Advertising Executive Job Description, Skills, and Salary
Get to know about the duties, responsibilities, qualifications, and skills requirements of an advertising executive. Feel free to use our advertising executive job description template to produce your own. We also provide you with information about the salary you can earn as an advertising executive.
Who is an Advertising Executive?
Advertising is a type of marketing and sales that tries to promote a product or service to a specific audience. It is one of the oldest forms of marketing in which the goal is to persuade the target audience to purchase, sell, or do something specific. The advertisement might be niche (targets a limited audience) or general (targets a big audience) by using a highly targeted message (targets a large audience).
Advertising predates most other forms of marketing, such as email marketing and search engine marketing. Advertising has been divided into two categories since the internet became commonplace: traditional advertising and digital advertising.. Companies that advertise, agencies that develop advertisements, media that broadcast advertisements, and a slew of people like copy editors, visualizers, brand managers, researchers, creative heads, and designers who take it all the way to the client or receiver make up the advertising sector. An advertising firm is hired by a company that needs to promote itself or its products. The client provides the agency with information on the brand, its imagery, the ideals and values that underpin it, target segments, and so on. To interact with the user, the agencies turn the ideas and concepts into graphics, text, layouts, and themes. The commercials go on the broadcast when the client approves them, according to the bookings made by the agency’s media buying section.
Clients and agencies rely on advertising executives to connect them. They look for new consumers and present ideas on the business side of things. They work on the primary message of campaigns on the creative side. In the end, they attempt to meet the needs of their clientele while staying within budget.
Advertising executives oversee ad campaign creation and design strategies to boost sales for their client’s businesses. Advertising executives serve as a link between their company and its customers. They may be in charge of deciding the campaign’s basic message, even if they don’t write. At any given time, as an Advertising Executive, you may be managing multiple accounts. And it’s up to you to make sure that your clients’ needs are met while staying within their budgetary constraints. To accomplish so, you must have a thorough understanding of their industry. A tour of the client’s headquarters or facility, examining sales patterns, or doing marketing research are all possible research strategies.
Advertising Executives communicate with their clients on a daily basis and provide feedback to the creative team. They collaborate closely with the creative team, assessing text and design work. This could include advertising for television, newspaper ads, and billboards. They also spend a lot of time in the boardroom, either meeting with clients or brainstorming ideas with coworkers. As an Advertising Executive, you also are obligated to present ideas to potential clients, even if you don’t make the ads yourself. Clients will hear pitches from a number of firms before selecting one, so you’ll need to be a natural communicator. These abilities will also come in helpful while making sales calls, hosting meals, or organizing business conferences to seek new business.
Advertising is a difficult and competitive field, but it can also be extremely rewarding and thrilling to a determined advertising executive.
Advertising Executive Job Description
Below are the advertising executive job description examples you can use to develop your resume or write an advertising executive job description for your employee. Employers can also use it to sieve out job seekers when choosing candidates for interviews.
In any firm or agency, being an Advertising Executive entails the following duties and responsibilities:
- Develop and sustain strategic client connections.
- Oversee the creation and implementation of plans and budgets.
- Negotiate price and credit restrictions.
- Provide strategic communications, budgeting, forecasting, and positioning guidance and recommendations.
- Translate advertising, sales, and marketing concepts to a variety of internal divisions.
- Plan, launch, and execute advertising campaigns.
- Observe the day-to-day operations of the marketing campaign.
- Plan, initiate, and carry out media strategies.
- Keep clients informed about the advertising campaign.
- Interact and coordinate with clients and creative heads in the development of an advertising campaign.
- Execute a marketing campaign within the constraints of the client’s budget.
- Create and maintain customer relationships.
- Write reports.
- Resolve and troubleshoot difficult billing issues.
- Assist and arrange billing issues with the accounts department.
- Create a brand image for the products or services of your clients.
- Meet and liaise with clients in order to discuss and identify their advertising needs.
- Collaborate with colleagues at the agency to create an advertising campaign that meets the client’s brief and the available budget (alongside agency colleagues – particularly the account manager) briefing media, creative, and research professionals and assisting with the design of marketing plans with the account manager.
- Maintain regular contact with both the client and the advertising agency to act as a liaison and a link between the two. Ensure that communication flows smoothly.
- Negotiate the specifics of campaigns with clients and agency workers.
- Manage budgets, campaign expenditures, and client invoices.
- Prepare reports for clients.
- Campaign efficacy should be monitored.
- Carry out administrative duties
- Make plans for and attend meetings.
- Make pitches with other agency employees in order to secure new business for the agency.
Qualifications
Many firms prefer applicants with a bachelor’s or master’s degree in business administration with a marketing specialization for advertising executive positions. Some companies hire people with advertising or journalism degrees. Individuals aiming to work as advertising executives should have experience in sales, marketing, promotions, and public relations. Some employers, on the other hand, provide on-the-job training for entry-level advertising executives. Advertising, marketing, business, accounting, finance, and economics are all degree fields that are qualified.
Internship for entry-level positions; 2-5 years in a mid-level position; 5-10 years as a senior executive
Training and Development: Graduates are typically hired as advertising account executives or handlers by advertising agencies. You can advance to the position of junior account manager by assisting a senior account manager or other colleagues in this job before taking on your own accounts and clients. Some of the larger agencies may have formalized their training programs. Competition is intense for them, and you’ll need to apply ahead of time, so check websites for more information. Typically, application processes begin in October. Your employer may encourage you to pursue a qualification by providing financial assistance, study leave, or both.
Training from outside sources, such as the IPA Foundation Certificate, may also be available. The complete brand communications process is covered in this online course for young advertising professionals. For experienced employees, the IPA also provides a variety of short courses and seminars. For this role, you could find that taking a marketing course with CIM Qualifications can help you develop a better understanding of digital, social media platforms, and mobile marketing. There are also numerous short courses available on the internet, some of which are free.
Essential Skills of an Advertising Executive
Advertising account handlers are hired by advertising agencies to manage the accounts of a limited number of clients (between one and five), for whom they are the primary contact. They must have a thorough understanding of the client’s business and the products they wish to market. Client consultation on campaign requirements could be one of their roles. There are certain skills also required from advertising executives which are as follows:
- Monetary administration skills
- Communication skills, both written and vocal.
- Must have Confidence.
- The ability to meet tight deadlines.
- Good teamwork abilities.
- Ability to organize effectively.
- IT literacy and an understanding of how the industry is changing as a result of the use of new communication technologies are required.
- Excellent interpersonal abilities.
- A proactive mindset, as well as the ability to take initiative and be adaptable
- Outstanding organizational abilities.
- the ability to work under duress and quickly digest huge amounts of knowledge while retaining meticulous attention to detail
- Determination and zeal.
- Effective teamwork abilities.
- Talents in persuasion and negotiation.
- Commercial sensibility
- A love of advertising and an understanding of what makes a good ad.
- An eagerness to learn
- Resilience will help you deal with issues and constructive criticism.
How to Become an Advertising Executive
Do you want to learn how to work as an account executive? Entry-level assistant account executive abilities, as well as a bachelor’s degree and years of experience, may be required for an advertising account manager job path. Long hours are possible, and the ability to work on a variety of projects is essential. Many of these marketing campaigns may need executives traveling to meet with their clients. The job also involves a lot of deadlines, which can be stressful.
Step 1: Complete the requirements for advertising executive education.
To work as an advertising account executive, you typically need a bachelor’s degree in advertising or marketing, as well as appropriate professional experience.
Obtaining your Senior Secondary Certificate of Education is normally required to enroll in these courses. In most cases, prerequisite topics or presumed expertise in one or more of English and mathematics are required.
For ambitious advertising account executives, bachelor’s degree programs in advertising, marketing, communications, or similar subjects can give a solid foundation. Students learn about customer behavior, market research, and the most successful methods for various media channels while developing critical thinking skills. Sales, contract negotiation, proposal writing, networking, and customer service are among the abilities that business courses teach.
Step 2: Make an application for an internship.
An internship in an advertising agency or company’s advertising department can be obtained during or soon after school. Although these positions are often administrative in nature, they can nonetheless provide experience dealing with budgets, clients, and a creative team, as well as exposure to the advertising industry.
Step 3: Work in an advertising agency.
Recent college grads can find entry-level positions as assistant account executives. This time can be used to gain industry information, improve organizational, writing, and communication skills, and learn about the team structure that is common in the advertising sector. Working directly with account executives to finish client projects, as well as offering ideas to ad campaigns and proposals, becomes more common as expertise grows. Although the compensation of an advertising assistant account executive may be lower than that of a junior account executive, the experience will more than compensate.
Step 4: Participate in the activities of a professional association.
In the advertising sector, networking and membership in professional organizations are becoming increasingly important. To keep up with pertinent news and developments, join organizations like the American Advertising Federation (AAF). Attend professional gatherings and take advantage of networking and idea-sharing opportunities with account managers and other advertising professionals.
Step 5: Find Your Account Management Niche
Because niche advertising is so competitive, it’s critical to distinguish yourself as an individual. Advertising account executives frequently acquire a specialization, such as dealing with a specific demographic, media, or type of company, and become experts in that field. Maintaining creative abilities is another approach to staying competitive. Because the success of a product campaign typically relies on novelty to attract the attention of the audience, the ability to bring fresh ideas to the table might be even more significant than the amount of expertise in the advertising sector.
Where to Work
Advertising agencies, radio, television, and Internet publishing are just a few of the industries where they work. They could work in marketing departments or as freelance consultants. An advertising executive is employed by a marketing or advertising agency, or multi-service firm, and can also work as a freelance consultant.
Advertising executives are often found in the media, advertising agencies, or large corporations’ advertising departments. The Campaign, Marketing, The Drum, Media Week, and Marketing Week are some of the specialist periodicals that advertise job openings.
Advertising Executive Salary Scale
According to the US Bureau of Labor Statistics, sales managers had a median annual pay of $117,960 in 2016. Sales managers made the 25th percentile pay of $79,420, which means that 75 percent of them made more. The pay for the 75th percentile is $168,300, which means that 25% of people make more. In 2016, 385,500 individuals worked as sales managers in the United States.
Salaries at all levels differ depending on the agency’s size and location. Executives in and around London, for example, earn far more than those in remote locales. Some companies may provide additional advantages to their employees, such as profit-sharing plans, free gym membership, automobile allowance, and medical insurance.
Based on 17 salaries, an early career Advertising Executive with 1-4 years of experience gets an average total salary of $1,200,000 (including tips, bonus, and overtime pay). Based on 9 salaries, a mid-career Advertising Executive with 5-9 years of experience gets an average total salary of $3,200,000.