Advertising Specialist Job Description, Skills, and Salary
Get to know about the duties, responsibilities, qualifications, and skills requirements of an advertising specialist. You can use our job description template in this article to produce your own. We also provide you with information about the salary you can earn as an advertising specialist.
Who is an Advertising Specialist?
The advertising specialist is in charge of directing the advertising agency by formulating and creating advertising campaigns as well as collaborating with clients. An advertising specialist excels in pitching new clients, managing several project accounts, and collaborating on creative team ideas. They are experts in a variety of advertising channels, including television, radio, newspapers, magazines, and internet platforms. Furthermore, they must offer customized presentations to current and prospective clients to win new business and boost income.
Advertising Specialist Job Description
Below are the advertising specialist job description examples you can use to develop your resume or write a job description for your employee. The employer can use it to sieve out job seekers when choosing candidates for interviews.
The duties and responsibilities of an advertising specialist include the following;
- Meet with customers to build efficient marketing plans that are within their budgets.
- Create advertisements that will catch people’s attention and persuade them to buy your products or services.
- Write letters to prospective clients describing the company’s services or products, including pricing and ordering terms.
- Participate in research studies to learn about consumer preferences and purchasing behaviors.
- Examine media coverage of a company’s products or services to measure their efficacy.
- Monitor sales performance and make necessary changes to marketing programs to boost visibility and sales.
- Meet with clients to discuss new items or services that the organization is offering.
- Create advertising campaigns for television, radio, newspapers, magazines, billboards, and other media.
- Keep up to date on new technologies and market trends to guarantee that campaigns are effective.
- Create and manage Google, MSN, and Facebook ad copy.
- Create new Photoshop business and manage assigned accounts while developing strong customer relationships using Nedgraphics software.
- Create, launch, and monitor the effectiveness of dynamic web advertising campaigns.
- Manage the process of reviewing incoming social media messages.
- Use HTML knowledge to improve the corporate website and increase web traffic.
- Create and optimize Facebook ad campaigns for clients in various industries while working remotely.
- Use SEO methods on and off-site and analyze results in a direct response agency.
- Increase sales income by simplifying complex ideas and metric insights into simple and attractive concepts.
- Monitor and evaluate data and outcomes analytics to improve and optimize marketing goals and conversions across all digital media channels.
- Assist with the organization and optimization of major accounts while engaging with marketing departments and cooperating with SEO firms.
- Establish rapport with accounts or prospects in education, retail, and advocacy.
- Ensure account success by proactive optimization of online advertising budget, customer interaction, and strategic analysis.
- Look for trademark and copyright infringement on the internet.
You may require the following skills to become an advertising specialist:
- Education: A bachelor’s degree in advertising, marketing, or a similar discipline is often required by most employers of advertising specialists. Candidates with a master’s degree in advertising or marketing are preferred by several firms. Advertising strategy, media buying, research, creative writing, marketing, and sales are all examples of relevant education.
- Experience and training: Advertising professionals are generally trained on the job by their new employers. This training could include learning about the company’s policies and procedures, as well as the software and technology that they utilize.
- Licenses and certifications: Professional certifications can help current and prospective employers validate a professional’s qualifications. Advertising specialists can get certificates to gain a better understanding of their everyday responsibilities, put their professional talents to the test, and progress in their careers.
To be effective, advertising specialists must possess the following abilities:
- Creativity: The ability to develop fresh ideas and solutions is referred to as creativity. Advertising specialists need this competence because they frequently create marketing campaigns for businesses. Creativity can help you come up with unique concepts for commercials that can help firms flourish.
- Effective Communication Skills: The act of conveying information through speech, writing, or other means is known as communication. You may be expected to communicate with clients, colleagues, and other people via phone, email, or in person as an advertising professional. Effective communication skills can assist you in accurately communicating your thoughts and building solid relationships with others.
- Excellent research abilities: The process of gathering information on a subject is known as research. This can include learning about a certain product, learning about a company’s target demographic, or learning about the most effective marketing methods. As an advertising specialist, you may be asked to conduct research for a range of initiatives.
- Excellent problem-solving abilities: Problem-solving abilities enable you to recognize and resolve challenges. As an advertising specialist, you may be in charge of producing advertisements, managing budgets, and assuring campaign success. Problem-solving abilities enable you to detect and resolve challenges that may develop during the course of the procedure.
- Effective time management skills: The capacity to finish work on time is referred to as time management. This is a necessary talent for advertising specialists because they frequently have numerous assignments to finish in a day. They may be required to write a social media post, design a banner ad, or update a company’s website, for example. Being able to manage your time well can help you complete all of your tasks on time.
- Copywriting expertise: The technique of crafting text for advertising is known as copywriting. Writing headlines, body copy, and call-to-action buttons are all part of this. Copywriters utilize their marketing knowledge to generate appealing messages that entice customers to act. Effective copywriters may also write interesting social media posts or emails that persuade customers to interact with a brand.
- Budgeting abilities: Budgeting is the practice of planning how your company’s money will be spent. As an advertising specialist, you must have great budgeting abilities to build efficient campaigns within a limited budget. For example, if you’re making television commercials, you’ll need to know how much each commercial slot costs and plan appropriately.
- Negotiation abilities: Negotiation is the process of reaching an agreement with others. Because it helps you to negotiate contracts and agreements with clients, employers, or vendors, this talent can be beneficial in advertising. Negotiation skills can also be used while negotiating rates for commercials, campaigns, or other marketing materials.
- Digital Marketing Knowledge: Because it involves the use of technology and social media platforms, digital marketing is an essential talent for an advertising specialist to have. This involves designing website adverts, email marketing campaigns, and developing online films. Having digital marketing abilities can help you sell your products or services more efficiently through a variety of channels.
- Customer Service Abilities: The capacity to deliver a favorable experience for your clients is referred to as client service. This includes being kind, attentive, and helpful when they require it. Client service abilities can be used in any career that requires interaction with customers. Advertising specialists, for example, frequently engage directly with customers to assist them in developing marketing strategies that match their goals.
- Flexibility: The ability to adjust to changing conditions is referred to as flexibility. As an advertising professional, you may need to change your plan or approach in response to new information. If a campaign isn’t functioning as intended, you might adjust your messaging or target audience to enhance outcomes. Flexibility can also assist you in adapting to unanticipated changes in projects and deadlines.
- Project Management Capabilities: Advertising specialists require project management abilities because they frequently work on many projects at the same time. This requires them to manage their workload and ensure that all of their projects meet deadlines, stay within budgets, and meet the needs of their clients. A solid project management background might help an advertising professional succeed in this capacity.
- Media Planning Capabilities: The process of identifying and purchasing advertising space is known as media planning. This includes determining which media channels are most beneficial for your company, negotiating pricing with media sources, and developing a timetable for when you want to run advertisements. Media planners often examine data on how well an advertisement succeeds and make changes to future ads depending on their results.
- Keen Attention to Detail: The capacity to notice minor details and make appropriate modifications is referred to as attention to detail. Attention to detail is vital in advertising since it allows you to design effective and accurate campaigns. For example, if a client requires a certain number of impressions for an ad campaign, you may need to guarantee that your team reaches this need by closely monitoring the number of individuals who viewed each ad.
- Excellent organizational abilities: The capacity to keep track of many tasks and deadlines is referred to as an organization. As an advertising specialist, you may be in charge of handling multiple campaigns at the same time. Strong organizing abilities can help you remain on top of your job and guarantee that all projects are completed on time. It’s also critical to set up a system for storing files connected to each campaign so you can simply retrieve them when needed.
- Campaign Management Capabilities: The process of organizing and executing advertising campaigns is known as campaign management. This comprises defining a plan, setting objectives, identifying target audiences, choosing ways to reach those audiences, and assessing campaign success. Effective campaign managers may assist businesses in developing successful advertising strategies that increase revenues and brand awareness.
- Knowledge of Analytics: Analytical abilities are essential for advertising specialists because they assist you in understanding the success of your initiatives. Analytics can be used to track how many people visit a website, what actions they do on that website, and how much income those actions create. This data can help you enhance future campaigns by demonstrating which techniques work best.
- Critical thinking abilities: Advertising professionals can benefit from honing their problem-solving and critical thinking skills to assess campaign data and provide reliable reports. Honing these skills can also help you handle problems with various marketing platforms and optimize adverts to boost their performance.
How to Become an Advertising Specialist
Here are some measures you can do to get started as an advertising specialist:
- Get your bachelor’s degree: While a high school diploma or GED and appropriate professional experience are sufficient to become an advertising specialist, most prospective advertising specialists pursue a bachelor’s degree. Marketing, communications, English, and media studies are some of the most popular undergraduate degree programs for ad experts. You can also combine one of these bachelor’s degree programs with a minor in a creative discipline, such as film, photography, or graphic design, to guarantee that you are a well-rounded employment applicant when you graduate. Some of the college courses you might take to prepare for a career as an advertising specialist include:
- International marketing techniques
- Marketing research
- Business-to-business (B2B) marketing
- Business-to-consumer (B2C) marketing
- Product management
- Logistical strategies
- Retail and sales management
- Consumer behavior
- Digital and social media marketing techniques
- Ad account management
- Search engine optimization
- Get some experience: Getting relevant work experience can help you apply the concepts you’ve learned during your education. Internships are available in news and media companies, marketing and public relations firms, and other local businesses. You can also look for remote internships in media, marketing, and communications on employment boards. Consider joining school groups and organizations related to the work you want to accomplish if you decide to seek a degree. To enhance your copywriting talents, you may, for example, write for your college newspaper or join a literary honor society.
You can also contribute your marketing and communication talents to other organizations you join. Whether you volunteer with a local organization, join a sorority, or join an on-campus art group, there’s a high chance they need someone to handle their social media platforms and promote their activities. Consider volunteering as a public relations coordinator, communications specialist, or social media manager. After you graduate, you will have enough content to create a professional resume that shows your experience.
- Pursue additional certifications: Earning extra certifications is a terrific way to continue refining your abilities, especially since digital and social media platforms’ algorithms and advertising policies change regularly. It can also allow you to experiment with different advertising mediums and impress potential employers. Many advertising specialists obtain the following certificates over their careers:
- Digital Marketing Pro: This certification is offered by the American Marketing Association (AMA) and the Digital Marketing Institute to marketers who complete ten courses covering topics such as popular research methods and trending customer habits. In addition, they examine contemporary social media marketing and website optimization strategies.
- Microsoft Advertising Certified Professional: This free certification assists marketers in allocating advertising budgets and optimizing campaigns to reduce costs and boost return on investment (ROI). After completing this program, you can register to appear in the member directory, which allows potential employers and clients to easily authenticate your certification.
- Online Marketing Certified Professional (OMCP): Experienced advertising professionals with significant marketing understanding can acquire the OMCP certification. Students will learn how to optimize conversion rates, create email marketing strategies, promote effectively on mobile devices, and use paid search capabilities in this course.
- Hootsuite Academy Marketing Certification: The Hootsuite Academy provides multiple levels of marketing certificates, ranging from beginner classes to advanced programs. Marketing courses that focus on how to make effective advertisements for specific industries, such as health care and politics, are also available.
- YouTube Certified: This free accreditation is offered by YouTube to advertising specialists who demonstrate their capacity to create successful adverts on this platform. Some of the courses available to get your certification include asset monetization, channel growth, and content ownership.
- Apply for positions: Prepare a professional-looking resume that shows your work experience, abilities, and qualifications once you’re ready to apply for positions. Make sure to include any degrees and certificates you’ve received to demonstrate to potential employers that you have the information needed to be a successful advertising specialist. You can also add organizations with which you volunteered, particularly if you assisted with their marketing efforts.
When you have completed your resume, use a search engine or job board to hunt for advertising specialist positions in your selected industry and area. You can also narrow down your job search by salary. Before applying, carefully read each job description to ensure you have the abilities the business is seeking for. You can also reach out to other marketing experts in your network to see if they are aware of any companies seeking an advertising specialist. If one of your coworkers refers you for a job, it may increase your chances of getting an interview.
Where to Work as an Advertising Specialist
Advertising specialists can be found in a range of situations, such as advertising agencies, public relations businesses, marketing departments, and media organizations. They may also work in huge corporations’ advertising or marketing divisions. Many advertising professionals work full-time, with some putting in more than 40 hours each week. Some advertising professionals travel for client meetings or to attend conferences.
Advertising Specialist Salary Scale
In the United States, the average advertising specialist’s income is $57,500 per year or $29.49 per hour. Entry-level salaries begin at $43,875 per year, with most experienced workers earning up to $97,500 per year.
In the United Kingdom, the average advertising specialist’s income is £32,500 per year or £16.67 per hour. Entry-level salaries begin at £28,100 per year, with most experienced workers earning up to £40,000 per year.
In Canada, the average advertising specialist pay is $57,517 per year or $29.50 per hour. Starting salaries for entry-level employment start at $45,000 per year, with most experienced workers earning up to $66,500 per year.
As of March 19, 2021, the average advertising specialist pay in Ireland is €45,634, but the range frequently ranges between €36,909 and €54,784. Salary ranges can vary greatly depending on a variety of things, including schooling, certifications, supplementary talents, and the number of years you have worked in your field. Salary.com assists you in determining your exact pay target by providing more global market data that allows you to price your jobs around the world and compare job salaries across nations and localities based on real-time compensation data.
In Australia, the average advertising specialist pay is $87,855 per year or $45.05 per hour. Entry-level salaries begin at $70,000 per year, with the most experienced workers earning up to $134,862 per year.
As of March 23, 2021, the average Advertising Specialist income in Germany is €57,375, with a typical range of €45,647 to €70,525. Salary ranges can vary greatly depending on a variety of things, including schooling, certifications, supplementary talents, and the number of years you have worked in your field. Salary.com assists you in determining your exact pay target by providing more global market data that allows you to price your jobs around the world and compare job salaries across nations and localities based on real-time compensation data.
In Nigeria, an advertising professional normally earns roughly 541,000 NGN per month. Salaries range from 265,000 NGN (the lowest) to 845,000 NGN (the highest) (highest).