chaos seems to prevail.

Therefore, you can see that versatility is essential for any assistant brand manager.

  1. Have a real affinity with the brand

Loving (really!) the purpose of the company (brand) is a key factor for the success of this professional.

If he doesn’t identify himself or doesn’t believe in what the brand sells, he will undoubtedly have problems engaging the target audience in the various actions.

How will he influence others if he doesn’t believe and has no passion for what he is helping to build?

  1. Have a strategic vision

It is a fact that most of the data that companies have to work with are unstructured; that is, it is strategic information; however, it does not reach them consolidated.

This is where the assistant brand manager comes in: he will monitor conversations and topics of interest to all the groups that the brand wants to reach.

Many agencies, for example, see the assistant brand manager as a digital planner.

For many advertisers, these professionals will help brands generate value from unstructured data, whether by analyzing competitors’ content, market trends, or real-time conversation opportunities.

  1. Observe with sensitivity

Being aware of everything that happens daily is a basic task for an assistant brand manager.

He needs to have the sensitivity to perceive the opportunities that arise along the way. With the help of what he sees and hears, he must transform this opportunity into something that will positively impact and resonate with the brand and all community members.

  1. Keep learning

The assistant brand manager must continue to learn about trends in their industry to keep their knowledge up to date. You can learn more about marketing and its field by reading the latest industry news and blogs online.

There are also many different seminars or webinars that you can attend to gain knowledge about your profession and show your dedication to the field.

Where to work as an Assistant Brand Manager

An assistant brand manager can work in different types of business; here are some examples:

  • e-commerce companies
  • Digital Marketing/Performance Agencies
  • Consulting firms
  • Startups
  • SMEs
  • Big companies
  • Innovation spaces
  • Non-profit organizations
  • Large and small companies from different segments (education, games, beauty, technology, food)

All these company profiles hire an assistant brand manager.

Assistant Brand Manager Salary Scale

The average assistant brand manager’s salary is $59,203, but the salary range typically falls between $52,634 and $66,894.

It strongly depends on the type of structure where he works: communication agency, specialized agency, consulting firm, large company, etc.


Despite having existed for a long time, the assistant brand manager profession has grown a lot in recent years and, as we have seen, will continue to be relevant in the coming years.

To work and succeed in this area, you must have a strong desire to do it. You must strive to make your company the best in your field. The one that others look up to. You need the authority and control to run the brand as if it were your own. You certainly won’t work alone.

Assistant brand managers and brand managers work together as teams to help shape the company’s values ​​and reputation.


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